OPEN DEADLINE: Ongoing call for contributions
Marketing Education Review (MER)is seeking full cases for publication in the journal. The addition of this section, entitled ‘Cases for Classroom Use’, is designed to provide instructors with concrete, active learning tools that can be implemented in the classroom.
Consistent with the objectives of the MER, the addition of a case section to the journal is designed to help “promote innovative approaches to course content” and enhance student learning by making available, to MER subscribers and Society for Marketing Advances (SMA) members, critically reviewed cases that can be utilized in the classroom.
published as a full case, accepted for publication, or under consideration for publication elsewhere. All papers are refereed through a double-blind review process. Guidelines for authors are available on the MER ‘Manuscript Preparation and Submission’ page” (www.marketingeducationreview.com/mer/infoforcontrib/manuscripts.html)
Electronic submissions and questions regarding the ‘Cases for Classroom Use’ section should be sent to: .
For more information, see the Marketing Education Review site