Category Archives: CFP

Call for Papers

CFP Pricing Conference Wayne State University August 15-17, 2012

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The deadline for submissions is April 1, 2012.

The Pricing Conference, organized by Wayne State University, will be held at Motorcity Casino Hotel in Detroit, Michigan on August 15-17, 2012. The conference ends at 12noon on Aug17, leaving you enough time to make it, if you wish, to AMA Summer Conference (2012) in Chicago. Chicago is an hour away by plane, and about 4 hours away by road.

Detroit is very convenient from a travel perspective. Detroit airport (DTW) is a hub for Delta Airlines and for Spirit Airlines. DTW is one of the largest airports in the USA, handling over 30 million passengers annually. In 2010, J D Power ranked DTW #1 in customer satisfaction across all North American airports (http://www.usatoday.com/travel/flights/2010-02-19-airports19_ST_N.htm ).

The conference will focus on papers related to various aspects of pricing from academic and managerial perspectives. The conference will also host the Pricing Doctoral Dissertation Competition. For more information on this competition, please consult the Fordham Pricing Center webpage at http://www.fordham.edu/cba/pricecenter/.

Below is a list of potential topics of interest (illustrative list, not exhaustive, other related areas of research in pricing are also welcome):

  • Auction pricing
  • Biased price perceptions
  • Bundle pricing
  • Cross cultural price perceptions
  • Demographics and price responses
  • Elasticity estimation
  • Fairness in pricing
  • Information processing of price
  • International pricing
  • Low Price Guarantee/ Price-Matching Guarantee
  • Negotiated pricing
  • Odd/even pricing
  • Price interaction & marketing mix
  • Pricing strategy
  • Product mix pricing
  • Promotional pricing
  • Public policy and price controls
  • Quality inferences in prices
  • Quantity surcharges
  • Reference prices
  • Internet pricing
  • Yield pricing

The deadline for submissions is April 1, 2012.

Please send your submissions in Microsoft Word 2007 format to . Please indicate if you also wish your submission to be considered for the Journal of Product and Brand Management. Please include the following in the submission:

1. Title page with (i) title of the paper, (ii) listing of all authors and their affiliations, and (iii) full contact details of the corresponding author

2. 1000 word abstract

3. A complete manuscript (20 pages max, including figures/ tables/ appendices and references)

Submissions must be in 12-point font, double-spaced and in Times New Roman font.

Please consult Abhijit Biswas ( ), Sujay Dutta ( ) or Abhijit Guha () for clarifications or additional details.

For Wayne State University:

  • Abhijit Biswas
  • Sujay Dutta
  • Abhijit Guha
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CFP Journal of Research in Interactive Marketing : Social Capital

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Closing Date for Submissions – 15th June 2012
Recent literature reveals that the construct of social capital embraces a wide spectrum of entities such as societal trust, social norms, social networks, reciprocity & collaborative networks (Bourdieu 1986; Burt 1992; Putnam 1993).
However, research in this area has been heavily focused on identifying the factors which contribute to social capital, with relatively little attention to the role of interactivity or interactive dynamics in building social capital online or offline.
Recent research has reported that people engage in communal activities such as SNS to gain peer acceptance and life satisfaction, which also influences social capital (Koh 2010; Ryberg & Larsen 2008). It is this communal interactivity that makes research of this issue so compelling in this era of connectedness, when social capital, either at societal or national level, plays a critical role in determining corporate success.
Relevant topics for submission to this special issue may include, but are not limited to:

  • What are the antecedents of social capital in the interactive marketing environment?
  • What are the consequences of social capital in the interactive marketing environments?
  • What interactive dynamics contribute to social capital?
  • How does social media such as SNS contribute to social capital?
  • How does societal trust contribute to social capital in an online environment?
  • Does the reciprocity principle in social media affect social capital?
  • Does social capital affect individual’s well-being and life satisfaction through interactive communication?
  • Do social networks contribute to social capital?
  • What are the role of cultural differences in cross-national comparison of social capital?
  • How can we measure online social capital?
  • Does online social capital result in individual well-being?
  • Does online social capital influence civic participation?

