Authors

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Alphabetical listing of all authors with accepted papers in the ANZMAC 2005 Conference

A

Name By Surname

Track

Paper and Authors Top

Acharya, Deepa Sharma

Social, Not-For-Profit and Political Marketing

Expert Opinion on the Content and Intention of Material From a Magazine Targeted to 7 to 10 Year Old Beginning Readers
Deepa Sharma Acharya and Richard Mizerski

Adam, Stewart

Advertising/ Integrated Marketing Communications

Genre, Gender and Interpretation of Movie Trailers:
An Exploratory Study

Carolyn A. Moore, David H.B. Bednall and Stewart Adam

Adam, Stewart

Electronic Marketing

Relationship Management, the Web and Organisational Performance in Australasia
Stewart Adam

Aitken, Robert

Consumer Behaviour

After School: New Zealand Children's Accounts of Their Consumption Activities
David Marshall and Robert Aitken

Algie, Jennifer

Retailing, Distribution Channels & Supply Chain Management

Improving the Store Design of Male Fashion and Apparel Retailers
Jennifer Algie and Katerina Korlimbinis

Al-Hawari, Mohammad Ahmad

Electronic Marketing

The Influence of Internet Banking and Teller Service Quality on Customer Retention: a Comparison Study
Mohammad Ahmad Al-Hawari and Tony Ward

Allen, Michael Wayne

Consumer Behaviour

Social Structure, Status Seeking and the Basic Food Groups.
Michael Wayne Allen

Allison, Ringer

Services Marketing

The Relationship Between Familiarity and Expectations
Bronwyn Higgs and Allison Ringer

Anaudin, Virginie Villeneuve

Consumer Behaviour

Managing the Dream Reality Dilemma in Advertising
Virginie Villeneuve Anaudin, Stephane Manin and Alain Ramsamy

Anderson, Sharlene

Consumer Behaviour

Beyond the Disciplinary Boundaries of Superannuation Choice: a Consumer Behaviour Perspective
Debra Ann Grace and Sharlene Anderson

Andersson, Svante

Marketing in International & Cross-Cultural Environments

Internationalization in Different Marketing Contexts
Svante Andersson

Andrews, Lynda

Electronic - Special

Emotions in the Experiential Consumption of Mobile Phones
Lynda Andrews, Judy Drennan and Rebekah Bennett

Angus-Leppan, Tamsin

Corporate Responsibility

A Conceptual Model of Ethical Purchasing
Tamsin Angus-Leppan and Kate Owen

Anver, Mohamed

Business Interaction, Relationships and Networks

Value Creation in a Virtual Network Organisation
Henry Wai Leong Ho, Denise Jarratt and Mohamed Anver

Arambewela, Rodney Amarasinghe

Marketing Education

Personal Values of International Postgraduate Students From Asia: a Cross Cultural Study
Rodney Amarasinghe Arambewela, John Hall and Anne-Marie Hede

Ardrey, William James

Consumer Behaviour

Consumer Savings Psychology: a Structural Equation Modelling Analysis of Vietnamese Saving and Spending Behaviour
William James Ardrey

 

B

Name By Surname

Track

Paper and Authors Top

Baird, Michael

Social, Not-For-Profit and Political Marketing

An Extended Model of Disconfirmation: Expectancies Relating to High Risk Drinking Experiences.
Michael Baird, Robyn Ouschan and Ian Phau

Balestrini, Pierre Philippe

Marketing Issues in Asia

Cross-Cultural Service Quality Expectations in the Retail Banking Sector: a Study of Chinese and British Customers
Pierre Philippe Balestrini

Barry, Carol Anne

Services Marketing

The Resource-Based View and Value to the Customer
Carol Anne Barry, Valerie Clulow and Julie Gerstman

Bauer, Hans H.

Electronic Marketing

Investigating the Effects of Avatars as Virtual Representatives in Electronic Commerce
Marcus M. Neumann and Hans H. Bauer

Beatson, Amanda

Corporate Responsibility

Managerial Conceptualisations of Corporate Social Responsibility: an Exploratory Study
Kim Amanda Johnston and Amanda Beatson

Beatson, Amanda Tracy

Services Marketing

An Exploration of Frontline Staff Service Orientated Behaviours
Amanda Tracy Beatson and Ian Nicholas Lings

Bednall, David H.B

Advertising/ Integrated Marketing Communications

Genre, Gender and Interpretation of Movie Trailers:
An Exploratory Study

Carolyn A. Moore, David H.B. Bednall and Stewart Adam

Bednall, David H.B.

Social, Not-For-Profit and Political Marketing

Cause-Related Marketing: an Extension of the Congruity Concept
Allison C. Ringer, Harmen Oppewal and David H.B. Bednall

Behjat, Nura

Marketing Education

Employer (Dis)Satisfaction With Australian Marketing Graduates: the Development of a Research Framework
Hoda McClymont, Michael Volkov, Michael Gardiner, Nura Behjat and Noel Geogehan

Bellman, Steve

Consumer Behaviour

Country Differences in Technology Experience: the Effect of Teletext on Itv Adoption in the United Kingdom
Anika Schweda, Steven Bellman and Duane Varan

Bellman, Steven

Advertising/ Integrated Marketing Communications

Interactive Television Advertising: a Research Agenda
Steven Bellman, Anika Schweda and Duane Varan

Bellman, Steven

Advertising/ Integrated Marketing Communications

Branded Entertainment and the Rise of Explicit Program Integration
Duane Varan, Steven Bellman and Anika Schweda

Bennett, Rebekah

Electronic - Special

Emotions in the Experiential Consumption of Mobile Phones
Lynda Andrews, Judy Drennan and Rebekah Bennett

Bennett, Rebekah

Services Marketing

The Antecedents and Consequences of Customer Emotions in the Consumption of Collective Mass Hedonic Services: a Conceptual Model
Sandy Hoi Mun Ng, Tracey Dagger and Rebekah Bennett

Benson, Steve

Electronic Marketing

Consumer Perspectives on Mobile Advertising and Marketing
Craig Standing, Steve Benson and Heikki Karjaluoto

Berthon, Pierre

Branding

Brand Matters: an Examination of Small-To-Medium Sized Enterprises
Julie Napoli, Michael T. Ewing and Pierre Berthon

Beverland, Michael

Consumer Behaviour

Exploring Consumer Fanaticism: a Fresh Perspective on the Concept of Loyalty
Emily Chung, Francis Farrelly, Michael Beverland and Pascale Quester

Beverland, Michael

Electronic Marketing

E-Talking: Viral Marketing to Spread Brand Messages
Angela R. Dobele, Michael Beverland and David Toleman

Bhandari, Mahesh

Services Marketing

Role of Organizational Service Recovery Actions on Customer Switching Intentions in a Process Based Service Failure: Does Speed of Recovery Matters?
Mahesh Bhandari and Michael Jay Polonsky

Bhaskaran, Suku

Social Special

Exploring the Opportunities for Sustainable Food Labelling- a Supply Chain Perspective
Michael Polonsky, John Cary and Suku Bhaskaran

Binney, Wayne

Marketing Education

What Do They Think When We Stack Them in ? a Comparative Analysis of Student Perceptions Relating to Large and Small Marketing Subjects.
Wayne Binney, John Hall and Wendy Kennedy

Birch, Dawn

Marketing Education

Students' Perceptions of Compulsory Asynchronous Online Discussion
Dawn Birch and Michael Volkov

Birch, Dawn

Marketing Education

Students' Perceptions of Technology-Based Marketing Courses
Dawn Birch and Michael Gardiner

Bogomolova, Svetlana

Services Marketing

Why Do They Leave? Examination of the Reasons for Customer Defection in the Business Banking Industry
Svetlana Bogomolova and Jennifer Romaniuk

Bouvain, Petra

Electronic Marketing

Online Investor Relations in Australia- an Analysis of the Asx 100 Websites
Petra Bouvain and Margaret Wallace

Bouvain, Petra

Corporate Responsibility

Branding and Corporate Social Responsibility Rankings- Doing Good Is Not Enough
Stephen Chen and Petra Bouvain

Bove, Liliana

Relationship Marketing Special

The Impact of Relational Benefits on Customer Trust and Commitment
Liliana Bove and Amy Wong

Braithwaite, Ian

Marketing Education

'Authentic' Assessment: Workplace Based Formal Learning Setting the Stage for Ongoing Informal Learning
Cathi McMullen and Ian Braithwaite

Brennan, Linda

Marketing Education

?Plagiarism? and the Confucian Heritage Culture (CHC) Student: Broadening the Concept Before Blaming the Student
Linda Brennan and Juliana Durovic

Brennan, Mike

Quantitative Research Methods

The Effect of a Prize Draw on Response Rates in a Mail and Mixed-Mode (Mail and Web) Survey
Mike Brennan

Brennan, Mike

Quantitative Research Methods

The Effect of a Simultaneous Mixed-Mode (Mail and Web) Survey on Respondent Characteristics and Survey Responses
Mike Brennan

Brennan, Stacey Margaret

Branding

The Development of Children's Brand Knowledge: a Preliminary Investigation
Stacey Margaret Brennan

Bridson, Kerrie Christine

Retailing, Distribution Channels & Supply Chain Management

Loyalty Program Attributes and Their Influence on Retail Customer Satisfaction
Kerrie Christine Bridson, Melissa Hickman and Jody Diane Evans

Bridson, Kerrie Christine

Retailing, Distribution Channels & Supply Chain Management

The Mediating Role of Competitive Advantage in the Relationship Between Organisational Capabilities and Retail Performance
Jody Diane Evans, Kerrie Christine Bridson, John Byrom and Dominic Medway

Brodie, Roderick

Business Interaction, Relationships and Networks

Customer and firm value creation in business markets:
Knowledge & relationships as key resources
Victoria Little, Judith Motion and Roderick Brodie

Brown, Charis Rita Elizabeth

Consumer Behaviour

Victims of Marketing: Consumers' Lived Experiences
Charis Rita Elizabeth Brown, Susan Rewa Holmes and Ruqiong Joan Pan

Brown, Debora

Social, Not-For-Profit and Political Marketing

Marketing Bullying Prevention: a Case for Segmenting By Unmet Needs
Debora Brown, Nadine Henley, Robert Donovan and Donna Cross

Brown, Les

Electronic Marketing

Which B2B E-Business Model to Adopt: the Case of Taiwan Agribusiness Firms
Eric Ng and Les Brown

Brown, Leslie Russell

Entrepreneurship, Innovation and New Product Development

Measuring the Attitudes of Australian Food Manufacturers Towards Genetically Modified (GM) Foods a Pilot Study
Frances Woodside, Gabriel Ogunmokun and Leslie Russell Brown

Brown, Ursula

Strategic Marketing and Market Orientation

Studying the Effect of Market Orientation and Organizational Culture
Aron O'Cass, Liem Viet Ngo, Arief Budiman and Ursula Brown

Brown, Ursula-Sigrid

Consumer Behaviour

Willingness to Buy Gm Food Products: the Role of Uncertainty Orientation, Consumer Risk Perceptions and Information Search in Consumers From Australia
Ursula-Sigrid Brown and Aron O'Cass

Brown, Ursula-Sigrid

Marketing Issues in Asia

A Cross Cultural Examination of Consumer Behaviour & Gm Food Products: Results From Australian and South Korean Female Consumers
Ursula-Sigrid Brown and Aron O'Cass

Brunso, Karen

Consumer Behaviour - Special

Food-Related Life Style Segments in Australia: What's the Trend?
Mike Reid, Karen Brunso and Klaus Grunert

Brush, Gregory

Retailing, Distribution Channels & Supply Chain Management

An Exploratory Study of Barriers to Electronic Marketplace Adoption
Duncan McIntosh and Gregory Brush

Buchanan, June

Marketing Education

Ethical Stance Among Senior Business and Marketing Students at Macquarie University
Julian De Meyrick, Nan Carter and June Buchanan

Buchanan, Richard W.

Marketing Education

Broadening the Boundaries of Academic Publication Priorities: an Exploratory Study Into the Sources of Information Used By Senior Management Practitioners for Decision-Making Purposes and Their Implication for Academic Publication Priorities.
Richard W. Buchanan and Jin Wan

Bucic, Tania

Business Interaction, Relationships and Networks

A Stewardship Perspective of the Marketing Exchange
Adrian Ng, Tania Bucic and Ko De Ruyter

Bucic, Tania

Marketing Education

Team Leadership and Learning in Educational Organisations
Linda Robinson and Tania Bucic

Budiman, Arief

Strategic Marketing and Market Orientation

Studying the Effect of Market Orientation and Organizational Culture
Aron O'Cass, Liem Viet Ngo, Arief Budiman and Ursula Brown

Budisantoso, Tjong

Retailing, Distribution Channels & Supply Chain Management

The Influence of Shopping Motivation, Optimum Stimulation Level and Cognitive Response on Store Patronage Satisfaction: a Case of Indonesia
Tjong Budisantoso and Katherine Mizerski

Budisantoso, Tjong

Marketing Issues in Asia

Shopping Motivation, Optimum Stimulation Level, the Perception of Store Atmosphere and Store Patronage Satisfaction: a Case of Indonesia
Tjong Budisantoso and Katherine Mizerski

Bulmer, Sandy

Advertising/ Integrated Marketing Communications

Perspectives From New Zealand on Advertising Self Regulation and Marketing Food to Children
Sandy Bulmer and Lynne Eagle

Bulmer, Sandy

Advertising/ Integrated Marketing Communications

Pharmaceutical Marketing and Barriers to Communications
Jacinta Hawkins, Lynne Eagle and Sandy Bulmer

Burford, Marion R.

