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Alphabetical listing of all authors with accepted papers in the ANZMAC 2005 Conference
A
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Name By Surname
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Track
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Acharya, Deepa Sharma
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Social, Not-For-Profit and Political Marketing
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Expert Opinion on the Content and Intention of Material From a Magazine Targeted to 7 to 10 Year Old Beginning Readers
Deepa Sharma Acharya and Richard Mizerski
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Adam, Stewart
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Advertising/ Integrated Marketing Communications
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Genre, Gender and Interpretation of Movie Trailers:
An Exploratory Study
Carolyn A. Moore, David H.B. Bednall and Stewart Adam
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Adam, Stewart
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Electronic Marketing
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Relationship Management, the Web and Organisational Performance in Australasia
Stewart Adam
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| Aitken, Robert |
Consumer Behaviour
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After School: New Zealand Children's Accounts of Their Consumption Activities
David Marshall and Robert Aitken |
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Algie, Jennifer
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Retailing, Distribution Channels & Supply Chain Management
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Improving the Store Design of Male Fashion and Apparel Retailers
Jennifer Algie and Katerina Korlimbinis
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Al-Hawari, Mohammad Ahmad
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Electronic Marketing
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The Influence of Internet Banking and Teller Service Quality on Customer Retention: a Comparison Study
Mohammad Ahmad Al-Hawari and Tony Ward
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Allen, Michael Wayne
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Consumer Behaviour
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Social Structure, Status Seeking and the Basic Food Groups.
Michael Wayne Allen
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Allison, Ringer
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Services Marketing
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The Relationship Between Familiarity and Expectations
Bronwyn Higgs and Allison Ringer
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Anaudin, Virginie Villeneuve
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Consumer Behaviour
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Managing the Dream Reality Dilemma in Advertising
Virginie Villeneuve Anaudin, Stephane Manin and Alain Ramsamy
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Anderson, Sharlene
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Consumer Behaviour
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Beyond the Disciplinary Boundaries of Superannuation Choice: a Consumer Behaviour Perspective
Debra Ann Grace and Sharlene Anderson
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Andersson, Svante
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Marketing in International & Cross-Cultural Environments
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Internationalization in Different Marketing Contexts
Svante Andersson
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Andrews, Lynda
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Electronic - Special
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Emotions in the Experiential Consumption of Mobile Phones
Lynda Andrews, Judy Drennan and Rebekah Bennett
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Angus-Leppan, Tamsin
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Corporate Responsibility
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A Conceptual Model of Ethical Purchasing
Tamsin Angus-Leppan and Kate Owen
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Anver, Mohamed
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Business Interaction, Relationships and Networks
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Value Creation in a Virtual Network Organisation
Henry Wai Leong Ho, Denise Jarratt and Mohamed Anver
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Arambewela, Rodney Amarasinghe
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Marketing Education
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Personal Values of International Postgraduate Students From Asia: a Cross Cultural Study
Rodney Amarasinghe Arambewela, John Hall and Anne-Marie Hede
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Ardrey, William James
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Consumer Behaviour
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Consumer Savings Psychology: a Structural Equation Modelling Analysis of Vietnamese Saving and Spending Behaviour
William James Ardrey
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B
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Name By Surname
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Track
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Baird, Michael
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Social, Not-For-Profit and Political Marketing
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An Extended Model of Disconfirmation: Expectancies Relating to High Risk Drinking Experiences.
Michael Baird, Robyn Ouschan and Ian Phau
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Balestrini, Pierre Philippe
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Marketing Issues in Asia
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Cross-Cultural Service Quality Expectations in the Retail Banking Sector: a Study of Chinese and British Customers
Pierre Philippe Balestrini
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Barry, Carol Anne
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Services Marketing
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The Resource-Based View and Value to the Customer
Carol Anne Barry, Valerie Clulow and Julie Gerstman
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Bauer, Hans H.
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Electronic Marketing
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Investigating the Effects of Avatars as Virtual Representatives in Electronic Commerce
Marcus M. Neumann and Hans H. Bauer
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Beatson, Amanda
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Corporate Responsibility
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Managerial Conceptualisations of Corporate Social Responsibility: an Exploratory Study
Kim Amanda Johnston and Amanda Beatson
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Beatson, Amanda Tracy
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Services Marketing
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An Exploration of Frontline Staff Service Orientated Behaviours
Amanda Tracy Beatson and Ian Nicholas Lings
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Bednall, David H.B
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Advertising/ Integrated Marketing Communications
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Genre, Gender and Interpretation of Movie Trailers:
An Exploratory Study
Carolyn A. Moore, David H.B. Bednall and Stewart Adam
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Bednall, David H.B.
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Social, Not-For-Profit and Political Marketing
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Cause-Related Marketing: an Extension of the Congruity Concept
Allison C. Ringer, Harmen Oppewal and David H.B. Bednall
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Behjat, Nura
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Marketing Education
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Employer (Dis)Satisfaction With Australian Marketing Graduates: the Development of a Research Framework
Hoda McClymont, Michael Volkov, Michael Gardiner, Nura Behjat and Noel Geogehan
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Bellman, Steve
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Consumer Behaviour
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Country Differences in Technology Experience: the Effect of Teletext on Itv Adoption in the United Kingdom
Anika Schweda, Steven Bellman and Duane Varan
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Bellman, Steven
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Advertising/ Integrated Marketing Communications
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Interactive Television Advertising: a Research Agenda
Steven Bellman, Anika Schweda and Duane Varan
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Bellman, Steven
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Advertising/ Integrated Marketing Communications
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Branded Entertainment and the Rise of Explicit Program Integration
Duane Varan, Steven Bellman and Anika Schweda
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Bennett, Rebekah
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Electronic - Special
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Emotions in the Experiential Consumption of Mobile Phones
Lynda Andrews, Judy Drennan and Rebekah Bennett
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Bennett, Rebekah
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Services Marketing
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The Antecedents and Consequences of Customer Emotions in the Consumption of Collective Mass Hedonic Services: a Conceptual Model
Sandy Hoi Mun Ng, Tracey Dagger and Rebekah Bennett
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Benson, Steve
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Electronic Marketing
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Consumer Perspectives on Mobile Advertising and Marketing
Craig Standing, Steve Benson and Heikki Karjaluoto
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Berthon, Pierre
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Branding
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Brand Matters: an Examination of Small-To-Medium Sized Enterprises
Julie Napoli, Michael T. Ewing and Pierre Berthon
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Beverland, Michael
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Consumer Behaviour
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Exploring Consumer Fanaticism: a Fresh Perspective on the Concept of Loyalty
Emily Chung, Francis Farrelly, Michael Beverland and Pascale Quester
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Beverland, Michael
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Electronic Marketing
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E-Talking: Viral Marketing to Spread Brand Messages
Angela R. Dobele, Michael Beverland and David Toleman
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Bhandari, Mahesh
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Services Marketing
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Role of Organizational Service Recovery Actions on Customer Switching Intentions in a Process Based Service Failure: Does Speed of Recovery Matters?
Mahesh Bhandari and Michael Jay Polonsky
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Bhaskaran, Suku
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Social Special
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Exploring the Opportunities for Sustainable Food Labelling- a Supply Chain Perspective
Michael Polonsky, John Cary and Suku Bhaskaran
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Binney, Wayne
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Marketing Education
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What Do They Think When We Stack Them in ? a Comparative Analysis of Student Perceptions Relating to Large and Small Marketing Subjects.
Wayne Binney, John Hall and Wendy Kennedy
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Birch, Dawn
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Marketing Education
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Students' Perceptions of Compulsory Asynchronous Online Discussion
Dawn Birch and Michael Volkov
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Birch, Dawn
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Marketing Education
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Students' Perceptions of Technology-Based Marketing Courses
Dawn Birch and Michael Gardiner
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Bogomolova, Svetlana
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Services Marketing
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Why Do They Leave? Examination of the Reasons for Customer Defection in the Business Banking Industry
Svetlana Bogomolova and Jennifer Romaniuk
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Bouvain, Petra
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Electronic Marketing
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Online Investor Relations in Australia- an Analysis of the Asx 100 Websites
Petra Bouvain and Margaret Wallace
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Bouvain, Petra
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Corporate Responsibility
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Branding and Corporate Social Responsibility Rankings- Doing Good Is Not Enough
Stephen Chen and Petra Bouvain
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Bove, Liliana
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Relationship Marketing Special
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The Impact of Relational Benefits on Customer Trust and Commitment
Liliana Bove and Amy Wong
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Braithwaite, Ian
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Marketing Education
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'Authentic' Assessment: Workplace Based Formal Learning Setting the Stage for Ongoing Informal Learning
Cathi McMullen and Ian Braithwaite
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Brennan, Linda
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Marketing Education
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?Plagiarism? and the Confucian Heritage Culture (CHC) Student: Broadening the Concept Before Blaming the Student
Linda Brennan and Juliana Durovic
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Brennan, Mike
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Quantitative Research Methods
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The Effect of a Prize Draw on Response Rates in a Mail and Mixed-Mode (Mail and Web) Survey
Mike Brennan
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Brennan, Mike
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Quantitative Research Methods
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The Effect of a Simultaneous Mixed-Mode (Mail and Web) Survey on Respondent Characteristics and Survey Responses
Mike Brennan
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Brennan, Stacey Margaret
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Branding
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The Development of Children's Brand Knowledge: a Preliminary Investigation
Stacey Margaret Brennan
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Bridson, Kerrie Christine
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Retailing, Distribution Channels & Supply Chain Management
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Loyalty Program Attributes and Their Influence on Retail Customer Satisfaction
Kerrie Christine Bridson, Melissa Hickman and Jody Diane Evans
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Bridson, Kerrie Christine
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Retailing, Distribution Channels & Supply Chain Management
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The Mediating Role of Competitive Advantage in the Relationship Between Organisational Capabilities and Retail Performance
Jody Diane Evans, Kerrie Christine Bridson, John Byrom and Dominic Medway
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Brodie, Roderick
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Business Interaction, Relationships and Networks
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Customer and firm value creation in business markets:
Knowledge & relationships as key resources
Victoria Little, Judith Motion and Roderick Brodie
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Brown, Charis Rita Elizabeth
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Consumer Behaviour
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Victims of Marketing: Consumers' Lived Experiences
Charis Rita Elizabeth Brown, Susan Rewa Holmes and Ruqiong Joan Pan
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Brown, Debora
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Social, Not-For-Profit and Political Marketing
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Marketing Bullying Prevention: a Case for Segmenting By Unmet Needs
Debora Brown, Nadine Henley, Robert Donovan and Donna Cross
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Brown, Les
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Electronic Marketing
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Which B2B E-Business Model to Adopt: the Case of Taiwan Agribusiness Firms
Eric Ng and Les Brown
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Brown, Leslie Russell
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Entrepreneurship, Innovation and New Product Development
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Measuring the Attitudes of Australian Food Manufacturers Towards Genetically Modified (GM) Foods a Pilot Study
Frances Woodside, Gabriel Ogunmokun and Leslie Russell Brown
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Brown, Ursula
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Strategic Marketing and Market Orientation
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Studying the Effect of Market Orientation and Organizational Culture
Aron O'Cass, Liem Viet Ngo, Arief Budiman and Ursula Brown
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Brown, Ursula-Sigrid
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Consumer Behaviour
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Willingness to Buy Gm Food Products: the Role of Uncertainty Orientation, Consumer Risk Perceptions and Information Search in Consumers From Australia
Ursula-Sigrid Brown and Aron O'Cass
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Brown, Ursula-Sigrid
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Marketing Issues in Asia
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A Cross Cultural Examination of Consumer Behaviour & Gm Food Products: Results From Australian and South Korean Female Consumers
Ursula-Sigrid Brown and Aron O'Cass
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Brunso, Karen
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Consumer Behaviour - Special
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Food-Related Life Style Segments in Australia: What's the Trend?
Mike Reid, Karen Brunso and Klaus Grunert
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Brush, Gregory
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Retailing, Distribution Channels & Supply Chain Management
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An Exploratory Study of Barriers to Electronic Marketplace Adoption
Duncan McIntosh and Gregory Brush
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Buchanan, June
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Marketing Education
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Ethical Stance Among Senior Business and Marketing Students at Macquarie University
Julian De Meyrick, Nan Carter and June Buchanan
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Buchanan, Richard W.
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Marketing Education
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Broadening the Boundaries of Academic Publication Priorities: an Exploratory Study Into the Sources of Information Used By Senior Management Practitioners for Decision-Making Purposes and Their Implication for Academic Publication Priorities.
Richard W. Buchanan and Jin Wan
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Bucic, Tania
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Business Interaction, Relationships and Networks
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A Stewardship Perspective of the Marketing Exchange
Adrian Ng, Tania Bucic and Ko De Ruyter
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Bucic, Tania
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Marketing Education
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Team Leadership and Learning in Educational Organisations
Linda Robinson and Tania Bucic
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Budiman, Arief
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Strategic Marketing and Market Orientation
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Studying the Effect of Market Orientation and Organizational Culture
Aron O'Cass, Liem Viet Ngo, Arief Budiman and Ursula Brown
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Budisantoso, Tjong
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Retailing, Distribution Channels & Supply Chain Management
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The Influence of Shopping Motivation, Optimum Stimulation Level and Cognitive Response on Store Patronage Satisfaction: a Case of Indonesia
Tjong Budisantoso and Katherine Mizerski
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Budisantoso, Tjong
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Marketing Issues in Asia
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Shopping Motivation, Optimum Stimulation Level, the Perception of Store Atmosphere and Store Patronage Satisfaction: a Case of Indonesia
Tjong Budisantoso and Katherine Mizerski
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Bulmer, Sandy
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Advertising/ Integrated Marketing Communications
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Perspectives From New Zealand on Advertising Self Regulation and Marketing Food to Children
Sandy Bulmer and Lynne Eagle
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Bulmer, Sandy
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Advertising/ Integrated Marketing Communications
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Pharmaceutical Marketing and Barriers to Communications
Jacinta Hawkins, Lynne Eagle and Sandy Bulmer
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Burford, Marion R.
