CFP Special Issue of Journal of Business Research

Leaving Pleasantville: Transforming beyond Self in Everyday Life

Call for Papers for JBR Special Issue

Deadline: 30 September 2014

The Journal of Business Research invites authors to submit manuscripts for a Special Issue on “Leaving Pleasantville: Transforming beyond Self in Everyday Life.” The manuscript submission deadline is 30 September 2014. The co-editors of the special issue seek manuscripts that address transformations of all forms and processes of transformation in the lives of individuals.

Scope of the Issue. The plan for the JBR special issue is to describe and explain micro and macro transformations of self beyond everyday life involving the dynamics of new thinking, buying, experiencing-doing, traveling, rebelling, witnessing, and socializing. What follows are some suggestive examples. A movie, Pleasantville, provides an emotional foundation for the special issue. A trailer for the movie is available at:

Another example can be found in Hyeonyoung Choi, Eunju Ko, and Carol M. Megehee (2014), “Fashion’s Role in Visualizing Physical and Psychological Transformations in Movies,” Journal of Business Research, 67 (1), 2911-2918. (Ask Carol for a reprint, [email protected]).

Grant McCracken writes on Transformations: Identity Construction in Contemporary Culture (2008).  In 1928 Margaret Mead describes Coming of Age in Samoa—for many years the most widely read book in anthropology.  In 2008 Tom Boellstorff describes Coming of Age in Second Life: An Anthropologist Explores the Virtually Human. In 1989 Russell Belk, Melanie Wallendorf, and John Sherry explain “The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey,” Journal of Consumer Research—“Two processes at work in contemporary society are the secularization of religion and the sacralization of the secular. Consumer behavior shapes and reflects these [transformative] processes. For many, consumption has become a vehicle for experiencing the sacred. [The] article explores the ritual substratum of consumption and describes properties and manifestations of the sacred inherent in consumer behavior.”

The JBR special issue seeks theory and field research studies relating to multiple dimensions of personal transformations: individual and group; revocable versus irrevocable; public versus private; macro versus micro; conscious versus unconscious; automatic versus volitional; approved versus disapproved of by society, groups, and friends; viewed from a bystander perspective versus personal stance; and with positive versus negative outcomes.

The co-editors and special issue blind reviewers are solely responsible for accept/reject decisions for submitted manuscripts. The three co-editors are Carol M. Megehee, Coastal Carolina University (), Eunju Ko, Yonsei University (), and Russell Belk, York University ().

Manuscript Requirements:

· Create manuscripts using Microsoft WORD and submit in an e-mail attachment to all three editors on or before September 30, 2014

· Include all authors and their full addresses on the cover page; include a separate abstract page; please double space everything on the cover, abstract, text, and reference pages and use 12-point type only.

· Article length should be limited to 30 text double-spaced pages, not counting the cover page, abstract, tables, figures, and reference pages

· A brief autobiographical note should be supplied, including full name, affiliation, e-mail address, and full international contact details for all authors

· Six keywords on the abstract page should be provided which encapsulate the principal topics of the paper

· Submissions must be in American-English–please have a native or near-native American-English speaker review document before submission

· Send one WORD file attachment of the complete manuscript (send one additional file of figures, if used, in POWERPOINT).

Copyright. Articles submitted to the journal should be original contributions and should not be under consideration for any other publication at the same time. Authors submitting articles for publication warrant that the work is not an infringement of any existing copyright and will indemnify the publisher against any breach of such warranty.

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ANZMAC Best Reviewers

At ANZMAC, we understand and appreciate the value of a good review.  That’s why ANZMAC 2013 awarded a Best Reviewer prize to the people who gave the finest reviews of their track.


Best Reviewer

Marketing Communications & Promotion

Francois Carrillat

T02 Brands & Brand Management

Saku Hirvonen

T3 Consumer Behaviour

Jenni Sipila

T4 Marketing & Society

Kate Daellenbach,

T5 Marketing Education

Michael Ayre

T6 Market Research

Sharon Purchase

T7 Retailing & Sales

Harmen Oppewal

T8 Tourism, Events & Sports Marketing

Kenneth Hyde

T9 Services

Sarah Wilner

T10 B2B Marketing

Anthony Carr

T11 Digital & Social Media

Ekaterina Surovaya

T12 International Marketing

Suzan Burton

T13 Enhancing Customer Experience

Linda Hollebeek

T14 Markets & Innovation

Onnida Thongpravati


A good review that strengthens a paper, shows options and opportunities for enhancement, and helps the authors drive their work forward can make a major difference in the long term success of an idea.  Thank you to all of our reviewers, who gave their time, their effort, and their support to our authors.

