Submission deadline is February 15th, 2012 for academic papers and March 31st, 2012 for case studies.

International Social Marketing Conference, 28-29th June 2012 in Brisbane, Australia. The conference will provide a forum for presenting and discussing high quality theoretical and empirical social marketing research and social marketing case studies.

Getting someone to change their behaviour is a lot harder than getting them to change soap brands or buy a particular car. That is what makes social marketing so challenging when compared to regular commercial marketing. It’s also what makes it so rewarding. As social marketers, we need to delve deeper in order to fully understand the issues we face, and how we can bring about change. Original manuscripts and case studies are sought for presentation at the conference. In an effort to accommodate all high quality manuscripts, the conference theme is Delve Deeper.

Any enquiries about submissions should be directed via email to A/Professor Sharyn Rundle-Thiele () and Krzysztof Kubacki ().

All manuscripts will be blind peer reviewed. The submission deadline is February 15th, 2012 for academic papers and March 31st, 2012 for case studies. Visit the ISM 2012 website for more details on submissions, keynote speakers and registration: http://aasm.org.au/ism2012/