ANZMAC 2013 : Call for papers

ANZMAC2013 Conference Dec 1-4

Submission & Notification Dates:
Competitive Papers / Special Session Proposals / Poster Abstracts Submissions close: June 30th, 2013

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ANZMAC Marketing Job Opportunities.

Round up of the marketing jobs available on for the week.

Full Time Teaching – Tertiary (Australia)

  • Professor in Marketing, Charles Sturt University, Closes 20 April, 2013

Full Time Teaching – Tertiary (New Zealand),

  • None advertised at this time

Part Time, Contract/Temp and Casual/Vacation Teaching (Australia)

  • None advertised at this time

Part Time, Contract/Temp and Casual/Vacation Teaching (New Zealand)

  • None advertised at this time

What is this? As part of the service to the community, the ANZMAC website will highlight links to the available marketing career opportunities in Australia and New Zealand as posted on – in addition to the full length posts of job adverts provided to the ANZMAC institutional member universities.

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ANZMAC Conference Proceedings ERA Information 2012

For those of us in the ERA cycle, the following information is provided to assist in the submission of your 2012 ANZMAC papers to your research office for ERA classification

ANZMAC is an E1 conference (with the exclusion of those papers where the authors only submitted an abstract). It has been peer reviewed in a double blind peer review process, and meets the ERA requirements for a refereed conference paper.

  • that the conference paper meets the ERA definition of research (section 3.1);
    • research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings.
  • that the conference paper has been made publicly available by the publication having an ISSN or ISBN;
    • ISBN: 978-0-646-56330-5
  • that the peer review process meets the standard specified in section;
    • an acceptable peer review process is one that involves an assessment or review, before publication, of the research output in its entirety by independent, qualified experts. Independent in this context means independent of the author
    • All ANZMAC papers are subject to double blind peer review, and Track Chair review prior to publication. This exceeds the minimum requirements
  • that the conference paper has been published in full (i.e. not an abstract); and
  • that the conference paper has not been submitted to ERA 2012 in any other citable form (e.g. a journal article).

For confirmation, ERA 2012 Submission Guidelines, have the following requirements Conference Publications—Full Paper Refereed
Institutions are required to submit information on all eligible peer reviewed conference publications for each year of the research outputs reference period.
Eligibility Criteria for all Conference Publications
A conference publication must be submitted provided that it meets the following criteria (in addition to the criteria outlined in 5.4.1):

  • (a) be published in full. The publication may appear in a number of different formats, e.g. a volume of proceedings, a special edition of a journal, a normal issue of a journal, a book or a monograph, CD- or DVD-ROM or conference or organisational website;
    • Proceedings were available on CD, and through the ANZMAC organisational website;
  • (b) be peer reviewed. For ERA purposes, an acceptable peer review process is one that involves an assessment or review, before publication, of the research output in its entirety by independent, qualified experts. Independent in this context means independent of the author.
    • As noted above, and in the Call for Papers, ANZMAC is peer reviewed conference.
  • (c) be presented at a conference, workshop or seminar of national or international significance.
    • Evidence of the national and/or international participation in the conference needs to be illustrated.  In 2012, ANZMAC attracted delegates from all Australian States, New Zealand, England, Indonesia, Europe and America.

To assist delegates in providing sufficient information to their research offices to meet the HERDC reporting requirements, ANZMAC has provided the following information (which will be repeated on the Conference Proceedings Page when that is live) Summary of Data Requirements for Conference Publications—Full Paper Refereed
The following table summarises the information that institutions are required to submit for each conference publication

  • Title 1 of 1 – Australia New Zealand Marketing Academy Conference 2012
  • Subtitle: Proceedings
  • ISBN: 978-0-646-56330-5
  • Format: CD-ROM, website 
  • Publication Date: 12/2012
  • Recommended Retail Price: $0.00
  • Number Of Pages: 4000
  • Height By Width: 297 x 210
  • Illustrations Included: Black and White
  • Contributor: Ian Phau
  • Contributor Role: Editor
  • Subject: Business and Economics

Based on the ANU HERDC data collection profile, the following information is also provided

  • Year*: 2012
  • Conference name*: Australian and New Zealand Marketing Academy Conference
  • Location: Adelaide Hilton, Adelaide, South Australia
  • Date of conference: 3-5 December
  • Title of conference publication: Australia New Zealand Marketing Academy Conference 2012
  • Editor: Richard Lee
  • Publisher* Ehrenberg-Bass Institute for Marketing Science, Edith Cowan University
  • Place of publication: Ehrenberg-Bass Institute for Marketing Science
  • ISBN: 978-0-646-56330-5
  • URL:
  • Edition: 1
  • Number of pages: 4000
  • ERA Conference ID: 42520

After the jump, there’s a selection of addition information regarding the FOR, RFCD and SEO reporting requirements.

