CFP Journal of Marketing Management/AM Special Issue on Re-visiting contemporary issues in family consumption

Deadline for submissions 1 September 2013

Guest Editors: Dr Ben Kerrane, Manchester Business School, UK; Professor Shona Bettany, University of Westminster, UK; and Professor Margaret K. Hogg, Lancaster University Management School, UK.

The family is often conceptualised as the consumption and socialisation unit (Commuri & Gentry, 2000). The impact of family on consumer behaviour is pervasive, with notions of being a family ‘central to many consumption experiences and replete with challenges in contemporary society’ (Epp & Price, 2008, p. 50). Much of what we know about family consumption relies on studies conducted over several decades ago, within a particular “nuclear” family type, and within a restricted (largely parental or matriarchal) respondent base. The legacy of such studies has informed, and in some cases continues to inform, the practice of family consumer research. Yet contemporary family forms are increasingly diverse, and fluid interpersonal relationships and “non-traditional” family composition are increasingly visible in how contemporary family life is performed. Similarly, and because of such changes, the role played by certain family members (e.g. fathers, fictive kin, grandparents), often ignored or overlooked in studies of family consumption, become much more acute in the practice of everyday, contemporary, familial arrangements.

We revisit the subject of family consumption nearly a decade after the publication of the original Journal of Marketing Management special issue (Vol.22 No. 9/10). Whilst the original special issue also criticised the ‘idealistic and simplistic notions of family by actively considering different roles within the family and by identifying diverse “family” constellations’ (O’Malley & Prothero, 2006, p. 899), the depth and richness of the contemporary family tapestry provides considerable scope to further explore family consumption within twenty-first century familial arrangements. Indeed, there are still aspects of family life that have yet to be explored and represented in existing family consumer research following recent developments in the social sciences (e.g. sociology of the family; family studies). Furthermore, as family practices and composition become more complex, then traditional theoretical and methodological tools deployed by family consumption studies commensurately become inadequate to explain and understand contemporary family life (Epp & Price, 2008; Kerrane, Hogg & Bettany, 2012). As such, this special issue seeks new theoretical and empirical approaches which represent the voices of non-traditional family types and the voices of under-represented family members. Accordingly, the Guest Editors welcome submissions from across the globe which offer insight into issues surrounding the consumption of contemporary families …[Read More at the full Call for Papers]

For the full call for papers and details about how to submit visit the journal CFP webpage at:

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CFP Journal of Customer Behaviour Special Issue for Early Career Researchers

Deadline for submissions 1 May 2013

Guest Editor: Professor Stan Paliwoda, Associate Editor, Journal of Customer Behaviour, UK

The Journal of Customer Behaviour is a double blind, peer reviewed journal that is designed to bridge consumer behaviour and organisational buyer behaviour. It is concerned equally with individual, household and organisational buyer behaviour and is particularly interested in theories, concepts and insights from core social sciences as well as disciplinary subjects.

This Special Issue is devoted to Early Career Researchers, meaning those who are fairly new to academia and perhaps have only recently completed their own PhD. We are seeking previously unpublished manuscripts that are not under consideration with any other journal and which fall within the general area of customer behaviour and reflect excellence in terms of their methodology, rigour in their analysis and newness in terms of the interpretation of their findings. The Special Issue seeks to identify conceptual and empirical advances being made in the field by Early Career Researchers, and we welcome both conceptual and empirical articles (including robust case studies) …[Read More at the full Call for Papers]

For the full call for papers and details about how to submit visit the journal CFP webpage at:

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CFP Journal – Social Science Computer Review–Special Issue

Best Practices in Social Media at Non-profit, Public, Education, and Healthcare Organizations

Interaction facilitated by social media is becoming an integral part of life in contemporary society, tweaking the human psyche’s deep need to connect. Having changed the creation, sharing, and consumption of information, it inevitably must be integrated into the operation of most human organizations. While some organizations readily adapt themselves to social media, the majority have struggled. While many public-serving organizations are trying to embrace social media, these government, nonprofit, education, and healthcare organizations have complex legal and ethical environments that create special concerns and constraints. For these organizations, social media can be a challenge to: perceived nonpartisanship and fairness; student, patient, victim, or client confidentiality; facility security; employee productivity; protection of intellectual capital; information and reputation management; and regulatory compliance and enforcement processes.

The special issue of SSCR aims to investigate and understand different aspects of social media use in  government, nonprofit, education, and healthcare organizations. We are soliciting original contributions in the form of evidence-based, “best practices” studies, scholarship on legal and ethical issues, case studies, and empirical research. All lenses of inquiry, including strategic, organizational, behavioural, legal, economic, and technical are encouraged. We are particularly interested in  interdisciplinary and international research  that develops and applies multiple perspectives. We are interested in success stories, but we believe that valuable lessons can be learned from failures as well.