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The 2014 ANZMAC Executive

2014 Executive Committee



Sharyn Rundle-Thiele


Paul Ballantine


Tania Bucic

Secretary, Awards/Grants Sub-Committee

Suzan Burton


Laszlo Sajtos

AMJ Sub-Committee

Lynda Andrews

Annual Conference Sub-Committee

Yelena Tsarenko

Doctoral Colloqium Sub-Committee

Michael Polonsky

Marketing Scholarship (ERA/ABDC), Awards/Grants Sub-Committee

Simon Pervan

Communications Sub-Committee

Ian Phau

International Sub-Committee (EMAC/KAMS)

Ken Deans


David Low

Executive Committee

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ANZMAC Best Papers

A track by track guide to the best papers of ANZMAC



Paper Title

Proceedings #

T1 Marketing Communications & Promotion

Pascal Bruno: Valentyna Melnyk;

Franziska Völckner

“The Temperature Crossover in Advertising – How Physical Temperature Influences Consumers’ Emotional Responses to Advertising”


T2 Brands & Brand Management

Abas Mirzaei;

David Gray;

Chris Baumann;

Hume Winzar.

“Developing an Objective Customer-Market Measure of Brand Equity with a Longitudinal Perspective”


T3 Consumer Behaviour

Nina Brosius;

Karen Fernandez.

“The Importance of Mundane Consumption of Brands in Mobility”


T4 Marketing & Society

Gendall, Phil; Hoek, Janet; Taylor, Rachael; Mann, Jim

“Social Marketing and ‘Wicked’ Problems: A New Perspective on Obesity “


T5 Marketing Education

Lynne Eagle;

David Low; Vandommele, Lisa; Siqiwen Li.

“Foundations for Effective Sustainability Education”


T6 Market Research

Sven Feurer

Monika Schuhmacher,

Sabine Kuester

“The role of price when products are really new: Single, dual, or multiple?”


T7 Retailing & Sales

Paolo Guenzi

“The impact of sales capabilities on performance”


T8 Tourism, Events & Sports Marketing

Bradley Baker; Heath McDonald; Daniel Funk.

“How Sport Brands Conform to Marketing Empirical Generalisations”


T9 Services

Lan Snell;

Phyra Sok;

Lesley White.

“Organisational ambidexterity: An examination of mediating factors on the relationship between marketing practices and growth – quality of work life ambidexterity”


T10 B2B Marketing

Ilkka Ojansivu.

“Coordination of post-project buyer-seller interaction in service-intensive projects”


T11 Digital & Social Media

Robert Mai;

Stefan Hoffmann; Uta Schwarz; Thomas Niemand; Jana Seidel

“The Effect of Complexity Intensity and Complexity Quality of Websites”


T12 International Marketing

Nico Neumann; Aaron Gazley; Ashish Sinha

“The Role of Cultural Orientations for International Box Office Performance”


T13 Enhancing Customer Experience

Joerg Finsterwalde;

Bo Edvardsson.

“An Actors-as-Systems Perspective and Propositions for Service Systems Research”


T14 Markets & Innovation

Anne Souchon;

Belinda Dewsnap;

Kalanit Efrat;

Evagelos Korobilis-Magas.

“Marketing Information Use: Links to Innovativeness and Performance”


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CFP Conference – Negotiating integrity: Playing by the book, rewriting the rules, fiddling and cheating

Call for papers: Negotiating integrity:
Playing by the book, rewriting the rules, fiddling and cheating
Two days conference, 3-4 April 2013
Goldsmiths, University of London
Deadline for abstracts: 20th January 2014

Integrity implies an honest and morally guided compliance to a set of rules and expectations that inform and organise social activities. Integrity can be particularly valorised in contexts characterised by conflicting and/or competing interests. In sportive competitions, for example, athletes are expected to win by respecting and practicing ‘fair play’. In more formal structures, to behave with integrity means to conform to written rules, such as national regulations and professional ethical guidelines. How integrity is conceptualised and practiced varies across different historical and geographical contexts as well as between professional and private domains (and the negotiations between them). Integrity may be anchored in the individual’s sense of rightness, obligations to a larger unit (professional or private) or the demand to abide by specific laws and rules. Negotiating these scales, between the individual and society, may provoke competing, even polarising reactions. When a gambling researcher, for example, accepts acts of hospitality by the gambling industry, is this considered a conflict of interest? Is counting cards at a blackjack table in a casino cheating? Does using one’s position of power to help friends and family count as corruption?