FOR, RFCD, SEO and ANZSIC Codes (Australian Government)

  • FOR Classifications and definitions by Division, 2008

Marketing is traditionally identified as FoR 1505, within one of 8 fields with three notable exclusions:

  • 150501 Consumer-Oriented Product or Service Development
  • 150502 Marketing Communications
  • 150503 Marketing Management (incl. Strategy and Customer Relations)
  • 150504 Marketing Measurement
  • 150505 Marketing Research Methodology
  • 150506 Marketing Theory
  • 150507 Pricing (incl. Consumer Value Estimation)
  • 150599 Marketing not elsewhere classified

a) Tourism marketing is included in Group 1506 Tourism.
b) Social impacts of marketing are included in Group 2001 Communication and Media Studies.
c) Cultural impacts of marketing are included in Group 2002 Cultural Studies.

Papers in Track 21. Tourism, Sports, Events and Recreation Marketing may wish to consider FoR 1506 Tourism

  • RFCD Classifications and definitions by Division, 1998

Marketing is located within the Research Fields, Courses and Disciplines under the following structures

    • 350200 Business and Management
      • 350201 Human Resources Management
      • 350202 Business Information Systems (incl. Data Processing)
      • 350203 Industrial Relations
      • 350204 Marketing and Market Research
      • 350205 Sales and Distribution
      • 350206 Advertising and Public Relations
      • 350207 Office Services
      • 350208 Organisational Planning and Management
      • 350209 Small Business Management
      • 350210 Quality Management
      • 350211 Innovation and Technology Management
      • 350212 International Business
      • 350213 Electronic Commerce
      • 350299 Business and Management not elsewhere classified
    • 350500 Tourism
      • 350501 Tourism Policy and Planning
      • 350502 Tourism Resource Appraisal
      • 350503 Impacts of Tourism
      • 350504 Tourist Behaviour
      • 350505 Tourism Economics
      • 350506 Tourism Forecasting
      • 350507 Tourism Management
      • 350508 Tourism Marketing
      • 350599 Tourism not elsewhere classified
  • Socio-Economic Objective (SEO) classification, 2008

Marketing is nested within Division 91 Economic Framework in Group 9104 Management and Productivity.

According to the ABS, this group has seven objectives:

  • 910401 Industrial Relations
  • 910402 Management
  • 910403 Marketing
  • 910404 Productivity (excl. Public Sector)
  • 910405 Public Sector Productivity
  • 910406 Technological and Organisational Innovation
  • 910499 Management and Productivity not elsewhere classified

a) The provision of market research, administration, business support and professional services are included in Division 90 Commercial Services and Tourism.
b) Occupational health is included in Group 9205 Specific Population Health (excl. Indigenous Health).
c) Employment, work and workplace safety issues are included in Group 9405 Work and Institutional Development.

  • Australian and New Zealand Standard Industrial Classification (ANZSIC), 2006

Australian and New Zealand Standard Industrial Classification. Not entirely sure you’ll ever needed, but provided for completeness.

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Australian Bicentennial Scholarships & Fellowships


The Australian Bicentennial Scholarships and Fellowships are one-off awards of up to £4,000 to enable UK postgraduate students or academic staff to undertake research/study in Australia for a minimum of 3 months. These schemes are also open to Australian postgraduate students and academic staff wishing to come to the UK.

Information and application forms for Australian applicants here.

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CFP Australasian Marketing Journal Special Issue on Complex Systems and Agent-Based Modelling


Editors: Steve D’Alessandro & Hume Winzar, Macquarie University.

The Australasian Marketing Journal is proud to announce a special issue focused on recent advances and development in Complex Systems, Network theory, and Agent-Based Modelling.

Over the last two decades there has been a steady growth in interest in Complexity theory and its application to Marketing. Complex systems may exhibit organization without a central organizing authority — emergence, and they may exhibit chaotic behaviour due to multiple influences and the compounding effects of apparently small influences. For many Complex Systems represents a paradigmatic shift from established models which assume limited interaction amongst people, linear relationships, stationarity, and common parameters amongst all members of a group. For others it is an opportunity to explore previously intractable questions of dynamic systems over time because it overcomes the problem of decomposing the system and analysing sub-parts which do not necessarily give a clue as to the behaviour of the whole. And for others, it is an opportunity to examine human and market phenomena that are prohibited by ethical, market, or cost constraints.

