CFP Macromarketing Conference

Submissions of papers should be sent no later than Thursday, January 31, 2013.

38th Annual Macromarketing Conference on “Macromarketing in the Age of Neoliberalism: What is to be done?”, Schulich School of Business, York University, Toronto, Canada, June 4- 7, 2013

Macromarketers study the cultural, social and political logic of markets and market systems, among other things. So, what then is the role and purpose of macromarketing in times of perpetual economic emergency, recognized even by respected cheerleaders of liberal market capitalism such as the Wall Street Journal and the Harvard Business Review as a crisis of capitalism? As we live in and study a system that produces increasing economic inequality, environmental degradation, new forms of apartheid, the celebration of Apple and the cruelty of Foxconn, new ethical obligations arise; an ethics that perhaps begins with recognizing that slave labor, trafficking of humans and human organs, the incarceration of millions, mass pauperization, and the violence drug and oil wars are not deplorable aberrations of the global capitalist system but are, in fact, constituent of its totality. Yet, the imperative or obligation of such an ethics is not at all clear. If we consider it our duty to study the linkages between the practices of individuals and organizations as actors in markets on the one hand and market processes as an overall coordination mechanism on the other, all we can say is that simply doing our duty as students of marketing systems may no longer do; we must also figure out the substance of our duty.

The conference will therefore focus on the following fields (see detailed track information below):

  • Servants, servitude and the philosophy of service
  • Humanistic Marketing
  • The Violence of Marketing Systems
  • Market Logic(s) and the (Re)production of Precariousness
  • Marketing and psychoanalysis
  • Markets and individualization, insecuritization and depoliticization
  • Marketing Arts culture
  • Marketing systems and corporate dealings (business-to-business markets)
  • The History of Markets and Macromarketing
  • The nature of relationships in market processes
  • Exploring the Performativity of Marketing: theories, practices and devices
  • Market making and marketing in emergent economies / developing countries
  • Markets, ethics, and CSR
  • Marketing systems in the market for political influence
  • Sustainable business models
  • Beyond that papers in all established macromarketing fields of study (e.g., Globalization, Innovation, Consumption Culture, Quality of Life, Poverty, and so on) are invited and can be sent directly to Detlev Zwick at .

For more information, see the macromarketing website

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