Submission Information
Submissions to Journal of Research in Interactive Marketing are made using ScholarOne Manuscripts, the online submission and peer review system. Registration and access is available at:  http://mc.manuscriptcentral.com/jrim
When submitting please ensure you choose to submit your paper to the Social Capital special issue on ScholarOne.

Special Issue Guest Co-Editors:

  • Professor Sung-joon Yoon, Kyonggi University, South Korea,
  • Prof. Jin, Chang Hyun, Kyonggi University, South Korea,

 

References
Bourdieu, P. (1986), “Forms of Capital, In Richardson (ed.) Handbook of the Theory of and Research for the Sociology of Education,” New York, Greenwood Press.
Burt, R. S. (1992), Structural Holes: The Social Structure of Competition, Harvard University Press, Cambridge, MA.
Koh, S.M, Hwang, B,H, Ji, Y.K (2010), “Social Networks and Social Capital: Comparing Korea and China Cases,” Korean Journal of Electronic Commerce, 15(10), 103-118.
Putnam, R.D. (1983), “The Prosperous Community: Social Capital and Public Life,” American Prospect, 13, 35-42.
Ryberg, T. and Larsen, M.C. (2008), “Network Identities: Understanding Relationships between Strong and Weak Ties in Network Environments” Journal of Computer-Assisted Learning, 2, 103-115.

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BAM Conference 2012: Paper submission is now OPEN

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Paper submission for the 2012 BAM Conference is now OPEN. Click here to view the official Call for Papers.
Submission Deadline: 17th February 2012

You can submit your full and developmental papers, as well as proposals for track workshops and symposia, at: www.bam.ac.uk/bam2012 or by following the links below.
Next Steps:
More Information
Format for Submissions
Guidelines for Submissions

Submit your paper to the 2012 BAM Conference now

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CFP Journal of Promotional Management Special Issue Advertising Appeals

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Closing Date 12th February 2012 (extended)

Special Issue: Advertising Appeals

This special issue is devoted to Advertising Appeals which is a field of research that continues to grow in significance for academics and practitioners. Effective advertising stems from an appropriate combination of elements which includes the all-important appeal embedded into the ad.

This special issue of Journal of Promotional ManagementTM  is peer reviewed and dedicated to promoting new developments and ideas in the areas of business, information technology, public relations and communications. The journal aims to create a forum for scholars and practitioners to exchange ideas in a multi-disciplinary environment and is published quarterly (4 issues a year) in both print and electronic formats.

Characteristics of the Journal of Promotional Management include:

  • Qualitative and quantitative empirical; papers with complete data analysis
  • Case studies that clearly discuss the relevance of the case to practitioners and academicians
  • Theoretical papers dealing with the development of models pertaining to basic or applied research concepts
  • Survey papers that contribute to a specific field of study

Papers on advertising appeals may include, but are not limited to the following areas:

  • Humour appeals
  • Sex  appeals
  • Fear appeals
  • Guilt appeals
  • Economy appeals
  • Scarcity appeals
  • Shock appeals
  • Status appeals
  • Glamour appeals
  • Rational versus Emotional appeals
  • Value appeals
  • Curiosity appeals
  • Nostalgic appeals
  • Music appeals

 

Manuscript submission:

Manuscripts should be typewritten, double-spaced (including references and abstract). For more information on publication requirements, visit the journals website at: http://www.tandf.co.uk/journals/authors/WJPMauth.asp.

Papers may be submitted to the special issue editors:

  • Dr Steve Dix (): papers from America, Africa and Australasia
  • Dr Christopher Marchegiani (): papers from Asia and Europe

Closing Date 12th February 2012 (extended)

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CFP 2012 ISMS Marketing Science Conference Boston University School of Management June 7-9, 2012

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Deadline for Conference Abstracts: February 6, 2012

http://www.bu.edu/marketingscience2012/

The ISMS Marketing Science Conference is an annual event bringing together leading marketing scholars, industry executives and members of non-profit organizations. The conference falls under the auspices of the INFORMS Society for Marketing Science (ISMS) sub-branch.