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Marketing Education
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Reflection on an Undergraduate Market Analysis Subject
Marion R. Burford, Jennifer A. Harris and Gary Buttriss
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Burke, Paul F.
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Entrepreneurship, Innovation and New Product Development
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Seeking Simplicity in Complexity: Profiling Consumers Who Prefer Easy-To-Use Products in the DVD Recorder Market
Paul F. Burke
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Burke, Paul F. N
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Marketing in International & Cross-Cultural Environments
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National Culture, Materialism and Consumption Behaviour
Jacqueline Delaney, Paul F. Burke and Siggi Gudergan
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Burton, Suzan
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Consumer Behaviour
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Investigating the Drivers of SMEs' Banking Loyalty in Hong Kong
Regan Lam, Hing Po Lo and Suzan Burton
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Burton, Suzan
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Entrepreneurship, Innovation and New Product Development
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Adoption and Rejection of a New Interactive Telecommunications Service: a Network Perspective
Michael K. Foulds and Suzan Burton
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Burton, Suzan
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Social, Not-For-Profit and Political Marketing
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The Impact of Retail Distribution on Tobacco Consumption: Research Agenda
Suzan Burton, Lindie Clark, Greg Elliott and Frank Siciliano
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Burton, Suzan
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Marketing Issues in Asia
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The Influence of Online Word-of-Mouth: a Comparison of American and Chinese Discussion Boards
John Fong and Suzan Burton
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Butcher, Ken
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Tourism Special
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The Dimensions of Customer Derived Value in the Holiday Ownership Sector
Beverley Sparks, Ken Butcher and Grace Pan
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Buttriss, Gary
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Marketing Education
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Reflection on an Undergraduate Market Analysis Subject
Marion R. Burford, Jennifer A. Harris and Gary Buttriss
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Buttriss, Gary J.
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Qualitative Marketing Research
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Explanation Through Causal Mechanisms
Gary J. Buttriss
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Byrom, John
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Retailing, Distribution Channels & Supply Chain Management
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The Mediating Role of Competitive Advantage in the Relationship Between Organisational Capabilities and Retail Performance
Jody Diane Evans, Kerrie Christine Bridson, John Byrom and Dominic Medway
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C
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Name By Surname
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Track
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Cadeaux, Jack
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Retailing, Distribution Channels & Supply Chain Management
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Category Potential, National Brand Competition and Private Label Share in the Australian Grocery Industry
Lay Peng Tan and Jack Cadeaux
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Calantone, Roger J.
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Quantitative Research Methods
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The Use of Latent Variable Growth Curve Modeling in Conducting Longitudinal Marketing Studies: the Example of the Bass Curve.
Steven H. Seggie and Roger J. Calantone
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Cantrell, John Ehsman
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Social, Not-For-Profit and Political Marketing
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On the Motivations of Corporate Giving in Australia
John Ehsman Cantrell
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Carlson, Jamie
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Strategic Marketing and Market Orientation
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The Role of On-Line Profiling, Service Quality, Satisfaction and Loyalty in Developing an E-Crm Capability: Propositions and Considerations
Jamie Carlson, Ranjit Voola and Suku Sinnappan
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Carruthers, Janet
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Business Interaction, Relationships and Networks
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The New Zealand Agricultural Technology Industry: an Exploratory Investigation of Stakeholder Relationships
Sarena Saunders, Janet Carruthers and Michel Rod
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Carter, Nan
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Marketing Education
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Ethical Stance Among Senior Business and Marketing Students at Macquarie University
Julian De Meyrick, Nan Carter and June Buchanan
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Cary, John
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Social Special
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Exploring the Opportunities for Sustainable Food Labelling- a Supply Chain Perspective
Michael Polonsky, John Cary and Suku Bhaskaran
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Cassidy, Frances
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Tourism Marketing
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An Exploratory Study on Consumers' Selection of Australian Regional Travel Agencies
Eric Ng and Frances Cassidy
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Cassidy, Frances
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Tourism Marketing
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Promoting to the Drive Tourists: an Exploratory Queensland Study
Bruce Prideaux, Hoda McClymont and Frances Cassidy
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Cavusgil, S. Tamer
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Marketing in International & Cross-Cultural Environments
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Towards the Concept of Global Network Equity
Steven Head Seggie, Chris Styles and S. Tamer Cavusgil
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Cervino, Julio
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Marketing Education
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Modelling International Students' Intention of Destination
Jose Maria Cubillo, Joaquin Sanchez, Julio Cervino and Leticia Olcese
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Chan, Alvin M.
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Quantitative Research Methods
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Level Fallacies in Cross-Cultural Marketing Research
Alvin M. Chan
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Chan, Chris
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Services Marketing
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Understanding Service Quality From the Islamic Customer Perspective
Gita Gayatri, Gillian Sullivan Mort, Margee Hume and Chris Chan
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Chan, Kwok On Walter
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Strategic Marketing and Market Orientation
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The Impact of Market Orientation on New Venture Performance in China
Kwok On Walter Chan and Yiming Tang
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Chan, Sio Lai
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Electronic Marketing
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Permission to Use Personal Information in Mobile Marketing and the Impact of Trust: a Conceptual Framework
Sio Lai Chan, Kautonen Teemu, Karjaluoto Heikki and Jari Salo
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Charbonneau, Jan
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Sports, Arts and Heritage Marketing
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The Use of Celebrity Athletes as Endorsers: Views of the New Zealand General Public
Jan Charbonneau and Ron Garland
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Cheah, Isaac
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Social, Not-For-Profit and Political Marketing
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Toward a Framework of Consumer's Willingness to Purchase Environmentally Friendly Products: a Study of Antecedents and Moderator
Isaac Cheah and Ian Phau
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Chen, Stephen
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Corporate Responsibility
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Branding and Corporate Social Responsibility Rankings- Doing Good Is Not Enough
Stephen Chen and Petra Bouvain
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Chew, Patricia
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Consumer Behaviour
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Consumer Responses to Recommend-A-Friend Programs
Patricia Chew, Siok Kuan Tambyah and Jochen Wirtz
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Chien, Pi-Hsuan Monica
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Advertising/ Integrated Marketing Communications
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A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships
Pi-Hsuan Monica Chien, T. Bettina Cornwell and Robyn Stokes
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Chow, Clement
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Branding
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The Moderating Effect of Product Hedonism on Brand Name Translation: an Experimental Research
Esther Tang, Clement Chow and Siu-Fong Isabel Fu
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Chung, Emily
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Consumer Behaviour
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Exploring Consumer Fanaticism: a Fresh Perspective on the Concept of Loyalty
Emily Chung, Francis Farrelly, Michael Beverland and Pascale Quester
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Chylinski, Mathew
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Consumer Behaviour
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Modelling the Impact of Multiple Consumer Goals on Preference Formation
Mathew Chylinski
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Clark, Lindie
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Social, Not-For-Profit and Political Marketing
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The Impact of Retail Distribution on Tobacco Consumption: Research Agenda
Suzan Burton, Lindie Clark, Greg Elliott and Frank Siciliano
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Clarke, Peter David
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Consumer Behaviour
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Giving and Receiving Brands as Valentine?s Day Gifts
Peter David Clarke, Carmel Herington, Ho-Yin Wong and Rahim Hussain
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Clarke, Peter David
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Marketing Education
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Multiple Choice Testing: a Preferred Assessment Procedure That Is Fair to All Our Business Students?
Peter David Clarke, Joo-Gim Heaney and Terry John Gatfield
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Clulow, Valerie
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Services Marketing
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The Resource-Based View and Value to the Customer
Carol Anne Barry, Valerie Clulow and Julie Gerstman
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Coghlan, Ian Andrew
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Tourism Marketing
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Bundling for Tourism Events - What Motivates the Market?
Ian Andrew Coghlan and Andrea Lee Williams
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Cone, Malcolm
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Business Interaction, Relationships and Networks
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Bringing Up Japanese Subsidiaries: Exploring the Parental Relationship
Pavel Strach, Tony Garrett and Malcolm Cone
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Cooper, John
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Relationship Marketing
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Conceptualisation of Consumer Trust in the Delivery of Wealth Management Services
Denise Jarratt and John Cooper
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Corkindale, David Reay
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Entrepreneurship, Innovation and New Product Development
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Identifying the Initial Market for Technology Innovations
David Reay Corkindale
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Cornwell, T. Bettina
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Advertising/ Integrated Marketing Communications
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A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships
Pi-Hsuan Monica Chien, T. Bettina Cornwell and Robyn Stokes
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Cornwell, T. Bettina
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Quantitative Research Methods
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Best Practice in Event Studies in Marketing
Margaret A. Johnston and T. Bettina Cornwell
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Cowley, Kym
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Strategic Marketing and Market Orientation
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Sensemaking, Wisdom and Decision Making in Marketing Strategy
Kym Cowley and Ranjit Voola
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Cox, David John
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Relationship Marketing
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A Social Capital Perspective on Customer Club Performance: Empirical Insights
David John Cox, Siggi Gudergan and Ian Lings
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Craig-Lees, Margaret
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Electronic Marketing
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A Proposed Website Context Typology
Margaret Craig-Lees, Jennifer Harris and Amalia Maulana
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Craig-Lees, Margaret Anne
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Advertising/ Integrated Marketing Communications
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Measuring Media Audiences: the Need for and Audience Engrossment Scale
Jane Scott and Margaret Anne Craig-Lees
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Crnjak-Karanovic, Biljana
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Marketing in International & Cross-Cultural Environments
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Ethnocentrism, Animosity and Product Judgments in a Post-War, Transitional Economic Context of Croatia
Biljana Crnjak-Karanovic, Anthony Pecotich and Natsa Renko
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Cross, Donna
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Social, Not-For-Profit and Political Marketing
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Marketing Bullying Prevention: a Case for Segmenting By Unmet Needs
Debora Brown, Nadine Henley, Robert Donovan and Donna Cross
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Crouch, Geoffrey
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Tourism Marketing
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New Horses for Old Courses - Questioning the Limitations of Sustainable Tourism to Supply-Driven Measures and the Nature-Based Context
Geoffrey Crouch, Timothy Devinney, Sara Dolnicar, Twan Huybers, Jordan Louviere and Harmen Oppewal
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Crouch, Geoffrey I.
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Tourism Marketing
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Tourism Discretionary Spending Choice Behaviour
Geoffrey I. Crouch, Twan Huybers, Harmen Oppewal, Timothy Devinney, Sara Dolnicar and J. Jordan Louviere
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Cruz, Pedro Pereira
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Pricing and Financial Issues in Marketing
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Trust in E-Bank: a Cross-National Study
Pedro Pereira Cruz, Tommi Laukkanen and Pablo Antonio Munoz
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Cubillo, Jose Maria
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Marketing Education
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Modelling International Students' Intention of Destination
Jose Maria Cubillo, Joaquin Sanchez, Julio Cervino and Leticia Olcese
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Cullen, Ross
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Corporate Responsibility
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A Phenomenological Exploration Into Environmental Orientation of Firms in India
Sukhbir Kaur Sandhu, Clive Smallman, Lucie Ozanne and Ross Cullen
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D
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Name By Surname
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Track
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Dagger, Tracey
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Services Marketing
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The Antecedents and Consequences of Customer Emotions in the Consumption of Collective Mass Hedonic Services: a Conceptual Model
Sandy Hoi Mun Ng, Tracey Dagger and Rebekah Bennett
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Dagger, Tracey S.
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Services Marketing
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Shifts in Service Quality Attributes Over the Customer-Provider Relationship
Tracey S. Dagger and Jillian C. Sweeney
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Dann, Stephen
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Consumer Behaviour
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Trufan: Role of Fandom as an Influence on Attitude
Stephen Dann
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Dann, Stephen
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Entrepreneurship, Innovation and New Product Development
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Temporal Innovativeness as an Attitudinal Measure of Temporal Preference
Stephen Dann
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Dann, Stephen
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Social, Not-For-Profit and Political Marketing
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Qualitative Case Analysis of the TeamBeattie.com website
Andrew Hughes and Stephen Dann
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Dann, Stephen
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Social, Not-For-Profit and Political Marketing
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Using Celebrity Candidates in Political Marketing Campaigns
Andrew Hughes and Stephen Dann
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Dann, Susan
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Social, Not-For-Profit and Political Marketing
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Confronting the Challenges in Social Marketing Theory and Practice
Josephine Previte and Susan Dann
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Dann, Susan
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Social, Not-For-Profit and Political Marketing
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Social Advertising: Message Processing of Anti-Drink Driving Advertisements
Marie-Louise Fry and Susan Dann
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Dawson, Linda
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Electronic Marketing
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Factors Influencing Paradoxes of Technology Adoption and Consumption
Sherman Ting, Chris Dubelaar and Linda Dawson
|
|
De Brentani, Ulrike
|
Entrepreneurship, Innovation and New Product Development
|
The Impact of Market Vision on Early Success With Lead Users: the Case for Radically New, High-Tech Products
Susan E. Reid and Ulrike De Brentani
|
|
De Meyrick, Julian
|
Marketing Education
|
Ethical Stance Among Senior Business and Marketing Students at Macquarie University
Julian De Meyrick, Nan Carter and June Buchanan
|
|
De Run, Ernest Cyril
|
Marketing in International & Cross-Cultural Environments
|
Attitude Towards the Ad: Assessing Measurement Invariance in Cross-Ethnic Research
Ernest Cyril De Run and Brendan James Gray
|
|
De Ruyter, Ko
|
Business Interaction, Relationships and Networks
|
A Stewardship Perspective of the Marketing Exchange
Adrian Ng, Tania Bucic and Ko De Ruyter
|
|
De Souza, Daniel
|
Social, Not-For-Profit and Political Marketing
|
How Does Product Congruency Moderate the Role of Identification in Purchase Intent?
