Category Archives: education

CFP Marketing Education Review – ‘Cases for Classroom Use’

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OPEN DEADLINE: Ongoing call for contributions

Marketing Education Review (MER)is seeking full cases for publication in the journal. The addition of this section, entitled ‘Cases for Classroom Use’, is designed to provide instructors with concrete, active learning tools that can be implemented in the classroom.

Consistent with the objectives of the MER, the addition of a case section to the journal is designed to help “promote innovative approaches to course content” and enhance student learning by making available, to MER subscribers and Society for Marketing Advances (SMA) members, critically reviewed cases that can be utilized in the classroom.

published as a full case, accepted for publication, or under consideration for publication elsewhere. All papers are refereed through a double-blind review process. Guidelines for authors are available on the MER ‘Manuscript Preparation and Submission’ page” (www.marketingeducationreview.com/mer/infoforcontrib/manuscripts.html)

Electronic submissions and questions regarding the ‘Cases for Classroom Use’ section should be sent to: .

For more information, see the Marketing Education Review site

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Marketing Learning Outcomes Working Party; Development of Marketing Learning Outcome Standards

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The ABDC is sponsoring a project to develop learning outcomes for providers of Bachelors and Masters by coursework degrees, focused on marketing.  The purpose of this project is to develop consensus across the marketing higher education community on threshold learning outcomes for marketing bachelor and coursework master degrees. This is in preparation for addressing the Teaching and Learning Standards, one of the five standards domains under the new national regulator, the Tertiary Education Quality and Standards Agency (TEQSA). Marketing is the second discipline for which specific threshold learning outcomes will be developed, the first being accounting.

This project relies heavily on consultation with the marketing community. It will start with input on current practices, by higher education providers. The working party will consolidate this input and prepare a draft of a document for further discussion. Feedback for this document will be solicited from members of professional associations, employers, and peak bodies as well as from public and private providers of marketing higher education.  We encourage all members of the marketing community to become involved in this project.  To be involved in this project please sign up at the Marketing Learning Outcomes website

Project stakeholders

Leader Prof Andre Bonfrer (Australian National University)
Team Prof Susan Dann (Australian Catholic University),

Mr Jeff Laurie (APM College of Business and Communication, Think Education),

Prof David Low (James Cook University, Townsville),

Prof Rebekah Russell-Bennett (Queensland University of Technology),

A/Prof Catherine Sutton-Brady (University of Sydney),

A/Prof John Wilkinson (University of South Australia),

Advisory member: Mark Freeman (Australian Business Deans Council)
Participants Australian National University, Australian Catholic University, Think Education, James Cook University, Queensland University of Technology, University of Sydney, University of South Australia
Funder Australian Business Deans Council
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