ANZMAC 2012 Awards–Best Track Papers

Announcing the award winning Best Track Paper for 2012…

Track 1: Brands and Brand Management

  • Francesca Dall’Olmo Riley, Changes in Attitudes and Behaviour (Paper 496)

Track 2: CSR, Ethics and Privacy

  • Lina Tan, John H. Roberts, Pamela D. Morrison, The Effects of Stakeholders’ Expectations in their Evaluation of Corporate Social Responsibility News (Paper 303)

Track 3: International Markets

  • Isaac Cheah, Ian Phau, Effects of “Owned-by” versus “Made-in” for Willingness to Buy Australian Brands (Paper 430)

Track 4: Marketing Education

  • Tania von der Heidt, How to enhance learning-centredness in curriculum: An illustration for first-year Marketing Principles (Paper 117)

Track 5: Public Sector and Not for Profit

  • Suzan Burton, Daniela Spanjaard, Janet Hoek, An investigation of the impact of retail distribution on tobacco purchase and smoking (Paper 448)

Track 6: Relationship and B2B marketing

  • Suvi Nenonen, Kaj Storbacka, Creating a market view for firms moving towards solution business (Paper 485)

Track 7: Research Methods, Metrics and Modelling

  • Chelsea Wise, Joffre Swait, Using Neuroscience to Identify Confusion and Improve Decision Making (Paper 146)

Track 8: Retailing and Private Labels

  • Dave Brown, Nothing Else: The Case of Using the Ingredients Label as Part of the Brand (Paper 111)

Track 9: Tourism, Events and Sports

  • Katharina Hutter, Uta Schwarz, Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010 (Paper 80)

Track 10: Innovation and Entrepreneurship

  • Dean C.H. Wilkie, The Double-Edged Sword of Being the Second Entrant (Paper 411)

Track 11: Social Issues and Sustainability

  • Meagan J. Wheeler, Anne Sharp, Enabling Consumer Carbon Consumption Choice Through Product Labelling (Paper 178)

Track 12: Sales, Supply Chain Management, Logistics

  • Christian Zippel, John Wilkinson, Thomas Vogler, The influence of private labels on cooperation between manufacturers and retailers of fast moving consumer goods in Germany: Exploratory research findings (Paper 540)

Track 13: Digital e-Marketing & Social Media

  • Deon Nel, Christo Bisschoff, Antoinette Bisschoff, Social Media Faces of McLaren Vale Wineries (Paper 393)

Track 14: Services Marketing

  • Liliana L. Bove, Simon J. Pervan, Stigmatised Labour: An Overlooked Service Worker’s Stress (Paper 557)

Track 15: Advertising research

  • Ben Nitschke, Svetlana Bogomolova, A typology of elements used in contextually congruent television advertising (Paper 417)

Track 16: Online and Offline Word-of-mouth

  • Diana Schindler, Reinhold Decker, Analyzing Online Consumer Reviews – Some Remarks on Consistency (Paper 506)

Track 17: Packaging, Pricing and Shopper Research

  • Timothy M Daly, Julie Anne Lee, Geoffrey N Soutar, Playing the bargaining game: competing to win (Paper 470)

Track 18: Media research and planning

  • Emma K. Macdonald, Umut Konus, Hugh N. Wilson, Multi-Touchpoint Customer Segmentation in Relational Contexts: Using a Real-Time Experience Tracking Approach (Paper 524)

Track 19: Consumer choice processes

  • Michael Lwin, Ian Phau, Exploring a New Measure for Reactive Guilt Appeals (Paper 466)

Track 20: Consumer Cross-cultural research

  • François A. Carrillat, Alain d’Astous, Victor Davoine, The sponsor-audience geographical match as a dimension of event-sponsor fit: An investigation in France and Canada (Paper 459)

Track 21: Political Marketing

  • Tiffany Winchester, John Hall, Wayne Binney, Youth Voting Decision-Making: Investigating the Impact of Usage from a Consumer Behaviour Perspective (Paper 364)

Track 22: Business in Asia

  • Guan Cheng Quek, Peter Ling, McDonald’s apology over a pig toy: A cultural territorial clash (Paper 297)
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State of Origin: Home ground advantage paper from ANZMAC 2011

Consumer Co-creation of Product Quality: Examining Home Advantage in State-of-Origin Rugby

Charles Areni, The University of Sydney

Home Advantage in State-of-Origin Rugby: Can Fans Co-create Product Quality?

Results of 84 State of Origin rugby league matches were analysed to determine the extent of home advantage (HA). When the Queensland Maroons play at home in Lang Park/Suncorp Stadium they win 64% of the time (30 wins, 17 losses), with an average point spread of +4.32 points. However, they win only 43% of the time (16 losses, 21 losses) when they are away in New South Wales, with the average spread of -2.76. The contingencies for winning percentage (21 = 3.55, p < .06) and point spread (t1,83 = 2.5, p < .02) are significant, indicating that home ground advantage exists.


Professor Charles Areni, [email protected] 
Room 542
H69 – Economics and Business Building
The University of Sydney
NSW 2006 Australia

Phone: +61 2 9351 6485
Fax: +61 2 9351 6732

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