Having integrity often assumes that the rules to be followed are transparent, fair, even obvious, and that to behave ‘properly’ is just a matter of ‘playing by the book’. Negotiating integrity, however, is a more fluid practice. The aim of this conference is to explore how rules are created and what are the different ways of playing by, with and against them. Is manipulating ‘unfair’ rules cheating? Who defines the rules and what processes do they enable and/or suppress? Does compliance with the rules ensure integrity? Can rules be challenged and integrity kept?

Contributions could include, but are not limited to the following questions:

  • scientific integrity in the climate of increased pressure to secure funding from industrial partners and to produce tangible results, useful to political and wider public interests
  • managing personal/family and institutional integrity in societies where informal economy (including corruption, bribery and cheating) dominates at work places
  • negotiating integrity in a competitive and acquisitive economic environment
  • grey zones and flexible interpretations of law in activities such as tax evasion, competing regulatory regimes, cross-border exchanges, etc.
  • the role of technology in enabling or inhibiting cheating, as for example in online gambling, academic plagiarism, art forgery, etc.
  • games design and their rules
  • cheaters, tricksters and fraudsters as heroes
  • productive fluidity of borders between ‘right’ and ‘wrong’

Abstracts of around 300-500 words should be sent to by 20th January 2014.

There is a small amount of funding available for those without travel and accommodation budget. Please indicate on your application if and how much funding you would need.

The conference is organised by the ERC-funded research project ‘Gambling in Europe’ (Rebecca Cassidy, Claire Loussouarn, Andrea Pisac) at the Department of Anthropology, Goldsmiths, University of London.

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Happy Sequence Day!

11/12/13 14:15

Once in a Calendar Time Sequences. Aren’t they just grand?

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Welcome to the new ANZMAC Executive Committee

Results of the ANZMAC Executive election have been announced, and congratulations to the following Academy members for their election to the Executive

  1. Ken Deans
  2. Suzan Burton
  3. Michael Polonsky
  4. Tania Bucic
  5. Ian Phau
  6. Yelena Tsarenko
  7. Lynda Andrews
  8. Laszlo Sajtos

Thank you to everyone who voted in the election – this year was a tightly contested race which is always a positive sign for the academy.  Good democracy requires competitive elections, and this was a very competitive field of candidates, and a very close set of results.

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ANZMAC Doctoral Colloquium 2013

Photos from the ANZMAC Doctoral Colloquium 2013

Prof Geoff Soutar addressing the dinner.

Delegates at the dinner (Part I)

Delegates at the dinner Part II

ANZMAC Travel Award Winners (2013)

  • Anisur Faroque, University of Canterbury
  • David Harris, Central Queensland University
  • Sarah Duffy, University of New South Wales
  • Raditha Hapsari, Lincoln University
  • Delma Poniman, University of Western Australia

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Administrative Matters – AGM 2012 Minutes

Attached are the minutes of the Annual General Meeting, held on 3 December 2012, at The Hilton Hotel, Adelaide.

  • AGM Minutes 2012_FINAL

Please note that the AGM for 2013 will be held on Monday 2 December at 5pm, (L0 OGGB).  Please also note that the cocktail reception does not commence until after the AGM, so there’s no drinks until the AGM is finalised at 6pm (so you’ve got plenty of opportunity to be part of the annual meeting).

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ANZMAC Executive Election

Fellow ANZMAC members.

If you’re currently a financial member of ANZMAC, you should have received your e-mail invitation to vote for the 2013 ANZMAC. As there are currently four executive committee members in office (A/Prof Sharyn Rundle-Thiele, Dr Paul Ballantine, Prof David Low & Dr Simon Pervan), there will be a minimum of electing 6 and no more than 8 of the nominees.

