2013 Winner of the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact


2013 Winner of the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact

The European Marketing Academy (EMAC) and the International Journal of Research in Marketing (IJRM) are pleased to announce the 2013 winner of the Steenkamp Award:

Rik Pieters & Luk Warlop (1999). Visual attention during brand choice: The impact of time pressure and task motivation, IJRM Vol 16(1), pages 1-16.


Measures derived from eye-movement data reveal that during brand choice consumers adapt to time pressure by accelerating the visual scanning sequence, by filtering information and by changing their scanning strategy. In addition, consumers with high task motivation filter brand information less and pictorial information more. Consumers under time pressure filter textual ingredient information more, and pictorial information less. The results of a conditional logit analysis reveal that the chosen brand receives significantly more intra-brand and inter-brand saccades and longer fixation durations than non-chosen brands, independent of time pressure and task motivation conditions. Implications for the theory of consumer attention and for pretesting of packaging and shelf lay-outs are discussed.

Previous winners:

2012: John R Rossiter (2002). The COARSE procedure for scale development in marketing. Vol 19(4), pp.305-335.

2011: Alexandru M. Degeratu, Arvind Rangaswamy, Jianan Wu (2000). Competitive Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes. Vol 17(1), pp. 55-78.

2010: Inge Geyskens, Jan-Benedict E. M. Steenkamp, Lisa K. Scheer, Nirmalya Kumar (1996). The effects of trust and interdependence on relationship commitment: A trans-Atlantic study. Vol 13(4), 303-317.

2009: Peter S. H. Leeflan & Dick R. Wittink (1996). Competitive reaction versus consumer response: Do managers overreact? Vol. 13 (2), 1996, pp. 103-119.

From the Jury:

The committee selected “Visual Attention During Brand Choice: The Impact of Time Pressure and Task Motivation” by Rik Pieters and Luk Warlop as the recipient of the 2013 Jan-Benedict E.M. Steenkamp Award for Long Term Impact, in consideration of: (i) the high quality of the paper, reflected among others by the rigor with which its studies were designed and analyzed, (ii) the significant and early contribution the paper made to the literature that studies attention using process data such as eye tracking, (iii) the number of citations received by the paper, (iv) the number votes received by the paper from the IJRM editorial board members.

The committee congratulates the recipients with this important expression of recognition of their outstanding article.

Jury Members:

Olivier Toubia (Columbia University, USA) (chair), Simona Botti (London Business School, UK), Bas Donkers (Erasmus University Rotterdam, The Netherlands), and Roland T. Rust (University of Maryland, USA)

Selection Procedure:

A four-member Award Committee, formed by the IJRM editor and the EMAC VP of Publications, managed the nomination and selection procedure. The members of the committee do not themselves have papers that are eligible for the award.

Papers eligible for the Steenkamp Award are those published in IJRM 10 to 15 years prior to the year the award is being presented. For 2013, these are papers from 1998 to 2003. Nominations were first solicited from EMAC members and IJRM Board members. These papers, with their latest ISI and Google Scholar citations, formed the first-round ballot from which IJRM Board members voted for up to 5 papers. The ten (10) papers with the most votes then formed the shortlist for the second-round of voting in which IJRM Board members chose only one (1) paper. The award committee members then ranked the top papers that emerged as leading contenders from this final round of voting in terms of the criteria named above.


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Best Paper 2012 Track 22 – Business in Asia

Track 22: Business in Asia
Sponsored by University of South Australia: Australian Centre for Asian Business

Paper 297: McDonald’s apology over a pig toy: A cultural territorial clash

Guan Cheng Quek, Institute of Policy Studies,

Peter Ling*, RMIT University,

Guan Cheng Quek and Peter Ling presenting McDonald’s apology over a pig toy: A cultural territorial clashAbstract: McDonald’s introduced a modified Chinese zodiac promotion to celebrate Chinese New Year in Singapore in 2010. Instead of the traditional 12 zodiac animals – rat, ox, tiger, rabbit, dragon, snake, horse, sheep, monkey, rooster, dog, and pig – McDonald’s replaced the pig symbol with a Cupid toy because Valentine’s Day fell on the same day as Chinese New Year in 2010 and because the restaurant’s Muslim customers do not consume pork. This paper discusses how and why ethnic groups rejected the zodiac promotion through heated discussions in the media. Following a review of literature on cultural sensitivity and hybrid cultural theories, a Foucault-based framework of discipline-ethics-performativity guided this qualitative text analysis of 97 letters in the Straits Times newspaper plus online postings on Asia One and Channel News Asia.