The Marketing faculty at Boston University School of Management invites you to submit abstracts of your research papers, present your work, and actively participate in the conference. The conference is an important forum to present cutting-edge research and intellectual exchange. The conference begins at 8 am on Thursday, June 7, 2012, and concludes at 5 pm on Saturday, June 9, 2012 at the Westin Copley Place in Boston, MA. USA. While parallel sessions are planned during the day, the evenings will consist of a welcome reception on Thursday and a Gala Dinner on Friday. The conference will also provide you with the opportunity to visit Boston. Boston can be best described as a welcome contradiction: Hip alongside historic. Skyscrapers surround parks. Gourmet meets pizza. Just as the city pays homage to every period of America’s timeline, it also serves as all things to all people. Boston is a wonderful blend of stylish sophistication and historic New England charm. You can easily uncover the city’s past while enjoying its distinctively modern edge.

Submitting Your Conference Abstracts

We welcome submissions on a broad range of marketing science topics, including, but not limited to, marketing strategy, marketing models, methods, and theory, as well as empirical research. We also encourage submissions from behavioral researchers. Abstracts should not exceed 1800 characters (about 250 words) and should clearly define a marketing topic and the contribution of the research. An author may be the primary presenter for only a single paper during the entire conference.

    Submission of abstracts is possible between: Monday, October 31, 2011, and Monday, February 6, 2012 at http://www.bu.edu/marketingscience2012/submitting-abstracts/
    Presenting authors will be notified by Monday, February 27, 2012
    Registration of presenting authors (of an accepted abstract) is required no later than Friday, March 16, 2012. This policy helps to limit the number of cancelled papers and no-shows.

Submitting Special Session Proposals

Participants are strongly encouraged to organize their own special sessions. In this way, a set of papers on a topic can be readily presented in one session. Special session proposals should indicate the 1) Title of session, 2) Name, organization and email address of session chair, 3) Statement summarizing the session’s theme, and 4) Abstracts for 4-5 papers and contact information of authors. (Each abstract should not exceed 1800 characters – about 250 words.)

    Submission of special session proposals is possible between:
    Monday, October 31, 2011, and Monday, January 23, 2012 at http://www.bu.edu/marketingscience2012/special-session-proposals/
    Presenting authors will be notified by Monday, January 30, 2012
    Registration of presenting authors (of an accepted special session proposal) is required no later than Friday, March 16, 2012. This policy helps to limit the number of cancelled papers and no-shows.

Doctoral Consortium

The conference will be preceded on Wednesday, June 6, 2012, by the ISMS Doctoral Consortium. Further information about the Consortium will be published shortly on the conference website.

http://www.bu.edu/marketingscience2012/doctoral-consortium/

Glen Urban Retirement Celebration and Symposium

The 2012 ISMS Marketing Science conference will be immediately followed by the Glen Urban Retirement Celebration and Symposium in honor of Glen Urban’s contributions to the science of marketing. This event will commence on the evening of Saturday, June 9, 2012 and will conclude with lunch on Sunday, June 10, 2012 at the MIT Sloan School of Management. Further information is on the conference website.

http://www.bu.edu/marketingscience2012/glen-l-urban-retirement-celebration-and-symposium/

We look forward to having you join us in Boston next June.

Sincerely,

The ISMS Marketing Science Conference Organizing Committee

Shuba Srinivasan (co-chair)
Patrick Kaufmann (co-chair)

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CFP 2012 Academy Of Indian Marketing International Conference on “Innovation in Marketing for Emerging Markets” Global Challenges and Opportunities

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Submission Deadline : February 15, 2012

Additional CFP Information Full CFP Document

A “momentous and gigantic shift” is taking place today in the global economy because of the growing clout and sudden burst of emerging markets in the world economic scenario.  Emerging markets have expanded to several   countries in Asia, Latin America, Central and Eastern Europe, the Middle East and also a few countries in Africa. India, China, Brazil and Russia, referred to collectively as BRIC, are among the largest emerging markets in the contemporary global world.