Please place your vote by Friday December 1 2013.

If you have any questions or problems with voting, please contact the Returning Officer, Dr Mathew Parackal at .

Statements from Nominees

Dr Lynda Andrews

Senior Lecturer (Marketing) at QUT responsible for undergraduate capstone unit and masters/RHD supervision. Extensively published, including JBR, IMR, EJM and AMJ in the field of CB with ICTs (mobile/internet), and CB in retailing (JRCS). Member of review boards for EJM and JMM and member of ANZMAC since 2000 regularly attending the annual conference; chaired sessions and received a best track paper award. Experienced as organiser for QUT Business Research Higher Degree Students Colloquium, a major event at QUT. Chair of Faculty Equity Committee. Good organising skills, team player, leadership potential, sound commitment to excellence for academics and RHD students.

Dr Tania Bucic

Tania Bucic (PHD, UTS) is currently Senior Lecturer and School of Marketing L&T Coordinator at UNSW. Tania is passionate about quality teaching practice and lifting the profile of L&T. She has distinguished herself by winning a string of teaching-related accolades at faculty, university, and national levels including: Bill Birkett Teaching Award; Vice Chancellor’s Awards for Teaching Excellence; ANZMAC –Pearson Marketing Educator Award; and most recently, a 2013 Citation for Outstanding Contributions to Student Learning. In addition, Tania has published in: Journal of Business Ethics, International Journal of Innovation Management, Journal of Workplace Learning, as well as conference such as ANZMAC (10 papers), PDMA and Frontiers in Service. She is an ad-hoc reviewer of several journals and conferences and has acted as chair for several ANZMAC conferences.

Dr Suzan Burton

I’m a professor of Marketing at UWS, and have now taught at 4 universities, supervised 7 PhD students to completion, won awards for my research and teaching (including Pearson Education ANZMAC Distinguished Marketing Educator of the Year), and been the lead investigator on an ARC Linkage project. Conditions for academics are becoming tougher in Australia, and if elected to the ANZMAC executive, I want to work to advance the standing of ANZMAC, its conference and its publications, with the aim of contributing to a productive, motivated and unified community of marketing academics in Australia and New Zealand.

Associate Professor Ken Deans

I joined the University of Otago in 1996 and was HoD from 2007-2013. I served on the organising committee of the inaugural ANZMAC conference at Otago in 1998. I was conference chair in 2007 when ANZMAC returned to Otago and have served on the Executive since 2005 as a member, as Treasurer (2 years) and as President (3 years).

I am passionate about marketing in our region and am a strong and vocal advocate of ANZMAC both here and overseas – Korea (KAMS) and Europe (EMAC, AM). The Executive has worked hard to establish good working relationships with the ERA process, Elsevier, EMAC and KAMS. There is always more to be done to create value-add to better serve the ANZMAC membership. I am seeking re-election to serve a final term to complete initiatives started under my Presidency and assist with new ones being developed and introduced. I ask for your support in return for mine.Thanks Ken. Other details at:

Dr Angela Dobele

Dr Dobele is a distinguished academic with a solid track record in teaching, research and community engagement. She has published in a wide variety of journals, including the Journal of Marketing Management, Journal of Education + Training, Higher Education Research and Development and Business Horizons. Angela has organised Professional visits and special editions (including with the Journal of Marketing and a word of mouth track at ANZMAC). She started a successful writing group and is the Foundation president for Women and Research within the Centre for Business Education Research, RMIT. In the field of electronic word of mouth Angela is currently working with a not-for-profit to develop practical tools for successful viral campaign development.

Dr Wade Jarvis

I am an Assistant Professor in the Marketing Discipline and also Deputy Associate Dean International at the Business School, University of Western Australia. I am also one of three current UWA teaching fellow recipients, exploring student engagement and co-creation in higher education. This project is also supported by the Alumni of UWA. I currently research customer engagement and CSR preference, mainly with Geoff Soutar and also have over 350 google citations in loyalty and choice, mainly with Larry Lockshin and Cam Rungie. I would love to assist ANZMAC in the development of innovative services that engage emerging, mid and senior professors in the creation and transfer of knowledge and skills. I would also like to look at ways that continue to advocate for marketing in society.

