Submission deadline: 31 October, 2012
Notification of decision: 31 December, 2012

Special Issue on: “Destination Branding in Emerging Markets”

Emerging markets such as Brazil, Russia, India and China along with other nations are witnessing a rise in the number of tourism destination brands which present great potential. Apart from the regular tourists visiting a destination, some of the varied niches such as medical tourism, adventure tourism, genealogy tourism, religious tourism, battlefield tourism, wine tourism, rural and NGO tourism are attracting new segments to these emerging markets.

In spite of the huge potential, these emerging nascent brands live in a delicate world that can easily be shattered and brand dreams decimated. The ever-increasing omnipresent carbon footprint question or reporting of negative customer experiences in the media are just two of the many factors that contribute to this vulnerability.

We welcome case studies and research papers that would help brands to learn how to tackle these issues and the questions posed in the following section. Topics are not limited to these questions and any relevant area of tourism marketing and branding is welcome. Innovative tourism experiences, tourism-related storytelling through social media and marketing strategies involving the use of stories narratives are welcome topics.

We are looking for two types of papers: academic papers with strong academic support, and applied papers with empirical support. The objective of the issue is to provide all participants with an opportunity to explore a topic of their interest and communicate with other participants involved in that specific topic.

Additional information: CFP