Announcing the award winning Best Track Paper for 2012…

Track 1: Brands and Brand Management

• Francesca Dall’Olmo Riley, Changes in Attitudes and Behaviour (Paper 496)

Track 2: CSR, Ethics and Privacy

• Lina Tan, John H. Roberts, Pamela D. Morrison, The Effects of Stakeholders’ Expectations in their Evaluation of Corporate Social Responsibility News (Paper 303)

Track 3: International Markets

• Isaac Cheah, Ian Phau, Effects of “Owned-by” versus “Made-in” for Willingness to Buy Australian Brands (Paper 430)

Track 4: Marketing Education

• Tania von der Heidt, How to enhance learning-centredness in curriculum: An illustration for first-year Marketing Principles (Paper 117)

Track 5: Public Sector and Not for Profit

• Suzan Burton, Daniela Spanjaard, Janet Hoek, An investigation of the impact of retail distribution on tobacco purchase and smoking (Paper 448)

Track 6: Relationship and B2B marketing

• Suvi Nenonen, Kaj Storbacka, Creating a market view for firms moving towards solution business (Paper 485)

Track 7: Research Methods, Metrics and Modelling

• Chelsea Wise, Joffre Swait, Using Neuroscience to Identify Confusion and Improve Decision Making (Paper 146)

Track 8: Retailing and Private Labels

• Dave Brown, Nothing Else: The Case of Using the Ingredients Label as Part of the Brand (Paper 111)

Track 9: Tourism, Events and Sports

• Katharina Hutter, Uta Schwarz, Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010 (Paper 80)

Track 10: Innovation and Entrepreneurship

• Dean C.H. Wilkie, The Double-Edged Sword of Being the Second Entrant (Paper 411)

Track 11: Social Issues and Sustainability

• Meagan J. Wheeler, Anne Sharp, Enabling Consumer Carbon Consumption Choice Through Product Labelling (Paper 178)

Track 12: Sales, Supply Chain Management, Logistics

• Christian Zippel, John Wilkinson, Thomas Vogler, The influence of private labels on cooperation between manufacturers and retailers of fast moving consumer goods in Germany: Exploratory research findings (Paper 540)

Track 13: Digital e-Marketing & Social Media

• Deon Nel, Christo Bisschoff, Antoinette Bisschoff, Social Media Faces of McLaren Vale Wineries (Paper 393)

Track 14: Services Marketing

• Liliana L. Bove, Simon J. Pervan, Stigmatised Labour: An Overlooked Service Worker’s Stress (Paper 557)

Track 15: Advertising research

• Ben Nitschke, Svetlana Bogomolova, A typology of elements used in contextually congruent television advertising (Paper 417)

Track 16: Online and Offline Word-of-mouth

• Diana Schindler, Reinhold Decker, Analyzing Online Consumer Reviews – Some Remarks on Consistency (Paper 506)

Track 17: Packaging, Pricing and Shopper Research

• Timothy M Daly, Julie Anne Lee, Geoffrey N Soutar, Playing the bargaining game: competing to win (Paper 470)

Track 18: Media research and planning

• Emma K. Macdonald, Umut Konus, Hugh N. Wilson, Multi-Touchpoint Customer Segmentation in Relational Contexts: Using a Real-Time Experience Tracking Approach (Paper 524)

Track 19: Consumer choice processes

• Michael Lwin, Ian Phau, Exploring a New Measure for Reactive Guilt Appeals (Paper 466)

Track 20: Consumer Cross-cultural research

• François A. Carrillat, Alain d’Astous, Victor Davoine, The sponsor-audience geographical match as a dimension of event-sponsor fit: An investigation in France and Canada (Paper 459)

Track 21: Political Marketing

• Tiffany Winchester, John Hall, Wayne Binney, Youth Voting Decision-Making: Investigating the Impact of Usage from a Consumer Behaviour Perspective (Paper 364)

Track 22: Business in Asia

• Guan Cheng Quek, Peter Ling, McDonald’s apology over a pig toy: A cultural territorial clash (Paper 297)