Marketing Education

Reflection on an Undergraduate Market Analysis Subject
Marion R. Burford, Jennifer A. Harris and Gary Buttriss

Burke, Paul F.

Entrepreneurship, Innovation and New Product Development

Seeking Simplicity in Complexity: Profiling Consumers Who Prefer Easy-To-Use Products in the DVD Recorder Market
Paul F. Burke

Burke, Paul F. N

Marketing in International & Cross-Cultural Environments

National Culture, Materialism and Consumption Behaviour
Jacqueline Delaney, Paul F. Burke and Siggi Gudergan

Burton, Suzan

Consumer Behaviour

Investigating the Drivers of SMEs' Banking Loyalty in Hong Kong
Regan Lam, Hing Po Lo and Suzan Burton

Burton, Suzan

Entrepreneurship, Innovation and New Product Development

Adoption and Rejection of a New Interactive Telecommunications Service: a Network Perspective
Michael K. Foulds and Suzan Burton

Burton, Suzan

Social, Not-For-Profit and Political Marketing

The Impact of Retail Distribution on Tobacco Consumption: Research Agenda
Suzan Burton, Lindie Clark, Greg Elliott and Frank Siciliano

Burton, Suzan

Marketing Issues in Asia

The Influence of Online Word-of-Mouth: a Comparison of American and Chinese Discussion Boards
John Fong and Suzan Burton

Butcher, Ken

Tourism Special

The Dimensions of Customer Derived Value in the Holiday Ownership Sector
Beverley Sparks, Ken Butcher and Grace Pan

Buttriss, Gary

Marketing Education

Reflection on an Undergraduate Market Analysis Subject
Marion R. Burford, Jennifer A. Harris and Gary Buttriss

Buttriss, Gary J.

Qualitative Marketing Research

Explanation Through Causal Mechanisms
Gary J. Buttriss

Byrom, John

Retailing, Distribution Channels & Supply Chain Management

The Mediating Role of Competitive Advantage in the Relationship Between Organisational Capabilities and Retail Performance
Jody Diane Evans, Kerrie Christine Bridson, John Byrom and Dominic Medway

 

C

Name By Surname

Track

Paper and Authors Top

Cadeaux, Jack

Retailing, Distribution Channels & Supply Chain Management

Category Potential, National Brand Competition and Private Label Share in the Australian Grocery Industry
Lay Peng Tan and Jack Cadeaux

Calantone, Roger J.

Quantitative Research Methods

The Use of Latent Variable Growth Curve Modeling in Conducting Longitudinal Marketing Studies: the Example of the Bass Curve.
Steven H. Seggie and Roger J. Calantone

Cantrell, John Ehsman

Social, Not-For-Profit and Political Marketing

On the Motivations of Corporate Giving in Australia
John Ehsman Cantrell

Carlson, Jamie

Strategic Marketing and Market Orientation

The Role of On-Line Profiling, Service Quality, Satisfaction and Loyalty in Developing an E-Crm Capability: Propositions and Considerations
Jamie Carlson, Ranjit Voola and Suku Sinnappan

Carruthers, Janet

Business Interaction, Relationships and Networks

The New Zealand Agricultural Technology Industry: an Exploratory Investigation of Stakeholder Relationships
Sarena Saunders, Janet Carruthers and Michel Rod

Carter, Nan

Marketing Education

Ethical Stance Among Senior Business and Marketing Students at Macquarie University
Julian De Meyrick, Nan Carter and June Buchanan

Cary, John

Social Special

Exploring the Opportunities for Sustainable Food Labelling- a Supply Chain Perspective
Michael Polonsky, John Cary and Suku Bhaskaran

Cassidy, Frances

Tourism Marketing

An Exploratory Study on Consumers' Selection of Australian Regional Travel Agencies
Eric Ng and Frances Cassidy

Cassidy, Frances

Tourism Marketing

Promoting to the Drive Tourists: an Exploratory Queensland Study
Bruce Prideaux, Hoda McClymont and Frances Cassidy

Cavusgil, S. Tamer

Marketing in International & Cross-Cultural Environments

Towards the Concept of Global Network Equity
Steven Head Seggie, Chris Styles and S. Tamer Cavusgil

Cervino, Julio

Marketing Education

Modelling International Students' Intention of Destination
Jose Maria Cubillo, Joaquin Sanchez, Julio Cervino and Leticia Olcese

Chan, Alvin M.

Quantitative Research Methods

Level Fallacies in Cross-Cultural Marketing Research
Alvin M. Chan

Chan, Chris

Services Marketing

Understanding Service Quality From the Islamic Customer Perspective
Gita Gayatri, Gillian Sullivan Mort, Margee Hume and Chris Chan

Chan, Kwok On Walter

Strategic Marketing and Market Orientation

The Impact of Market Orientation on New Venture Performance in China
Kwok On Walter Chan and Yiming Tang

Chan, Sio Lai

Electronic Marketing

Permission to Use Personal Information in Mobile Marketing and the Impact of Trust: a Conceptual Framework
Sio Lai Chan, Kautonen Teemu, Karjaluoto Heikki and Jari Salo

Charbonneau, Jan

Sports, Arts and Heritage Marketing

The Use of Celebrity Athletes as Endorsers: Views of the New Zealand General Public
Jan Charbonneau and Ron Garland

Cheah, Isaac

Social, Not-For-Profit and Political Marketing

Toward a Framework of Consumer's Willingness to Purchase Environmentally Friendly Products: a Study of Antecedents and Moderator
Isaac Cheah and Ian Phau

Chen, Stephen

Corporate Responsibility

Branding and Corporate Social Responsibility Rankings- Doing Good Is Not Enough
Stephen Chen and Petra Bouvain

Chew, Patricia

Consumer Behaviour

Consumer Responses to Recommend-A-Friend Programs
Patricia Chew, Siok Kuan Tambyah and Jochen Wirtz

Chien, Pi-Hsuan Monica

Advertising/ Integrated Marketing Communications

A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships
Pi-Hsuan Monica Chien, T. Bettina Cornwell and Robyn Stokes

Chow, Clement

Branding

The Moderating Effect of Product Hedonism on Brand Name Translation: an Experimental Research
Esther Tang, Clement Chow and Siu-Fong Isabel Fu

Chung, Emily

Consumer Behaviour

Exploring Consumer Fanaticism: a Fresh Perspective on the Concept of Loyalty
Emily Chung, Francis Farrelly, Michael Beverland and Pascale Quester

Chylinski, Mathew

Consumer Behaviour

Modelling the Impact of Multiple Consumer Goals on Preference Formation
Mathew Chylinski

Clark, Lindie

Social, Not-For-Profit and Political Marketing

The Impact of Retail Distribution on Tobacco Consumption: Research Agenda
Suzan Burton, Lindie Clark, Greg Elliott and Frank Siciliano

Clarke, Peter David

Consumer Behaviour

Giving and Receiving Brands as Valentine?s Day Gifts
Peter David Clarke, Carmel Herington, Ho-Yin Wong and Rahim Hussain

Clarke, Peter David

Marketing Education

Multiple Choice Testing: a Preferred Assessment Procedure That Is Fair to All Our Business Students?
Peter David Clarke, Joo-Gim Heaney and Terry John Gatfield

Clulow, Valerie

Services Marketing

The Resource-Based View and Value to the Customer
Carol Anne Barry, Valerie Clulow and Julie Gerstman

Coghlan, Ian Andrew

Tourism Marketing

Bundling for Tourism Events - What Motivates the Market?
Ian Andrew Coghlan and Andrea Lee Williams

Cone, Malcolm

Business Interaction, Relationships and Networks

Bringing Up Japanese Subsidiaries: Exploring the Parental Relationship
Pavel Strach, Tony Garrett and Malcolm Cone

Cooper, John

Relationship Marketing

Conceptualisation of Consumer Trust in the Delivery of Wealth Management Services
Denise Jarratt and John Cooper

Corkindale, David Reay

Entrepreneurship, Innovation and New Product Development

Identifying the Initial Market for Technology Innovations
David Reay Corkindale

Cornwell, T. Bettina

Advertising/ Integrated Marketing Communications

A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships
Pi-Hsuan Monica Chien, T. Bettina Cornwell and Robyn Stokes

Cornwell, T. Bettina

Quantitative Research Methods

Best Practice in Event Studies in Marketing
Margaret A. Johnston and T. Bettina Cornwell

Cowley, Kym

Strategic Marketing and Market Orientation

Sensemaking, Wisdom and Decision Making in Marketing Strategy
Kym Cowley and Ranjit Voola

Cox, David John

Relationship Marketing

A Social Capital Perspective on Customer Club Performance: Empirical Insights
David John Cox, Siggi Gudergan and Ian Lings

Craig-Lees, Margaret

Electronic Marketing

A Proposed Website Context Typology
Margaret Craig-Lees, Jennifer Harris and Amalia Maulana

Craig-Lees, Margaret Anne

Advertising/ Integrated Marketing Communications

Measuring Media Audiences: the Need for and Audience Engrossment Scale
Jane Scott and Margaret Anne Craig-Lees

Crnjak-Karanovic, Biljana

Marketing in International & Cross-Cultural Environments

Ethnocentrism, Animosity and Product Judgments in a Post-War, Transitional Economic Context of Croatia
Biljana Crnjak-Karanovic, Anthony Pecotich and Natsa Renko

Cross, Donna

Social, Not-For-Profit and Political Marketing

Marketing Bullying Prevention: a Case for Segmenting By Unmet Needs
Debora Brown, Nadine Henley, Robert Donovan and Donna Cross

Crouch, Geoffrey

Tourism Marketing

New Horses for Old Courses - Questioning the Limitations of Sustainable Tourism to Supply-Driven Measures and the Nature-Based Context
Geoffrey Crouch, Timothy Devinney, Sara Dolnicar, Twan Huybers, Jordan Louviere and Harmen Oppewal

Crouch, Geoffrey I.

Tourism Marketing

Tourism Discretionary Spending Choice Behaviour
Geoffrey I. Crouch, Twan Huybers, Harmen Oppewal, Timothy Devinney, Sara Dolnicar and J. Jordan Louviere

Cruz, Pedro Pereira

Pricing and Financial Issues in Marketing

Trust in E-Bank: a Cross-National Study
Pedro Pereira Cruz, Tommi Laukkanen and Pablo Antonio Munoz

Cubillo, Jose Maria

Marketing Education

Modelling International Students' Intention of Destination
Jose Maria Cubillo, Joaquin Sanchez, Julio Cervino and Leticia Olcese

Cullen, Ross

Corporate Responsibility

A Phenomenological Exploration Into Environmental Orientation of Firms in India
Sukhbir Kaur Sandhu, Clive Smallman, Lucie Ozanne and Ross Cullen

 

D

Name By Surname

Track

Paper and Authors Top

Dagger, Tracey

Services Marketing

The Antecedents and Consequences of Customer Emotions in the Consumption of Collective Mass Hedonic Services: a Conceptual Model
Sandy Hoi Mun Ng, Tracey Dagger and Rebekah Bennett

Dagger, Tracey S.