The emerging theory was that there was a cultural territorial clash of discipline structures, ethical moderation, and identity performance. This paper contributes to literature on business in Asia, as there seems to be little research on pig symbolism in Marketing or on the failure of culturally oriented marketing activities. The implication for practice is that the marketing team needs to consider more carefully the fundamental cultural disciplinary structure, ethics responsibility, and identity performativity in a multi-ethnic country. While McDonald’s zodiac promotion appeared not to have upset the Muslims in multi-racial Singapore, it would be interesting to research whether there was any online backlash in Malaysia and Indonesia, which have a higher Muslim population.

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ANZMAC 2012 Awards–Best Track Papers

Announcing the award winning Best Track Paper for 2012…

Track 1: Brands and Brand Management

  • Francesca Dall’Olmo Riley, Changes in Attitudes and Behaviour (Paper 496)

Track 2: CSR, Ethics and Privacy

  • Lina Tan, John H. Roberts, Pamela D. Morrison, The Effects of Stakeholders’ Expectations in their Evaluation of Corporate Social Responsibility News (Paper 303)

Track 3: International Markets

  • Isaac Cheah, Ian Phau, Effects of “Owned-by” versus “Made-in” for Willingness to Buy Australian Brands (Paper 430)

Track 4: Marketing Education

  • Tania von der Heidt, How to enhance learning-centredness in curriculum: An illustration for first-year Marketing Principles (Paper 117)

Track 5: Public Sector and Not for Profit

  • Suzan Burton, Daniela Spanjaard, Janet Hoek, An investigation of the impact of retail distribution on tobacco purchase and smoking (Paper 448)

Track 6: Relationship and B2B marketing

  • Suvi Nenonen, Kaj Storbacka, Creating a market view for firms moving towards solution business (Paper 485)

Track 7: Research Methods, Metrics and Modelling

  • Chelsea Wise, Joffre Swait, Using Neuroscience to Identify Confusion and Improve Decision Making (Paper 146)

Track 8: Retailing and Private Labels

  • Dave Brown, Nothing Else: The Case of Using the Ingredients Label as Part of the Brand (Paper 111)

Track 9: Tourism, Events and Sports

  • Katharina Hutter, Uta Schwarz, Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010 (Paper 80)

Track 10: Innovation and Entrepreneurship

  • Dean C.H. Wilkie, The Double-Edged Sword of Being the Second Entrant (Paper 411)

Track 11: Social Issues and Sustainability

  • Meagan J. Wheeler, Anne Sharp, Enabling Consumer Carbon Consumption Choice Through Product Labelling (Paper 178)

Track 12: Sales, Supply Chain Management, Logistics

  • Christian Zippel, John Wilkinson, Thomas Vogler, The influence of private labels on cooperation between manufacturers and retailers of fast moving consumer goods in Germany: Exploratory research findings (Paper 540)

Track 13: Digital e-Marketing & Social Media

  • Deon Nel, Christo Bisschoff, Antoinette Bisschoff, Social Media Faces of McLaren Vale Wineries (Paper 393)

Track 14: Services Marketing

  • Liliana L. Bove, Simon J. Pervan, Stigmatised Labour: An Overlooked Service Worker’s Stress (Paper 557)

Track 15: Advertising research

  • Ben Nitschke, Svetlana Bogomolova, A typology of elements used in contextually congruent television advertising (Paper 417)

Track 16: Online and Offline Word-of-mouth

  • Diana Schindler, Reinhold Decker, Analyzing Online Consumer Reviews – Some Remarks on Consistency (Paper 506)