Daniel De Souza, Kate Owen and Ian Lings
|
|
Dean, Alison
|
Services Marketing
|
Frontline Employees' Views on the Factors That Affect the Delivery of Service Quality
Alison Dean
|
|
Dean, Alison
|
Services Marketing
|
The Effects of Store and Customer Characteristics on Value and Loyalty
Amy Wong and Alison Dean
|
|
Delaney, Jacqueline
|
Marketing in International & Cross-Cultural Environments
|
National Culture, Materialism and Consumption Behaviour
Jacqueline Delaney, Paul F. Burke and Siggi Gudergan
|
|
Denize, Sara M.
|
Marketing Education
|
Educational Development; Evaluating Efficiency and Effectiveness
Sara M. Denize and Robyn McGuiggan
|
|
Devinney, Timothy
|
Tourism Marketing
|
Tourism Discretionary Spending Choice Behaviour
Geoffrey I. Crouch, Twan Huybers, Harmen Oppewal, Timothy Devinney, Sara Dolnicar and J. Jordan Louviere
|
|
Devinney, Timothy
|
Tourism Marketing
|
New Horses for Old Courses - Questioning the Limitations of Sustainable Tourism to Supply-Driven Measures and the Nature-Based Context
Geoffrey Crouch, Timothy Devinney, Sara Dolnicar, Twan Huybers, Jordan Louviere and Harmen Oppewal
|
|
Di Mascio, Rita
|
Services Marketing
|
An Exploratory Study of the Different Ways That Service Employees See Customer Service Work
Rita Di Mascio
|
|
Dickie, Laurence
|
Quantitative Research Methods
|
Validity of the Measures of Constructs Used to Revise the Innovation Decision Framework
Raja Peter, Laurence Dickie and Vasanthi Peter
|
|
Dickinson, Sonia
|
Social, Not-For-Profit and Political Marketing
|
Investigating the Effect of Threat Appeals on Coping Response and Attitudes
Matthew Holmes and Sonia Dickinson
|
|
Dobele, Angela R.
|
Electronic Marketing
|
E-Talking: Viral Marketing to Spread Brand Messages
Angela R. Dobele, Michael Beverland and David Toleman
|
|
Dodd, Catherine Elizabeth
|
Business Interaction, Relationships and Networks
|
A Conceptual Model of Internal Trust
Catherine Elizabeth Dodd
|
|
Dodd, Catherine Elizabeth
|
Marketing in International & Cross-Cultural Environments
|
Export Market Orientation and Performance: an Analysis of Australian Exporters
Catherine Elizabeth Dodd
|
|
Dolnicar, Sara
|
Social, Not-For-Profit and Political Marketing
|
Fighting for Volunteers? Time: Competition in the International Volunteering Industry
Sara Dolnicar and Melanie Randle
|
|
Dolnicar, Sara
|
Social, Not-For-Profit and Political Marketing
|
Cultural Perceptions of Volunteering: Attracting Volunteers in an Increasingly Multicultural Society
Sara Dolnicar and Melanie Randle
|
|
Dolnicar, Sara
|
Social, Not-For-Profit and Political Marketing
|
Mimetic Marketing in Environmental Volunteering Organisations
Sara Dolnicar, Helen Irvine, Katie Lazarevski and Melanie Randle
|
|
Dolnicar, Sara
|
Tourism Marketing
|
Tourism Discretionary Spending Choice Behaviour
Geoffrey I. Crouch, Twan Huybers, Harmen Oppewal, Timothy Devinney, Sara Dolnicar and J. Jordan Louviere
|
|
Dolnicar, Sara
|
Tourism Marketing
|
New Horses for Old Courses - Questioning the Limitations of Sustainable Tourism to Supply-Driven Measures and the Nature-Based Context
Geoffrey Crouch, Timothy Devinney, Sara Dolnicar, Twan Huybers, Jordan Louviere and Harmen Oppewal
|
|
Donovan, Robert
|
Advertising/ Integrated Marketing Communications
|
Using Advertising to Enhance Oversea's Customers Memories of Consuming Wine
Matthew Winter, Robyn Ouschan and Robert Donovan
|
|
Donovan, Robert
|
Social, Not-For-Profit and Political Marketing
|
Marketing Bullying Prevention: a Case for Segmenting By Unmet Needs
Debora Brown, Nadine Henley, Robert Donovan and Donna Cross
|
|
Dooley, Ken
|
Retailing, Distribution Channels & Supply Chain Management
|
Model of E-Procurement Adoption
Sharon Purchase and Ken Dooley
|
|
Dos Santos, Bruno Goncalves Leite
|
Branding
|
Influences on Perceived Brand Parity
Marilyn Y. Jones and Bruno Goncalves Leite Dos Santos
|
|
Drennan, Judy
|
Electronic - Special
|
Emotions in the Experiential Consumption of Mobile Phones
Lynda Andrews, Judy Drennan and Rebekah Bennett
|
|
Drennan, Judy Carol
|
Electronic - Special
|
Exploring Addictive Consumption of Mobile Phones and Its Implications for Consumer Well-Being
Diana Jane James and Judy Carol Drennan
|
|
Dubelaar, Chris
|
Qualitative Marketing Research
|
Process Mapping Techniques to Investigate the Implementation of Customer Relationship Programs
Marion Steel, Chris Dubelaar, Mark Gabbott and Michael Ewing
|
|
Dubelaar, Chris
|
Electronic Marketing
|
Factors Influencing Paradoxes of Technology Adoption and Consumption
Sherman Ting, Chris Dubelaar and Linda Dawson
|
|
Durovic, Juliana
|
Marketing Education
|
?Plagiarism? and the Confucian Heritage Culture (Chc) Student: Broadening the Concept Before Blaming the Student
Linda Brennan and Juliana Durovic
|
|
Dwivedi, Abhishek
|
Branding
|
An Exploratory Study of Consumer Expertise and Perceived Fit in Brand Extensions
Abhishek Dwivedi and Arthur Sweeney
|
|
Dwyerhobson, Larry
|
Tourism Marketing
|
Modelling the Structure of the Korean Package Tour Industry in Australia
Bruce Prideaux, Larry Dwyerhobson, Brian King and Perry Hobson
|
|
|
|
|
E
|
|
|
|
Name By Surname
|
Track
|
|
|
Eagle, Lynne
|
Advertising/ Integrated Marketing Communications
|
Perspectives From New Zealand on Advertising Self Regulation and Marketing Food to Children
Sandy Bulmer and Lynne Eagle
|
|
Eagle, Lynne
|
Advertising/ Integrated Marketing Communications
|
Pharmaceutical Marketing and Barriers to Communications
Jacinta Hawkins, Lynne Eagle and Sandy Bulmer
|
|
East, Robert
|
Advertising/ Integrated Marketing Communications
|
The Impact of Positive and Negative Word of Mouth on Brand Choice
Robert East
|
|
Ekinci, Yuksel
|
Tourism Marketing
|
Describing and Measuring Emotional Responses Towards Tourist Destinations
Sameer Hosany, Yuksel Ekinci, David Gilbert and Outi Niininen
|
|
Elenein, Basem Abou
|
Consumer Behaviour
|
Understanding Regiocentric Consumers: Western Australian Consumers' Willingness to Purchase "Made in WA" Products
Basem Abou Elenein and Ian Phau
|
|
Elliott, Greg
|
Social, Not-For-Profit and Political Marketing
|
The Impact of Retail Distribution on Tobacco Consumption: Research Agenda
Suzan Burton, Lindie Clark, Greg Elliott and Frank Siciliano
|
|
Elliott, Greg
|
Marketing Issues in Asia
|
A Less-Developed Country Perspective of ?Country of Origin? Effects: Indonesian Evidence.
Hamin Hamin and Greg Elliott
|
|
Elliott, Roger Michael
|
Electronic Marketing
|
The Effect of Web Site Features on Flow: an Exploratory Study
Sergio Macedo and Roger Michael Elliott
|
|
Ellis, Susan
|
Services Marketing
|
Social Psychological Underpinnings of the Satisfaction Mirror
Susan Ellis, Siegfried Gudergan and Lester Johnson
|
|
Errey, Robert
|
Pricing and Financial Issues in Marketing
|
A Strategic Approach to Target Marketing - Choosing the Preferred Generic Customer: a Model of Shareholder Value Performance
Robert Errey and Peter Oppenheim
|
|
Esch, Franz-Rudolf
|
Advertising/ Integrated Marketing Communications
|
Brand Name Design: a Psycholinguistic Approach to Explain Consumers' Inference of Brand Associations From Brand Names
Tobias Langner, Franz-Rudolf Esch and John Rossiter
|
|
Evans, Jody Diane
|
Retailing, Distribution Channels & Supply Chain Management
|
Loyalty Program Attributes and Their Influence on Retail Customer Satisfaction
Kerrie Christine Bridson, Melissa Hickman and Jody Diane Evans
|
|
Evans, Jody Diane
|
Retailing, Distribution Channels & Supply Chain Management
|
The Mediating Role of Competitive Advantage in the Relationship Between Organisational Capabilities and Retail Performance
Jody Diane Evans, Kerrie Christine Bridson, John Byrom and Dominic Medway
|
|
Ewing, Michael
|
Qualitative Marketing Research
|
Process Mapping Techniques to Investigate the Implementation of Customer Relationship Programs
Marion Steel, Chris Dubelaar, Mark Gabbott and Michael Ewing
|
|
Ewing, Michael T.
|
Branding
|
Brand Matters: an Examination of Small-To-Medium Sized Enterprises
Julie Napoli, Michael T. Ewing and Pierre Berthon
|
|
|
|
|
F
|
|
|
|
Name By Surname
|
Track
|
|
|
Fam, Kim Shyan
|
Advertising/ Integrated Marketing Communications
|
Retail Sales Campaigns: a Comparison of Promotion Objectives and Activities Between NZ and Hungary
Kim Shyan Fam, Shun Cheong Fok, Zhilin Yang and Laszlo Jozsa
|
|
Farrelly, Francis
|
Consumer Behaviour
|
Exploring Consumer Fanaticism: a Fresh Perspective on the Concept of Loyalty
Emily Chung, Francis Farrelly, Michael Beverland and Pascale Quester
|
|
Fastoso, Fernando
|
Marketing in International & Cross-Cultural Environments
|
International Advertising Standardisation: the Mercosur Case
Fernando Fastoso and Jeryl Whitelock
|
|
Faulkner, Margaret
|
Advertising/ Integrated Marketing Communications
|
A Predictive Test of Pre-Testing Fundraising DM Materials
Margaret Faulkner and Rachel Kennedy
|
|
Fisher, Ron
|
Marketing Education
|
Managing the New University Student Experience in Marketing Education
Dale Miller and Ron Fisher
|
|
Fletcher, Richard
|
International Special
|
International Marketing at the Bottom of the Pyramid
Richard Fletcher
|
|
Fok, Shun Cheong
|
Advertising/ Integrated Marketing Communications
|
Retail Sales Campaigns: a Comparison of Promotion Objectives and Activities Between NZ and Hungary
Kim Shyan Fam, Shun Cheong Fok, Zhilin Yang and Laszlo Jozsa
|
|
Fok, Vincent S.C.
|
Electronic Marketing
|
Context and Usage of Inter-Organizational Internet Communication in China
Vincent S.C. Fok
|
| Fong, Duncan K.H. |
Consumer Behaviour
|
Defining and Assessing the Effects of Attribute Incoherence
Ujwal Kayande, John Roberts, Gary Lilien and Duncan K.H. Fong |
|
Fong, John
|
Marketing Issues in Asia
|
The Influence of Online Word-of-Mouth: a Comparison of American and Chinese Discussion Boards
John Fong and Suzan Burton
|
|
Foulds, Michael K.
|
Entrepreneurship, Innovation and New Product Development
|
Adoption and Rejection of a New Interactive Telecommunications Service: a Network Perspective
Michael K. Foulds and Suzan Burton
|
|
Francis, Julie E.
|
Electronic Marketing
|
Internet Retailing Quality: a Conceptual Perspective
Julie E. Francis
|
|
Francis, Julie E.
|
Electronic Marketing
|
Internet Purchase Behaviour of Australian Internet Shoppers
Julie E. Francis
|
|
Frauendorf, Janine
|
Services Marketing
|
A Transaction-Cost-Theory Based Perspective on Customer Service Scripts
Janine Frauendorf, Juergen Gnoth and Patrick McCole
|
|
Frazer, Lorelle
|
Branding
|
Brand Piracy By Franchisees
Lorelle Frazer, Bill Merrilees and Owen Wright
|
|
Frazer, Lorelle
|
Branding
|
McCafe: Sub-Brand, Para-Sub-Brand or Co-Brand?
Owen Wright, Lorelle Frazer and Bill Merrilees
|
|
Frazer, Lorelle
|
Business Interaction, Relationships and Networks
|
Early-Stage Franchisor-Franchisee Relationships
Bill Merrilees, Lorelle Frazer and Greg Nathan
|
|
Frazer, Lorelle
|
Services Marketing
|
Education Franchising in Australia: Can Teachers Be Successful Franchisees?
