One for the social marketers… the Australian National Preventive Health Agencies seminar series featuring leading world behaviour change and social marketing expert Professor Jeff French to be held at the National Health and Medical Research Centre office on 17 July 2012.
Professor Jeff French will be presenting on the themes of:
Nudges, Shoves, Hugs and Smacks, an introduction to the concepts and to the cost value matrix model and how it can be used in social marketing programme planning
From easy choices to desired and demanded healthy choices: the role of social marketing – The power and application of social marketing, and why it needs to be an integral part of social programmes
WHEN: Tuesday 17 July 2012, 10.00am – 11.30am
WHERE: Marshall & Warren Room, National Health and Medical Research Council
Level 1, 16 Cnr Marcus Clarke & Gordon Streets, Canberra
CCI’s 2012 Winter School (coinciding with summer in the northern hemisphere) offers selected doctoral students and early career researchers a week-long program of interdisciplinary study, collaboration and social interaction in the broad area of creative industries and innovation research, drawing on the Centre’s expertise in media, cultural and communication studies, economics, education, policy and law, in relation to the creative economy.
We welcome applications from emerging scholars working on related topics including, but not limited to:
Cultural, media and creative industries policy
Community arts and media
New business models in the creative economy
Economics of the creative industries
The creative industries in Asia
Copyright and intellectual property
The challenges of ‘big data’
Creative careers and creative labour
Participants will work with leading researchers, engage in intensive workshop activities and receive direct feedback and individual mentoring on their own work. Social activities will provide additional opportunities for participants to get to know each other and form collaborative relationships that will last for years to come.
For all the info, lists of mentors, an indicative program and the online application form, visit the CCI Winter School website.
Two Day PhD Course/Seminar On Choice Modelling by Joffre Swait and Jordan Louviere, Professors of Marketing, Centre for the Study of Choice (CenSoC), The University of Technology, Sydney
Jordan Louviere and Joffre Swait (UTS) will each do one day of a two-day PhD-level course on choice modelling on November 24-25, 2011. The first day focuses on theory and associated statistical models, history, state of the art, the research frontier, and unresolved, interesting and important research questions. The second day focuses on collecting data consistent with the theory and associated models, a focus on designing ways of collecting real market data, the pros and cons of currently available data (eg, scanner panel data) and design and use of discrete choice experiments. The second day reviews history, state of the art, the research frontier, and unresolved interesting and important research questions.