Track 17: Packaging, Pricing and Shopper Research

  • Timothy M Daly, Julie Anne Lee, Geoffrey N Soutar, Playing the bargaining game: competing to win (Paper 470)

Track 18: Media research and planning

  • Emma K. Macdonald, Umut Konus, Hugh N. Wilson, Multi-Touchpoint Customer Segmentation in Relational Contexts: Using a Real-Time Experience Tracking Approach (Paper 524)

Track 19: Consumer choice processes

  • Michael Lwin, Ian Phau, Exploring a New Measure for Reactive Guilt Appeals (Paper 466)

Track 20: Consumer Cross-cultural research

  • François A. Carrillat, Alain d’Astous, Victor Davoine, The sponsor-audience geographical match as a dimension of event-sponsor fit: An investigation in France and Canada (Paper 459)

Track 21: Political Marketing

  • Tiffany Winchester, John Hall, Wayne Binney, Youth Voting Decision-Making: Investigating the Impact of Usage from a Consumer Behaviour Perspective (Paper 364)

Track 22: Business in Asia

  • Guan Cheng Quek, Peter Ling, McDonald’s apology over a pig toy: A cultural territorial clash (Paper 297)
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ANZMAC 2012 Annual Awards

A little something different – the Awards Night captured in full glory (including interjections, heckling, camera guy in the line of shot, and everything else that happens when you give out achievement awards to academics)

Dave Brown, Best Paper of Conference

Overall Best Conference Paper: Dave Brown, Auckland University of Technology, Nothing Else: The Case of Using the Ingredients Label as part of the Brand

Melanie Randle, Emerging Researcher of the Year

ANZMAC Emerging Researcher of the Year: Melanie Randle, University of Wollongong

Andre Bonfrer, Distinguished Researcher of the Year

ANZMAC Distinguished Researcher of the Year Award: Andre Bonfrer, Australian National University

Awarded in absentia, so no photo

ANZMAC-Pearson Emerging  Educator Award: Tania Bucic, University of New South Wales

Steven D'Alessandro, ANZMAC Pearson Distinguished Educator Award

ANZMAC-Pearson Distinguished Educator Award: Steven D’Alessandro, Macquarie University

Ana Mocanu, Doctoral Colloquium Award

ANZMAC Doctoral Colloquium Award: Ana Mocanu, University of South Australia

Malcolm Wright accepting the AMH Best Paper Award

Australasian Marketing Journal Best Paper Award: Malcolm Wright and Deborah Russell, Massey University, Some philosophical problems for service dominant logic in marketing, Australasian Marketing Journal, 20 (3) pp 218-223

Awarded in absentia, so again, no photo

Australasian Marketing Journal Best Reviewer of the Year Award: Jay Weerawardena, University of Queensland

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Nomination– Emerald/EFMD Outstanding Doctoral Research Awards.

Emerald and the European Foundation for Management Development (EFMD) would like to make you aware that there are only two weeks left to apply for the 2012 These Awards reward the best doctoral research projects in 12 different categories, each sponsored by an Emerald journal. For a list of all categories and details of how to apply please visit the webpage below:
The Awards are open to those who have completed and satisfied examination requirements for a Doctoral award, or will do so, between 1 October 2009 and 1 October 2012, and have not applied previously for one of these Awards. The closing date for receipt of applications is 1 October 2012.

Marketing research

Category sponsored by European Journal of Marketing

Award-winning entries will receive a cash prize of €1,500 (or currency equivalent), a certificate, a winners’ logo to attach to correspondence and the prospect of an offer of publication in the sponsoring journal – either as a full paper or an executive summary – at the discretion of the Editor(s). In addition, a number of Highly Commended Awards may also be bestowed.

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ANZMAC Awards–Nominate a Mate

Know an award worthy marketing academic in your department?  We’ve all been there – there’s someone in the department who’s great at teaching or an excellent researcher, but they’re never going to put themselves into the limelight without a little encouragement.

That’s the problem with marketing academics – they tend towards being a humble bunch. Not really prone to celebrating their own success, these stalwarts of the business schools just do the work, and leave the accolades for someone else. This year, ANZMAC would like to recognise the quiet achievers, the unsung research heroes, and the rising stars of academy, and we’re asking for your help.

