Conference website: http://www.acrweb.org/acr/Public/index.aspx

Submission deadline for all conference tracks except the Film Festival: Monday, March 19, 5 p.m. Central Standard Time
Submission deadline for Film Festival entries: Monday, April 30, 5 p.m. Central Standard Time

The 2012 North American Conference of the Association for Consumer Research will be held at the Sheraton Wall Centre Hotel from Thursday, October 4 through Sunday, October 7, 2012. The theme of ACR 2012 is “Appreciating Diversity.” This theme is especially appropriate for ACR Vancouver for at least two reasons. First, we want the conference to acknowledge, capture and celebrate the explosion of topics and research methods that has occurred in consumer research in recent years. The co-chairs and track chairs will seek to highlight scholarship that contributes to diversity in terms of innovative topics, adds to knowledge in established areas in unheralded ways, embraces diverse research applications and a wide array of consumers, and contributes to inclusiveness in our field. Second, the theme is fitting because of the progressive approach by our conference city, Vancouver, to embrace diversity on multiple fronts. Not only is the city varied in its population and economic base, but it also offers a breathtaking array of experiences rooted in its geography and its culture.

Additional information: ACR 2012 Call For Papers available here.