Joo-Gim Heaney and Lorelle Frazer
|
|
Freeman, Joanne
|
Marketing in International & Cross-Cultural Environments
|
Export Performance: a Framework for Comparison of Regional and Metropolitan SME Exporters
Joanne Freeman and Meredith Lawley
|
|
Freeman, Lynne
|
Qualitative Marketing Research
|
Study of Contrasts Reflections on Teaching, Learning and Training in the Realm of Qualitative Research Methods
Louise Young and Lynne Freeman
|
|
Frow, Elizabeth
|
Business Interaction, Relationships and Networks
|
Customer Relationship Management: From Strategy to Implementation
Adrian Fraser Payne and Pennie Elizabeth Frow
|
|
Fry, Marie-Louise
|
Social, Not-For-Profit and Political Marketing
|
Social Advertising: Message Processing of Anti-Drink Driving Advertisements
Marie-Louise Fry and Susan Dann
|
|
Fu, Siu-Fong Isabel
|
Branding
|
The Moderating Effect of Product Hedonism on Brand Name Translation: an Experimental Research
Esther Tang, Clement Chow and Siu-Fong Isabel Fu
|
|
Funk, Daniel
|
Sports, Arts and Heritage Marketing
|
Fan Motivation and Loyalty: Extending the Sport Interest Inventory (SII) to the Australian Football League
Larry Neale and Daniel Funk
|
|
Funk, Daniel C.
|
Consumer Behaviour
|
The Role of Product Importance Type on Brand and Product Level Responses
Daniel C. Funk and Mark P. Pritchard
|
|
|
|
|
G
|
|
|
|
Name By Surname
|
Track
|
|
|
Gabbott, Mark
|
Qualitative Marketing Research
|
Process Mapping Techniques to Investigate the Implementation of Customer Relationship Programs
Marion Steel, Chris Dubelaar, Mark Gabbott and Michael Ewing
|
|
Gabbott, Mark
|
Services Marketing
|
Emotions as a Form of Customer Resource
Wai-Hoe Mok, Mark Gabbott and Yelena Tsarenko
|
|
Gaillard, Elise
|
Branding
|
Exploring Consumer Perceptions of Visual Distinctiveness
Elise Gaillard, Jenni Romaniuk and Anne Sharp
|
|
Ganeshasundaram, Raguragavan
|
Social, Not-For-Profit and Political Marketing
|
Marketing the Anti-Smoking Message to Immigrant Adolescents: Are Cultural Values Risk or Protective Factors?
Raguragavan Ganeshasundaram and Nadine Henley
|
|
Gardiner, Michael
|
Marketing Education
|
Employer (Dis)Satisfaction With Australian Marketing Graduates: the Development of a Research Framework
Hoda McClymont, Michael Volkov, Michael Gardiner, Nura Behjat and Noel Geogehan
|
|
Gardiner, Michael
|
Marketing Education
|
Students' Perceptions of Technology-Based Marketing Courses
Dawn Birch and Michael Gardiner
|
|
Garland, Ron
|
Services Marketing
|
Brand Switching and Consumers? Consideration Sets in Financial Services.
Gavin Lees, Ron Garland and Malcolm Wright
|
|
Garland, Ron
|
Services Marketing
|
Brand Switching in New Zealand Retail Banking
Gavin Lees, Ron Garland and Malcolm Wright
|
|
Garland, Ron
|
Services Marketing
|
Retail Banking: Segmentation for Customer Management
Ron Garland
|
|
Garland, Ron
|
Sports, Arts and Heritage Marketing
|
The Use of Celebrity Athletes as Endorsers: Views of the New Zealand General Public
Jan Charbonneau and Ron Garland
|
|
Garma, Romana
|
Marketing Education
|
Publishing in 20 ?Leading? Marketing Journals a Preliminary Examination of Global Performance
Michael Polonsky, Romana Garma and John Mittelstaedt
|
|
Garma, Romana
|
Marketing in International & Cross-Cultural Environments
|
Chinese Consumers? Perceptions of Country Design, Assembly and Parts Capabilities: Does Country Considered or Consumer Acculturation Matter?
Chui Yim Wong, Michael Jay Polonsky and Romana Garma
|
|
Garrett, Tony
|
Entrepreneurship, Innovation and New Product Development
|
Service Product Development for Sustainable Competitive Advantage; the Use of the Sources Position - Performance Model
Tony Garrett, Brendan Gray and Sheelagh Matear
|
|
Garrett, Tony
|
Business Interaction, Relationships and Networks
|
Bringing Up Japanese Subsidiaries: Exploring the Parental Relationship
Pavel Strach, Tony Garrett and Malcolm Cone
|
|
Gatfield, Terry John
|
Marketing Education
|
Multiple Choice Testing: a Preferred Assessment Procedure That Is Fair to All Our Business Students?
Peter David Clarke, Joo-Gim Heaney and Terry John Gatfield
|
|
Gatsou, Maria
|
Tourism Marketing
|
Crisis Management for Tourism a Case Study of the Greek Passenger Shipping Industry
Maria Gatsou, Laura Gray and Outi Niininen
|
|
Gayatri, Gita
|
Services Marketing
|
Understanding Service Quality From the Islamic Customer Perspective
Gita Gayatri, Gillian Sullivan Mort, Margee Hume and Chris Chan
|
|
Gazley, Aaron
|
Corporate Responsibility
|
How Aware Are Firms of Marketing Law and Why Do They Transgress It?
Aaron Gazley, Michel Rod and Ashish Sinha
|
|
Gendall, Philip
|
Quantitative Research Methods
|
The Effect of Prepaid Non-Monetary Incentives in Mail Surveys
Philip Gendall, Marcus Leong and Ben Healey
|
|
Gendall, Philip
|
Quantitative Research Methods
|
Estimating the Distinctiveness of National Imagery
Janet Hoek, Ashish Sinha and Philip Gendall
|
|
Gendall, Philip
|
Sports, Arts and Heritage Marketing
|
Knowledge, Brand Use and Sponsorship Attribution
Janet Hoek, Zoe Wood and Philip Gendall
|
|
Geogehan, Noel
|
Marketing Education
|
Employer (Dis)Satisfaction With Australian Marketing Graduates: the Development of a Research Framework
Hoda McClymont, Michael Volkov, Michael Gardiner, Nura Behjat and Noel Geogehan
|
|
Gerstman, Julie
|
Services Marketing
|
The Resource-Based View and Value to the Customer
Carol Anne Barry, Valerie Clulow and Julie Gerstman
|
|
Geursen, Gus
|
Services Marketing
|
Do Customer Value, Satisfaction and Service Quality Lead to Firm Value?
Elizabeth Hemphill and Gus Geursen
|
|
Gilbert, David
|
Tourism Marketing
|
Describing and Measuring Emotional Responses Towards Tourist Destinations
Sameer Hosany, Yuksel Ekinci, David Gilbert and Outi Niininen
|
|
Gnoth, Juergen
|
Services Marketing
|
A Transaction-Cost-Theory Based Perspective on Customer Service Scripts
Janine Frauendorf, Juergen Gnoth and Patrick McCole
|
|
Goh, Victor Yuan Sheng
|
Corporate Responsibility
|
The Role of Ethical Behaviours in the Relations Between Leadership Styles and Job Performance
Victor Yuan Sheng Goh
|
|
Goodman, Steven
|
Marketing Education
|
Reducing Attrition Rates: a Student Counselling Approach
Karen Nelson-Field and Steven Goodman
|
|
Gopalan, Gabriel
|
Corporate Responsibility
|
Socially Responsible Consumer Behaviour - Higher Education Students' Perceptions
Tekle Shanka and Gabriel Gopalan
|
|
Gordon, Mary Ellen
|
Business Interaction, Relationships and Networks
|
Trust and Commitment in Collaborative Business Relationships Involving New Zealand Firms
Nitha Palakshappa and Mary Ellen Gordon
|
|
Gountas, John
|
Consumer Behaviour
|
Personality, Opportunity, Motivation, Self-Efficacy, Resources and Ability (POMSERA) as Predictors of Consumer Behaviour
John Gountas and Felix Mavondo
|
|
Gountas, Sandra
|
Services Marketing
|
Emotions, Sincerity and Consumer Satisfaction
Sandra Gountas and Felix Mavondo
|
|
Grace, Debra Ann
|
Consumer Behaviour
|
Beyond the Disciplinary Boundaries of Superannuation Choice: a Consumer Behaviour Perspective
Debra Ann Grace and Sharlene Anderson
|
|
Grace, Debra Ann
|
Social, Not-For-Profit and Political Marketing
|
A Study of Conspicuous and Non-Conspicuous Donation Behavior Based on Consumer Characteristics
Deborah Griffin and Debra Ann Grace
|
|
Grainger, Richard
|
Social, Not-For-Profit and Political Marketing
|
The Role of Strategic Marketing Management in a Japanese Community Development Program, Michi-No-Eki (Road Station)
Tadayuki Miyamoto, Richard Grainger and Kunihiko Iwasaki
|
|
Grant, Ken
|
Personal Selling and Sales Management
|
Developing an Audit for SME Salesforce Performance: Some Implications for Sales Organisation Effectiveness
Ken Grant, Richard Laney, Bill Pickett and Hanny Nasution
|
|
Grant, Robert George
|
Electronic Marketing
|
Consumer Preferences for Online and Offline Resources in the Process of Buying a High Involvement Service Bundle: a Qualitative Exploration
Robert George Grant
|
|
Gray, Brendan
|
Entrepreneurship, Innovation and New Product Development
|
Service Product Development for Sustainable Competitive Advantage; the Use of the Sources Position - Performance Model
Tony Garrett, Brendan Gray and Sheelagh Matear
|
|
Gray, Brendan James
|
Marketing in International & Cross-Cultural Environments
|
Attitude Towards the Ad: Assessing Measurement Invariance in Cross-Ethnic Research
Ernest Cyril De Run and Brendan James Gray
|
|
Gray, David M.
|
Strategic Marketing and Market Orientation
|
The Relationship of Market Orientation to Business Partnering Performance
David M. Gray
|
|
Gray, Laura
|
Tourism Marketing
|
Crisis Management for Tourism a Case Study of the Greek Passenger Shipping Industry
Maria Gatsou, Laura Gray and Outi Niininen
|
|
Greenley, Gordon E.
|
Strategic Marketing and Market Orientation
|
The Impact of Internal and External Market Orientations on Firm Performance.
Ian N. Lings and Gordon E. Greenley
|
|
Gregory, Gary
|
Quantitative Research Methods
|
Forecasting Area Market Demand: the Case for Meso-Level Forecasting With Marketing and Urbanization Variables
Hongwei Lu, Lihua Zhao, Mark Uncles and Gary Gregory
|
|
Griffin, Deborah
|
Social, Not-For-Profit and Political Marketing
|
A Study of Conspicuous and Non-Conspicuous Donation Behavior Based on Consumer Characteristics
Deborah Griffin and Debra Ann Grace
|
|
Griffin, Deborah
|
Social, Not-For-Profit and Political Marketing
|
Pro-Social Behaviour: an Exploratory Study of Individuals Who Undertake Positive Social Behaviours
Deborah Griffin and Aron O'Cass
|
|
Grime, Ian
|
Marketing in International & Cross-Cultural Environments
|
The Impact of Brand Extensions on Brand Personality in Differing Country Markets: a UK - Australia Comparison
Gareth Smith, Richard Speed and Ian Grime
|
|
Grohs, Reinhard
|
Sports, Arts and Heritage Marketing
|
Correct Sponsor Memorisation: Drivers and Moderators
Reinhard Grohs and Mathias Steffen
|
|
Gronhaug, Kjell
|
Business Interaction, Relationships and Networks
|
Engaging Consumers as Co-Producers: Some Unexplored Issues
Geir Ottesen, Stein Arne Raanes and Kjell Gronhaug
|
|
Grunert, Klaus
|
Consumer Behaviour - Special
|
Food-Related Life Style Segments in Australia: What's the Trend?
Mike Reid, Karen Brunso and Klaus Grunert
|
|
Gudergan, Siegfried
|
Business Interaction, Relationships and Networks
|
Business-To-Business Interpersonal Relationships: the Role of Professional Distance
Anouche Newman, Ian Lings and Siegfried Gudergan
|
|
Gudergan, Siegfried
|
Pricing and Financial Issues in Marketing
|
Demand Effects of Customer Centric Marketing and Revenue Management
Christine Mathies and Siegfried Gudergan
|
|
Gudergan, Siegfried
|
Services Marketing
|
Social Psychological Underpinnings of the Satisfaction Mirror
Susan Ellis, Siegfried Gudergan and Lester Johnson
|
|
Gudergan, Siggi
|
Relationship Marketing
|
A Social Capital Perspective on Customer Club Performance: Empirical Insights
David John Cox, Siggi Gudergan and Ian Lings
|
|
Gudergan, Siggi
|
Marketing in International & Cross-Cultural Environments
|
National Culture, Materialism and Consumption Behaviour
Jacqueline Delaney, Paul F. Burke and Siggi Gudergan
|
|
Gunaratne, Kodicara Asoka
|
Advertising/ Integrated Marketing Communications
|
Embodying the Cultural Syndrome and Product Characteristics in Advertising Strategy
Kodicara Asoka Gunaratne and Kaleel Rahman
|
|
Gunaratne, Kodicara Asoka
|
Entrepreneurship Special
|
Predicting the Course of Small Business Internationalisation: an Entrepreneurial Marketing Perspective
Kodicara Asoka Gunaratne and Jay Weerawardena
|
|
Gupta, Samir
|
Strategic Marketing and Market Orientation
|
Market Orientation and Innovation for Strategic Integration of Exchange Relationships: the Case of Argyle Diamonds
Cynthia Marie Webster and Samir Gupta
|
|
|
|
|
H
|
|
|
|
Name By Surname
|
Track
|
|
|
Habel, Cullen Andrew
|
Quantitative Research Methods
|
Investigating Market Dynamics Using the Double Jeopardy Line
Cullen Andrew Habel, Cam Rungie and Gilles Laurent
|
|
Habel, Cullen Andrew
|
Quantitative Research Methods
|
Representing Excess Loyalty on the Double Jeopardy Line
Cullen Andrew Habel, Cam Rungie and Fang Li
|
|
Halim, Wanand
|
Consumer Behaviour
|
Consumer Purchase Intention at Traditional Restaurant and Fast Food Restaurant
Wan Zawiyah Wan Halim and Abu Bakar Hamed
|
|
Hall, Danika V.
|
Social, Not-For-Profit and Political Marketing
|
Using Market Segmentation Theory to Select Target Markets for Sun Protection Campaigns
Sandra C. Jones, Lyn Rees, Anita Tang and Danika V. Hall
|
|
Hall, John
|
Marketing Education
|
Personal Values of International Postgraduate Students From Asia: a Cross Cultural Study
Rodney Amarasinghe Arambewela, John Hall and Anne-Marie Hede
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Hall, John
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Marketing Education
|
What Do They Think When We Stack Them in ? a Comparative Analysis of Student Perceptions Relating to Large and Small Marketing Subjects.