This is where you come in – we’re bringing in the “nominate a mate” opportunity for you to suggest someone in your department who you think deserves a nomination, and we’ll get in touch to invite them to submit an award. 

Send us an e-mail at [email protected] with their name, department,  which potential prize you think they should be invited to contest, and whether you want your identity known to the nominee (We’re asking for this in an e-mail because the webmaster wants to be able to thank you personally, and shout you a round at the ANZMAC conference drinks). 

So, have a look at the ANZMAC Awards, think about who you know who deserves the nod, and give us a nomination.  We’ll look after the rest.

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Call for Nominations – ANZMAC awards

To celebrate and foster excellence within the ANZMAC community, awards are presented at the Annual Conference. For information on each award, the call for nominations and a list of past recipients, click the relevant link below:


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ANZMAC Awards Call for Nominations

The call for nominations for the annual ANZMAC awards is now open.

ANZMAC recognises achievements in research and education for emerging academics (five years or less full time academic employment), and established members of the academy (five years or more of full time academic employment or equivalent) in the following categories

In addition, ANZMAC recognises contributions of senior members of the academy who have performed service to ANZMAC, the marketing community, and have excelled in research activities and teaching practices.

The deadline for submitting 2012 nominations is 5.00 pm, Friday, 28 September, 2012

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Congrats: 2012 Winner of the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact

Congratulations to the esteemed Professor John Rossiter for being awarded the 2012 Winner of the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact

The European Marketing Academy (EMAC) and the International Journal of Research in Marketing (IJRM) are pleased to announce the 2012 winner of the Steenkamp Award

John R. Rossiter (2002). The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing, 19 (4), pp 305-335.

The winning paper for the 2012 J. B. Steenkamp award is “The C-OAR-SE procedure for scale development in marketing,” by John R. Rossiter. It was published in volume 19, issue 4, pp. 305-335 of IJRM in 2002. The award is given to papers published in IJRM that have made a significant long-term impact on the field of marketing.

John Rossiter’s paper proposes a new procedure for the development of scales to measure marketing constructs. The procedure consists of several steps: Construct definition, Object classification, Attribute classification, Rater identification, Scale formation, and Enumeration and reporting (C-OAR-SE). The procedure provides guidance on (i) when to use single-item vs. multiple-item scales and (ii) for multiple-item scales, when to use an index of essential items rather than selecting unidimensional items with a high coefficient alpha. Though it has proved controversial, the paper has helped foster greater attention to the conceptualization, rather than only statistical validation, of operational constructs and measures in marketing.

The committee congratulates the recipient with this important expression of recognition of his outstanding article.

original source: ELMAR

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Best Paper: Track 15. Services Marketing

The More Compensation the Better? The Nonlinear Relationship Between Compensation Level and Post-Complaint Satisfaction

Katja Gelbrich. Catholic University Eichstätt-Ingolstadt.
Jana Müller*. Catholic University Eichstätt-Ingolstadt.
Yany Grégoire. HEC Montréal.
Holger Roschk. Catholic University Eichstätt-Ingolstadt.

Keywords: complaint management, post-complaint satisfaction, compensation level, curve progression.

This paper examines the curve progression of the relationship between compensation level and post-complaint satisfaction. Drawing on the Law of Diminishing Marginal Utility vs. Prospect Theory, we hypothesize two competing nonlinear curve progressions. Hypotheses are tested through curve estimation procedure based on a 2 by 11 mixed factorial design crossing eleven compensation levels (0% – 200%) and two industries (services vs. consumer goods). For services, the curve appears to be concave: Satisfaction increases to a disproportionally small extent with increasing compensation. For goods, the curve appears to be S-shaped: The highest incremental effect of compensation is reached at about 80% compensation, and the effect becomes negative for compensation greater than 160%. Implications for complaint management theory and practice are discussed.

Conference Paper unavailable. Abridged version:

What is this? Each week until June, ANZMAC will feature one of the Best Track Paper award winners on the site.

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