CFP Australasian Marketing Journal Special Issue on Complex Systems and Agent-Based Modelling


Editors: Steve D’Alessandro & Hume Winzar, Macquarie University.

The Australasian Marketing Journal is proud to announce a special issue focused on recent advances and development in Complex Systems, Network theory, and Agent-Based Modelling.

Over the last two decades there has been a steady growth in interest in Complexity theory and its application to Marketing. Complex systems may exhibit organization without a central organizing authority — emergence, and they may exhibit chaotic behaviour due to multiple influences and the compounding effects of apparently small influences. For many Complex Systems represents a paradigmatic shift from established models which assume limited interaction amongst people, linear relationships, stationarity, and common parameters amongst all members of a group. For others it is an opportunity to explore previously intractable questions of dynamic systems over time because it overcomes the problem of decomposing the system and analysing sub-parts which do not necessarily give a clue as to the behaviour of the whole. And for others, it is an opportunity to examine human and market phenomena that are prohibited by ethical, market, or cost constraints.

All rigorous and thoughtful conceptual papers, literature reviews, case studies, empirical studies and practice papers using a wide range of methodologies are encouraged. A wide variety of topics will be suitable for this special edition and might include (but is not limited to) the following:

  • Development and testing of Marketing Theory,
  • Network analysis,
  • Integration of real-world empirical data with Complex Systems models,
  • Diffusion of Innovations,
  • Word-of-Mouth,
  • Business to Business relationships and inter-firm collaboration,
  • Consumer decision-making,
  • Reviews and Comparisons of Complex-Systems, Network and ABM software,
  • Teaching of market phenomena using Agent-Based simulation

Note: It is a condition of acceptance of papers with simulation models that code and data-files used to test the robustness of findings are included as part of the submission. Please submit the papers, and associated files to either or by the 1st of June 2013.

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Expressions of Interest – Editor, Australasian Marketing Journal

The Australian and New Zealand Marketing Academy (ANZMAC) is calling for  expressions of interest (EOI) from highly esteemed scholars in marketing to become the new editor of  the Academy’s journal – the Australasian Marketing Journal. The editor will normally serve a term of 3 or 5 years.

The Journal is published by the highly respected publisher Elsevier and included as searchable full text in Elsevier’s ScienceDirect system.  It appears in four issues per year. ANZMAC members receive a hard copy as part of their membership. A Best Paper is awarded each year and announced at the annual ANZMAC conference in December.

The Academy is seeking EOI from individuals or groups located at one of the Australian or New Zealand universities or a consortia of establishments.

EOIs should address vision for the journal, strategies to enhance the quality of submissions and the impact of the journal, and planned relationship with the publisher as well as any other matters considered important. The EOI should be accompanied by curriculum vitae for each person who is nominating as an individual editor or as part of an editorial group. Please specify in your submission whether a 3 or 5 year term is proposed.

EOIs close Friday, 23 November and should be submitted to the chair of the search committee, Prof Gillian Sullivan-Mort, <>. The search committee will aim to interview applicants at the forthcoming ANZMAC conference in Adelaide.

The Editor or Editorial team would take up a transitional role in the middle of 2013 and work closely with the current editor Professor Lester Johnson to ensure a smooth transition towards the end of 2013.

A stipend of $10,000 is available for the Editor or on a shared basis.

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