American Marketing Association / Marketing Accountability Standards Board Common Terms Project

The American Marketing Association, in conjunction with the Marketing Accountability Standards Board of the Marketing Accountability Foundation are working to establish one common marketing language.

The objective of the project is to eliminate ambiguity in marketing terminology within organizations and across the marketing industry by establishing common language for marketing activities and metrics. The team is using Wikipedia as a repository for this growing list of marketing terms and metrics.

To become more transparent and accountable, it is ever more important for marketing to add precision to its common language. The growing list of terms with links to the Wikipedia entries can found on the Marketing Accountability Standard Board’s web site, a valuable new resource for practitioners and academics and students of marketing. The AMA’s online dictionary also contains links to the Wikipedia entries.

Establishing common language and definitions of marketing activities and metrics will eliminate ambiguity in marketing terminology and encourage trust and collaboration within and across the marketing industry & business communities. Marketing activities and metrics added or edited by MASB on Wikipedia include:

The common language terms and definitions are located here:

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ANZMAC Conference Proceedings ERA Information 2012

For those of us in the ERA cycle, the following information is provided to assist in the submission of your 2012 ANZMAC papers to your research office for ERA classification

ANZMAC is an E1 conference (with the exclusion of those papers where the authors only submitted an abstract). It has been peer reviewed in a double blind peer review process, and meets the ERA requirements for a refereed conference paper.

  • that the conference paper meets the ERA definition of research (section 3.1);
    • research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings.
  • that the conference paper has been made publicly available by the publication having an ISSN or ISBN;
    • ISBN: 978-0-646-56330-5
  • that the peer review process meets the standard specified in section;
    • an acceptable peer review process is one that involves an assessment or review, before publication, of the research output in its entirety by independent, qualified experts. Independent in this context means independent of the author
    • All ANZMAC papers are subject to double blind peer review, and Track Chair review prior to publication. This exceeds the minimum requirements
  • that the conference paper has been published in full (i.e. not an abstract); and
  • that the conference paper has not been submitted to ERA 2012 in any other citable form (e.g. a journal article).

For confirmation, ERA 2012 Submission Guidelines, have the following requirements Conference Publications—Full Paper Refereed
Institutions are required to submit information on all eligible peer reviewed conference publications for each year of the research outputs reference period.
Eligibility Criteria for all Conference Publications
A conference publication must be submitted provided that it meets the following criteria (in addition to the criteria outlined in 5.4.1):

  • (a) be published in full. The publication may appear in a number of different formats, e.g. a volume of proceedings, a special edition of a journal, a normal issue of a journal, a book or a monograph, CD- or DVD-ROM or conference or organisational website;
    • Proceedings were available on CD, and through the ANZMAC organisational website;
  • (b) be peer reviewed. For ERA purposes, an acceptable peer review process is one that involves an assessment or review, before publication, of the research output in its entirety by independent, qualified experts. Independent in this context means independent of the author.
    • As noted above, and in the Call for Papers, ANZMAC is peer reviewed conference.
  • (c) be presented at a conference, workshop or seminar of national or international significance.
    • Evidence of the national and/or international participation in the conference needs to be illustrated.  In 2012, ANZMAC attracted delegates from all Australian States, New Zealand, England, Indonesia, Europe and America.

To assist delegates in providing sufficient information to their research offices to meet the HERDC reporting requirements, ANZMAC has provided the following information (which will be repeated on the Conference Proceedings Page when that is live) Summary of Data Requirements for Conference Publications—Full Paper Refereed
The following table summarises the information that institutions are required to submit for each conference publication

  • Title 1 of 1 – Australia New Zealand Marketing Academy Conference 2012
  • Subtitle: Proceedings
  • ISBN: 978-0-646-56330-5
  • Format: CD-ROM, website 
  • Publication Date: 12/2012
  • Recommended Retail Price: $0.00
  • Number Of Pages: 4000
  • Height By Width: 297 x 210
  • Illustrations Included: Black and White
  • Contributor: Ian Phau
  • Contributor Role: Editor
  • Subject: Business and Economics

Based on the ANU HERDC data collection profile, the following information is also provided

  • Year*: 2012
  • Conference name*: Australian and New Zealand Marketing Academy Conference
  • Location: Adelaide Hilton, Adelaide, South Australia
  • Date of conference: 3-5 December
  • Title of conference publication: Australia New Zealand Marketing Academy Conference 2012
  • Editor: Richard Lee
  • Publisher* Ehrenberg-Bass Institute for Marketing Science, Edith Cowan University
  • Place of publication: Ehrenberg-Bass Institute for Marketing Science
  • ISBN: 978-0-646-56330-5
  • URL:
  • Edition: 1
  • Number of pages: 4000
  • ERA Conference ID: 42520

After the jump, there’s a selection of addition information regarding the FOR, RFCD and SEO reporting requirements.