Services Marketing

Shifts in Service Quality Attributes Over the Customer-Provider Relationship
Tracey S. Dagger and Jillian C. Sweeney

Dann, Stephen

Consumer Behaviour

Trufan: Role of Fandom as an Influence on Attitude
Stephen Dann

Dann, Stephen

Entrepreneurship, Innovation and New Product Development

Temporal Innovativeness as an Attitudinal Measure of Temporal Preference
Stephen Dann

Dann, Stephen

Social, Not-For-Profit and Political Marketing

Qualitative Case Analysis of the TeamBeattie.com website
Andrew Hughes and Stephen Dann

Dann, Stephen

Social, Not-For-Profit and Political Marketing

Using Celebrity Candidates in Political Marketing Campaigns
Andrew Hughes and Stephen Dann

Dann, Susan

Social, Not-For-Profit and Political Marketing

Confronting the Challenges in Social Marketing Theory and Practice
Josephine Previte and Susan Dann

Dann, Susan

Social, Not-For-Profit and Political Marketing

Social Advertising: Message Processing of Anti-Drink Driving Advertisements
Marie-Louise Fry and Susan Dann

Dawson, Linda

Electronic Marketing

Factors Influencing Paradoxes of Technology Adoption and Consumption
Sherman Ting, Chris Dubelaar and Linda Dawson

De Brentani, Ulrike

Entrepreneurship, Innovation and New Product Development

The Impact of Market Vision on Early Success With Lead Users: the Case for Radically New, High-Tech Products
Susan E. Reid and Ulrike De Brentani

De Meyrick, Julian

Marketing Education

Ethical Stance Among Senior Business and Marketing Students at Macquarie University
Julian De Meyrick, Nan Carter and June Buchanan

De Run, Ernest Cyril

Marketing in International & Cross-Cultural Environments

Attitude Towards the Ad: Assessing Measurement Invariance in Cross-Ethnic Research
Ernest Cyril De Run and Brendan James Gray

De Ruyter, Ko

Business Interaction, Relationships and Networks

A Stewardship Perspective of the Marketing Exchange
Adrian Ng, Tania Bucic and Ko De Ruyter

De Souza, Daniel

Social, Not-For-Profit and Political Marketing

How Does Product Congruency Moderate the Role of Identification in Purchase Intent?
Daniel De Souza, Kate Owen and Ian Lings

Dean, Alison

Services Marketing

Frontline Employees' Views on the Factors That Affect the Delivery of Service Quality
Alison Dean

Dean, Alison

Services Marketing

The Effects of Store and Customer Characteristics on Value and Loyalty
Amy Wong and Alison Dean

Delaney, Jacqueline

Marketing in International & Cross-Cultural Environments

National Culture, Materialism and Consumption Behaviour
Jacqueline Delaney, Paul F. Burke and Siggi Gudergan

Denize, Sara M.

Marketing Education

Educational Development; Evaluating Efficiency and Effectiveness
Sara M. Denize and Robyn McGuiggan

Devinney, Timothy

Tourism Marketing

Tourism Discretionary Spending Choice Behaviour
Geoffrey I. Crouch, Twan Huybers, Harmen Oppewal, Timothy Devinney, Sara Dolnicar and J. Jordan Louviere

Devinney, Timothy

Tourism Marketing

New Horses for Old Courses - Questioning the Limitations of Sustainable Tourism to Supply-Driven Measures and the Nature-Based Context
Geoffrey Crouch, Timothy Devinney, Sara Dolnicar, Twan Huybers, Jordan Louviere and Harmen Oppewal

Di Mascio, Rita

Services Marketing

An Exploratory Study of the Different Ways That Service Employees See Customer Service Work
Rita Di Mascio

Dickie, Laurence

Quantitative Research Methods

Validity of the Measures of Constructs Used to Revise the Innovation Decision Framework
Raja Peter, Laurence Dickie and Vasanthi Peter

Dickinson, Sonia

Social, Not-For-Profit and Political Marketing

Investigating the Effect of Threat Appeals on Coping Response and Attitudes
Matthew Holmes and Sonia Dickinson

Dobele, Angela R.

Electronic Marketing

E-Talking: Viral Marketing to Spread Brand Messages
Angela R. Dobele, Michael Beverland and David Toleman

Dodd, Catherine Elizabeth

Business Interaction, Relationships and Networks

A Conceptual Model of Internal Trust
Catherine Elizabeth Dodd

Dodd, Catherine Elizabeth

Marketing in International & Cross-Cultural Environments

Export Market Orientation and Performance: an Analysis of Australian Exporters
Catherine Elizabeth Dodd

Dolnicar, Sara

Social, Not-For-Profit and Political Marketing

Fighting for Volunteers? Time: Competition in the International Volunteering Industry
Sara Dolnicar and Melanie Randle

Dolnicar, Sara

Social, Not-For-Profit and Political Marketing

Cultural Perceptions of Volunteering: Attracting Volunteers in an Increasingly Multicultural Society
Sara Dolnicar and Melanie Randle

Dolnicar, Sara

Social, Not-For-Profit and Political Marketing

Mimetic Marketing in Environmental Volunteering Organisations
Sara Dolnicar, Helen Irvine, Katie Lazarevski and Melanie Randle

Dolnicar, Sara

Tourism Marketing

Tourism Discretionary Spending Choice Behaviour
Geoffrey I. Crouch, Twan Huybers, Harmen Oppewal, Timothy Devinney, Sara Dolnicar and J. Jordan Louviere

Dolnicar, Sara

Tourism Marketing

New Horses for Old Courses - Questioning the Limitations of Sustainable Tourism to Supply-Driven Measures and the Nature-Based Context
Geoffrey Crouch, Timothy Devinney, Sara Dolnicar, Twan Huybers, Jordan Louviere and Harmen Oppewal

Donovan, Robert

Advertising/ Integrated Marketing Communications

Using Advertising to Enhance Oversea's Customers Memories of Consuming Wine
Matthew Winter, Robyn Ouschan and Robert Donovan

Donovan, Robert

Social, Not-For-Profit and Political Marketing

Marketing Bullying Prevention: a Case for Segmenting By Unmet Needs
Debora Brown, Nadine Henley, Robert Donovan and Donna Cross

Dooley, Ken

Retailing, Distribution Channels & Supply Chain Management

Model of E-Procurement Adoption
Sharon Purchase and Ken Dooley

Dos Santos, Bruno Goncalves Leite

Branding

Influences on Perceived Brand Parity
Marilyn Y. Jones and Bruno Goncalves Leite Dos Santos

Drennan, Judy

Electronic - Special

Emotions in the Experiential Consumption of Mobile Phones
Lynda Andrews, Judy Drennan and Rebekah Bennett

Drennan, Judy Carol

Electronic - Special

Exploring Addictive Consumption of Mobile Phones and Its Implications for Consumer Well-Being
Diana Jane James and Judy Carol Drennan

Dubelaar, Chris

Qualitative Marketing Research

Process Mapping Techniques to Investigate the Implementation of Customer Relationship Programs
Marion Steel, Chris Dubelaar, Mark Gabbott and Michael Ewing

Dubelaar, Chris

Electronic Marketing

Factors Influencing Paradoxes of Technology Adoption and Consumption
Sherman Ting, Chris Dubelaar and Linda Dawson

Durovic, Juliana

Marketing Education

?Plagiarism? and the Confucian Heritage Culture (Chc) Student: Broadening the Concept Before Blaming the Student
Linda Brennan and Juliana Durovic

Dwivedi, Abhishek

Branding

An Exploratory Study of Consumer Expertise and Perceived Fit in Brand Extensions
Abhishek Dwivedi and Arthur Sweeney

Dwyerhobson, Larry

Tourism Marketing

Modelling the Structure of the Korean Package Tour Industry in Australia
Bruce Prideaux, Larry Dwyerhobson, Brian King and Perry Hobson

 

E

Name By Surname

Track

Paper and Authors Top

Eagle, Lynne

Advertising/ Integrated Marketing Communications

Perspectives From New Zealand on Advertising Self Regulation and Marketing Food to Children
Sandy Bulmer and Lynne Eagle

Eagle, Lynne

Advertising/ Integrated Marketing Communications

Pharmaceutical Marketing and Barriers to Communications
Jacinta Hawkins, Lynne Eagle and Sandy Bulmer

East, Robert

Advertising/ Integrated Marketing Communications

The Impact of Positive and Negative Word of Mouth on Brand Choice
Robert East

Ekinci, Yuksel

Tourism Marketing

Describing and Measuring Emotional Responses Towards Tourist Destinations
Sameer Hosany, Yuksel Ekinci, David Gilbert and Outi Niininen

Elenein, Basem Abou

Consumer Behaviour

Understanding Regiocentric Consumers: Western Australian Consumers' Willingness to Purchase "Made in WA" Products
Basem Abou Elenein and Ian Phau

Elliott, Greg

Social, Not-For-Profit and Political Marketing

The Impact of Retail Distribution on Tobacco Consumption: Research Agenda
Suzan Burton, Lindie Clark, Greg Elliott and Frank Siciliano

Elliott, Greg

Marketing Issues in Asia

A Less-Developed Country Perspective of ?Country of Origin? Effects: Indonesian Evidence.
Hamin Hamin and Greg Elliott

Elliott, Roger Michael

Electronic Marketing

The Effect of Web Site Features on Flow: an Exploratory Study
Sergio Macedo and Roger Michael Elliott

Ellis, Susan

Services Marketing

Social Psychological Underpinnings of the Satisfaction Mirror
Susan Ellis, Siegfried Gudergan and Lester Johnson

Errey, Robert

Pricing and Financial Issues in Marketing

A Strategic Approach to Target Marketing - Choosing the Preferred Generic Customer: a Model of Shareholder Value Performance
Robert Errey and Peter Oppenheim

Esch, Franz-Rudolf

Advertising/ Integrated Marketing Communications

Brand Name Design: a Psycholinguistic Approach to Explain Consumers' Inference of Brand Associations From Brand Names
Tobias Langner, Franz-Rudolf Esch and John Rossiter

Evans, Jody Diane

Retailing, Distribution Channels & Supply Chain Management

Loyalty Program Attributes and Their Influence on Retail Customer Satisfaction
Kerrie Christine Bridson, Melissa Hickman and Jody Diane Evans

Evans, Jody Diane

Retailing, Distribution Channels & Supply Chain Management

The Mediating Role of Competitive Advantage in the Relationship Between Organisational Capabilities and Retail Performance
Jody Diane Evans, Kerrie Christine Bridson, John Byrom and Dominic Medway

Ewing, Michael

Qualitative Marketing Research

Process Mapping Techniques to Investigate the Implementation of Customer Relationship Programs
Marion Steel, Chris Dubelaar, Mark Gabbott and Michael Ewing

Ewing, Michael T.

Branding

Brand Matters: an Examination of Small-To-Medium Sized Enterprises
Julie Napoli, Michael T. Ewing and Pierre Berthon

 

F

Name By Surname

Track

Paper and Authors Top

Fam, Kim Shyan

Advertising/ Integrated Marketing Communications

Retail Sales Campaigns: a Comparison of Promotion Objectives and Activities Between NZ and Hungary
Kim Shyan Fam, Shun Cheong Fok, Zhilin Yang and Laszlo Jozsa

Farrelly, Francis

Consumer Behaviour

Exploring Consumer Fanaticism: a Fresh Perspective on the Concept of Loyalty
Emily Chung, Francis Farrelly, Michael Beverland and Pascale Quester

Fastoso, Fernando

Marketing in International & Cross-Cultural Environments

International Advertising Standardisation: the Mercosur Case
Fernando Fastoso and Jeryl Whitelock

Faulkner, Margaret

Advertising/ Integrated Marketing Communications

A Predictive Test of Pre-Testing Fundraising DM Materials
Margaret Faulkner and Rachel Kennedy

Fisher, Ron

Marketing Education

Managing the New University Student Experience in Marketing Education
Dale Miller and Ron Fisher

Fletcher, Richard

International Special

International Marketing at the Bottom of the Pyramid
Richard Fletcher

Fok, Shun Cheong

Advertising/ Integrated Marketing Communications

Retail Sales Campaigns: a Comparison of Promotion Objectives and Activities Between NZ and Hungary
Kim Shyan Fam, Shun Cheong Fok, Zhilin Yang and Laszlo Jozsa

Fok, Vincent S.C.

Electronic Marketing

Context and Usage of Inter-Organizational Internet Communication in China
Vincent S.C. Fok

Fong, Duncan K.H.

Consumer Behaviour

Defining and Assessing the Effects of Attribute Incoherence
Ujwal Kayande, John Roberts, Gary Lilien and Duncan K.H. Fong

Fong, John

Marketing Issues in Asia

The Influence of Online Word-of-Mouth: a Comparison of American and Chinese Discussion Boards
John Fong and Suzan Burton

Foulds, Michael K.

Entrepreneurship, Innovation and New Product Development

Adoption and Rejection of a New Interactive Telecommunications Service: a Network Perspective
Michael K. Foulds and Suzan Burton

Francis, Julie E.

Electronic Marketing

Internet Retailing Quality: a Conceptual Perspective
Julie E. Francis

Francis, Julie E.

Electronic Marketing

Internet Purchase Behaviour of Australian Internet Shoppers
Julie E. Francis

Frauendorf, Janine

Services Marketing

A Transaction-Cost-Theory Based Perspective on Customer Service Scripts
Janine Frauendorf, Juergen Gnoth and Patrick McCole

Frazer, Lorelle

Branding

Brand Piracy By Franchisees
Lorelle Frazer, Bill Merrilees and Owen Wright

Frazer, Lorelle

Branding

McCafe: Sub-Brand, Para-Sub-Brand or Co-Brand?
Owen Wright, Lorelle Frazer and Bill Merrilees

Frazer, Lorelle

Business Interaction, Relationships and Networks

Early-Stage Franchisor-Franchisee Relationships
Bill Merrilees, Lorelle Frazer and Greg Nathan

Frazer, Lorelle

Services Marketing

Education Franchising in Australia: Can Teachers Be Successful Franchisees?
Joo-Gim Heaney and Lorelle Frazer

Freeman, Joanne

Marketing in International & Cross-Cultural Environments

Export Performance: a Framework for Comparison of Regional and Metropolitan SME Exporters
Joanne Freeman and Meredith Lawley

Freeman, Lynne

Qualitative Marketing Research

Study of Contrasts Reflections on Teaching, Learning and Training in the Realm of Qualitative Research Methods
Louise Young and Lynne Freeman

Frow, Elizabeth

Business Interaction, Relationships and Networks

Customer Relationship Management: From Strategy to Implementation
Adrian Fraser Payne and Pennie Elizabeth Frow

Fry, Marie-Louise

Social, Not-For-Profit and Political Marketing

Social Advertising: Message Processing of Anti-Drink Driving Advertisements
Marie-Louise Fry and Susan Dann

Fu, Siu-Fong Isabel

Branding

The Moderating Effect of Product Hedonism on Brand Name Translation: an Experimental Research
Esther Tang, Clement Chow and Siu-Fong Isabel Fu

Funk, Daniel

Sports, Arts and Heritage Marketing

Fan Motivation and Loyalty: Extending the Sport Interest Inventory (SII) to the Australian Football League
Larry Neale and Daniel Funk

Funk, Daniel C.