Wayne Binney, John Hall and Wendy Kennedy
|
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Hall, Linda Ellen
|
Business Interaction, Relationships and Networks
|
Organising Imc Functions in the Business-To-Business Environment: the Case of the Tasmanian Light Shipbuilding Cluster.
Mark Daniel Wickham and Linda Ellen Hall
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Hamed, Abu Bakar
|
Consumer Behaviour
|
Consumer Purchase Intention at Traditional Restaurant and Fast Food Restaurant
Wan Zawiyah Wan Halim and Abu Bakar Hamed
|
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Hamin, Hamin
|
Marketing Issues in Asia
|
A Less-Developed Country Perspective of ?Country of Origin? Effects: Indonesian Evidence.
Hamin Hamin and Greg Elliott
|
|
Harris, Jennifer
|
Electronic Marketing
|
A Proposed Website Context Typology
Margaret Craig-Lees, Jennifer Harris and Amalia Maulana
|
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Harris, Jennifer A.
|
Marketing Education
|
Reflection on an Undergraduate Market Analysis Subject
Marion R. Burford, Jennifer A. Harris and Gary Buttriss
|
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Harris, Phil
|
Social, Not-For-Profit and Political Marketing
|
Engagement in the Political Process
Mathew Parackal, Chris Rudd, Phil Harris and John Williams
|
|
Hartley, Nicole
|
Relationship Marketing
|
Donor Development: Relationship Marketing in the Charitable Sector
Jennifer O'Loughlin and Nicole Hartley
|
|
Hastings, Gerard
|
Social, Not-For-Profit and Political Marketing
|
Reducing Prison Numbers: Does Social Marketing Hold the Key?
Martine Stead and Gerard Hastings
|
|
Hawke, Amy K.
|
Business Interaction, Relationships and Networks
|
The Outcomes of Interpersonal Liking in Lender-Customer Relationships in the Australian Banking Sector
Amy K. Hawke and Troy W. Heffernan
|
|
Hawkins, Jacinta
|
Advertising/ Integrated Marketing Communications
|
Pharmaceutical Marketing and Barriers to Communications
Jacinta Hawkins, Lynne Eagle and Sandy Bulmer
|
|
Healey, Benjamin
|
Quantitative Research Methods
|
Assessing the Effect of "Keyboard Prompters" and "Cannot Complete" Cards on Response to a Web Survey Invitation Sent Via Postal Mail
Benjamin Healey
|
|
Healey, Ben
|
Quantitative Research Methods
|
The Effect of Prepaid Non-Monetary Incentives in Mail Surveys
Philip Gendall, Marcus Leong and Ben Healey
|
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Heaney, Joo-Gim
|
Marketing Education
|
Multiple Choice Testing: a Preferred Assessment Procedure That Is Fair to All Our Business Students?
Peter David Clarke, Joo-Gim Heaney and Terry John Gatfield
|
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Heaney, Joo-Gim
|
Services Marketing
|
Education Franchising in Australia: Can Teachers Be Successful Franchisees?
Joo-Gim Heaney and Lorelle Frazer
|
|
Hede, Anne-Marie
|
Marketing Education
|
Personal Values of International Postgraduate Students From Asia: a Cross Cultural Study
Rodney Amarasinghe Arambewela, John Hall and Anne-Marie Hede
|
|
Hede, Anne-Marie
|
Sports, Arts and Heritage Marketing
|
A Comparative Generational Analysis of a Cultural Event
Anne-Marie Hede and Ruth Rentschler
|
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Hede, Anne-Marie
|
Tourism Marketing
|
Event-Related Destination Marketing: a Case of Athens 2004
Anne-Marie Hede and Paul Turner
|
|
Heffernan, Troy
|
Relationship Marketing
|
Relationship Marketing, Emotional Intelligence and Performance
Troy Heffernan, Grant O'Neill, Tony Travaglione and Mark Morrison
|
|
Heffernan, Troy W.
|
Business Interaction, Relationships and Networks
|
The Outcomes of Interpersonal Liking in Lender-Customer Relationships in the Australian Banking Sector
Amy K. Hawke and Troy W. Heffernan
|
|
Hemphill, Elizabeth
|
Services Marketing
|
Do Customer Value, Satisfaction and Service Quality Lead to Firm Value?
Elizabeth Hemphill and Gus Geursen
|
|
Henley, Nadine
|
Social, Not-For-Profit and Political Marketing
|
Marketing the Anti-Smoking Message to Immigrant Adolescents: Are Cultural Values Risk or Protective Factors?
Raguragavan Ganeshasundaram and Nadine Henley
|
|
Henley, Nadine
|
Social, Not-For-Profit and Political Marketing
|
Marketing Bullying Prevention: a Case for Segmenting By Unmet Needs
Debora Brown, Nadine Henley, Robert Donovan and Donna Cross
|
|
Herington, Carmel
|
Consumer Behaviour
|
Giving and Receiving Brands as Valentine?s Day Gifts
Peter David Clarke, Carmel Herington, Ho-Yin Wong and Rahim Hussain
|
|
Herington, Carmel
|
Business Interaction, Relationships and Networks
|
Do Strong Internal Relationships Lead to Strong External Relationships: an Initial Examination
Carmel Herington
|
|
Herington, Carmel
|
Tourism Marketing
|
The Occasional Tourist: Local Demand for Tourist & Recreational Facilities
Bill Merrilees, Dale Miller and Carmel Herington
|
|
Herndon, Neil C.
|
Marketing Issues in Asia
|
Power Usage in Marketing Channels Given the Conditions of Power Advantage Versus Power Disadvantage
Guijun Zhuang, Neil C. Herndon and Nan Zhou
|
|
Hickman, Melissa
|
Retailing, Distribution Channels & Supply Chain Management
|
Loyalty Program Attributes and Their Influence on Retail Customer Satisfaction
Kerrie Christine Bridson, Melissa Hickman and Jody Diane Evans
|
|
Higgs, Bronwyn
|
Advertising/ Integrated Marketing Communications
|
Portrayals of Cultural Diversity in Australian Television Commercials: a Benchmark Study
Bronwyn Higgs and Laura M. Milner
|
|
Higgs, Bronwyn
|
Services Marketing
|
The Relationship Between Familiarity and Expectations
Bronwyn Higgs and Allison Ringer
|
|
Hill, Railton
|
Tourism Marketing
|
Development of a Customised Scale to Measure Service Quality in the Luxury Cruise Liner Industry
Antonio Lobo, Railton Hill, Judy Rex and Elizabeth Levin
|
|
Hiltunen, Mika
|
Retailing, Distribution Channels & Supply Chain Management
|
The Influence of Trial in Consumer Resistance to Switching Electronic Banking Channel From ATM to Internet
Tuire Hiltunen, Tommi Laukkanen and Mika Hiltunen
|
|
Hiltunen, Tuire
|
Retailing, Distribution Channels & Supply Chain Management
|
The Influence of Trial in Consumer Resistance to Switching Electronic Banking Channel From ATM to Internet
Tuire Hiltunen, Tommi Laukkanen and Mika Hiltunen
|
|
Ho, Henry Wai Leong
|
Business Interaction, Relationships and Networks
|
Value Creation in a Virtual Network Organisation
Henry Wai Leong Ho, Denise Jarratt and Mohamed Anver
|
|
Hoang, Christina
|
Social, Not-For-Profit and Political Marketing
|
The Relationship Between Media Exposure and Awareness of Health Behaviour Guidelines Among Older Australians
Sandra Jones and Christina Hoang
|
|
Hobson, Perry
|
Tourism Marketing
|
Modelling the Structure of the Korean Package Tour Industry in Australia
Bruce Prideaux, Larry Dwyerhobson, Brian King and Perry Hobson
|
|
Hoek, Janet
|
Advertising/ Integrated Marketing Communications
|
Consumers' Knowledge, Perceptions and Responsiveness to DTC
Janet Hoek and Ninya Maubach
|
|
Hoek, Janet
|
Quantitative Research Methods
|
Estimating the Distinctiveness of National Imagery
Janet Hoek, Ashish Sinha and Philip Gendall
|
|
Hoek, Janet
|
Sports, Arts and Heritage Marketing
|
Knowledge, Brand Use and Sponsorship Attribution
Janet Hoek, Zoe Wood and Philip Gendall
|
|
Hoek, Janet
|
Corporate Responsibility
|
Smoking Behaviour and Perceptions of Cigarette Descriptors
Rachel Kennedy, Janet Hoek and Jeremy Tustin
|
|
Hoenen, Anne
|
Marketing in International & Cross-Cultural Environments
|
Influence of Country of Origin Effects on Services: a Study of Airlines
Anne Hoenen, Amal Karunaratna and Pascale Quester
|
|
Hofmeyr, Jannie
|
Relationship Marketing
|
A Study of Two Customer Retention Measures: the American Customer Satisfaction Index and the Conversion Model
Nic Terblanche and Jannie Hofmeyr
|
|
Holdsworth, David K.
|
Consumer Behaviour
|
Acceptance of Genetically Modified Food With Consumer Benefits
John G. Knight, Damien W. Mather and David K. Holdsworth
|
|
Holdsworth, David Kwame
|
Consumer Behaviour
|
The Genetic Basis for Individual Consumer Behaviour: a New Consumer Behaviour Paradigm
David Kwame Holdsworth
|
|
Holloway, David Anthony
|
Corporate Responsibility
|
University Logos and the Commodotisation of University Education
Donell Joy Holloway and David Anthony Holloway
|
|
Holloway, Donell Joy
|
Corporate Responsibility
|
University Logos and the Commodotisation of University Education
Donell Joy Holloway and David Anthony Holloway
|
|
Holmes, Matthew
|
Social, Not-For-Profit and Political Marketing
|
Investigating the Effect of Threat Appeals on Coping Response and Attitudes
Matthew Holmes and Sonia Dickinson
|
|
Holmes, Susan Rewa
|
Consumer Behaviour
|
Victims of Marketing: Consumers' Lived Experiences
Charis Rita Elizabeth Brown, Susan Rewa Holmes and Ruqiong Joan Pan
|
|
Hosany, Sameer
|
Tourism Marketing
|
Describing and Measuring Emotional Responses Towards Tourist Destinations
Sameer Hosany, Yuksel Ekinci, David Gilbert and Outi Niininen
|
|
Howell, Gwyneth Veronica
|
Consumer Behaviour
|
A Test of the Theory of Planned Behavior in Underage Lottery Gambling
Rohan Miller and Gwyneth Veronica Howell
|
|
Huang, Yimin
|
Marketing Issues in Asia
|
Country-of-Origin Effects in China: an Investigation of Urban Chinese Consumers
Simon Kwok, Mark Uncles and Yimin Huang
|
|
Huff, Sid L.
|
Business Interaction, Relationships and Networks
|
Customer Relationship Management (Crm) Technology Impact on Business-To-Business Customer Relationships: Development of a Conceptual Model
James E. Richard, Sid L. Huff and Peter C. Thirkell
|
|
Hughes, Andrew
|
Marketing Education
|
Meeting Stakeholder Needs: a Study of Marketing and Accounting Courses
Andrew Hughes, Mike Kend and Raechel Hughes
|
|
Hughes, Andrew
|
Social, Not-For-Profit and Political Marketing
|
Qualitative Case Analysis of the TeamBeattie.com website
Andrew Hughes and Stephen Dann
|
|
Hughes, Andrew
|
Social, Not-For-Profit and Political Marketing
|
Using Celebrity Candidates in Political Marketing Campaigns
Andrew Hughes and Stephen Dann
|
|
Hughes, Raechel
|
Entrepreneurship, Innovation and New Product Development
|
Innovation Adoption and Services - a Case Study
Raechel Hughes
|
|
Hughes, Raechel
|
Business Interaction, Relationships and Networks
|
Marketing Dynamics in the Australian Private Hospital Industry
Bruce Perrott and Raechel Hughes
|
|
Hughes, Raechel
|
Marketing Education
|
Meeting Stakeholder Needs: a Study of Marketing and Accounting Courses
Andrew Hughes, Mike Kend and Raechel Hughes
|
|
Hughes, Raechel
|
Strategic Marketing and Market Orientation
|
Broadening the Boundaries: the Development of Marketing Thought Over the Past Sixty Years
Raechel Hughes
|
|
Hume, Margee
|
Services Marketing
|
Understanding Service Quality From the Islamic Customer Perspective
Gita Gayatri, Gillian Sullivan Mort, Margee Hume and Chris Chan
|
|
Hussain, Rahim
|
Consumer Behaviour
|
Giving and Receiving Brands as Valentine?s Day Gifts
Peter David Clarke, Carmel Herington, Ho-Yin Wong and Rahim Hussain
|
|
Huybers, Twan
|
Tourism Marketing
|
Tourism Discretionary Spending Choice Behaviour
Geoffrey I. Crouch, Twan Huybers, Harmen Oppewal, Timothy Devinney, Sara Dolnicar and J. Jordan Louviere
|
|
Huybers, Twan
|
Tourism Marketing
|
New Horses for Old Courses - Questioning the Limitations of Sustainable Tourism to Supply-Driven Measures and the Nature-Based Context
Geoffrey Crouch, Timothy Devinney, Sara Dolnicar, Twan Huybers, Jordan Louviere and Harmen Oppewal
|
|
Hyde, Kenneth F.
|
Tourism Marketing
|
Towards a Metric for Understanding Vacation Plans
Kenneth F. Hyde
|
|
|
|
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I
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|
|
|
Name By Surname
|
Track
|
|
|
Irvine, Helen
|
Social, Not-For-Profit and Political Marketing
|
Mimetic Marketing in Environmental Volunteering Organisations
Sara Dolnicar, Helen Irvine, Katie Lazarevski and Melanie Randle
|
|
Iwasaki, Kunihiko
|
Quantitative Research Methods
|
Development of a Standard Convention City Attractiveness Scale: in Search of Generalisability of Construct Validity Through Simultaneous Efa and Multi-Group Cfa With Five Sample Data Sets
Tadayuki Miyamoto and Kunihiko Iwasaki
|
|
Iwasaki, Kunihiko
|
Social, Not-For-Profit and Political Marketing
|
The Role of Strategic Marketing Management in a Japanese Community Development Program, Michi-No-Eki (Road Station)
Tadayuki Miyamoto, Richard Grainger and Kunihiko Iwasaki
|
|
|
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J
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|
|
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Name By Surname
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Track
|
|
|
Jackson, Arron
|
Marketing Education
|
Student Designed Exams and Their Impact on Self Centred Learning a Case Analysis
Madeleine Ogilvie and Arron Jackson
|
|
Jackson, John
|
Strategic Marketing and Market Orientation
|
Broadening the Boundaries: Careless Surveying or a Paradoxical Gold Mine?