All rigorous and thoughtful conceptual papers, literature reviews, case studies, empirical studies and practice papers using a wide range of methodologies are encouraged. A wide variety of topics will be suitable for this special edition and might include (but is not limited to) the following:

  • Development and testing of Marketing Theory,
  • Network analysis,
  • Integration of real-world empirical data with Complex Systems models,
  • Diffusion of Innovations,
  • Word-of-Mouth,
  • Business to Business relationships and inter-firm collaboration,
  • Consumer decision-making,
  • Reviews and Comparisons of Complex-Systems, Network and ABM software,
  • Teaching of market phenomena using Agent-Based simulation

Note: It is a condition of acceptance of papers with simulation models that code and data-files used to test the robustness of findings are included as part of the submission. Please submit the papers, and associated files to either or by the 1st of June 2013.

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Best Paper 2012 Track 22 – Business in Asia

Track 22: Business in Asia
Sponsored by University of South Australia: Australian Centre for Asian Business

Paper 297: McDonald’s apology over a pig toy: A cultural territorial clash

Guan Cheng Quek, Institute of Policy Studies,

Peter Ling*, RMIT University,

Guan Cheng Quek and Peter Ling presenting McDonald’s apology over a pig toy: A cultural territorial clashAbstract: McDonald’s introduced a modified Chinese zodiac promotion to celebrate Chinese New Year in Singapore in 2010. Instead of the traditional 12 zodiac animals – rat, ox, tiger, rabbit, dragon, snake, horse, sheep, monkey, rooster, dog, and pig – McDonald’s replaced the pig symbol with a Cupid toy because Valentine’s Day fell on the same day as Chinese New Year in 2010 and because the restaurant’s Muslim customers do not consume pork. This paper discusses how and why ethnic groups rejected the zodiac promotion through heated discussions in the media. Following a review of literature on cultural sensitivity and hybrid cultural theories, a Foucault-based framework of discipline-ethics-performativity guided this qualitative text analysis of 97 letters in the Straits Times newspaper plus online postings on Asia One and Channel News Asia.

The emerging theory was that there was a cultural territorial clash of discipline structures, ethical moderation, and identity performance. This paper contributes to literature on business in Asia, as there seems to be little research on pig symbolism in Marketing or on the failure of culturally oriented marketing activities. The implication for practice is that the marketing team needs to consider more carefully the fundamental cultural disciplinary structure, ethics responsibility, and identity performativity in a multi-ethnic country. While McDonald’s zodiac promotion appeared not to have upset the Muslims in multi-racial Singapore, it would be interesting to research whether there was any online backlash in Malaysia and Indonesia, which have a higher Muslim population.

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ANZMAC 2012 Awards–Best Track Papers

Announcing the award winning Best Track Paper for 2012…

Track 1: Brands and Brand Management

  • Francesca Dall’Olmo Riley, Changes in Attitudes and Behaviour (Paper 496)

Track 2: CSR, Ethics and Privacy

  • Lina Tan, John H. Roberts, Pamela D. Morrison, The Effects of Stakeholders’ Expectations in their Evaluation of Corporate Social Responsibility News (Paper 303)

Track 3: International Markets

  • Isaac Cheah, Ian Phau, Effects of “Owned-by” versus “Made-in” for Willingness to Buy Australian Brands (Paper 430)

Track 4: Marketing Education

  • Tania von der Heidt, How to enhance learning-centredness in curriculum: An illustration for first-year Marketing Principles (Paper 117)

Track 5: Public Sector and Not for Profit

  • Suzan Burton, Daniela Spanjaard, Janet Hoek, An investigation of the impact of retail distribution on tobacco purchase and smoking (Paper 448)

Track 6: Relationship and B2B marketing

  • Suvi Nenonen, Kaj Storbacka, Creating a market view for firms moving towards solution business (Paper 485)

Track 7: Research Methods, Metrics and Modelling

  • Chelsea Wise, Joffre Swait, Using Neuroscience to Identify Confusion and Improve Decision Making (Paper 146)

Track 8: Retailing and Private Labels

  • Dave Brown, Nothing Else: The Case of Using the Ingredients Label as Part of the Brand (Paper 111)

Track 9: Tourism, Events and Sports

  • Katharina Hutter, Uta Schwarz, Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010 (Paper 80)

Track 10: Innovation and Entrepreneurship

  • Dean C.H. Wilkie, The Double-Edged Sword of Being the Second Entrant (Paper 411)

Track 11: Social Issues and Sustainability

  • Meagan J. Wheeler, Anne Sharp, Enabling Consumer Carbon Consumption Choice Through Product Labelling (Paper 178)