FOR, RFCD, SEO and ANZSIC Codes (Australian Government)

  • FOR Classifications and definitions by Division, 2008

Marketing is traditionally identified as FoR 1505, within one of 8 fields with three notable exclusions:

  • 150501 Consumer-Oriented Product or Service Development
  • 150502 Marketing Communications
  • 150503 Marketing Management (incl. Strategy and Customer Relations)
  • 150504 Marketing Measurement
  • 150505 Marketing Research Methodology
  • 150506 Marketing Theory
  • 150507 Pricing (incl. Consumer Value Estimation)
  • 150599 Marketing not elsewhere classified

a) Tourism marketing is included in Group 1506 Tourism.
b) Social impacts of marketing are included in Group 2001 Communication and Media Studies.
c) Cultural impacts of marketing are included in Group 2002 Cultural Studies.

Papers in Track 21. Tourism, Sports, Events and Recreation Marketing may wish to consider FoR 1506 Tourism

  • RFCD Classifications and definitions by Division, 1998

Marketing is located within the Research Fields, Courses and Disciplines under the following structures

    • 350200 Business and Management
      • 350201 Human Resources Management
      • 350202 Business Information Systems (incl. Data Processing)
      • 350203 Industrial Relations
      • 350204 Marketing and Market Research
      • 350205 Sales and Distribution
      • 350206 Advertising and Public Relations
      • 350207 Office Services
      • 350208 Organisational Planning and Management
      • 350209 Small Business Management
      • 350210 Quality Management
      • 350211 Innovation and Technology Management
      • 350212 International Business
      • 350213 Electronic Commerce
      • 350299 Business and Management not elsewhere classified
    • 350500 Tourism
      • 350501 Tourism Policy and Planning
      • 350502 Tourism Resource Appraisal
      • 350503 Impacts of Tourism
      • 350504 Tourist Behaviour
      • 350505 Tourism Economics
      • 350506 Tourism Forecasting
      • 350507 Tourism Management
      • 350508 Tourism Marketing
      • 350599 Tourism not elsewhere classified
  • Socio-Economic Objective (SEO) classification, 2008

Marketing is nested within Division 91 Economic Framework in Group 9104 Management and Productivity.

According to the ABS, this group has seven objectives:

  • 910401 Industrial Relations
  • 910402 Management
  • 910403 Marketing
  • 910404 Productivity (excl. Public Sector)
  • 910405 Public Sector Productivity
  • 910406 Technological and Organisational Innovation
  • 910499 Management and Productivity not elsewhere classified

a) The provision of market research, administration, business support and professional services are included in Division 90 Commercial Services and Tourism.
b) Occupational health is included in Group 9205 Specific Population Health (excl. Indigenous Health).
c) Employment, work and workplace safety issues are included in Group 9405 Work and Institutional Development.

  • Australian and New Zealand Standard Industrial Classification (ANZSIC), 2006

Australian and New Zealand Standard Industrial Classification. Not entirely sure you’ll ever needed, but provided for completeness.

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2013 KSMS Doctoral Dissertation Competition

2013 KSMS Doctoral Dissertation Competition

2013 KSMS Master Thesis Competition

Deadline for Submission: April 12, 2013

Chair of 2013 KSMS Doctoral Dissertation and Master Thesis Competition Award Committee:

- Professor Byeong-Joon Moon (Kyung Hee University)

Korean Scholars of Marketing Science is pleased to announce our annual dissertation and thesis competition, designed to acknowledge excellent doctoral dissertations and master theses on important marketing subjects. Submission must be received by April 12, 2013 via e-mail. KSMS will grant Premier Award and Excellent Awards. Each winner will receive an award package.

The submitted dissertation and thesis must have been completed and approved by his/her dissertation or thesis committee in 2012 and 2013.