John Jackson
|
|
Jackson, John
|
Marketing Education Special
|
"Just a Short Note": Student Educational Journeys Reflecting Across a Range of Educational Drama Conventions.
Glenn Pearce and John Jackson
|
|
James, Diana Jane
|
Electronic - Special
|
Exploring Addictive Consumption of Mobile Phones and Its Implications for Consumer Well-Being
Diana Jane James and Judy Carol Drennan
|
|
Jarratt, Denise
|
Relationship Marketing
|
Conceptualisation of Consumer Trust in the Delivery of Wealth Management Services
Denise Jarratt and John Cooper
|
|
Jarratt, Denise
|
Business Interaction, Relationships and Networks
|
Value Creation in a Virtual Network Organisation
Henry Wai Leong Ho, Denise Jarratt and Mohamed Anver
|
|
Jevons, Colin
|
Corporate Responsibility
|
Building a Corporate Socially Responsible Brand: an Investigation of Issue Complexity
Michael Jay Polonsky and Colin Jevons
|
|
Jocumsen, Adrienne
|
Consumer Behaviour
|
Assessment of Fresh Beef Quality By Australian Consumers at the Point of Purchase
Adrienne Jocumsen
|
|
Johnson Morgan, Melissa
|
Sports, Arts and Heritage Marketing
|
Consumer Complaint Behaviour in Sport Consumption: a Theoretical Model
Michael Volkov, Jane Summers and Melissa Johnson Morgan
|
|
Johnson, Lester
|
Services Marketing
|
Social Psychological Underpinnings of the Satisfaction Mirror
Susan Ellis, Siegfried Gudergan and Lester Johnson
|
|
Johnston Margaret A.
|
Quantitative Research Methods
|
Best Practice in Event Studies in Marketing
Margaret A. Johnston and T. Bettina Cornwell
|
|
Johnston, Kim
|
Advertising/ Integrated Marketing Communications
|
Operationalising Strategy: an Evaluation of Strategy in Public Relations Campaigns
Robina Xavier, Kim Johnston and Amisha Patel
|
|
Johnston, Kim Amanda
|
Corporate Responsibility
|
Managerial Conceptualisations of Corporate Social Responsibility: an Exploratory Study
Kim Amanda Johnston and Amanda Beatson
|
|
Jones, Marilyn Y.
|
Branding
|
Influences on Perceived Brand Parity
Marilyn Y. Jones and Bruno Goncalves Leite Dos Santos
|
|
Jones, Sandra
|
Social, Not-For-Profit and Political Marketing
|
Motivational Factors in the Food Buying Behaviour of Parents of Pre-School Age Children: a Projective Technique Study
Gary Noble, Sandra Jones and Danielle McVie
|
|
Jones, Sandra
|
Social, Not-For-Profit and Political Marketing
|
The Relationship Between Media Exposure and Awareness of Health Behaviour Guidelines Among Older Australians
Sandra Jones and Christina Hoang
|
|
Jones, Sandra C.
|
Advertising/ Integrated Marketing Communications
|
Beer, Boats and Breasts: Responses to a Controversial Alcohol Advertising Campaign
Sandra C. Jones
|
|
Jones, Sandra C.
|
Consumer Behaviour
|
Parents' Inferences About Other Parents' Motives for Food Choices for Children: a Pilot Study
Sandra C. Jones, Danielle McVie and Gary Noble
|
|
Jones, Sandra C.
|
Social, Not-For-Profit and Political Marketing
|
Using Market Segmentation Theory to Select Target Markets for Sun Protection Campaigns
Sandra C. Jones, Lyn Rees, Anita Tang and Danika V. Hall
|
|
Jozsa, Laszlo
|
Advertising/ Integrated Marketing Communications
|
Retail Sales Campaigns: a Comparison of Promotion Objectives and Activities Between NZ and Hungary
Kim Shyan Fam, Shun Cheong Fok, Zhilin Yang and Laszlo Jozsa
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K
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Name By Surname
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Track
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|
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Kadirov, Djavlonbek
|
Social, Not-For-Profit and Political Marketing
|
Marketplace Wisdom and Consumer Experience: Redefining Sustainability
Djavlonbek Kadirov and Richard Varey
|
|
Kajalo, Sami
|
Retailing, Distribution Channels & Supply Chain Management
|
History and Politics of Deregulation of Retail Hours in Finland: Theoretical Considerations and Empirical Evidence
Sami Kajalo
|
|
Kale, Sudhir H.
|
Marketing in International & Cross-Cultural Environments
|
The Urge to Reterritorialize: a Global Response to Globalization
Sudhir H. Kale
|
|
Kam, Booi Hon
|
Advertising/ Integrated Marketing Communications
|
A Stochastic Approach to Assessing Exposure Levels of Outdoor Media Using Travel Survey Data
Booi Hon Kam and Kwok Hung Lau
|
|
Kam, Booi Hon
|
Services Marketing
|
Online Conversion Variations of Australian Financial Institutions
Hernan Eduardo Riquelme, Jorge Reyes Ruano and Booi Hon Kam
|
|
Kamineni, Rajeev
|
Marketing Issues in Asia
|
Localisation as a Product Strategy for Transition Economies in Asia: Cases From China and India
Rajeev Kamineni
|
|
Karjaluoto, Heikki
|
Business Interaction, Relationships and Networks
|
Strategic Net of Mobile Advertising: a Study of Actors and Activities
Jari Tapani Salo, Jenni Sutinen, Johanna Tirri and Heikki Karjaluoto
|
|
Karjaluoto, Heikki
|
Electronic Marketing
|
Consumer Perspectives on Mobile Advertising and Marketing
Craig Standing, Steve Benson and Heikki Karjaluoto
|
| Karjaluoto, Heikki |
Electronic Marketing |
Permission to Use Personal Information in Mobile Marketing and the Impact of Trust: a Conceptual Framework
Sio Lai Chan, Kautonen Teemu, Heikki Karjaluoto and Jari Salo |
|
Karunaratna, Amal
|
Marketing in International & Cross-Cultural Environments
|
Influence of Country of Origin Effects on Services: a Study of Airlines
Anne Hoenen, Amal Karunaratna and Pascale Quester
|
|
Kayande, Ujwal
|
Consumer Behaviour
|
Defining and Assessing the Effects of Attribute Incoherence
Ujwal Kayande, John Roberts, Gary Lilien and Duncan K.H. Fong
|
|
Keating, Byron
|
Services Marketing
|
Social Impact of Bank Closures on a Small Rural Community: the Case of Merriwa
Rugimbana Robert, Strachan Glenda, Keating Byron and Ali Quazi
|
|
Kend, Mike
|
Marketing Education
|
Meeting Stakeholder Needs: a Study of Marketing and Accounting Courses
Andrew Hughes, Mike Kend and Raechel Hughes
|
|
Kennedy, Rachel
|
Advertising/ Integrated Marketing Communications
|
A Predictive Test of Pre-Testing Fundraising DM Materials
Margaret Faulkner and Rachel Kennedy
|
|
Kennedy, Rachel
|
Corporate Responsibility
|
Smoking Behaviour and Perceptions of Cigarette Descriptors
Rachel Kennedy, Janet Hoek and Jeremy Tustin
|
|
Kennedy, Wendy
|
Marketing Education
|
What Do They Think When We Stack Them in ? A Comparative Analysis of Student Perceptions Relating to Large and Small Marketing Subjects.
Wayne Binney, John Hall and Wendy Kennedy
|
|
Kerr, Gayle Frances
|
Marketing Education
|
Hiring Graduates: Perspectives From Advertising and Public Relations Employers
Gayle Frances Kerr and Bill Proud
|
|
King, Brian
|
Tourism Marketing
|
Modelling the Structure of the Korean Package Tour Industry in Australia
Bruce Prideaux, Larry Dwyerhobson, Brian King and Perry Hobson
|
|
Kingshott, Russel P. J.
|
Business Interaction, Relationships and Networks
|
Formation of Relationships in Vse Internationalisation: Chicken or Golden Egg?
Paul Pickering and Russel P. J. Kingshott
|
|
Kirchmajer, Les
|
Services Marketing
|
An Examination of Professional Services Quality as a Mediator Between Interpersonal Communication and Repurchase Intention
Les Kirchmajer and Paul Patterson
|
|
Knight, John G.
|
Consumer Behaviour
|
Acceptance of Genetically Modified Food With Consumer Benefits
John G. Knight, Damien W. Mather and David K. Holdsworth
|
|
Knight, John G.
|
Marketing in International & Cross-Cultural Environments
|
The 84-Year Trans-Tasman Apple Dispute: Science, Politics and Marketing
John G. Knight
|
|
Knox, Simon
|
Branding
|
A Conceptual Model of Emotional Labour in the Service Encounter
Daniel Nunan and Simon Knox
|
|
Knox, Simon
|
Corporate Responsibility
|
Corporate Social Responsibility Programmes and Their Impact on Business Decision-Making
Simon Knox and Stan Maklan
|
|
Kolb, Craig Frederick
|
Entrepreneurship, Innovation and New Product Development
|
Concept Test Accuracy and Consumer Uncertainty: Propositions and Empirical Verification
Craig Frederick Kolb
|
|
Koller, Monika
|
Consumer Behaviour
|
Cognitive Dissonance - Reconsidering an Important and Well-Established Phenomenon in Consumer Behaviour Research
Thomas Salzberger and Monika Koller
|
|
Kongomspong, Kritika
|
Consumer Behaviour
|
Consumer Behavior Pre and Post the 2004 Tsunami
Kritika Kongomspong
|
|
Korlimbinis, Katerina
|
Retailing, Distribution Channels & Supply Chain Management
|
Improving the Store Design of Male Fashion and Apparel Retailers
Jennifer Algie and Katerina Korlimbinis
|
|
Kulchitsky Jack D.
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Marketing Education
|
High-Tech Versus High-Touch Education: Preferences of International Business Students
Jack D. Kulchitsky and Paul D. Larson
|
|
Kwok, Simon
|
Marketing Issues in Asia
|
Country-of-Origin Effects in China: an Investigation of Urban Chinese Consumers
Simon Kwok, Mark Uncles and Yimin Huang
|
|
Kyriazis, Elias
|
Entrepreneurship, Innovation and New Product Development
|
The Effectiveness of the R&D/Marketing Working Relationship During NPD Projects.
Elias Kyriazis
|
|
Kyriazis, Elias
|
Entrepreneurship, Innovation and New Product Development
|
The Effects of Organisational Structure, Interpersonal Trust and Communication During New Product Development Projects
Elias Kyriazis and Graham Robert Massey
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L
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Name By Surname
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Track
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|
La, Vinh Q.
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Services Marketing
|
Choice Criteria in the Selection of an International, Professional Service Firm
Vinh Q. La, Chris W. Styles and Paul G. Patterson
|
|
Lam, Desmond C.S.
|
Consumer Behaviour
|
The Influence of Cultural Values on Brand Loyalty
Desmond C.S. Lam and Alvin Y.C. Lee
|
|
Lam, Desmond C.S.
|
Consumer Behaviour
|
How Well Does the Index of Receptivity to Tobacco Industry Promotion Discriminate Between Smoking and Never Smoking Adolescents?
Alvin YC Lee and Desmond CS Lam
|
|
Lam, Regan
|
Consumer Behaviour
|
Investigating the Drivers of SMEs' Banking Loyalty in Hong Kong
Regan Lam, Hing Po Lo and Suzan Burton
|
|
Laney, Richard
|
Personal Selling and Sales Management
|
Developing an Audit for SME Salesforce Performance: Some Implications for Sales Organisation Effectiveness
Ken Grant, Richard Laney, Bill Pickett and Hanny Nasution
|
|
Langner, Tobias
|
Advertising/ Integrated Marketing Communications
|
Brand Name Design: a Psycholinguistic Approach to Explain Consumers' Inference of Brand Associations From Brand Names
Tobias Langner, Franz-Rudolf Esch and John Rossiter
|
|
Larkin, Ingrid
|
Marketing Education
|
Benchmarking Student Evaluations of a Post Graduate Unit Using Importance-Performance Analysis
Steven Pike and Ingrid Larkin
|
|
Larson, Paul D.
|
Marketing Education
|
High-Tech Versus High-Touch Education: Preferences of International Business Students
Jack D. Kulchitsky and Paul D. Larson
|
|
Lau, Kong Cheen
|
Branding
|
An Empirical Study of Elaboration Effects, Perceived Prestige Status and Perceived Brand Personality Fit in Extension Brands
Kong Cheen Lau and Ian Phau
|
|
Lau, Kwok Hung
|
Advertising/ Integrated Marketing Communications
|
A Stochastic Approach to Assessing Exposure Levels of Outdoor Media Using Travel Survey Data
Booi Hon Kam and Kwok Hung Lau
|
|
Laukkanen, Tommi
|
Retailing, Distribution Channels & Supply Chain Management
|
The Influence of Trial in Consumer Resistance to Switching Electronic Banking Channel From ATM to Internet
Tuire Hiltunen, Tommi Laukkanen and Mika Hiltunen
|
|
Laukkanen, Tommi
|
Electronic Marketing
|
Characterising the Users of Mobile Banking: a Distinct Group of Online Customers?