Key Dates                                                                                                                    
Deadline for Submissions: July 30, 2013
First Review Due: September 30, 2013
Author Notification: October 15, 2013
Revised Version Due: November 30, 2013                                                              
Acceptance: December, 15, 2013
Special Issue Published: Early 2014

For more information, see the CFP document

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CFP Journal of Product & Brand Management Special Issue

Submission deadline – 30 June 2013

Current challenges in building brand engagement

The Editor of Journal of Product & Brand Management invites practitioners, consultants, and academics to submit papers worthy of contribution to the literature for a special issue devoted to building engagement. In use, brand engagement has several meanings. The most relevant is customer engagement, which refers to a customer’s set of behavioral activities toward a brand.

As the marketplace adapts to changes in technology and an increased level of global competition, brands have become increasingly important. Simultaneously, brands face increasing levels of promotional clutter due to the boundary spanning nature of online marketing. The enduring question of making brands more effective takes on new meaning in the current environment. More Internet connected consumers spend their purchase time online, reducing direct contact with and the ability of a brand to build relationships.

Recent literature has highlighted the importance of relationship building in branding. It is fundamental that the brand be relevant to the consumer. Brand managers can foster relationship building by efforts to engage target consumers. Such efforts can differentiate particular brands from competitors and allow for the creation of barriers to competitive entry. Successful efforts may result in very high levels of engagement represented by brand love, an indicator of adoption. The area of brand engagement is currently an under-researched area that may benefit from focused investigation.

Possible topics will include, but are not limited, to the following:

  • How should brand engagement be conceptualized?
  • What is the nature and scope of brand engagement possibilities?
  • What are the special challenges of engaging consumers in online communities?
  • How is brand engagement related to brand love?
  • What unique opportunities do social media provide for creating or leveraging brand engagement?
  • Do new methods or opportunities exist for measuring brand engagement?
  • By what specific methods do brand communities reinforce brand engagement?
  • What can brand managers learn from other disciplines (such as the videogame, television, publishing, and spectator sports industries) regarding the creation and augmentation of brand engagement?
  • How does brand engagement impact profitability or other financial measures?

Papers may be the result of empirical research, comprehensive literature reviews, case studies, marketing practices, or thoughtful analysis. However, to be accepted for publication, all manuscripts must provide practical applications of material presented. Author guidelines and other information can be found on the journal homepage at: 

It is necessary that you follow these guidelines for your submissions to be accepted for review.

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CFP Marketing Education Review Special Issue for Spring 2014 – Teaching Innovations

Guest Editor: Larry Neale, Queensland University of Technology

Submission Deadline: June 1, 2013

This special issue is dedicated to innovations in marketing pedagogy. Innovations may focus on instruction related to any aspect of marketing, from any marketing-related course, at either the graduate or undergraduate level. Ideal papers will document innovations that have been used and refined, allowing for ready adoption by readers.

Electronic submission to the guest editor is required. Each electronic submission should contain two Microsoft WORD files (no pdf files accepted). The cover page document should include the title of the paper (upper/lower case), name, position and complete contact information for each author. The other document should contain just the manuscript without any author-identifying information.

Please consult the Marketing Education Review website at for details on the formatting style of the abstract, references, tables or figures. Multiple submissions are permitted, however the 10-page double-spaced maximum, including references, tables and figures should be respected. Use 12-point font. Feel free to contact the guest editor with any questions.

For further information, including manuscript preparation guidelines, see the MER CFP document (PDF)

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CFP Australasian Marketing Journal Special Issue on Complex Systems and Agent-Based Modelling


Editors: Steve D’Alessandro & Hume Winzar, Macquarie University.

The Australasian Marketing Journal is proud to announce a special issue focused on recent advances and development in Complex Systems, Network theory, and Agent-Based Modelling.

Over the last two decades there has been a steady growth in interest in Complexity theory and its application to Marketing. Complex systems may exhibit organization without a central organizing authority — emergence, and they may exhibit chaotic behaviour due to multiple influences and the compounding effects of apparently small influences. For many Complex Systems represents a paradigmatic shift from established models which assume limited interaction amongst people, linear relationships, stationarity, and common parameters amongst all members of a group. For others it is an opportunity to explore previously intractable questions of dynamic systems over time because it overcomes the problem of decomposing the system and analysing sub-parts which do not necessarily give a clue as to the behaviour of the whole. And for others, it is an opportunity to examine human and market phenomena that are prohibited by ethical, market, or cost constraints.