‘KSMS Doctoral Dissertation and Master Thesis Competition’ is proud of our 15 years award history. Only a few qualified candidates have won this competition. The competition is open to persons with completed doctoral dissertations and master theses in the fields of marketing and related topics worldwide. Participation in other grant or award programs does not preclude consideration for this award. Candidates are required to attend and make presentations in the competition which will be held in the 2013 KSMS Spring International Conference at Hanyang University, ERICA Campus in Kyeonggi-do, Republic of Korea on May 25, 2013. Winner(s) will be announced in the reception of the 2013 KSMS Spring International Conference

Submission Guidelines:

  1. Detailed contact information for you and your dissertation or thesis advisor/chair
  2. WORD or PDF format of your doctoral dissertation or master thesis without any identifying information (names, schools, etc.).
  3. Extended abstract: maximum 5 double-spaced pages including a brief statement of the research problem(s), relevant theory, hypotheses, methodology, analysis, and managerial relevance.

The 2013 KSMS Doctoral Dissertation & Master Thesis Competition Committee will judge submissions by their solidness of the conceptual development, rigor and appropriateness of methodology, potential contribution to academia and business, and creativity.

More Information

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Celebrate Ternary Day!

12/12/12 12:12.  For our colleagues who speak Base-3, Happy Ternary Day! 

For the record, the decimal translation of the Ternary combined date and time is 36905, the date is 455, and the time is 50. 

Isn’t math fabulous?

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Awards, Photos, Videos and More

Fellow Travellers,

Starting Monday, the ANZMAC site will showcase the prize winners from the ANZMAC 2012, including announcing the award winners, best papers, best in show, photographs and videos.

For those who are keen – the “as it happened” photos are live (as it happens).

If you have photos or footage from the conference, please upload them to your host service of choice (Flickr, Lockerz, Facebook* etc), tag them with #anzmac12 where you can, and drop us a link here (or email )  if you want to share them with the rest of the community.


*if you are doing a Facebook hosted photos, please ensure the gallery is viewable to the public, and/or share the highlights to the ANZMAC Facebook page (and yes, you need to be logged into the Facebook page to see it. Walled garden is walled.

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Expressions of Interest – Editor, Australasian Marketing Journal

The Australian and New Zealand Marketing Academy (ANZMAC) is calling for  expressions of interest (EOI) from highly esteemed scholars in marketing to become the new editor of  the Academy’s journal – the Australasian Marketing Journal. The editor will normally serve a term of 3 or 5 years.

The Journal is published by the highly respected publisher Elsevier and included as searchable full text in Elsevier’s ScienceDirect system.  It appears in four issues per year. ANZMAC members receive a hard copy as part of their membership. A Best Paper is awarded each year and announced at the annual ANZMAC conference in December.

The Academy is seeking EOI from individuals or groups located at one of the Australian or New Zealand universities or a consortia of establishments.

EOIs should address vision for the journal, strategies to enhance the quality of submissions and the impact of the journal, and planned relationship with the publisher as well as any other matters considered important. The EOI should be accompanied by curriculum vitae for each person who is nominating as an individual editor or as part of an editorial group. Please specify in your submission whether a 3 or 5 year term is proposed.

EOIs close Friday, 23 November and should be submitted to the chair of the search committee, Prof Gillian Sullivan-Mort, <>. The search committee will aim to interview applicants at the forthcoming ANZMAC conference in Adelaide.

The Editor or Editorial team would take up a transitional role in the middle of 2013 and work closely with the current editor Professor Lester Johnson to ensure a smooth transition towards the end of 2013.

A stipend of $10,000 is available for the Editor or on a shared basis.

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From the President: Global Marketing Conference (GMC) Report

Global Marketing Conference (GMC) Report

The 2012 GMC was held in Seoul, Korea and was jointly organised and hosted by the Korean Scholars of Marketing Science (KSMS), Japan Society of Marketing and Distribution (JSMD), European Marketing Academy (EMAC), International Textiles and Apparel Association (ITAA) and the Australian & New Zealand Marketing Academy (ANZMAC). The conference was attended by 500+ delegates from 40 countries and papers were spread over 110 sessions.

ANZMAC’s involvement and presence was twofold; to run an ANZMAC Symposium and to develop stronger ties between our two academies. Janet McColl-Kennedy did a great job on the former and I was charges with the latter. Roger Marshall, Rod Brodie and Harmen Oppewal were also delegates and involved in various capacities.