The emerging markets have brought about a metamorphic change in world trade, commerce, markets and the balance of power. Their share of the total merchandise exports is now over 40%. They account for 20% of the world economy and in the coming 25 years it is projected that these will grow up to 50%. Two thirds of the global forex resource is with them. Over 70 Fortune 500 firms are from the emerging economies. “A new breed of world class companies” from these economies is expanding their global operations fast through mergers and acquisitions.

A new global order emerged recently when a group of 20 nations, comprising both developed and emerging economies including China, Brazil, and India etc, replaced the elite club of rich nations called the Group Eight as the global forum for economic policy. The rise of new economic powers, faster integration of the world economy and the growing power of information technology are likely to trigger dramatic changes and transform the global economic landscape in the coming years.

Although with faster economic growth, rising incomes and growing population, emerging markets offer enormous   marketing opportunities, several multinationals failed in these markets when they tried to follow the traditional marketing models that work in developed markets. The unique cultural characteristics and tradition and dynamics of consumer behavior in emerging economies demand a different marketing strategy and sales program for achieving success.

It is against this backdrop that the three-day Bangalore conference on “Innovation in Emerging Markets— Global Challenges and Opportunities” is organized by Academy of Indian Marketing (AIM),and Alliance University School of Business , Bangalore. The conference brings together a distinguished panel of speakers, including academics from renowned business schools, management thinkers, marketing experts, senior government policy makers and businessmen across the world to share their insights and hindsights on how global business firms should respond realistically to the concept of Innovation in emerging and prepare for tomorrow’s global competitive challenges.

The following are the important conference dates:

  • Paper submission deadline:Feburary 15, 2012
  • Accept/Reject decisions announced: April 1, 2012
  • Final papers due on electronic format: May 1, 2012
  • Conference Registration deadline: May 15, 2012

Conference Registration Fee

  • Non Residents of India: $400 or the equivalent in Indian Currency.
  • Residents of India: Rs. 9,000/=
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CFP New Parents and Young Children in Consumer Culture

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Final closing date for initial submissions – 27th April 2012
Revisions and resubmissions – May – October 2012
Submission of final papers – 1st November 2012
Expected Publication – 2013

This Special Issue of Young Consumers will be based on recent work across the social sciences, in for example, psychology, sociology and cultural studies. Papers will reflect the diversity of consumption practices and parenting styles. From the routine purchase of baby products to decorating nurseries and collecting exclusive artefacts, the Special Issue will examine the ‘work’ of commodities in preparation for parenthood. Papers may also discuss the expansion of the commercial sphere into areas once considered the preserve of the medical or the family. The commodification of ante-natal ultrasound scanning and stem cell storage for example, present parents with new frontiers for spending, caring and creativity. Consideration may be given to non participation in the market and ways of understanding anti-consumerism. Additionally, it may be productive to ask where the extent and limits of the market lie in relation to new parenthood. Is it bounded by the needs of the newborn or does it extend to housing, childcare and education for example? If this is the case then parenting can be examined as a politically important project in which relations with the market and the state are reconfigured.

Full Details: CFP YC – new parents and young children

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CFP Conferences: International Social Marketing Conference

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Submission deadline is February 15th, 2012 for academic papers and March 31st, 2012 for case studies.

International Social Marketing Conference, 28-29th June 2012 in Brisbane, Australia. The conference will provide a forum for presenting and discussing high quality theoretical and empirical social marketing research and social marketing case studies.

Getting someone to change their behaviour is a lot harder than getting them to change soap brands or buy a particular car. That is what makes social marketing so challenging when compared to regular commercial marketing. It’s also what makes it so rewarding. As social marketers, we need to delve deeper in order to fully understand the issues we face, and how we can bring about change. Original manuscripts and case studies are sought for presentation at the conference. In an effort to accommodate all high quality manuscripts, the conference theme is Delve Deeper.

Any enquiries about submissions should be directed via email to A/Professor Sharyn Rundle-Thiele () and Krzysztof Kubacki ().

