Attention Business-to-business specialists!
I am preparing an overview of research in Oceania/Australasia on business-to-business (B2B) marketing. Information will be gratefully received on any/all aspects of:
- Hot B2B topics/imperatives for our region
- Department/research group specialisations
- Experiences in publishing B2B research regionally/internationally
- Recent PhD theses in this field
- Important recent books in the field
- B2B research emanating in Indonesia, PNG, and The Philippines (Oceania beyond AU/NZ)
- The future prospects for B2B as a marketing sub-field.
- There may be an opportunity to publish a co-authored review article.
If you can contribute, please contact:
Dr Richard J Varey
Professor of Marketing
Department of Marketing
The Waikato Management School
University of Waikato
What is this? ANZMAC is a community of scholars, and we should be open to discussing collaboration, calling for team ups, looking for groups and pursuing shared research agendas. If you want to be part of the process, contact with your proposed collaborative venture.