All rigorous and thoughtful conceptual papers, literature reviews, case studies, empirical studies and practice papers using a wide range of methodologies are encouraged. A wide variety of topics will be suitable for this special edition and might include (but is not limited to) the following:

  • Development and testing of Marketing Theory,
  • Network analysis,
  • Integration of real-world empirical data with Complex Systems models,
  • Diffusion of Innovations,
  • Word-of-Mouth,
  • Business to Business relationships and inter-firm collaboration,
  • Consumer decision-making,
  • Reviews and Comparisons of Complex-Systems, Network and ABM software,
  • Teaching of market phenomena using Agent-Based simulation

Note: It is a condition of acceptance of papers with simulation models that code and data-files used to test the robustness of findings are included as part of the submission. Please submit the papers, and associated files to either or by the 1st of June 2013.

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CFP Journal of Fashion Marketing and Management Special Issue

JFMM Special issue on luxury fashion branding,

The deadline for submission is the 31 March 2013.

There has been a paradigm shift in the luxury fashion and branding industry over the past decade. Advances in information communication technology and the rapidly changing global economy have significantly changed consumer perceptions and their consumption behaviours, making it an increasingly volatile and competitive industry.

This climate has encouraged the development of new retail, merchandising and brand management strategies; as firms fight to maintain their market position. Brand collaborations, brand mimicry and flanker brands are a few examples of the myriad of fresh and innovative branding strategies employed by firms. Sustainability in luxury fashion and branding is also gathering momentum, with firms paying greater attention to their environmental impact.

Social concerns have also begun to surface, portraying the darker side of luxury fashion and branding. A prime example is young consumers resorting to prostitution to feed their compulsive addiction to luxury fashion brand purchases. On the legal side, there is also the ongoing debate regarding intellectual property rights and global patent issues that surround the counterfeiting and piracy epidemic.

This call for papers for the ‘‘Luxury fashion branding’’ special issue invites academics and practitioners to submit papers that explore the changes and developments within the industry. The topics include (but are not limited to):

  • Consumer behaviour and psychological perspectives of luxury fashion brands
  • Service expectations and customer relationship management in luxury brand industries
  • Cross-cultural issues in luxury fashion branding
  • Product design and innovation management in the luxury fashion business
  • Technology integration and application in luxury fashion brands
  • Pricing issues in the global marketing environment
  • Retail, distribution and merchandising process of luxury fashion brands
  • Sales force issues in the global luxury fashion business
  • Marketing communications in luxury fashion branding
  • Corporate social responsibility issues in the marketing of luxury fashion brands
  • Social, legal and ethical perspectives in luxury fashion branding (e.g. counterfeiting and piracy)
  • Sustainable luxury and other ‘‘green’’ issues in the luxury fashion industry.


Submissions are welcome at any time between now to March 2013. Papers will be accepted through the online Manuscript Central System ( Please follow the instructions attached when submitting papers, as they will be sent out electronically for review.

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CFP International Review of Nonprofit and Public Sector Marketing–Special Issue on Social Marketing

The closing date for submissions is May 15, 2013 for publication in spring 2014.

International Review of Nonprofit & Public Sector Marketing

Guest Editor: Sameer Deshpande, Associate Professor, Marketing, University of Lethbridge, Canada

Starting in mid 1960s in India, social marketing has been practiced by the government and nonprofit sector to effectively address critical social problems challenging societies all over the world. In 1971, Kotler & Zaltman introduced the academic world to this sub-discipline of marketing. Gradually, academic and non-academic literature started to emerge. Today, one finds several research studies, books, journal articles, conferences, centers of excellence, and policy reports exclusively devoted to social marketing. However, there exist large gaps in the theoretical and practical understanding. One of the biggest gaps relate to perceptions regarding what is and what is not social marketing which results in when to use and not use social marketing to achieve social change objectives. Poor understanding hampers rich development of theoretical models since emphasis still remains on producing effective message strategy rather than using comprehensive marketing framework. Several core marketing concepts such as audience orientation, competitive analysis, branding and positioning never get adequate attention. Similar focus is found in practice as well. What gets labeled as social marketing is in fact just a communication campaign. There is an urgent need to bring marketing into social marketing. This special issue attempts to address these gaps.

The special issue encourages submission of papers highlighting theoretical and empirical aspects of social marketing focusing on (but not limited to):.