Consumer Behaviour

The Role of Product Importance Type on Brand and Product Level Responses
Daniel C. Funk and Mark P. Pritchard

 

G

Name By Surname

Track

Paper and Authors Top

Gabbott, Mark

Qualitative Marketing Research

Process Mapping Techniques to Investigate the Implementation of Customer Relationship Programs
Marion Steel, Chris Dubelaar, Mark Gabbott and Michael Ewing

Gabbott, Mark

Services Marketing

Emotions as a Form of Customer Resource
Wai-Hoe Mok, Mark Gabbott and Yelena Tsarenko

Gaillard, Elise

Branding

Exploring Consumer Perceptions of Visual Distinctiveness
Elise Gaillard, Jenni Romaniuk and Anne Sharp

Ganeshasundaram, Raguragavan

Social, Not-For-Profit and Political Marketing

Marketing the Anti-Smoking Message to Immigrant Adolescents: Are Cultural Values Risk or Protective Factors?
Raguragavan Ganeshasundaram and Nadine Henley

Gardiner, Michael

Marketing Education

Employer (Dis)Satisfaction With Australian Marketing Graduates: the Development of a Research Framework
Hoda McClymont, Michael Volkov, Michael Gardiner, Nura Behjat and Noel Geogehan

Gardiner, Michael

Marketing Education

Students' Perceptions of Technology-Based Marketing Courses
Dawn Birch and Michael Gardiner

Garland, Ron

Services Marketing

Brand Switching and Consumers? Consideration Sets in Financial Services.
Gavin Lees, Ron Garland and Malcolm Wright

Garland, Ron

Services Marketing

Brand Switching in New Zealand Retail Banking
Gavin Lees, Ron Garland and Malcolm Wright

Garland, Ron

Services Marketing

Retail Banking: Segmentation for Customer Management
Ron Garland

Garland, Ron

Sports, Arts and Heritage Marketing

The Use of Celebrity Athletes as Endorsers: Views of the New Zealand General Public
Jan Charbonneau and Ron Garland

Garma, Romana

Marketing Education

Publishing in 20 ?Leading? Marketing Journals a Preliminary Examination of Global Performance
Michael Polonsky, Romana Garma and John Mittelstaedt

Garma, Romana

Marketing in International & Cross-Cultural Environments

Chinese Consumers? Perceptions of Country Design, Assembly and Parts Capabilities: Does Country Considered or Consumer Acculturation Matter?
Chui Yim Wong, Michael Jay Polonsky and Romana Garma

Garrett, Tony

Entrepreneurship, Innovation and New Product Development

Service Product Development for Sustainable Competitive Advantage; the Use of the Sources Position - Performance Model
Tony Garrett, Brendan Gray and Sheelagh Matear

Garrett, Tony

Business Interaction, Relationships and Networks

Bringing Up Japanese Subsidiaries: Exploring the Parental Relationship
Pavel Strach, Tony Garrett and Malcolm Cone

Gatfield, Terry John

Marketing Education

Multiple Choice Testing: a Preferred Assessment Procedure That Is Fair to All Our Business Students?
Peter David Clarke, Joo-Gim Heaney and Terry John Gatfield

Gatsou, Maria

Tourism Marketing

Crisis Management for Tourism a Case Study of the Greek Passenger Shipping Industry
Maria Gatsou, Laura Gray and Outi Niininen

Gayatri, Gita

Services Marketing

Understanding Service Quality From the Islamic Customer Perspective
Gita Gayatri, Gillian Sullivan Mort, Margee Hume and Chris Chan

Gazley, Aaron

Corporate Responsibility

How Aware Are Firms of Marketing Law and Why Do They Transgress It?
Aaron Gazley, Michel Rod and Ashish Sinha

Gendall, Philip

Quantitative Research Methods

The Effect of Prepaid Non-Monetary Incentives in Mail Surveys
Philip Gendall, Marcus Leong and Ben Healey

Gendall, Philip

Quantitative Research Methods

Estimating the Distinctiveness of National Imagery
Janet Hoek, Ashish Sinha and Philip Gendall

Gendall, Philip

Sports, Arts and Heritage Marketing

Knowledge, Brand Use and Sponsorship Attribution
Janet Hoek, Zoe Wood and Philip Gendall

Geogehan, Noel

Marketing Education

Employer (Dis)Satisfaction With Australian Marketing Graduates: the Development of a Research Framework
Hoda McClymont, Michael Volkov, Michael Gardiner, Nura Behjat and Noel Geogehan

Gerstman, Julie

Services Marketing

The Resource-Based View and Value to the Customer
Carol Anne Barry, Valerie Clulow and Julie Gerstman

Geursen, Gus

Services Marketing

Do Customer Value, Satisfaction and Service Quality Lead to Firm Value?
Elizabeth Hemphill and Gus Geursen

Gilbert, David

Tourism Marketing

Describing and Measuring Emotional Responses Towards Tourist Destinations
Sameer Hosany, Yuksel Ekinci, David Gilbert and Outi Niininen

Gnoth, Juergen

Services Marketing

A Transaction-Cost-Theory Based Perspective on Customer Service Scripts
Janine Frauendorf, Juergen Gnoth and Patrick McCole

Goh, Victor Yuan Sheng

Corporate Responsibility

The Role of Ethical Behaviours in the Relations Between Leadership Styles and Job Performance
Victor Yuan Sheng Goh

Goodman, Steven

Marketing Education

Reducing Attrition Rates: a Student Counselling Approach
Karen Nelson-Field and Steven Goodman

Gopalan, Gabriel

Corporate Responsibility

Socially Responsible Consumer Behaviour - Higher Education Students' Perceptions
Tekle Shanka and Gabriel Gopalan

Gordon, Mary Ellen

Business Interaction, Relationships and Networks

Trust and Commitment in Collaborative Business Relationships Involving New Zealand Firms
Nitha Palakshappa and Mary Ellen Gordon

Gountas, John

Consumer Behaviour

Personality, Opportunity, Motivation, Self-Efficacy, Resources and Ability (POMSERA) as Predictors of Consumer Behaviour
John Gountas and Felix Mavondo

Gountas, Sandra

Services Marketing

Emotions, Sincerity and Consumer Satisfaction
Sandra Gountas and Felix Mavondo

Grace, Debra Ann

Consumer Behaviour

Beyond the Disciplinary Boundaries of Superannuation Choice: a Consumer Behaviour Perspective
Debra Ann Grace and Sharlene Anderson

Grace, Debra Ann

Social, Not-For-Profit and Political Marketing

A Study of Conspicuous and Non-Conspicuous Donation Behavior Based on Consumer Characteristics
Deborah Griffin and Debra Ann Grace

Grainger, Richard

Social, Not-For-Profit and Political Marketing

The Role of Strategic Marketing Management in a Japanese Community Development Program, Michi-No-Eki (Road Station)
Tadayuki Miyamoto, Richard Grainger and Kunihiko Iwasaki

Grant, Ken

Personal Selling and Sales Management

Developing an Audit for SME Salesforce Performance: Some Implications for Sales Organisation Effectiveness
Ken Grant, Richard Laney, Bill Pickett and Hanny Nasution

Grant, Robert George

Electronic Marketing

Consumer Preferences for Online and Offline Resources in the Process of Buying a High Involvement Service Bundle: a Qualitative Exploration
Robert George Grant

Gray, Brendan

Entrepreneurship, Innovation and New Product Development

Service Product Development for Sustainable Competitive Advantage; the Use of the Sources Position - Performance Model
Tony Garrett, Brendan Gray and Sheelagh Matear

Gray, Brendan James

Marketing in International & Cross-Cultural Environments

Attitude Towards the Ad: Assessing Measurement Invariance in Cross-Ethnic Research
Ernest Cyril De Run and Brendan James Gray

Gray, David M.

Strategic Marketing and Market Orientation

The Relationship of Market Orientation to Business Partnering Performance
David M. Gray

Gray, Laura

Tourism Marketing

Crisis Management for Tourism a Case Study of the Greek Passenger Shipping Industry
Maria Gatsou, Laura Gray and Outi Niininen

Greenley, Gordon E.

Strategic Marketing and Market Orientation

The Impact of Internal and External Market Orientations on Firm Performance.
Ian N. Lings and Gordon E. Greenley

Gregory, Gary

Quantitative Research Methods

Forecasting Area Market Demand: the Case for Meso-Level Forecasting With Marketing and Urbanization Variables
Hongwei Lu, Lihua Zhao, Mark Uncles and Gary Gregory

Griffin, Deborah

Social, Not-For-Profit and Political Marketing

A Study of Conspicuous and Non-Conspicuous Donation Behavior Based on Consumer Characteristics
Deborah Griffin and Debra Ann Grace

Griffin, Deborah

Social, Not-For-Profit and Political Marketing

Pro-Social Behaviour: an Exploratory Study of Individuals Who Undertake Positive Social Behaviours
Deborah Griffin and Aron O'Cass

Grime, Ian

Marketing in International & Cross-Cultural Environments

The Impact of Brand Extensions on Brand Personality in Differing Country Markets: a UK - Australia Comparison
Gareth Smith, Richard Speed and Ian Grime

Grohs, Reinhard

Sports, Arts and Heritage Marketing

Correct Sponsor Memorisation: Drivers and Moderators
Reinhard Grohs and Mathias Steffen

Gronhaug, Kjell

Business Interaction, Relationships and Networks

Engaging Consumers as Co-Producers: Some Unexplored Issues
Geir Ottesen, Stein Arne Raanes and Kjell Gronhaug

Grunert, Klaus

Consumer Behaviour - Special

Food-Related Life Style Segments in Australia: What's the Trend?
Mike Reid, Karen Brunso and Klaus Grunert

Gudergan, Siegfried

Business Interaction, Relationships and Networks

Business-To-Business Interpersonal Relationships: the Role of Professional Distance
Anouche Newman, Ian Lings and Siegfried Gudergan

Gudergan, Siegfried

Pricing and Financial Issues in Marketing

Demand Effects of Customer Centric Marketing and Revenue Management
Christine Mathies and Siegfried Gudergan

Gudergan, Siegfried

Services Marketing

Social Psychological Underpinnings of the Satisfaction Mirror
Susan Ellis, Siegfried Gudergan and Lester Johnson

Gudergan, Siggi

Relationship Marketing

A Social Capital Perspective on Customer Club Performance: Empirical Insights
David John Cox, Siggi Gudergan and Ian Lings

Gudergan, Siggi

Marketing in International & Cross-Cultural Environments

National Culture, Materialism and Consumption Behaviour
Jacqueline Delaney, Paul F. Burke and Siggi Gudergan

Gunaratne, Kodicara Asoka

Advertising/ Integrated Marketing Communications

Embodying the Cultural Syndrome and Product Characteristics in Advertising Strategy
Kodicara Asoka Gunaratne and Kaleel Rahman

Gunaratne, Kodicara Asoka

Entrepreneurship Special

Predicting the Course of Small Business Internationalisation: an Entrepreneurial Marketing Perspective
Kodicara Asoka Gunaratne and Jay Weerawardena

Gupta, Samir

Strategic Marketing and Market Orientation

Market Orientation and Innovation for Strategic Integration of Exchange Relationships: the Case of Argyle Diamonds
Cynthia Marie Webster and Samir Gupta

 

H

Name By Surname

Track

Paper and Authors Top

Habel, Cullen Andrew

Quantitative Research Methods

Investigating Market Dynamics Using the Double Jeopardy Line
Cullen Andrew Habel, Cam Rungie and Gilles Laurent

Habel, Cullen Andrew

Quantitative Research Methods

Representing Excess Loyalty on the Double Jeopardy Line
Cullen Andrew Habel, Cam Rungie and Fang Li

Halim, Wanand

Consumer Behaviour

Consumer Purchase Intention at Traditional Restaurant and Fast Food Restaurant
Wan Zawiyah Wan Halim and Abu Bakar Hamed

Hall, Danika V.