Track 12: Sales, Supply Chain Management, Logistics

  • Christian Zippel, John Wilkinson, Thomas Vogler, The influence of private labels on cooperation between manufacturers and retailers of fast moving consumer goods in Germany: Exploratory research findings (Paper 540)

Track 13: Digital e-Marketing & Social Media

  • Deon Nel, Christo Bisschoff, Antoinette Bisschoff, Social Media Faces of McLaren Vale Wineries (Paper 393)

Track 14: Services Marketing

  • Liliana L. Bove, Simon J. Pervan, Stigmatised Labour: An Overlooked Service Worker’s Stress (Paper 557)

Track 15: Advertising research

  • Ben Nitschke, Svetlana Bogomolova, A typology of elements used in contextually congruent television advertising (Paper 417)

Track 16: Online and Offline Word-of-mouth

  • Diana Schindler, Reinhold Decker, Analyzing Online Consumer Reviews – Some Remarks on Consistency (Paper 506)

Track 17: Packaging, Pricing and Shopper Research

  • Timothy M Daly, Julie Anne Lee, Geoffrey N Soutar, Playing the bargaining game: competing to win (Paper 470)

Track 18: Media research and planning

  • Emma K. Macdonald, Umut Konus, Hugh N. Wilson, Multi-Touchpoint Customer Segmentation in Relational Contexts: Using a Real-Time Experience Tracking Approach (Paper 524)

Track 19: Consumer choice processes

  • Michael Lwin, Ian Phau, Exploring a New Measure for Reactive Guilt Appeals (Paper 466)

Track 20: Consumer Cross-cultural research

  • François A. Carrillat, Alain d’Astous, Victor Davoine, The sponsor-audience geographical match as a dimension of event-sponsor fit: An investigation in France and Canada (Paper 459)

Track 21: Political Marketing

  • Tiffany Winchester, John Hall, Wayne Binney, Youth Voting Decision-Making: Investigating the Impact of Usage from a Consumer Behaviour Perspective (Paper 364)

Track 22: Business in Asia

  • Guan Cheng Quek, Peter Ling, McDonald’s apology over a pig toy: A cultural territorial clash (Paper 297)
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Celebrate Ternary Day!

12/12/12 12:12.  For our colleagues who speak Base-3, Happy Ternary Day! 

For the record, the decimal translation of the Ternary combined date and time is 36905, the date is 455, and the time is 50. 

Isn’t math fabulous?

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ANZMAC12 Best Papers

ANZMAC 2012 Best Paper PresentationsANZMAC 2012 Best Paper PresentationsANZMAC 2012 Best Paper PresentationsANZMAC 2012 Best Paper PresentationsANZMAC 2012 Best Paper PresentationsANZMAC 2012 Best Paper Presentations
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ANZMAC12 Best Papers, a set on Flickr.

A collection of the “As it happened” #ANZMAC12 “Best Paper in Track” conference presentations

Via Flickr:
Photos from ANZMAC 2012

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ANZMAC 2012 Annual Awards

A little something different – the Awards Night captured in full glory (including interjections, heckling, camera guy in the line of shot, and everything else that happens when you give out achievement awards to academics)

Dave Brown, Best Paper of Conference

Overall Best Conference Paper: Dave Brown, Auckland University of Technology, Nothing Else: The Case of Using the Ingredients Label as part of the Brand

Melanie Randle, Emerging Researcher of the Year

ANZMAC Emerging Researcher of the Year: Melanie Randle, University of Wollongong

Andre Bonfrer, Distinguished Researcher of the Year

ANZMAC Distinguished Researcher of the Year Award: Andre Bonfrer, Australian National University

Awarded in absentia, so no photo

ANZMAC-Pearson Emerging  Educator Award: Tania Bucic, University of New South Wales

Steven D'Alessandro, ANZMAC Pearson Distinguished Educator Award

ANZMAC-Pearson Distinguished Educator Award: Steven D’Alessandro, Macquarie University

Ana Mocanu, Doctoral Colloquium Award

ANZMAC Doctoral Colloquium Award: Ana Mocanu, University of South Australia

Malcolm Wright accepting the AMH Best Paper Award

Australasian Marketing Journal Best Paper Award: Malcolm Wright and Deborah Russell, Massey University, Some philosophical problems for service dominant logic in marketing, Australasian Marketing Journal, 20 (3) pp 218-223

Awarded in absentia, so again, no photo

Australasian Marketing Journal Best Reviewer of the Year Award: Jay Weerawardena, University of Queensland

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Posted in ANZMAC, Awards, Best Paper | Tagged awards, best paper, distinguished educator, distinguished researcher, emerging educator, emerging researcher, pearson