Tommi Laukkanen and Mika Pasanen
|
|
Laukkanen, Tommi
|
Pricing and Financial Issues in Marketing
|
Trust in E-Bank: a Cross-National Study
Pedro Pereira Cruz, Tommi Laukkanen and Pablo Antonio Munoz
|
|
Laurent, Gilles
|
Quantitative Research Methods
|
Investigating Market Dynamics Using the Double Jeopardy Line
Cullen Andrew Habel, Cam Rungie and Gilles Laurent
|
|
Lawley, Meredith
|
Marketing in International & Cross-Cultural Environments
|
Export Performance: a Framework for Comparison of Regional and Metropolitan SME Exporters
Joanne Freeman and Meredith Lawley
|
|
Lawley, Meredith
|
Services Marketing
|
Baby Boomers and Beyond: Consumer Satisfaction With High Involvement Services
Wendy Spinks and Meredith Lawley
|
|
Lazarevski, Katie
|
Social, Not-For-Profit and Political Marketing
|
Mimetic Marketing in Environmental Volunteering Organisations
Sara Dolnicar, Helen Irvine, Katie Lazarevski and Melanie Randle
|
|
Lee, Alvin Y.C.
|
Consumer Behaviour
|
The Influence of Cultural Values on Brand Loyalty
Desmond C.S. Lam and Alvin Y.C. Lee
|
|
Lee, Alvin Y.C.
|
Consumer Behaviour
|
How Well Does the Index of Receptivity to Tobacco Industry Promotion Discriminate Between Smoking and Never Smoking Adolescents?
Alvin Y.C. Lee and Desmond C.S. Lam
|
|
Lee, Geoffrey
|
Marketing Education
|
Exploring Virtual Marketing Andragogy: a Projective Approach
Geoffrey Lee
|
|
Lee, Julie
|
Tourism Marketing
|
Perceptions and Attitudes Towards Risk and Uncertainty: Scale Development
Vanessa Quintal, Julie Lee and Geoff Soutar
|
|
Lee, Julie Anne
|
Tourism Marketing
|
The Impact of Cultural Similarity on Australians? Intention to Visit a Tourism Destination
Siew Imm Ng, Julie Anne Lee and Geoffrey N. Soutar
|
|
Lee, Richard
|
Consumer Behaviour
|
From Loyalty to Switching: Exploring the Determinants in the Transition
Richard Lee and Jamie Murphy
|
|
Lee, Yih Hwai
|
Consumer Behaviour
|
Do Consumed Benefits Depreciate? Exploring Consumer Responses in Consume-Now-Pay-Later Transactions
Yih Hwai Lee and Elison Ai Ching Lim
|
|
Lees, Gavin
|
Advertising/ Integrated Marketing Communications
|
How Well Do Radio Network Marketers Portray Their Own Audiences? A Study of the Differences in Radio Audience Demographics With Implications for Targeting Strategy.
Karen Nelson-Field, Gavin Lees, Erica Riebe and Byron Sharp
|
|
Lees, Gavin
|
Services Marketing
|
Brand Switching and Consumers? Consideration Sets in Financial Services.
Gavin Lees, Ron Garland and Malcolm Wright
|
|
Lees, Gavin
|
Services Marketing
|
Brand Switching in New Zealand Retail Banking
Gavin Lees, Ron Garland and Malcolm Wright
|
|
Lehman, Kim
|
Sports, Arts and Heritage Marketing
|
An Exploration of Market Orientation and the Role of the Marketing Function in Australian Museums
Kim Lehman
|
|
Lei, Mandy
|
Services Marketing
|
Service Quality and Customer Loyalty in a Chinese Context: Does Frequency of Usage Matter
Mandy Lei and Lancy Mac
|
|
Leong, Elaine
|
Consumer Behaviour
|
Motivations for Social Internet Use
Laura Price, Elaine Leong and Marie Ryan
|
|
Leong, Elaine
|
Electronic Marketing
|
Predicting Attachment to Online Communities
Laura Price, Elaine Leong and Marie Ryan
|
|
Leong, Marcus
|
Quantitative Research Methods
|
The Effect of Prepaid Non-Monetary Incentives in Mail Surveys
Philip Gendall, Marcus Leong and Ben Healey
|
|
Levin, Elizabeth
|
Tourism Marketing
|
Development of a Customised Scale to Measure Service Quality in the Luxury Cruise Liner Industry
Antonio Lobo, Railton Hill, Judy Rex and Elizabeth Levin
|
|
Lewendowska, Alecksandra
|
Strategic Marketing and Market Orientation
|
The Role of the Environment in Moderating Marketing Strategy
Steve Peter Ward and Alecksandra Lewendowska
|
|
Lewendowska, Alecksandra
|
Strategic Marketing and Market Orientation
|
The Marketing Concept Neccessary But Not Sufficient: the Effectiveness of Strategy in Business Environment Types
Steve Peter Ward and Alecksandra Lewendowska
|
|
Li, Fang
|
Quantitative Research Methods
|
Representing Excess Loyalty on the Double Jeopardy Line
Cullen Andrew Habel, Cam Rungie and Fang Li
|
|
Li, Jianyao
|
Marketing in International & Cross-Cultural Environments
|
Consumer Ethnocentrism and Chinese Attitudes Towards Store Signs in Foreign and Local Brand Names
Fang Liu, Jamie Murphy and Jianyao Li
|
|
Li, Jianyao
|
Marketing Issues in Asia
|
Does Sex Sell in China? - Chinese Consumers' Evluations of Sex Appeal Advertising
Fang Liu and Jianyao Li
|
|
Lilien, Gary
|
Consumer Behaviour
|
Defining and Assessing the Effects of Attribute Incoherence
Ujwal Kayande, John Roberts, Gary Lilien and Duncan K.H. Fong
|
|
Lim, Elison Ai Ching
|
Consumer Behaviour
|
Do Consumed Benefits Depreciate? Exploring Consumer Responses in Consume-Now-Pay-Later Transactions
Yih Hwai Lee and Elison Ai Ching Lim
|
|
Lim, Jeffrey
|
Entrepreneurship, Innovation and New Product Development
|
Modelling and Simulating New Product Launch Decisions: a Study on Decision Aids Influences
Jeffrey Lim
|
|
Lin, Xiaoli
|
Retailing, Distribution Channels & Supply Chain Management
|
Supplier Selection in China: a Conjoint Analysis
Xiaoli Lin and Sharon Purchase
|
|
Lindblom, Arto
|
Retailing, Distribution Channels & Supply Chain Management
|
Category Captain Arrangements in the Finnish Grocery Supply Chain
Arto Lindblom and Rami Olkkonen
|
|
Lings, Ian
|
Relationship Marketing
|
A Social Capital Perspective on Customer Club Performance: Empirical Insights
David John Cox, Siggi Gudergan and Ian Lings
|
|
Lings, Ian
|
Business Interaction, Relationships and Networks
|
Business-To-Business Interpersonal Relationships: the Role of Professional Distance
Anouche Newman, Ian Lings and Siegfried Gudergan
|
|
Lings, Ian
|
Social, Not-For-Profit and Political Marketing
|
How Does Product Congruency Moderate the Role of Identification in Purchase Intent?
Daniel De Souza, Kate Owen and Ian Lings
|
|
Lings, Ian N.
|
Strategic Marketing and Market Orientation
|
The Impact of Internal and External Market Orientations on Firm Performance.
Ian N. Lings and Gordon E. Greenley
|
|
Lings, Ian Nicholas
|
Services Marketing
|
An Exploration of Frontline Staff Service Orientated Behaviours
Amanda Tracy Beatson and Ian Nicholas Lings
|
|
Little, Victoria
|
Business Interaction, Relationships and Networks
|
Customer and firm value creation in business markets:
Knowledge & relationships as key resources
Victoria Little, Judith Motion and Roderick Brodie
|
|
Liu, Fang
|
Marketing in International & Cross-Cultural Environments
|
Consumer Ethnocentrism and Chinese Attitudes Towards Store Signs in Foreign and Local Brand Names
Fang Liu, Jamie Murphy and Jianyao Li
|
|
Liu, Fang
|
Marketing Issues in Asia
|
Does Sex Sell in China? - Chinese Consumers' Evluations of Sex Appeal Advertising
Fang Liu and Jianyao Li
|
|
Lloyd, Stephen
|
Qualitative Marketing Research
|
The Contribution of Text Analysis to an Understanding of Constructs in Academic Literature: the Case of Corporate Reputation
Stephen Lloyd and Kathy Mortimer
|
|
Lo, Hing Po
|
Consumer Behaviour
|
Investigating the Drivers of SMEs' Banking Loyalty in Hong Kong
Regan Lam, Hing Po Lo and Suzan Burton
|
|
Lobo, Antonio
|
Tourism Marketing
|
Development of a Customised Scale to Measure Service Quality in the Luxury Cruise Liner Industry
Antonio Lobo, Railton Hill, Judy Rex and Elizabeth Levin
|
|
Louviere, J. Jordan
|
Tourism Marketing
|
Tourism Discretionary Spending Choice Behaviour
Geoffrey I. Crouch, Twan Huybers, Harmen Oppewal, Timothy Devinney, Sara Dolnicar and J. Jordan Louviere
|
|
Louviere, Jordan
|
Tourism Marketing
|
New Horses for Old Courses - Questioning the Limitations of Sustainable Tourism to Supply-Driven Measures and the Nature-Based Context
Geoffrey Crouch, Timothy Devinney, Sara Dolnicar, Twan Huybers, Jordan Louviere and Harmen Oppewal
|
|
Low, David R.
|
Strategic Marketing and Market Orientation
|
Market Orientation, Performance and the Market Environment: a Study of Australian Manufacturing SME's
David R. Low
|
|
Lowe, Ben
|
Branding
|
Deriving a Shortlist of Brand Names: a Comparison of Measures Based on Censored Preference Data
Ben Lowe and Hume Winzar
|
|
Lu, Hongwei
|
Quantitative Research Methods
|
Forecasting Area Market Demand: the Case for Meso-Level Forecasting With Marketing and Urbanization Variables
Hongwei Lu, Lihua Zhao, Mark Uncles and Gary Gregory
|
|
Luck, Edwina
|
Marketing Education
|
Evolutions of an Online Generation: Education, Industry and Imc
Edwina Luck and Kim Yabsley
|
|
Luxton, Sandra
|
Advertising/ Integrated Marketing Communications
|
Time for Advancement: a Framework for Standardisation of International Advertising Strategy
Sandra Luxton
|
|
Lye, Ashley
|
Consumer Behaviour
|
Computer Process Tracing Method: Revealing Insights Into Consumer Decision-Making
Sharyn Robyn Rundle-Thiele, Wei Shao and Ashley Lye
|
|
|
|
|
M
|
|
|
|
Name By Surname
|
Track
|
|
|
Mac, Lancy
|
Services Marketing
|
Service Quality and Customer Loyalty in a Chinese Context: Does Frequency of Usage Matter
Mandy Lei and Lancy Mac
|
|
Macdonald Emma K.
|
Relationship Marketing
|
An Investigation of the Savvy New Consumer in Australia
Emma K. Macdonald and Mark D. Uncles
|
|
Macedo, Sergio
|
Electronic Marketing
|
The Effect of Web Site Features on Flow: an Exploratory Study
Sergio Macedo and Roger Michael Elliott
|
|
Maguiness, Paul
|
Strategic Marketing and Market Orientation
|
Using a Strategic Stakeholder Market Orientation to Predict Sustainable Business Performance
Brian Murphy, Paul Maguiness and Chris Pescott
|
|
Maklan, Stan
|
Corporate Responsibility
|
Corporate Social Responsibility Programmes and Their Impact on Business Decision-Making
Simon Knox and Stan Maklan
|
|
Mangion, Donna
|
Tourism Marketing
|
Perceived Impacts of a Rural Tourism Event
Donna Mangion and Yvonne McNabb
|
|
Manin, Stephane
|
Consumer Behaviour
|
Managing the Dream Reality Dilemma in Advertising
Virginie Villeneuve Anaudin, Stephane Manin and Alain Ramsamy
|
|
Marchegiani, Christopher Anthony
|
Advertising/ Integrated Marketing Communications
|
Dimensionalising Nostalgic Appeals in Broadcast Advertisements: Effects of Personal Nostalgia, Historical Nostalgia and Period Oriented Music
Christopher Anthony Marchegiani and Ian Phau
|
|
Maritz, Alex
|
Services Marketing
|
Service Profit Chain Initiatives in an Entrepreneurial Franchise System
Alex Maritz and Gideon Nieman
|
|
Marshall, David
|
Consumer Behaviour - Special
|
After School: New Zealand Children's Accounts of Their Consumption Activities
David Marshall
|
|
Massey, Graham Robert
|
Entrepreneurship, Innovation and New Product Development
|
The Effects of Organisational Structure, Interpersonal Trust and Communication During New Product Development Projects
Elias Kyriazis and Graham Robert Massey
|
|
Matear, Sheelagh
|
Entrepreneurship, Innovation and New Product Development
|
Service Product Development for Sustainable Competitive Advantage; the Use of the Sources Position - Performance Model
Tony Garrett, Brendan Gray and Sheelagh Matear
|
|
Mather, Damien W.
|
Consumer Behaviour
|
Acceptance of Genetically Modified Food With Consumer Benefits
John G. Knight, Damien W. Mather and David K. Holdsworth
|
|
Mather, Damien William
|
Marketing in International & Cross-Cultural Environments
|
Empirical Generalisations, Brand Extensions and General Linear Mixed Models
Damien William Mather
|
|
Mathies, Christine
|
Pricing and Financial Issues in Marketing
|
Demand Effects of Customer Centric Marketing and Revenue Management
Christine Mathies and Siegfried Gudergan
|
|
Maubach, Ninya
|
Advertising/ Integrated Marketing Communications
|
Consumers' Knowledge, Perceptions and Responsiveness to DTC
Janet Hoek and Ninya Maubach
|
|
Maulana, Amalia
|
Electronic Marketing
|
A Proposed Website Context Typology
Margaret Craig-Lees, Jennifer Harris and Amalia Maulana
|
|
Mavondo, Felix
|
Consumer Behaviour
|
Personality, Opportunity, Motivation, Self-Efficacy, Resources and Ability (POMSERA) as Predictors of Consumer Behaviour
John Gountas and Felix Mavondo
|
|
Mavondo, Felix
|
Services Marketing
|
Emotions, Sincerity and Consumer Satisfaction
Sandra Gountas and Felix Mavondo
|
|
Mavondo, Felix T.
|
Strategic Marketing and Market Orientation
|
Customer Value: Whose Perspective Matters?