Social, Not-For-Profit and Political Marketing

Using Market Segmentation Theory to Select Target Markets for Sun Protection Campaigns
Sandra C. Jones, Lyn Rees, Anita Tang and Danika V. Hall

Hall, John

Marketing Education

Personal Values of International Postgraduate Students From Asia: a Cross Cultural Study
Rodney Amarasinghe Arambewela, John Hall and Anne-Marie Hede

Hall, John

Marketing Education

What Do They Think When We Stack Them in ? a Comparative Analysis of Student Perceptions Relating to Large and Small Marketing Subjects.
Wayne Binney, John Hall and Wendy Kennedy

Hall, Linda Ellen

Business Interaction, Relationships and Networks

Organising Imc Functions in the Business-To-Business Environment: the Case of the Tasmanian Light Shipbuilding Cluster.
Mark Daniel Wickham and Linda Ellen Hall

Hamed, Abu Bakar

Consumer Behaviour

Consumer Purchase Intention at Traditional Restaurant and Fast Food Restaurant
Wan Zawiyah Wan Halim and Abu Bakar Hamed

Hamin, Hamin

Marketing Issues in Asia

A Less-Developed Country Perspective of ?Country of Origin? Effects: Indonesian Evidence.
Hamin Hamin and Greg Elliott

Harris, Jennifer

Electronic Marketing

A Proposed Website Context Typology
Margaret Craig-Lees, Jennifer Harris and Amalia Maulana

Harris, Jennifer A.

Marketing Education

Reflection on an Undergraduate Market Analysis Subject
Marion R. Burford, Jennifer A. Harris and Gary Buttriss

Harris, Phil

Social, Not-For-Profit and Political Marketing

Engagement in the Political Process
Mathew Parackal, Chris Rudd, Phil Harris and John Williams

Hartley, Nicole

Relationship Marketing

Donor Development: Relationship Marketing in the Charitable Sector
Jennifer O'Loughlin and Nicole Hartley

Hastings, Gerard

Social, Not-For-Profit and Political Marketing

Reducing Prison Numbers: Does Social Marketing Hold the Key?
Martine Stead and Gerard Hastings

Hawke, Amy K.

Business Interaction, Relationships and Networks

The Outcomes of Interpersonal Liking in Lender-Customer Relationships in the Australian Banking Sector
Amy K. Hawke and Troy W. Heffernan

Hawkins, Jacinta

Advertising/ Integrated Marketing Communications

Pharmaceutical Marketing and Barriers to Communications
Jacinta Hawkins, Lynne Eagle and Sandy Bulmer

Healey, Benjamin

Quantitative Research Methods

Assessing the Effect of "Keyboard Prompters" and "Cannot Complete" Cards on Response to a Web Survey Invitation Sent Via Postal Mail
Benjamin Healey

Healey, Ben

Quantitative Research Methods

The Effect of Prepaid Non-Monetary Incentives in Mail Surveys
Philip Gendall, Marcus Leong and Ben Healey

Heaney, Joo-Gim

Marketing Education

Multiple Choice Testing: a Preferred Assessment Procedure That Is Fair to All Our Business Students?
Peter David Clarke, Joo-Gim Heaney and Terry John Gatfield

Heaney, Joo-Gim

Services Marketing

Education Franchising in Australia: Can Teachers Be Successful Franchisees?
Joo-Gim Heaney and Lorelle Frazer

Hede, Anne-Marie

Marketing Education

Personal Values of International Postgraduate Students From Asia: a Cross Cultural Study
Rodney Amarasinghe Arambewela, John Hall and Anne-Marie Hede

Hede, Anne-Marie

Sports, Arts and Heritage Marketing

A Comparative Generational Analysis of a Cultural Event
Anne-Marie Hede and Ruth Rentschler

Hede, Anne-Marie

Tourism Marketing

Event-Related Destination Marketing: a Case of Athens 2004
Anne-Marie Hede and Paul Turner

Heffernan, Troy

Relationship Marketing

Relationship Marketing, Emotional Intelligence and Performance
Troy Heffernan, Grant O'Neill, Tony Travaglione and Mark Morrison

Heffernan, Troy W.

Business Interaction, Relationships and Networks

The Outcomes of Interpersonal Liking in Lender-Customer Relationships in the Australian Banking Sector
Amy K. Hawke and Troy W. Heffernan

Hemphill, Elizabeth

Services Marketing

Do Customer Value, Satisfaction and Service Quality Lead to Firm Value?
Elizabeth Hemphill and Gus Geursen

Henley, Nadine

Social, Not-For-Profit and Political Marketing

Marketing the Anti-Smoking Message to Immigrant Adolescents: Are Cultural Values Risk or Protective Factors?
Raguragavan Ganeshasundaram and Nadine Henley

Henley, Nadine

Social, Not-For-Profit and Political Marketing

Marketing Bullying Prevention: a Case for Segmenting By Unmet Needs
Debora Brown, Nadine Henley, Robert Donovan and Donna Cross

Herington, Carmel

Consumer Behaviour

Giving and Receiving Brands as Valentine?s Day Gifts
Peter David Clarke, Carmel Herington, Ho-Yin Wong and Rahim Hussain

Herington, Carmel

Business Interaction, Relationships and Networks

Do Strong Internal Relationships Lead to Strong External Relationships: an Initial Examination
Carmel Herington

Herington, Carmel

Tourism Marketing

The Occasional Tourist: Local Demand for Tourist & Recreational Facilities
Bill Merrilees, Dale Miller and Carmel Herington

Herndon, Neil C.

Marketing Issues in Asia

Power Usage in Marketing Channels Given the Conditions of Power Advantage Versus Power Disadvantage
Guijun Zhuang, Neil C. Herndon and Nan Zhou

Hickman, Melissa

Retailing, Distribution Channels & Supply Chain Management

Loyalty Program Attributes and Their Influence on Retail Customer Satisfaction
Kerrie Christine Bridson, Melissa Hickman and Jody Diane Evans

Higgs, Bronwyn

Advertising/ Integrated Marketing Communications

Portrayals of Cultural Diversity in Australian Television Commercials: a Benchmark Study
Bronwyn Higgs and Laura M. Milner

Higgs, Bronwyn

Services Marketing

The Relationship Between Familiarity and Expectations
Bronwyn Higgs and Allison Ringer

Hill, Railton

Tourism Marketing

Development of a Customised Scale to Measure Service Quality in the Luxury Cruise Liner Industry
Antonio Lobo, Railton Hill, Judy Rex and Elizabeth Levin

Hiltunen, Mika

Retailing, Distribution Channels & Supply Chain Management

The Influence of Trial in Consumer Resistance to Switching Electronic Banking Channel From ATM to Internet
Tuire Hiltunen, Tommi Laukkanen and Mika Hiltunen

Hiltunen, Tuire

Retailing, Distribution Channels & Supply Chain Management

The Influence of Trial in Consumer Resistance to Switching Electronic Banking Channel From ATM to Internet
Tuire Hiltunen, Tommi Laukkanen and Mika Hiltunen

Ho, Henry Wai Leong

Business Interaction, Relationships and Networks

Value Creation in a Virtual Network Organisation
Henry Wai Leong Ho, Denise Jarratt and Mohamed Anver

Hoang, Christina

Social, Not-For-Profit and Political Marketing

The Relationship Between Media Exposure and Awareness of Health Behaviour Guidelines Among Older Australians
Sandra Jones and Christina Hoang

Hobson, Perry

Tourism Marketing

Modelling the Structure of the Korean Package Tour Industry in Australia
Bruce Prideaux, Larry Dwyerhobson, Brian King and Perry Hobson

Hoek, Janet

Advertising/ Integrated Marketing Communications

Consumers' Knowledge, Perceptions and Responsiveness to DTC
Janet Hoek and Ninya Maubach

Hoek, Janet

Quantitative Research Methods

Estimating the Distinctiveness of National Imagery
Janet Hoek, Ashish Sinha and Philip Gendall

Hoek, Janet

Sports, Arts and Heritage Marketing

Knowledge, Brand Use and Sponsorship Attribution
Janet Hoek, Zoe Wood and Philip Gendall

Hoek, Janet

Corporate Responsibility

Smoking Behaviour and Perceptions of Cigarette Descriptors
Rachel Kennedy, Janet Hoek and Jeremy Tustin

Hoenen, Anne

Marketing in International & Cross-Cultural Environments

Influence of Country of Origin Effects on Services: a Study of Airlines
Anne Hoenen, Amal Karunaratna and Pascale Quester

Hofmeyr, Jannie

Relationship Marketing

A Study of Two Customer Retention Measures: the American Customer Satisfaction Index and the Conversion Model
Nic Terblanche and Jannie Hofmeyr

Holdsworth, David K.

Consumer Behaviour

Acceptance of Genetically Modified Food With Consumer Benefits
John G. Knight, Damien W. Mather and David K. Holdsworth

Holdsworth, David Kwame

Consumer Behaviour

The Genetic Basis for Individual Consumer Behaviour: a New Consumer Behaviour Paradigm
David Kwame Holdsworth

Holloway, David Anthony

Corporate Responsibility

University Logos and the Commodotisation of University Education
Donell Joy Holloway and David Anthony Holloway

Holloway, Donell Joy

Corporate Responsibility

University Logos and the Commodotisation of University Education
Donell Joy Holloway and David Anthony Holloway

Holmes, Matthew

Social, Not-For-Profit and Political Marketing

Investigating the Effect of Threat Appeals on Coping Response and Attitudes
Matthew Holmes and Sonia Dickinson

Holmes, Susan Rewa

Consumer Behaviour

Victims of Marketing: Consumers' Lived Experiences
Charis Rita Elizabeth Brown, Susan Rewa Holmes and Ruqiong Joan Pan

Hosany, Sameer

Tourism Marketing

Describing and Measuring Emotional Responses Towards Tourist Destinations
Sameer Hosany, Yuksel Ekinci, David Gilbert and Outi Niininen

Howell, Gwyneth Veronica

Consumer Behaviour

A Test of the Theory of Planned Behavior in Underage Lottery Gambling
Rohan Miller and Gwyneth Veronica Howell

Huang, Yimin

Marketing Issues in Asia

Country-of-Origin Effects in China: an Investigation of Urban Chinese Consumers
Simon Kwok, Mark Uncles and Yimin Huang

Huff, Sid L.

Business Interaction, Relationships and Networks

Customer Relationship Management (Crm) Technology Impact on Business-To-Business Customer Relationships: Development of a Conceptual Model
James E. Richard, Sid L. Huff and Peter C. Thirkell

Hughes, Andrew

Marketing Education

Meeting Stakeholder Needs: a Study of Marketing and Accounting Courses
Andrew Hughes, Mike Kend and Raechel Hughes

Hughes, Andrew

Social, Not-For-Profit and Political Marketing

Qualitative Case Analysis of the TeamBeattie.com website
Andrew Hughes and Stephen Dann

Hughes, Andrew

Social, Not-For-Profit and Political Marketing

Using Celebrity Candidates in Political Marketing Campaigns
Andrew Hughes and Stephen Dann

Hughes, Raechel

Entrepreneurship, Innovation and New Product Development

Innovation Adoption and Services - a Case Study
Raechel Hughes

Hughes, Raechel

Business Interaction, Relationships and Networks

Marketing Dynamics in the Australian Private Hospital Industry
Bruce Perrott and Raechel Hughes

Hughes, Raechel

Marketing Education

Meeting Stakeholder Needs: a Study of Marketing and Accounting Courses
Andrew Hughes, Mike Kend and Raechel Hughes

Hughes, Raechel

Strategic Marketing and Market Orientation

Broadening the Boundaries: the Development of Marketing Thought Over the Past Sixty Years
Raechel Hughes

Hume, Margee

Services Marketing

Understanding Service Quality From the Islamic Customer Perspective
Gita Gayatri, Gillian Sullivan Mort, Margee Hume and Chris Chan

Hussain, Rahim

Consumer Behaviour

Giving and Receiving Brands as Valentine?s Day Gifts
Peter David Clarke, Carmel Herington, Ho-Yin Wong and Rahim Hussain

Huybers, Twan

Tourism Marketing

Tourism Discretionary Spending Choice Behaviour
Geoffrey I. Crouch, Twan Huybers, Harmen Oppewal, Timothy Devinney, Sara Dolnicar and J. Jordan Louviere

Huybers, Twan

Tourism Marketing

New Horses for Old Courses - Questioning the Limitations of Sustainable Tourism to Supply-Driven Measures and the Nature-Based Context
Geoffrey Crouch, Timothy Devinney, Sara Dolnicar, Twan Huybers, Jordan Louviere and Harmen Oppewal

Hyde, Kenneth F.