All manuscripts will be blind peer reviewed. The submission deadline is February 15th, 2012 for academic papers and March 31st, 2012 for case studies. Visit the ISM 2012 website for more details on submissions, keynote speakers and registration: http://aasm.org.au/ism2012/

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CFP International Journal of Bank Marketing – Special Issue

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Special issue on Far Eastern Banking: in what direction is the Tiger moving?

Guest Editors: Chris Baumann and Hamin, Macquarie University, Sydney

A recent McKinsey study has revealed ‘the changing face of Asian personal financial services’. The study suggests that consumer behaviour is changing rapidly in Asia with consumers preferring local rather than international banks. Customer satisfaction generally is high, yet paradoxically, customer loyalty is decreasing. Economic growth in the region has fuelled the savings and investment business, but Asian customers are reluctant to borrow from banks. Such conservative consumer behaviour stands in contrast to the shift from brick-and-mortar branches to on-line channels such as Internet and mobile banking. Customers want flexible and proactive banks, but how should banks respond to the new hybrid of progressive and conservative consumer attitudes and behaviour in the Far Eastern region?

The goal of this special issue is to shed light on the above changes in the banking sector in the ‘Far East’, namely China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Mongolia, Philippines, Singapore, Taiwan, Thailand and Vietnam. Papers need to be theory-driven and evidence-based to be considered. In line with the nature of the journal, articles need to provide insights for academics and practitioners alike.

Contributions that would be welcome for this special issue include, but are not limited to:

  • Customer satisfaction and loyalty: can Western concepts be applied to understand Far Eastern banking?
  • Country of origin effect in banking services: does the concept apply to financial services in the Far East?
  • Competitiveness: how does the concept relate to banking in the Far Eastern region?
  • Channels: do Far Eastern consumers move to mobile banking, revolutionising banking as we understand it?
  • Branding: can the globalisation of Chinese, Japanese and Korean brands in consumer electronics be replicated in banking?
  • Internal marketing: how can high service quality expectations in the Far East be met?
  • Employer branding: does ethnicity of the service provider matter in the Far East?

 

The deadline for submission is 31 March 2012. The special issue is scheduled to be published in early 2013. Manuscripts of approximately 5,000 words, following the journal’s manuscript guidelines (http://www.emeraldinsight.com/ijbm.htm), should be submitted using Scholar One’s Manuscript Central online submission system. This is accessible at: http://mc.manuscriptcentral.com/ijbm. Manuscripts must be original work (preferably empirical; but theoretical work and case studies will also be considered) and not under consideration by any other journal or publication outlet.

 

The initial submission will be reviewed by the Guest Editors and, if deemed suitable, then placed for double-blind review with experts in the field.

 

Prospective contributors with questions concerning the potential suitability of topics or additional requirements about this special issue are invited to contact directly by e-mail:

Dr Chris Baumann, Macquarie University

Sydney, Australia

E-mail: [email protected]

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CFP Conference Social Marketing Advances in Research and Theory (SMART) Conference

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Conference Site: http://www.uleth.ca/management/SMART_2012_papers

The Center for Socially Responsible Marketing at the University of Lethbridge will be hosting their third “Social Marketing Advances in Research and Theory” (SMART) conference.  The conference will provide a forum for presenting and discussing high quality theoretical and empirical social marketing and non-profit research, as well as an opportunity to network with other scholars working in these areas.

Original manuscripts and special topic sessions are sought for presentation at the conference.  In an effort to accommodate all high quality manuscripts, there is no specific social marketing theme. In addition to social marketing manuscripts, nonprofit and corporate social responsibility manuscripts are also welcome.  All manuscripts will be blind peer reviewed.

Submission deadline is December 10th, 2011.  Submit all documents electronically to .

Notification of acceptance will be made no later than February 10th 2012.  You will receive electronic confirmation of your submission within one week.  If you do not receive confirmation please email or send a fax to (403) 329-2038 attn: Tanya Drollinger.

The Centre for Socially Responsible Marketing at the University of Lethbridge seeks to create and disseminate research in the areas of social marketing, nonprofit marketing, and social responsibility. For more information see our website at: http://www.uleth.ca/man/research/centres/csrm/

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