Announcing the award winning Best Track Paper for 2012…
Track 1: Brands and Brand Management
- Francesca Dall’Olmo Riley, Changes in Attitudes and Behaviour (Paper 496)
Track 2: CSR, Ethics and Privacy
- Lina Tan, John H. Roberts, Pamela D. Morrison, The Effects of Stakeholders’ Expectations in their Evaluation of Corporate Social Responsibility News (Paper 303)
Track 3: International Markets
- Isaac Cheah, Ian Phau, Effects of “Owned-by” versus “Made-in” for Willingness to Buy Australian Brands (Paper 430)
Track 4: Marketing Education
- Tania von der Heidt, How to enhance learning-centredness in curriculum: An illustration for first-year Marketing Principles (Paper 117)
Track 5: Public Sector and Not for Profit
- Suzan Burton, Daniela Spanjaard, Janet Hoek, An investigation of the impact of retail distribution on tobacco purchase and smoking (Paper 448)
Track 6: Relationship and B2B marketing
- Suvi Nenonen, Kaj Storbacka, Creating a market view for firms moving towards solution business (Paper 485)
Track 7: Research Methods, Metrics and Modelling
- Chelsea Wise, Joffre Swait, Using Neuroscience to Identify Confusion and Improve Decision Making (Paper 146)
Track 8: Retailing and Private Labels
- Dave Brown, Nothing Else: The Case of Using the Ingredients Label as Part of the Brand (Paper 111)
Track 9: Tourism, Events and Sports
- Katharina Hutter, Uta Schwarz, Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010 (Paper 80)
Track 10: Innovation and Entrepreneurship
- Dean C.H. Wilkie, The Double-Edged Sword of Being the Second Entrant (Paper 411)
Track 11: Social Issues and Sustainability
- Meagan J. Wheeler, Anne Sharp, Enabling Consumer Carbon Consumption Choice Through Product Labelling (Paper 178)
Track 12: Sales, Supply Chain Management, Logistics
- Christian Zippel, John Wilkinson, Thomas Vogler, The influence of private labels on cooperation between manufacturers and retailers of fast moving consumer goods in Germany: Exploratory research findings (Paper 540)
Track 13: Digital e-Marketing & Social Media
- Deon Nel, Christo Bisschoff, Antoinette Bisschoff, Social Media Faces of McLaren Vale Wineries (Paper 393)
Track 14: Services Marketing
- Liliana L. Bove, Simon J. Pervan, Stigmatised Labour: An Overlooked Service Worker’s Stress (Paper 557)
Track 15: Advertising research
- Ben Nitschke, Svetlana Bogomolova, A typology of elements used in contextually congruent television advertising (Paper 417)
Track 16: Online and Offline Word-of-mouth
- Diana Schindler, Reinhold Decker, Analyzing Online Consumer Reviews – Some Remarks on Consistency (Paper 506)
Track 17: Packaging, Pricing and Shopper Research
- Timothy M Daly, Julie Anne Lee, Geoffrey N Soutar, Playing the bargaining game: competing to win (Paper 470)
Track 18: Media research and planning
- Emma K. Macdonald, Umut Konus, Hugh N. Wilson, Multi-Touchpoint Customer Segmentation in Relational Contexts: Using a Real-Time Experience Tracking Approach (Paper 524)
Track 19: Consumer choice processes
- Michael Lwin, Ian Phau, Exploring a New Measure for Reactive Guilt Appeals (Paper 466)
Track 20: Consumer Cross-cultural research
- François A. Carrillat, Alain d’Astous, Victor Davoine, The sponsor-audience geographical match as a dimension of event-sponsor fit: An investigation in France and Canada (Paper 459)
Track 21: Political Marketing
- Tiffany Winchester, John Hall, Wayne Binney, Youth Voting Decision-Making: Investigating the Impact of Usage from a Consumer Behaviour Perspective (Paper 364)
Track 22: Business in Asia
- Guan Cheng Quek, Peter Ling, McDonald’s apology over a pig toy: A cultural territorial clash (Paper 297)