Tourism Marketing

Towards a Metric for Understanding Vacation Plans
Kenneth F. Hyde

 

I

Name By Surname

Track

Paper and Authors Top

Irvine, Helen

Social, Not-For-Profit and Political Marketing

Mimetic Marketing in Environmental Volunteering Organisations
Sara Dolnicar, Helen Irvine, Katie Lazarevski and Melanie Randle

Iwasaki, Kunihiko

Quantitative Research Methods

Development of a Standard Convention City Attractiveness Scale: in Search of Generalisability of Construct Validity Through Simultaneous Efa and Multi-Group Cfa With Five Sample Data Sets
Tadayuki Miyamoto and Kunihiko Iwasaki

Iwasaki, Kunihiko

Social, Not-For-Profit and Political Marketing

The Role of Strategic Marketing Management in a Japanese Community Development Program, Michi-No-Eki (Road Station)
Tadayuki Miyamoto, Richard Grainger and Kunihiko Iwasaki

 

J

Name By Surname

Track

Paper and Authors Top

Jackson, Arron

Marketing Education

Student Designed Exams and Their Impact on Self Centred Learning a Case Analysis
Madeleine Ogilvie and Arron Jackson

Jackson, John

Strategic Marketing and Market Orientation

Broadening the Boundaries: Careless Surveying or a Paradoxical Gold Mine?
John Jackson

Jackson, John

Marketing Education Special

"Just a Short Note": Student Educational Journeys Reflecting Across a Range of Educational Drama Conventions.
Glenn Pearce and John Jackson

James, Diana Jane

Electronic - Special

Exploring Addictive Consumption of Mobile Phones and Its Implications for Consumer Well-Being
Diana Jane James and Judy Carol Drennan

Jarratt, Denise

Relationship Marketing

Conceptualisation of Consumer Trust in the Delivery of Wealth Management Services
Denise Jarratt and John Cooper

Jarratt, Denise

Business Interaction, Relationships and Networks

Value Creation in a Virtual Network Organisation
Henry Wai Leong Ho, Denise Jarratt and Mohamed Anver

Jevons, Colin

Corporate Responsibility

Building a Corporate Socially Responsible Brand: an Investigation of Issue Complexity
Michael Jay Polonsky and Colin Jevons

Jocumsen, Adrienne

Consumer Behaviour

Assessment of Fresh Beef Quality By Australian Consumers at the Point of Purchase
Adrienne Jocumsen

Johnson Morgan, Melissa

Sports, Arts and Heritage Marketing

Consumer Complaint Behaviour in Sport Consumption: a Theoretical Model
Michael Volkov, Jane Summers and Melissa Johnson Morgan

Johnson, Lester

Services Marketing

Social Psychological Underpinnings of the Satisfaction Mirror
Susan Ellis, Siegfried Gudergan and Lester Johnson

Johnston Margaret A.

Quantitative Research Methods

Best Practice in Event Studies in Marketing
Margaret A. Johnston and T. Bettina Cornwell

Johnston, Kim

Advertising/ Integrated Marketing Communications

Operationalising Strategy: an Evaluation of Strategy in Public Relations Campaigns
Robina Xavier, Kim Johnston and Amisha Patel

Johnston, Kim Amanda

Corporate Responsibility

Managerial Conceptualisations of Corporate Social Responsibility: an Exploratory Study
Kim Amanda Johnston and Amanda Beatson

Jones, Marilyn Y.

Branding

Influences on Perceived Brand Parity
Marilyn Y. Jones and Bruno Goncalves Leite Dos Santos

Jones, Sandra

Social, Not-For-Profit and Political Marketing

Motivational Factors in the Food Buying Behaviour of Parents of Pre-School Age Children: a Projective Technique Study
Gary Noble, Sandra Jones and Danielle McVie

Jones, Sandra

Social, Not-For-Profit and Political Marketing

The Relationship Between Media Exposure and Awareness of Health Behaviour Guidelines Among Older Australians
Sandra Jones and Christina Hoang

Jones, Sandra C.

Advertising/ Integrated Marketing Communications

Beer, Boats and Breasts: Responses to a Controversial Alcohol Advertising Campaign
Sandra C. Jones

Jones, Sandra C.

Consumer Behaviour

Parents' Inferences About Other Parents' Motives for Food Choices for Children: a Pilot Study
Sandra C. Jones, Danielle McVie and Gary Noble

Jones, Sandra C.

Social, Not-For-Profit and Political Marketing

Using Market Segmentation Theory to Select Target Markets for Sun Protection Campaigns
Sandra C. Jones, Lyn Rees, Anita Tang and Danika V. Hall

Jozsa, Laszlo

Advertising/ Integrated Marketing Communications

Retail Sales Campaigns: a Comparison of Promotion Objectives and Activities Between NZ and Hungary
Kim Shyan Fam, Shun Cheong Fok, Zhilin Yang and Laszlo Jozsa

 

K

Name By Surname

Track

Paper and Authors Top

Kadirov, Djavlonbek

Social, Not-For-Profit and Political Marketing

Marketplace Wisdom and Consumer Experience: Redefining Sustainability
Djavlonbek Kadirov and Richard Varey

Kajalo, Sami

Retailing, Distribution Channels & Supply Chain Management

History and Politics of Deregulation of Retail Hours in Finland: Theoretical Considerations and Empirical Evidence
Sami Kajalo

Kale, Sudhir H.

Marketing in International & Cross-Cultural Environments

The Urge to Reterritorialize: a Global Response to Globalization
Sudhir H. Kale

Kam, Booi Hon

Advertising/ Integrated Marketing Communications

A Stochastic Approach to Assessing Exposure Levels of Outdoor Media Using Travel Survey Data
Booi Hon Kam and Kwok Hung Lau

Kam, Booi Hon

Services Marketing

Online Conversion Variations of Australian Financial Institutions
Hernan Eduardo Riquelme, Jorge Reyes Ruano and Booi Hon Kam

Kamineni, Rajeev

Marketing Issues in Asia

Localisation as a Product Strategy for Transition Economies in Asia: Cases From China and India
Rajeev Kamineni

Karjaluoto, Heikki

Business Interaction, Relationships and Networks

Strategic Net of Mobile Advertising: a Study of Actors and Activities
Jari Tapani Salo, Jenni Sutinen, Johanna Tirri and Heikki Karjaluoto

Karjaluoto, Heikki

Electronic Marketing

Consumer Perspectives on Mobile Advertising and Marketing
Craig Standing, Steve Benson and Heikki Karjaluoto

Karjaluoto, Heikki Electronic Marketing Permission to Use Personal Information in Mobile Marketing and the Impact of Trust: a Conceptual Framework
Sio Lai Chan, Kautonen Teemu, Heikki Karjaluoto and Jari Salo

Karunaratna, Amal

Marketing in International & Cross-Cultural Environments

Influence of Country of Origin Effects on Services: a Study of Airlines
Anne Hoenen, Amal Karunaratna and Pascale Quester

Kayande, Ujwal

Consumer Behaviour

Defining and Assessing the Effects of Attribute Incoherence
Ujwal Kayande, John Roberts, Gary Lilien and Duncan K.H. Fong

Keating, Byron

Services Marketing

Social Impact of Bank Closures on a Small Rural Community: the Case of Merriwa
Rugimbana Robert, Strachan Glenda, Keating Byron and Ali Quazi

Kend, Mike

Marketing Education

Meeting Stakeholder Needs: a Study of Marketing and Accounting Courses
Andrew Hughes, Mike Kend and Raechel Hughes

Kennedy, Rachel

Advertising/ Integrated Marketing Communications

A Predictive Test of Pre-Testing Fundraising DM Materials
Margaret Faulkner and Rachel Kennedy

Kennedy, Rachel

Corporate Responsibility

Smoking Behaviour and Perceptions of Cigarette Descriptors
Rachel Kennedy, Janet Hoek and Jeremy Tustin

Kennedy, Wendy

Marketing Education

What Do They Think When We Stack Them in ? A Comparative Analysis of Student Perceptions Relating to Large and Small Marketing Subjects.
Wayne Binney, John Hall and Wendy Kennedy

Kerr, Gayle Frances

Marketing Education

Hiring Graduates: Perspectives From Advertising and Public Relations Employers
Gayle Frances Kerr and Bill Proud

King, Brian

Tourism Marketing

Modelling the Structure of the Korean Package Tour Industry in Australia
Bruce Prideaux, Larry Dwyerhobson, Brian King and Perry Hobson

Kingshott, Russel P. J.

Business Interaction, Relationships and Networks

Formation of Relationships in Vse Internationalisation: Chicken or Golden Egg?
Paul Pickering and Russel P. J. Kingshott

Kirchmajer, Les

Services Marketing

An Examination of Professional Services Quality as a Mediator Between Interpersonal Communication and Repurchase Intention
Les Kirchmajer and Paul Patterson

Knight, John G.

Consumer Behaviour

Acceptance of Genetically Modified Food With Consumer Benefits
John G. Knight, Damien W. Mather and David K. Holdsworth

Knight, John G.

Marketing in International & Cross-Cultural Environments

The 84-Year Trans-Tasman Apple Dispute: Science, Politics and Marketing
John G. Knight

Knox, Simon

Branding

A Conceptual Model of Emotional Labour in the Service Encounter
Daniel Nunan and Simon Knox

Knox, Simon

Corporate Responsibility

Corporate Social Responsibility Programmes and Their Impact on Business Decision-Making
Simon Knox and Stan Maklan

Kolb, Craig Frederick

Entrepreneurship, Innovation and New Product Development

Concept Test Accuracy and Consumer Uncertainty: Propositions and Empirical Verification
Craig Frederick Kolb

Koller, Monika

Consumer Behaviour

Cognitive Dissonance - Reconsidering an Important and Well-Established Phenomenon in Consumer Behaviour Research
Thomas Salzberger and Monika Koller

Kongomspong, Kritika

Consumer Behaviour

Consumer Behavior Pre and Post the 2004 Tsunami
Kritika Kongomspong

Korlimbinis, Katerina

Retailing, Distribution Channels & Supply Chain Management

Improving the Store Design of Male Fashion and Apparel Retailers
Jennifer Algie and Katerina Korlimbinis

Kulchitsky Jack D.

Marketing Education

High-Tech Versus High-Touch Education: Preferences of International Business Students
Jack D. Kulchitsky and Paul D. Larson

Kwok, Simon

Marketing Issues in Asia

Country-of-Origin Effects in China: an Investigation of Urban Chinese Consumers
Simon Kwok, Mark Uncles and Yimin Huang

Kyriazis, Elias

Entrepreneurship, Innovation and New Product Development

The Effectiveness of the R&D/Marketing Working Relationship During NPD Projects.
Elias Kyriazis

Kyriazis, Elias

Entrepreneurship, Innovation and New Product Development

The Effects of Organisational Structure, Interpersonal Trust and Communication During New Product Development Projects
Elias Kyriazis and Graham Robert Massey

 

L

Name By Surname

Track

Paper and Authors Top

La, Vinh Q.

Services Marketing

Choice Criteria in the Selection of an International, Professional Service Firm
Vinh Q. La, Chris W. Styles and Paul G. Patterson

Lam, Desmond C.S.

Consumer Behaviour

The Influence of Cultural Values on Brand Loyalty
Desmond C.S. Lam and Alvin Y.C. Lee

Lam, Desmond C.S.

Consumer Behaviour

How Well Does the Index of Receptivity to Tobacco Industry Promotion Discriminate Between Smoking and Never Smoking Adolescents?
Alvin YC Lee and Desmond CS Lam

Lam, Regan

Consumer Behaviour

Investigating the Drivers of SMEs' Banking Loyalty in Hong Kong
Regan Lam, Hing Po Lo and Suzan Burton

Laney, Richard

Personal Selling and Sales Management

Developing an Audit for SME Salesforce Performance: Some Implications for Sales Organisation Effectiveness
Ken Grant, Richard Laney, Bill Pickett and Hanny Nasution

Langner, Tobias

Advertising/ Integrated Marketing Communications

Brand Name Design: a Psycholinguistic Approach to Explain Consumers' Inference of Brand Associations From Brand Names
Tobias Langner, Franz-Rudolf Esch and John Rossiter

Larkin, Ingrid

Marketing Education

Benchmarking Student Evaluations of a Post Graduate Unit Using Importance-Performance Analysis
Steven Pike and Ingrid Larkin

Larson, Paul D.