My own objective was met over a series of engagements all highlighting cooperation and dialogue. A short summary follows:

  1. Thursday 19/VII – Attended Welcome Reception.
  2. Thursday 19/VII – Attended VIP Dinner.
  3. Friday 20/VII – Attended Journal of Global Scholars of Marketing Science (JGSMS) / Journal of Global Fashion Marketing (JGFM) Editorial Board Review Meeting.
  4. Friday 20/VII – Attended and presented at EMAC-KSMS Special Sessions, paperWelcome to the new Normal – now learn to navigate it”.
  5. Friday 20/VII – Conference Dinner ‘Welcome Speech’.
  6. Saturday 21/VII – MoU (GAMMA) Breakfast Meeting
  7. Saturday 21/VII – Harbin Institute of Technology (HIT) – KSMS Joint Symosium Panelist “Cutting Edge Issues in Global Marketing Research”
  8. Saturday 21/VII – Conference Lunch Awards Presenter.
  9. Saturday 21/VII – MoU (GAMMA) Signing Ceremony.
  10. Saturday 21/VII – KSMS – ANZMAC Business Meeting.
  11. Saturday 21/VII – Meet Young Leaders in Marketing.

The MoU mentioned above (GAMMA) arrived in my Inbox shortly before I left Otago. GAMMA, Global Association of Marketing and Management Academies is an initiative led by the Koreans and, I understand, encouraged by Arch Woodside. In Korea all parties were keen and willing to sign. On that basis I made an executive decision, on consulting Rod and Roger, to sign too. As seen by the attached file, it commits us to nothing but has sent a very positive signal. There was discussion at the breakfast meeting and I took the opportunity to diplomatically edit the original document as well as changing the order that ‘marketing’ and ‘management’ appear in the text. There were attempts to open discussion on preferential conference rates across for members of GAMMA. I declined on our behalf as that is a big issue and could have financial implications for ANZMAC.


In summary, I believe we served ANZMAC well and everyone left Korea energised by the potential such cooperation holds. It was also good to catch up with Udo Wagner, President EMAC. All my travel, accommodation and conference costs were met by Otago.


Kenneth R Deans
ANZMAC President

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ANZMAC / Korean Scholars of Marketing Science Conference report

The Global Marketing Conference is hosted by the Korean Scholars of Marketing Science and held once every two years. In July this year the co-hosts in Seoul were the Japan Society of Marketing and Distribution, the European Marketing Academy, the International Textile and Apparel Association, and ANZMAC. This makes it one the very largest Marketing conferences in the world, with 1,100 submissions from 44 countries (an acceptance rate of 50%) and 110 sessions. Your International subcommittee of the Executive, of Roger Marshall and Richard Fletcher, arranged for a very successful ANZMAC Symposium, on Co-creation, within the larger GMC conference. Roger is also on the Board of KSMS, which helped smooth the way. The Conference was brilliantly organised, with excellent cultural entertainment, great food, a very high standard of paper and was held in the huge COEX complex in the heart of Seoul.

Our Janet McColl Kennedy acted as Chair of the ANZMAC Symposium, collected and edited the papers, and introduced the topic and speakers in collaboration with Steve Vargo, whilst Ken Deans was a main Conference Co-Chair. Roger was lucky enough to win the “Best Overall Conference Reviewer” Award, whilst Ken was kept busy plotting and planning further cooperation with our Asian colleagues (more of that from him later). The list of Colloquium participants, below, shows a good representation of ANZMAC and Friends, and the standard of paper did you all proud, trust me! ANZMAC is busy keeping our flag flying in Asia!