Dr Hugh Pattinson

Over the last fifteen years the Australian & New Zealand Academy (ANZMAC) developed as the preeminent regional organisation for developing, supporting and recognising marketing theory and research. Nevertheless, external pressures such as tightening research budgets, consolidation/rationalisation of business faculties/schools, and of ‘marketing’ curriculum will impact ANZMAC’s future development. I have worked closely with several ANZMAC executives in recent years gaining understanding of these key challenges. I bring to the executive committee over 18 years of academic research, curriculum and management experience to help shape an effective, adaptive and sustainable future for ANZMAC.

Prof Ian Phau

Professor Phau has extensive teaching experience in Australia and overseas. His research has focused on country image, brand personality, consumer animosity, consumer ethnocentrism and nostalgic appeals in communication. His publications include Psychology and Marketing, Journal of Consumer Marketing, Journal of Business Ethics, Journal of Marketing Communications, Journals of Marketing Channels, Journal of Brand Management, Marketing Intelligence & Planning amongst others. He teaches Consumer Behaviour, Market Research and Marketing Theory both at the undergraduate and postgraduate level. He is the Director for Research and Development for the School of Marketing at Curtin University.

Prof Michael Polonsky

Michael is an Alfred Deakin Professor in the School of Management and Marketing at Deakin University. He has been active in ANZMAC related activities, including, serving as track chair, organising special sessions, participating in the Doctoral Colloquium and frequently contributed to AMJ. He is an active academic community member with a diverse research, teaching and service portfolio. He has worked with a wide number of academics within Australia and New Zealand, as well as having taught at a number of institutions in Australia and New Zealand and thus is highly familiar with the academic environment in the region.

Dr Jennifer Rindfleish

Jennifer is the Deputy Head of the UNE Business at the University of New England and has 16 years experience in teaching the discipline of Marketing at the undergraduate, postgraduate and Higher Degree Research level. Jennifer has a PhD in Sociology, a Masters of Letters in Sociology and a Bachelor of Social Science from the University of New England. Her research interests cover the fields of consumption and self-identity, higher education management and gender in organisations, where she has published widely. Jennifer’s industry experience spans across diverse occupations such as QANTAS Corporate Marketing, QANTAS International flight attendant and QANTAS Ground Engineering.

Dr Laszlo Sajtos

Dr Laszlo Sajtos (PhD) is a senior lecturer in the Department of Marketing at the University of Auckland Business School. His research interests are at the cross-roads of service recovery and relationship management. His research changes the ways in which companies utilise their customer-brand relationships to overcome negative brand-related incidents. His publications have appeared in leading international journals including Journal of Service Research, Journal of Advertising Research, Industrial Marketing Management, Australasian Journal of Marketing and Acta Oeconomica.

Dr Mark Spence

Professor Mark Spence: Mark Spence completed his education at the University of Arizona in 1993 with a Ph.D. in Marketing. Prior to entering the doctoral program, he was Program Manager at Gnostic Concepts, Inc., a market research firm in the Silicon Valley, California, specializing in high technology products. In addition to managing quarterly syndicated reports, he executed both qualitative and quantitative market research, developed regression-based forecasting models, and interfaced with high-volume domestic and international clients.
Dr. Spence joined Bond University, Australia, in 2002, where he is Professor of Marketing. Formerly he was with Southern Connecticut State University in New Haven, Connecticut, USA. He has taught a variety of marketing courses to undergraduates, postgraduates and executives, including Consumer Behaviour, Marketing Strategy and Market Research. He has successfully supervised four doctoral students. Mark has published extensively in the field of behavioural decision making, with articles appearing in top-tier journals including Journal of Marketing Research, Journal of Consumer Research, European Journal of Marketing, and Psychology & Marketing.

Associate Professor Yelena Tsarenko

My interests in developing future scholars has resulted in me being actively involved in doctoral colloquiums, co-chairing the 2009 ANZMAC colloquium and 2013 AMS World Marketing Congress doctoral consortium. I have facilitated visits of eminent global research leaders to Australia, ensuring a translation of best practice in research to the ANZMAC community.

In relation to my nomination to the ANZMAC executive committee, if successful I intend to maintain and expand my commitment to ensuring the association play a vital role in developing future thought leaders from around the region. My organisational skills in designing and implementing academic support initiatives will be a valuable contribution to the committee.



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