A special issue of Sustainability

Website: http://www.mdpi.com/si/sustainability/Sust_Branding_Marketing/
Guest Editor: Prof. Dr. Rachel J.C. Chen
Deadline for manuscript submissions: 30 June 2012

While facing trade-offs among companies, many leading environmental- thinking companies have recognized the value of both redesigning their products to prevent possible environmental problems and also of obtaining positive economical benefits from the three traditional priorities (reuse, reduce, and recycle).  As the green movement has stimulated profitable opportunities, new views of environmental business and sustainable branding/marketing have evolved.

Major strategy frameworks pertinent to green business growth include environmental concerns, green branding, challenges of greener supply chains, clean energy uses, volumes of carbon footprints, and recyclable packages.  Discussing the strategy framework from a green branding-marketing perspective, we invite you to contribute to this special issue by submitting comprehensive reviews, case studies, or research articles.

 

Submission Note

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 500 CHF (Swiss Francs). English correction and/or formatting fees of 250 CHF (Swiss Francs) will be charged in certain cases for those articles accepted for publication that require extensive additional formatting and/or English corrections.