State of Origin: Home ground advantage paper from ANZMAC 2011

Consumer Co-creation of Product Quality: Examining Home Advantage in State-of-Origin Rugby

Charles Areni, The University of Sydney

Home Advantage in State-of-Origin Rugby: Can Fans Co-create Product Quality?

Results of 84 State of Origin rugby league matches were analysed to determine the extent of home advantage (HA). When the Queensland Maroons play at home in Lang Park/Suncorp Stadium they win 64% of the time (30 wins, 17 losses), with an average point spread of +4.32 points. However, they win only 43% of the time (16 losses, 21 losses) when they are away in New South Wales, with the average spread of -2.76. The contingencies for winning percentage (21 = 3.55, p < .06) and point spread (t1,83 = 2.5, p < .02) are significant, indicating that home ground advantage exists.


Professor Charles Areni, [email protected] 
Room 542
H69 – Economics and Business Building
The University of Sydney
NSW 2006 Australia

Phone: +61 2 9351 6485
Fax: +61 2 9351 6732

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ANZMAC 2011 in retrospect

Two time lapse videos of the conference.

Day 1

Day 2

If you’ve ever wondered why we’re so tired after an ANZMAC, you now have your answer.

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ANZMAC 2011, Perth Convention and Exhibition Centre, 28 – 30 November 2011

The ANZMAC 2011 will take on the theme of Marketing in the Age of Consumerism: Jekyll or Hyde? This theme will explore the role and effect consumerism has on our day to day lives and the entities that are involved in promoting it.

  • Paper submission closed.
  • First round of reviews in progress – reviewers will have been notified as to their review tasks.
  • Early bird price applies for registration before and including the 1st October 2011

For more information, see the ANZMAC 2011 website

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