Deadline for submissions 1 May 2013

Guest Editors: Dr Nina Michaelidou, Loughborough University, UK and Dr Louise Hassan, Lancaster University, UK.

The contributions of Martin Fishbein and Icek Ajzen remain prominent in the domain of consumer research. These authors are credited with the development of the Expectancy-Value Theory, the Theory of Reasoned Action (TRA) and the Theory of Planned Behaviour (TPB), (Ajzen, 1991; Fishbein & Ajzen, 1975). These theories are considered as cornerstones in explaining and predicting intentions and behaviour.  The TRA/TBP have been utilised by many researchers in various domains and contexts including marketing and consumer behaviour, business ethics, social psychology, sports and health sciences and information systems (e.g., Norman, 2011; Xiao, Tang, Serido & Shim, 2011; Colins & Mullan, 2011; Yoon, 2011; Pelling & White, 2009; Rise, Sheeran & Hukkelberg, 2010; Pavlou & Fygenson, 2006). In view of the significance of these theories in the domain of marketing and consumer behaviour, the SI editors welcome theoretical and empirical papers on modelling consumers’ decision making which extend and advance these theories …[Read More at the full Call for Papers]

For the full call for papers and details about how to submit visit the journal CFP webpage at:

http://www.tandfonline.com/action/authorSubmission?journalCode=rjmm20&page=paper