CFP Special Issue Journal of Business & Industrial Marketing

Entrepreneurship and Service Innovation

Deadline for submission of manuscripts: 30 November 2012

This special issue aims to bring together cutting edge research of an international standard on how service organizations add value, increase performance and create competitive advantage through entrepreneurship and/or innovation. The special issue follows the tradition of JBIM of helping to overcome shortages in business-to- business marketing theory and research (Sheth and Sharma, 2006), and its foci on business-to-business marketing and sales. Business-to-business marketing and sales refers to one company marketing and selling its products and services to another organization, such as a commercial enterprise, government or not-for-profit organization. Manuscripts offering new insights into entrepreneurship and service innovation in a business-to-business context, which may be in the form of conceptual, case-based or empirical papers that consider (but are not limited to) the following topics, are of interest:

  • Entrepreneurship, entrepreneurial orientation and firm performance
  • Service innovation and value creation
  • Measurement of innovation
  • Entrepreneurial marketing for services
  • Innovation in services management
  • Innovation characteristics and diffusion of services
  • Service organizations and competitive advantage
  • Corporate entrepreneurship, innovation and performance
  • Innovation in healthcare marketing
  • Innovation in sports marketing and sponsorship
  • Innovation in higher education marketing
  • Outsourcing, offshoring and franchising
  • Service-dominant logic and value co-creation
  • Servitization
  • Resources, capabilities and performance of service firms
  • Service quality, service failure and service recovery
  • Innovation in not-for-profit organizations
  • Environmental marketing innovation
  • Mindfulness, service quality and reliability.

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