Marketing Education

High-Tech Versus High-Touch Education: Preferences of International Business Students
Jack D. Kulchitsky and Paul D. Larson

Lau, Kong Cheen

Branding

An Empirical Study of Elaboration Effects, Perceived Prestige Status and Perceived Brand Personality Fit in Extension Brands
Kong Cheen Lau and Ian Phau

Lau, Kwok Hung

Advertising/ Integrated Marketing Communications

A Stochastic Approach to Assessing Exposure Levels of Outdoor Media Using Travel Survey Data
Booi Hon Kam and Kwok Hung Lau

Laukkanen, Tommi

Retailing, Distribution Channels & Supply Chain Management

The Influence of Trial in Consumer Resistance to Switching Electronic Banking Channel From ATM to Internet
Tuire Hiltunen, Tommi Laukkanen and Mika Hiltunen

Laukkanen, Tommi

Electronic Marketing

Characterising the Users of Mobile Banking: a Distinct Group of Online Customers?
Tommi Laukkanen and Mika Pasanen

Laukkanen, Tommi

Pricing and Financial Issues in Marketing

Trust in E-Bank: a Cross-National Study
Pedro Pereira Cruz, Tommi Laukkanen and Pablo Antonio Munoz

Laurent, Gilles

Quantitative Research Methods

Investigating Market Dynamics Using the Double Jeopardy Line
Cullen Andrew Habel, Cam Rungie and Gilles Laurent

Lawley, Meredith

Marketing in International & Cross-Cultural Environments

Export Performance: a Framework for Comparison of Regional and Metropolitan SME Exporters
Joanne Freeman and Meredith Lawley

Lawley, Meredith

Services Marketing

Baby Boomers and Beyond: Consumer Satisfaction With High Involvement Services
Wendy Spinks and Meredith Lawley

Lazarevski, Katie

Social, Not-For-Profit and Political Marketing

Mimetic Marketing in Environmental Volunteering Organisations
Sara Dolnicar, Helen Irvine, Katie Lazarevski and Melanie Randle

Lee, Alvin Y.C.

Consumer Behaviour

The Influence of Cultural Values on Brand Loyalty
Desmond C.S. Lam and Alvin Y.C. Lee

Lee, Alvin Y.C.

Consumer Behaviour

How Well Does the Index of Receptivity to Tobacco Industry Promotion Discriminate Between Smoking and Never Smoking Adolescents?
Alvin Y.C. Lee and Desmond C.S. Lam

Lee, Geoffrey

Marketing Education

Exploring Virtual Marketing Andragogy: a Projective Approach
Geoffrey Lee

Lee, Julie

Tourism Marketing

Perceptions and Attitudes Towards Risk and Uncertainty: Scale Development
Vanessa Quintal, Julie Lee and Geoff Soutar

Lee, Julie Anne

Tourism Marketing

The Impact of Cultural Similarity on Australians? Intention to Visit a Tourism Destination
Siew Imm Ng, Julie Anne Lee and Geoffrey N. Soutar

Lee, Richard

Consumer Behaviour

From Loyalty to Switching: Exploring the Determinants in the Transition
Richard Lee and Jamie Murphy

Lee, Yih Hwai

Consumer Behaviour

Do Consumed Benefits Depreciate? Exploring Consumer Responses in Consume-Now-Pay-Later Transactions
Yih Hwai Lee and Elison Ai Ching Lim

Lees, Gavin

Advertising/ Integrated Marketing Communications

How Well Do Radio Network Marketers Portray Their Own Audiences? A Study of the Differences in Radio Audience Demographics With Implications for Targeting Strategy.
Karen Nelson-Field, Gavin Lees, Erica Riebe and Byron Sharp

Lees, Gavin

Services Marketing

Brand Switching and Consumers? Consideration Sets in Financial Services.
Gavin Lees, Ron Garland and Malcolm Wright

Lees, Gavin

Services Marketing

Brand Switching in New Zealand Retail Banking
Gavin Lees, Ron Garland and Malcolm Wright

Lehman, Kim

Sports, Arts and Heritage Marketing

An Exploration of Market Orientation and the Role of the Marketing Function in Australian Museums
Kim Lehman

Lei, Mandy

Services Marketing

Service Quality and Customer Loyalty in a Chinese Context: Does Frequency of Usage Matter
Mandy Lei and Lancy Mac

Leong, Elaine

Consumer Behaviour

Motivations for Social Internet Use
Laura Price, Elaine Leong and Marie Ryan

Leong, Elaine

Electronic Marketing

Predicting Attachment to Online Communities
Laura Price, Elaine Leong and Marie Ryan

Leong, Marcus

Quantitative Research Methods

The Effect of Prepaid Non-Monetary Incentives in Mail Surveys
Philip Gendall, Marcus Leong and Ben Healey

Levin, Elizabeth

Tourism Marketing

Development of a Customised Scale to Measure Service Quality in the Luxury Cruise Liner Industry
Antonio Lobo, Railton Hill, Judy Rex and Elizabeth Levin

Lewendowska, Alecksandra

Strategic Marketing and Market Orientation

The Role of the Environment in Moderating Marketing Strategy
Steve Peter Ward and Alecksandra Lewendowska

Lewendowska, Alecksandra

Strategic Marketing and Market Orientation

The Marketing Concept Neccessary But Not Sufficient: the Effectiveness of Strategy in Business Environment Types
Steve Peter Ward and Alecksandra Lewendowska

Li, Fang

Quantitative Research Methods

Representing Excess Loyalty on the Double Jeopardy Line
Cullen Andrew Habel, Cam Rungie and Fang Li

Li, Jianyao

Marketing in International & Cross-Cultural Environments

Consumer Ethnocentrism and Chinese Attitudes Towards Store Signs in Foreign and Local Brand Names
Fang Liu, Jamie Murphy and Jianyao Li

Li, Jianyao

Marketing Issues in Asia

Does Sex Sell in China? - Chinese Consumers' Evluations of Sex Appeal Advertising
Fang Liu and Jianyao Li

Lilien, Gary

Consumer Behaviour

Defining and Assessing the Effects of Attribute Incoherence
Ujwal Kayande, John Roberts, Gary Lilien and Duncan K.H. Fong

Lim, Elison Ai Ching

Consumer Behaviour

Do Consumed Benefits Depreciate? Exploring Consumer Responses in Consume-Now-Pay-Later Transactions
Yih Hwai Lee and Elison Ai Ching Lim

Lim, Jeffrey

Entrepreneurship, Innovation and New Product Development

Modelling and Simulating New Product Launch Decisions: a Study on Decision Aids Influences
Jeffrey Lim

Lin, Xiaoli

Retailing, Distribution Channels & Supply Chain Management

Supplier Selection in China: a Conjoint Analysis
Xiaoli Lin and Sharon Purchase

Lindblom, Arto

Retailing, Distribution Channels & Supply Chain Management

Category Captain Arrangements in the Finnish Grocery Supply Chain
Arto Lindblom and Rami Olkkonen

Lings, Ian

Relationship Marketing

A Social Capital Perspective on Customer Club Performance: Empirical Insights
David John Cox, Siggi Gudergan and Ian Lings

Lings, Ian

Business Interaction, Relationships and Networks

Business-To-Business Interpersonal Relationships: the Role of Professional Distance
Anouche Newman, Ian Lings and Siegfried Gudergan

Lings, Ian

Social, Not-For-Profit and Political Marketing

How Does Product Congruency Moderate the Role of Identification in Purchase Intent?
Daniel De Souza, Kate Owen and Ian Lings

Lings, Ian N.

Strategic Marketing and Market Orientation

The Impact of Internal and External Market Orientations on Firm Performance.
Ian N. Lings and Gordon E. Greenley

Lings, Ian Nicholas

Services Marketing

An Exploration of Frontline Staff Service Orientated Behaviours
Amanda Tracy Beatson and Ian Nicholas Lings

Little, Victoria

Business Interaction, Relationships and Networks

Customer and firm value creation in business markets:
Knowledge & relationships as key resources
Victoria Little, Judith Motion and Roderick Brodie

Liu, Fang

Marketing in International & Cross-Cultural Environments

Consumer Ethnocentrism and Chinese Attitudes Towards Store Signs in Foreign and Local Brand Names
Fang Liu, Jamie Murphy and Jianyao Li

Liu, Fang

Marketing Issues in Asia

Does Sex Sell in China? - Chinese Consumers' Evluations of Sex Appeal Advertising
Fang Liu and Jianyao Li

Lloyd, Stephen

Qualitative Marketing Research

The Contribution of Text Analysis to an Understanding of Constructs in Academic Literature: the Case of Corporate Reputation
Stephen Lloyd and Kathy Mortimer

Lo, Hing Po

Consumer Behaviour

Investigating the Drivers of SMEs' Banking Loyalty in Hong Kong
Regan Lam, Hing Po Lo and Suzan Burton

Lobo, Antonio

Tourism Marketing

Development of a Customised Scale to Measure Service Quality in the Luxury Cruise Liner Industry
Antonio Lobo, Railton Hill, Judy Rex and Elizabeth Levin

Louviere, J. Jordan

Tourism Marketing

Tourism Discretionary Spending Choice Behaviour
Geoffrey I. Crouch, Twan Huybers, Harmen Oppewal, Timothy Devinney, Sara Dolnicar and J. Jordan Louviere

Louviere, Jordan

Tourism Marketing

New Horses for Old Courses - Questioning the Limitations of Sustainable Tourism to Supply-Driven Measures and the Nature-Based Context
Geoffrey Crouch, Timothy Devinney, Sara Dolnicar, Twan Huybers, Jordan Louviere and Harmen Oppewal

Low, David R.

Strategic Marketing and Market Orientation

Market Orientation, Performance and the Market Environment: a Study of Australian Manufacturing SME's
David R. Low

Lowe, Ben

Branding

Deriving a Shortlist of Brand Names: a Comparison of Measures Based on Censored Preference Data
Ben Lowe and Hume Winzar

Lu, Hongwei

Quantitative Research Methods

Forecasting Area Market Demand: the Case for Meso-Level Forecasting With Marketing and Urbanization Variables
Hongwei Lu, Lihua Zhao, Mark Uncles and Gary Gregory

Luck, Edwina

Marketing Education

Evolutions of an Online Generation: Education, Industry and Imc
Edwina Luck and Kim Yabsley

Luxton, Sandra

Advertising/ Integrated Marketing Communications

Time for Advancement: a Framework for Standardisation of International Advertising Strategy
Sandra Luxton

Lye, Ashley

Consumer Behaviour

Computer Process Tracing Method: Revealing Insights Into Consumer Decision-Making
Sharyn Robyn Rundle-Thiele, Wei Shao and Ashley Lye

 

M

Name By Surname

Track

Paper and Authors Top

Mac, Lancy

Services Marketing

Service Quality and Customer Loyalty in a Chinese Context: Does Frequency of Usage Matter
Mandy Lei and Lancy Mac

Macdonald Emma K.

Relationship Marketing

An Investigation of the Savvy New Consumer in Australia
Emma K. Macdonald and Mark D. Uncles

Macedo, Sergio

Electronic Marketing

The Effect of Web Site Features on Flow: an Exploratory Study
Sergio Macedo and Roger Michael Elliott

Maguiness, Paul

Strategic Marketing and Market Orientation

Using a Strategic Stakeholder Market Orientation to Predict Sustainable Business Performance
Brian Murphy, Paul Maguiness and Chris Pescott

Maklan, Stan

Corporate Responsibility

Corporate Social Responsibility Programmes and Their Impact on Business Decision-Making
Simon Knox and Stan Maklan

Mangion, Donna

Tourism Marketing

Perceived Impacts of a Rural Tourism Event
Donna Mangion and Yvonne McNabb

Manin, Stephane

Consumer Behaviour

Managing the Dream Reality Dilemma in Advertising
Virginie Villeneuve Anaudin, Stephane Manin and Alain Ramsamy

Marchegiani, Christopher Anthony

Advertising/ Integrated Marketing Communications

Dimensionalising Nostalgic Appeals in Broadcast Advertisements: Effects of Personal Nostalgia, Historical Nostalgia and Period Oriented Music
Christopher Anthony Marchegiani and Ian Phau

Maritz, Alex

Services Marketing

Service Profit Chain Initiatives in an Entrepreneurial Franchise System
Alex Maritz and Gideon Nieman

Marshall, David

Consumer Behaviour - Special

After School: New Zealand Children's Accounts of Their Consumption Activities
David Marshall

Massey, Graham Robert

Entrepreneurship, Innovation and New Product Development

The Effects of Organisational Structure, Interpersonal Trust and Communication During New Product Development Projects
Elias Kyriazis and Graham Robert Massey

Matear, Sheelagh

Entrepreneurship, Innovation and New Product Development

Service Product Development for Sustainable Competitive Advantage; the Use of the Sources Position - Performance Model
Tony Garrett, Brendan Gray and Sheelagh Matear

Mather, Damien W.

Consumer Behaviour

Acceptance of Genetically Modified Food With Consumer Benefits
John G. Knight, Damien W. Mather and David K. Holdsworth

Mather, Damien William

Marketing in International & Cross-Cultural Environments

Empirical Generalisations, Brand Extensions and General Linear Mixed Models
Damien William Mather

Mathies, Christine

Pricing and Financial Issues in Marketing

Demand Effects of Customer Centric Marketing and Revenue Management
Christine Mathies and Siegfried Gudergan

Maubach, Ninya

Advertising/ Integrated Marketing Communications

Consumers' Knowledge, Perceptions and Responsiveness to DTC
Janet Hoek and Ninya Maubach

Maulana, Amalia

Electronic Marketing

A Proposed Website Context Typology
Margaret Craig-Lees, Jennifer Harris and Amalia Maulana

Mavondo, Felix

Consumer Behaviour

Personality, Opportunity, Motivation, Self-Efficacy, Resources and Ability (POMSERA) as Predictors of Consumer Behaviour
John Gountas and Felix Mavondo

Mavondo, Felix

Services Marketing

Emotions, Sincerity and Consumer Satisfaction
Sandra Gountas and Felix Mavondo

Mavondo, Felix T.