ANZMAC GMC Symposium speakers

  • Suvi Nenonen, Hanken School of Economics
  • Pennie Frow, University of Sydney Business School
  • Adrian Payne, University of New South Wales
  • Liz Gill, The University of Sydney
  • Ghada Alhothali, Monash University Sunway Campus
  • Rod Brodie, Yuri Seo and Kaj Storbacka, University of Auckland Business School
  • Jyri Rasinmäki, Elina Koivisto and Pekka Mattila, Aalto University School of Economics
  • Alison M. Dean, Matthew Griffin and Alicia Perkins, University of Newcastle
  • Michael Kleinaltenkamp, Freie Universität Berlin
  • Emma Macdonald and Hugh Wilson, Cranfield University
  • Edwin Rajah, Roger Marshall and Roger Baxter, AUT
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Participation – Higher Education Staff Data Collection Review

On 25 May 2012, the Department of Industry, Innovation, Science, Research and Tertiary Education (DIISRTE) released an issues paper for the Higher Education Staff Data Collection Review.  The purpose of the Review is to determine how effectively the collection meets the needs of key stakeholders, and to consider recent issues raised by the sector, including the data used for the student to staff ratio. 

The Review will also consider whether any data currently reported may no longer be required. Submissions for this Review will be due by Monday 2 July 2012.

The issues paper can be found at: Issues paper ( PDF 735KB | DOCX 378KB)

The Department is interested in hearing about other ways that the current data is being used by individuals and organisations. Feedback from the sector will help to determine which parts of the collection are most relevant or need to be changed to meet the needs of the sector.
Key Questions:

  • 1. What do you or your organisation use the Staff Data Collection for?
  • 2. Does the current collection meet your needs or the needs of your organisation?
  • 3. What staff data is collected that is no longer useful? What staff data is not collected but would be useful?
  • 4. Are there any issues for providers if the Staff Data Collection is expanded to include information on the main campus location of each academic staff and to include offshore staff?
  • 5. Are there any issues for providers to report additional information on staff qualifications?
  • 6. What are the issues in extending staff data reporting requirements to all private higher education providers?
  • 7. How can the university-specific data elements be revised to reflect the structures and practices in private higher education providers?
  • 8. Is it possible for private higher education providers to report their staff under the current work level classifications ? If not, what are possible alternatives?
  • 9. Are there any issues for providers to apportion and report FTE weight to each activity undertaken by staff working in one organisational unit?
  • 10. What additional staff functions classifications would be most useful (in addition to teaching and research)? 
  • 11. Are there any issues for providers to report information (in line with reporting requirements for academic staff employed directly by the provider) on contract staff and staff employed by third party arrangements?
  • 12. Should Honorary and unpaid staff be included in the Staff Data Collection?
  • 13. If so, how should their teaching and research efforts be measured and recorded?
  • 14. Should the data collection for both full-time and fractional full-time staff, and casual staff be consistent? If so, is there a preference for a ‘point in time’ or an annual total?
  • 15. Are there any issues for providers to implement the proposed change to the casual staff file by 2014?
  • 16. Is the current method of converting casual hours to full-time equivalence accurate? If not, how can it be improved?
  • 17. Is the proposed method of calculating FTE using actual earnings /annual salary feasible?
  • 18. How does your institution or organisation use the staff-student ratio (SSR?)  Is there a better measure than the SSR that meets the needs of your organisation?
  • 19. What should and should not be included in the calculation of SSR?
  • 20. What other changes could be made to the Staff Data Collection for the purposes of the SSR?
  • 21.  What are the issues facing your institution in implementing the proposed changes from 2013 (for 2012 data) or 2014 (for 2013 data)?
  • 22.  What do you estimate would be the approximate cost for your institution of implementing the proposed changes?

Submission and Consultation Processes
The Department invites submissions from providers and key stakeholders in the higher education sector on the issues outlined in this paper and on any other key issues identified by the sector.  Submissions will help to inform the Department’s advice to the Minister regarding proposed changes to the Higher Education Staff Data Collection. The Government will consult with key stakeholders and peak bodies on any proposed changes. This Review is expected to be completed around September 2012.  The timeline for implementation of any changes will be considered in light of feedback in the submissions.

Making a Submission
Submissions to this paper are requested by close of business Monday 2 July 2012.
Submissions and other enquiries can be emailed to   or posted to:

  • Policy Section
    Higher Education Division
    Department of Industry, Innovation, Science, Research and Tertiary Education
    GPO Box 9839
    Canberra  ACT  2601

The Department requests electronic submissions in Word or RTF format.
Your submission should clearly identify:
•    the name of the organisation or individual making the submission (if an organisation, please provide details of a contact person)
•    address
•    email
•    telephone

Individuals are welcome to make submissions.

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Posted in community, DIISRTE, opportunity | Tagged Department of Industry Innovation Science Research and Tertiary Education, DIISRTE