The submission deadline is October 8, 2012.
The World Social Marketing Conference planning committee invites submissions to be considered for oral and poster presentation. Original manuscripts and special topic sessions are sought for presentation at the conference. In an effort to accommodate all high quality manuscripts, there is no specific social marketing theme. All manuscripts will be blind peer reviewed.
Abstracts should demonstrate the application of social marketing in promoting social good. They may describe policy change, field case studies, technical innovation, innovative research, teaching approaches or theoretical advancements. Of particular interest are submissions related to: important current social issues, innovation and promoting the application of social marketing. Preference will be given to those submissions that clearly demonstrate the application of social marketing principles and to submissions that address one or more of the topic areas that are being emphasised at the 2013 World Social Marketing Conference:
- Children & young people
- Public Transport
- Social engagement
- Developing world issues
Full call for papers at the conference website.