  • Appropriateness and effectiveness of social marketing to influence good behaviours vis-a-vis other social change techniques
  • Marketing social marketing to the government, nonprofit, and corporate sectors
  • Innovative theoretical models applicable to social marketing. Going beyond usual social- psychological models such as Theory of Planned Behaviour and Health Belief Model
  • Appropriateness of Western theoretical models to explain non-Western behaviours
  • Interaction between behavioural economics and social marketing
  • Theorizing ideas from the world of sociology and anthropology in social marketing
  • Stakeholder management and social marketing
  • Application of theoretical models in unusual contexts such as preventing domestic violence, influencing recycling, promoting racial and ethnic harmony, and anti-litter and spitting campaigns. Going beyond the usual public health applications
  • Role of competition in social marketing. Understanding and overcoming the less desirable choice
  • Product management in social marketing. Importance of tangibilizing good behaviours
  • Branding social marketing
  • Role of positioning in social marketing
  • Role of ROI in social marketing
  • Sustaining behaviour change
  • Corporate social marketing

Author guidelines are available on this website:

If you have questions regarding relevance and submission of your work to this special issue, please email the guest editor at

ReferencesKotler, P., & Zaltman, G. (1971). Social Marketing: An Approach to Planned Social Change.Journal of Marketing, 35(3): 3-12.

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CFP Special issue call for papers from Journal of Social Marketing

The deadline for submissions is 31st January 2013

Now that social marketing as a discipline has reached adulthood (Andreasen, 2003), we might expect the next phase in its development will bring new ideas and fresh thinking. Yet, reviewing the extant literature reveals a predominance of traditional models such as application of the 4Ps marketing mix (Gordon et al. 2012), or over-reliance on behavioural theories such as the Health Belief Model or the Theory of Planned Behaviour that have their limitations. This is despite calls for social marketing to ‘fly solo’ and develop theory, concepts and models of its own, rather than frequently borrowing directly from mainstream marketing (Peattie and Peattie, 2003).

However, The Journal of Social Marketing (JSOCM) has provided an outlet for contemporary ideas in the field, including critical thinking (Farrell and Gordon, 2012), transformative social marketing (Lefebvre, 2012), use of dialogic theory (Waters et al. 2011), and moving upstream (Wymer, 2011). This special issue seeks to enhance this tradition by encouraging submissions that introduce new ideas, fresh thinking, or investigate under researched dimensions of social marketing.

Special Issue Scope:

Manuscript submissions examining (but not restricted to) the following topics are encouraged:

  • Use of alternative theories and models in social marketing
  • Innovative research methods in social marketing
  • Social marketing in new contexts
  • Critical social marketing
  • Critical and reflexive discourse in social marketing
  • Rethinking the social marketing mix
  • Upstream social marketing
  • Social marketing pedagogy

This special issue of the Journal of Social Marketing will feature 5 published papers which introduce new ideas and fresh thinking into the field.

Early expressions of interest and enquiries can be directed to the special issue Guest Editor, Dr Ross Gordon, who can be contacted at .

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CFP Journal of Research in Interactive Marketing

The deadline for submission of papers is: 22 October 2012

The Journal of Research in Interactive Marketing is pleased to announce that we have opened one of our special issues to include more areas of research. Our special issue will be on:

  • Interactive Marketing and Trust in Professional Services – the challenges of digital communication and distribution

Topics of relevance to this special issue include, but are not limited to:

  • How trust in professional service relationships is affected by multi-channel and multi-media interaction, as a consequence of technological development.
  • How trust in professional, e.g., financial, service relationships is affected by a service provider’s presence and activity in social media, e.g. on   Facebook and Twitter
  • How the possibility/option to use different media affect perceived trust.
  • How the (level of) technology acceptance affect customers’ perceptions of trust and trustworthiness in multi-channel interactions with professional   services firms.
  • How trust-building marketing strategies are affected by changes in interaction channels, long term/short term effects.
  • To what extent professional service providers’ strategy changes in using new technology are customer driven and involving customers.
  • Comparative analyses of differences/similarities between countries regarding how professional services customers’ trust in their service providers is   affected by different types of interaction media.
  • Comparative analyses of differences/similarities between different types of professional services regarding the effects of new technology on trust and   interaction. Hence, what differences and similarities are there between e.g. bank and insurance considering the impact of new technology on trust and   interaction?
  • How current strategies used and traditional/prevailing theories applied are sufficient for planning and operating in e.g. the financial service industry,   or if more modern theoretical approaches in marketing e.g., service logic, the active consumer, value co-creation (eg. Vargo and Lusch, 2004), together   with an understanding of the impact of interactive technology (e.g., information systems, technology acceptance, self-service systems) can point toward   more beneficial practices.
Submission Information

Submitted manuscripts should follow the format as indicated in the author guidelines on the journal website:


Sabine Gebert-Persson
Mikael Gidhagen

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