Strategic Marketing and Market Orientation

Customer Value: Whose Perspective Matters?
Felix T. Mavondo and Hanny N. Nasution

Mavondo, Felix T.

Tourism Marketing

The Impact of Service Quality on Customer Value in the Hotel Industry
Hanny N. Nasution and Felix T. Mavondo

Mazzarol, Tim

Consumer Behaviour

The Differences Between Positive and Negative Word-of-Mouth - Emotion as a Differentiator?
Jillian C. Sweeney, Geoffrey N. Soutar and Tim Mazzarol

McClymont, Hoda

Marketing Education

Employer (Dis)Satisfaction With Australian Marketing Graduates: the Development of a Research Framework
Hoda McClymont, Michael Volkov, Michael Gardiner, Nura Behjat and Noel Geogehan

McClymont, Hoda

Tourism Marketing

Promoting to the Drive Tourists: an Exploratory Queensland Study
Bruce Prideaux, Hoda McClymont and Frances Cassidy

McCole, Patrick

Services Marketing

A Transaction-Cost-Theory Based Perspective on Customer Service Scripts
Janine Frauendorf, Juergen Gnoth and Patrick McCole

McColl-Kennedy, Janet R.

Services Marketing

A New Conceptualisation of Service Recovery: Contractual, Interactive and Relational Orientations.
Doan T. Nguyen and Janet R. McColl-Kennedy

McDonald, Heath

Sports, Arts and Heritage Marketing

The Relationship Between AFL Season-Ticket Holder Satisfaction and Sponsor-Related Behaviour
Heath McDonald and Robin N. Shaw

McGuiggan, Robyn

Marketing Education

Educational Development; Evaluating Efficiency and Effectiveness
Sara M. Denize and Robyn McGuiggan

McIntosh, Duncan

Retailing, Distribution Channels & Supply Chain Management

An Exploratory Study of Barriers to Electronic Marketplace Adoption
Duncan McIntosh and Gregory Brush

McMullen, Cathi

Marketing Education

'Authentic' Assessment: Workplace Based Formal Learning Setting the Stage for Ongoing Informal Learning
Cathi McMullen and Ian Braithwaite

McNabb, Yvonne

Tourism Marketing

Perceived Impacts of a Rural Tourism Event
Donna Mangion and Yvonne McNabb

McOmish, Margaret A.

Retailing, Distribution Channels & Supply Chain Management

Consumers' Affective Responses to the Retailscape: a Spatial and Temporal Perspective
Margaret A. McOmish and Pascale G. Quester

McOmish, Margaret A.

Services Marketing

Perceived Risk and Servicescape: the Importance of Managing the Physical Evidence in Services Marketing
Pascale G. Quester and Margaret A. McOmish

McQuilken, Lisa J.

Services Marketing

Service Failure and Recovery in the Presence of Service Guarantees
Lisa J. McQuilken and Robin N. Shaw

McVie, Danielle

Consumer Behaviour

Parents' Inferences About Other Parents' Motives for Food Choices for Children: a Pilot Study
Sandra C. Jones, Danielle McVie and Gary Noble

McVie, Danielle

Social, Not-For-Profit and Political Marketing

Motivational Factors in the Food Buying Behaviour of Parents of Pre-School Age Children: a Projective Technique Study
Gary Noble, Sandra Jones and Danielle McVie

Medhekar, Milind

Consumer Behaviour

Profile of Users and Nonusers of Green Power Electricity: a Pilot Study
Yiming Tang and Milind Medhekar

Medlin, Christopher John

Business Interaction, Relationships and Networks

Modelling Distributor Firm and Manufacturer Firm Working Relationships
Christopher John Medlin

Medway, Dominic

Retailing, Distribution Channels & Supply Chain Management

The Mediating Role of Competitive Advantage in the Relationship Between Organisational Capabilities and Retail Performance
Jody Diane Evans, Kerrie Christine Bridson, John Byrom and Dominic Medway

Megicks, Phil

Consumer Behaviour

What Influences Ethical and Socially Responsible Consumers' Purchase Intentions?
Jasmine Elizabeth M Williams, Juliet Emma Memery and Phil Megicks

Memery, Juliet Emma

Consumer Behaviour

What Influences Ethical and Socially Responsible Consumers' Purchase Intentions?
Jasmine Elizabeth M Williams, Juliet Emma Memery and Phil Megicks

Meng, Ang Choon

Marketing in International & Cross-Cultural Environments

Networking Capability and 'Born Global' Exporters
Gillian Sullivan Mort, Jay Weerawardena and Ang Choon Meng

Merrilees, Bill

Branding

Brand Piracy By Franchisees
Lorelle Frazer, Bill Merrilees and Owen Wright

Merrilees, Bill

Branding

McCafe: Sub-Brand, Para-Sub-Brand or Co-Brand?
Owen Wright, Lorelle Frazer and Bill Merrilees

Merrilees, Bill

Retailing, Distribution Channels & Supply Chain Management

Understanding Satisfaction Formation of Mall Entertainment Seekers: a Conceptual Model
Jason Sit and Bill Merrilees

Merrilees, Bill

Retailing, Distribution Channels & Supply Chain Management

Understanding the Experiential Consumption of Special Event Entertainment (SEE) at Shopping Centres: an Exploratory Study
Jason Sit and Bill Merrilees

Merrilees, Bill

Entrepreneurship, Innovation and New Product Development

Interface Between Entrepreneurship Practice and Curriculum
David Price, Bill Merrilees and Scott Weaven

Merrilees, Bill

Business Interaction, Relationships and Networks

Early-Stage Franchisor-Franchisee Relationships
Bill Merrilees, Lorelle Frazer and Greg Nathan

Merrilees, Bill

Tourism Marketing

The Occasional Tourist: Local Demand for Tourist & Recreational Facilities
Bill Merrilees, Dale Miller and Carmel Herington

Miller, Dale

Marketing Education

Managing the New University Student Experience in Marketing Education
Dale Miller and Ron Fisher

Miller, Dale

Qualitative Marketing Research

Utility of Archival Research: Breaking the Boundaries
Dale Miller

Miller, Dale

Tourism Marketing

The Occasional Tourist: Local Demand for Tourist & Recreational Facilities
Bill Merrilees, Dale Miller and Carmel Herington

Miller, Rohan

Advertising/ Integrated Marketing Communications

Using the RCE Scales for Testing the Effect of Beer Ads in Underage Teen Intention to Consume and Reported Consumption of Beer
Rohan Miller and Dick Miserski

Miller, Rohan

Consumer Behaviour

A Test of the Theory of Planned Behavior in Underage Lottery Gambling
Rohan Miller and Gwyneth Veronica Howell

Milner, Laura M.

Advertising/ Integrated Marketing Communications

Portrayals of Cultural Diversity in Australian Television Commercials: a Benchmark Study
Bronwyn Higgs and Laura M. Milner

Miranda, Mario Joseph

Retailing, Distribution Channels & Supply Chain Management

Retailers Who Support Tangible Environmental Sustainability Mechanisms Could Acquire a Competitive Position
Mario Joseph Miranda

Mittelstaedt, John

Marketing Education

Publishing in 20 ?Leading? Marketing Journals a Preliminary Examination of Global Performance
Michael Polonsky, Romana Garma and John Mittelstaedt

Miyamoto, Tadayuki

Quantitative Research Methods

Development of a Standard Convention City Attractiveness Scale: in Search of Generalisability of Construct Validity Through Simultaneous Efa and Multi-Group Cfa With Five Sample Data Sets
Tadayuki Miyamoto and Kunihiko Iwasaki

Miyamoto, Tadayuki

Social, Not-For-Profit and Political Marketing

The Role of Strategic Marketing Management in a Japanese Community Development Program, Michi-No-Eki (Road Station)
Tadayuki Miyamoto, Richard Grainger and Kunihiko Iwasaki

Mizerski, Dick

Advertising/ Integrated Marketing Communications

The Impact of the Availability and Promotion of Healthy Food in Changing Young Children?s Food Preferences
Dafina Rexha, Dick Mizerski and Katherine Mizerski

Mizerski, Dick

Advertising/ Integrated Marketing Communications

Using the RCE Scales for Testing the Effect of Beer Ads in Underage Teen Intention to Consume and Reported Consumption of Beer
Rohan Miller and Dick Miserski

Mizerski, Dick

Quantitative Research Methods

Measuring the State of Flow in Playing Online Games
Laila Refiana, Dick Mizerski and Jamie Murphy

Mizerski, Katherine

Advertising/ Integrated Marketing Communications

The Impact of the Availability and Promotion of Healthy Food in Changing Young Children?s Food Preferences
Dafina Rexha, Dick Mizerski and Katherine Mizerski

Mizerski, Katherine

Retailing, Distribution Channels & Supply Chain Management

The Influence of Shopping Motivation, Optimum Stimulation Level and Cognitive Response on Store Patronage Satisfaction: a Case of Indonesia
Tjong Budisantoso and Katherine Mizerski

Mizerski, Katherine

Services Marketing

Demographic Characteristics of Western Australian Users of Electronic Banking
Catherine W. Munene, Simone Pettigrew and Katherine Mizerski

Mizerski, Katherine

Marketing Issues in Asia

Shopping Motivation, Optimum Stimulation Level, the Perception of Store Atmosphere and Store Patronage Satisfaction: a Case of Indonesia
Tjong Budisantoso and Katherine Mizerski

Mizerski, Richard

Social, Not-For-Profit and Political Marketing

Expert Opinion on the Content and Intention of Material From a Magazine Targeted to 7 to 10 Year Old Beginning Readers
Deepa Sharma Acharya and Richard Mizerski

Mok, Wai-Hoe

Services Marketing

Emotions as a Form of Customer Resource
Wai-Hoe Mok, Mark Gabbott and Yelena Tsarenko

Moore, Carolyn A

Advertising/ Integrated Marketing Communications

Genre, Gender and Interpretation of Movie Trailers:
An Exploratory Study

Carolyn A. Moore, David H.B. Bednall and Stewart Adam

Moroko, Lara

Branding

Employer Branding - the Case for a Multidisciplinary Process Related Empirical Investigation
Lara Moroko and Mark Uncles

Morrison, Mark

Relationship Marketing

Relationship Marketing, Emotional Intelligence and Performance
Troy Heffernan, Grant O'Neill, Tony Travaglione and Mark Morrison

Morrison, Mark

Quantitative Research Methods

Comparing Choice Models Across Decision States: Some Preliminary Results
Mark Morrison, Paul Wang, Harmen Oppewal and David Waller

Morrison, Pamela D.

Entrepreneurship, Innovation and New Product Development

Sustainable Product Development and Business Performance - a Life Cycle Approach
Ying Xu and Pamela D. Morrison

Mortimer, Kathy

Qualitative Marketing Research

The Contribution of Text Analysis to an Understanding of Constructs in Academic Literature: the Case of Corporate Reputation
Stephen Lloyd and Kathy Mortimer

Motion, Judith

Business Interaction, Relationships and Networks

Customer and firm value creation in business markets:
Knowledge & relationships as key resources
Victoria Little, Judith Motion and Roderick Brodie

Mulyanegara, Riza

Branding

A Conceptual Model of Consumer Personality-Brand Preferences Relationship
Riza Mulyanegara and Yelena Tsarenko

Munene, Catherine W.

Services Marketing

Demographic Characteristics of Western Australian Users of Electronic Banking
Catherine W. Munene, Simone Pettigrew and Katherine Mizerski

Munoz, Pablo Antonio

Pricing and Financial Issues in Marketing

Trust in E-Bank: a Cross-National Study
Pedro Pereira Cruz, Tommi Laukkanen and Pablo Antonio Munoz

Murphy, Brian

Strategic Marketing and Market Orientation

Using a Strategic Stakeholder Market Orientation to Predict Sustainable Business Performance
Brian Murphy, Paul Maguiness and Chris Pescott

Murphy, Jamie

Consumer Behaviour

From Loyalty to Switching: Exploring the Determinants in the Transition
Richard Lee and Jamie Murphy

Murphy, Jamie

Marketing in International & Cross-Cultural Environments

Consumer Ethnocentrism and Chinese Attitudes Towards Store Signs in Foreign and Local Brand Names
Fang Liu, Jamie Murphy and Jianyao Li

Murphy, Jamie

Quantitative Research Methods

Measuring the State of Flow in Playing Online Games
Laila Refiana, Dick Mizerski and Jamie Murphy

Musa, Rosidah

Relationship Marketing

A Proposed Conceptual Framework of Satisfaction-Attitudinal Loyalty-Behavioural Loyalty Chain: Exploring the Moderating Effect of Trust
Rosidah Musa

Muthaly, Siva

Strategic Marketing and Market Orientation

Strategic Flexibility and Organisational Performance: the Mediating Effects of Total Market Orientation
Ranjit Voola and Siva Muthaly

     



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