Felix T. Mavondo and Hanny N. Nasution
|
|
Mavondo, Felix T.
|
Tourism Marketing
|
The Impact of Service Quality on Customer Value in the Hotel Industry
Hanny N. Nasution and Felix T. Mavondo
|
|
Mazzarol, Tim
|
Consumer Behaviour
|
The Differences Between Positive and Negative Word-of-Mouth - Emotion as a Differentiator?
Jillian C. Sweeney, Geoffrey N. Soutar and Tim Mazzarol
|
|
McClymont, Hoda
|
Marketing Education
|
Employer (Dis)Satisfaction With Australian Marketing Graduates: the Development of a Research Framework
Hoda McClymont, Michael Volkov, Michael Gardiner, Nura Behjat and Noel Geogehan
|
|
McClymont, Hoda
|
Tourism Marketing
|
Promoting to the Drive Tourists: an Exploratory Queensland Study
Bruce Prideaux, Hoda McClymont and Frances Cassidy
|
|
McCole, Patrick
|
Services Marketing
|
A Transaction-Cost-Theory Based Perspective on Customer Service Scripts
Janine Frauendorf, Juergen Gnoth and Patrick McCole
|
|
McColl-Kennedy, Janet R.
|
Services Marketing
|
A New Conceptualisation of Service Recovery: Contractual, Interactive and Relational Orientations.
Doan T. Nguyen and Janet R. McColl-Kennedy
|
|
McDonald, Heath
|
Sports, Arts and Heritage Marketing
|
The Relationship Between AFL Season-Ticket Holder Satisfaction and Sponsor-Related Behaviour
Heath McDonald and Robin N. Shaw
|
|
McGuiggan, Robyn
|
Marketing Education
|
Educational Development; Evaluating Efficiency and Effectiveness
Sara M. Denize and Robyn McGuiggan
|
|
McIntosh, Duncan
|
Retailing, Distribution Channels & Supply Chain Management
|
An Exploratory Study of Barriers to Electronic Marketplace Adoption
Duncan McIntosh and Gregory Brush
|
|
McMullen, Cathi
|
Marketing Education
|
'Authentic' Assessment: Workplace Based Formal Learning Setting the Stage for Ongoing Informal Learning
Cathi McMullen and Ian Braithwaite
|
|
McNabb, Yvonne
|
Tourism Marketing
|
Perceived Impacts of a Rural Tourism Event
Donna Mangion and Yvonne McNabb
|
|
McOmish, Margaret A.
|
Retailing, Distribution Channels & Supply Chain Management
|
Consumers' Affective Responses to the Retailscape: a Spatial and Temporal Perspective
Margaret A. McOmish and Pascale G. Quester
|
|
McOmish, Margaret A.
|
Services Marketing
|
Perceived Risk and Servicescape: the Importance of Managing the Physical Evidence in Services Marketing
Pascale G. Quester and Margaret A. McOmish
|
|
McQuilken, Lisa J.
|
Services Marketing
|
Service Failure and Recovery in the Presence of Service Guarantees
Lisa J. McQuilken and Robin N. Shaw
|
|
McVie, Danielle
|
Consumer Behaviour
|
Parents' Inferences About Other Parents' Motives for Food Choices for Children: a Pilot Study
Sandra C. Jones, Danielle McVie and Gary Noble
|
|
McVie, Danielle
|
Social, Not-For-Profit and Political Marketing
|
Motivational Factors in the Food Buying Behaviour of Parents of Pre-School Age Children: a Projective Technique Study
Gary Noble, Sandra Jones and Danielle McVie
|
|
Medhekar, Milind
|
Consumer Behaviour
|
Profile of Users and Nonusers of Green Power Electricity: a Pilot Study
Yiming Tang and Milind Medhekar
|
|
Medlin, Christopher John
|
Business Interaction, Relationships and Networks
|
Modelling Distributor Firm and Manufacturer Firm Working Relationships
Christopher John Medlin
|
|
Medway, Dominic
|
Retailing, Distribution Channels & Supply Chain Management
|
The Mediating Role of Competitive Advantage in the Relationship Between Organisational Capabilities and Retail Performance
Jody Diane Evans, Kerrie Christine Bridson, John Byrom and Dominic Medway
|
|
Megicks, Phil
|
Consumer Behaviour
|
What Influences Ethical and Socially Responsible Consumers' Purchase Intentions?
Jasmine Elizabeth M Williams, Juliet Emma Memery and Phil Megicks
|
|
Memery, Juliet Emma
|
Consumer Behaviour
|
What Influences Ethical and Socially Responsible Consumers' Purchase Intentions?
Jasmine Elizabeth M Williams, Juliet Emma Memery and Phil Megicks
|
|
Meng, Ang Choon
|
Marketing in International & Cross-Cultural Environments
|
Networking Capability and 'Born Global' Exporters
Gillian Sullivan Mort, Jay Weerawardena and Ang Choon Meng
|
|
Merrilees, Bill
|
Branding
|
Brand Piracy By Franchisees
Lorelle Frazer, Bill Merrilees and Owen Wright
|
|
Merrilees, Bill
|
Branding
|
McCafe: Sub-Brand, Para-Sub-Brand or Co-Brand?
Owen Wright, Lorelle Frazer and Bill Merrilees
|
|
Merrilees, Bill
|
Retailing, Distribution Channels & Supply Chain Management
|
Understanding Satisfaction Formation of Mall Entertainment Seekers: a Conceptual Model
Jason Sit and Bill Merrilees
|
|
Merrilees, Bill
|
Retailing, Distribution Channels & Supply Chain Management
|
Understanding the Experiential Consumption of Special Event Entertainment (SEE) at Shopping Centres: an Exploratory Study
Jason Sit and Bill Merrilees
|
|
Merrilees, Bill
|
Entrepreneurship, Innovation and New Product Development
|
Interface Between Entrepreneurship Practice and Curriculum
David Price, Bill Merrilees and Scott Weaven
|
|
Merrilees, Bill
|
Business Interaction, Relationships and Networks
|
Early-Stage Franchisor-Franchisee Relationships
Bill Merrilees, Lorelle Frazer and Greg Nathan
|
|
Merrilees, Bill
|
Tourism Marketing
|
The Occasional Tourist: Local Demand for Tourist & Recreational Facilities
Bill Merrilees, Dale Miller and Carmel Herington
|
|
Miller, Dale
|
Marketing Education
|
Managing the New University Student Experience in Marketing Education
Dale Miller and Ron Fisher
|
|
Miller, Dale
|
Qualitative Marketing Research
|
Utility of Archival Research: Breaking the Boundaries
Dale Miller
|
|
Miller, Dale
|
Tourism Marketing
|
The Occasional Tourist: Local Demand for Tourist & Recreational Facilities
Bill Merrilees, Dale Miller and Carmel Herington
|
|
Miller, Rohan
|
Advertising/ Integrated Marketing Communications
|
Using the RCE Scales for Testing the Effect of Beer Ads in Underage Teen Intention to Consume and Reported Consumption of Beer
Rohan Miller and Dick Miserski
|
|
Miller, Rohan
|
Consumer Behaviour
|
A Test of the Theory of Planned Behavior in Underage Lottery Gambling
Rohan Miller and Gwyneth Veronica Howell
|
|
Milner, Laura M.
|
Advertising/ Integrated Marketing Communications
|
Portrayals of Cultural Diversity in Australian Television Commercials: a Benchmark Study
Bronwyn Higgs and Laura M. Milner
|
|
Miranda, Mario Joseph
|
Retailing, Distribution Channels & Supply Chain Management
|
Retailers Who Support Tangible Environmental Sustainability Mechanisms Could Acquire a Competitive Position
Mario Joseph Miranda
|
|
Mittelstaedt, John
|
Marketing Education
|
Publishing in 20 ?Leading? Marketing Journals a Preliminary Examination of Global Performance
Michael Polonsky, Romana Garma and John Mittelstaedt
|
|
Miyamoto, Tadayuki
|
Quantitative Research Methods
|
Development of a Standard Convention City Attractiveness Scale: in Search of Generalisability of Construct Validity Through Simultaneous Efa and Multi-Group Cfa With Five Sample Data Sets
Tadayuki Miyamoto and Kunihiko Iwasaki
|
|
Miyamoto, Tadayuki
|
Social, Not-For-Profit and Political Marketing
|
The Role of Strategic Marketing Management in a Japanese Community Development Program, Michi-No-Eki (Road Station)
Tadayuki Miyamoto, Richard Grainger and Kunihiko Iwasaki
|
|
Mizerski, Dick
|
Advertising/ Integrated Marketing Communications
|
The Impact of the Availability and Promotion of Healthy Food in Changing Young Children?s Food Preferences
Dafina Rexha, Dick Mizerski and Katherine Mizerski
|
|
Mizerski, Dick
|
Advertising/ Integrated Marketing Communications
|
Using the RCE Scales for Testing the Effect of Beer Ads in Underage Teen Intention to Consume and Reported Consumption of Beer
Rohan Miller and Dick Miserski
|
|
Mizerski, Dick
|
Quantitative Research Methods
|
Measuring the State of Flow in Playing Online Games
Laila Refiana, Dick Mizerski and Jamie Murphy
|
|
Mizerski, Katherine
|
Advertising/ Integrated Marketing Communications
|
The Impact of the Availability and Promotion of Healthy Food in Changing Young Children?s Food Preferences
Dafina Rexha, Dick Mizerski and Katherine Mizerski
|
|
Mizerski, Katherine
|
Retailing, Distribution Channels & Supply Chain Management
|
The Influence of Shopping Motivation, Optimum Stimulation Level and Cognitive Response on Store Patronage Satisfaction: a Case of Indonesia
Tjong Budisantoso and Katherine Mizerski
|
|
Mizerski, Katherine
|
Services Marketing
|
Demographic Characteristics of Western Australian Users of Electronic Banking
Catherine W. Munene, Simone Pettigrew and Katherine Mizerski
|
|
Mizerski, Katherine
|
Marketing Issues in Asia
|
Shopping Motivation, Optimum Stimulation Level, the Perception of Store Atmosphere and Store Patronage Satisfaction: a Case of Indonesia
Tjong Budisantoso and Katherine Mizerski
|
|
Mizerski, Richard
|
Social, Not-For-Profit and Political Marketing
|
Expert Opinion on the Content and Intention of Material From a Magazine Targeted to 7 to 10 Year Old Beginning Readers
Deepa Sharma Acharya and Richard Mizerski
|
|
Mok, Wai-Hoe
|
Services Marketing
|
Emotions as a Form of Customer Resource
Wai-Hoe Mok, Mark Gabbott and Yelena Tsarenko
|
|
Moore, Carolyn A
|
Advertising/ Integrated Marketing Communications
|
Genre, Gender and Interpretation of Movie Trailers:
An Exploratory Study
Carolyn A. Moore, David H.B. Bednall and Stewart Adam
|
|
Moroko, Lara
|
Branding
|
Employer Branding - the Case for a Multidisciplinary Process Related Empirical Investigation
Lara Moroko and Mark Uncles
|
|
Morrison, Mark
|
Relationship Marketing
|
Relationship Marketing, Emotional Intelligence and Performance
Troy Heffernan, Grant O'Neill, Tony Travaglione and Mark Morrison
|
|
Morrison, Mark
|
Quantitative Research Methods
|
Comparing Choice Models Across Decision States: Some Preliminary Results
Mark Morrison, Paul Wang, Harmen Oppewal and David Waller
|
|
Morrison, Pamela D.
|
Entrepreneurship, Innovation and New Product Development
|
Sustainable Product Development and Business Performance - a Life Cycle Approach
Ying Xu and Pamela D. Morrison
|
|
Mortimer, Kathy
|
Qualitative Marketing Research
|
The Contribution of Text Analysis to an Understanding of Constructs in Academic Literature: the Case of Corporate Reputation
Stephen Lloyd and Kathy Mortimer
|
|
Motion, Judith
|
Business Interaction, Relationships and Networks
|
Customer and firm value creation in business markets:
Knowledge & relationships as key resources
Victoria Little, Judith Motion and Roderick Brodie
|
|
Mulyanegara, Riza
|
Branding
|
A Conceptual Model of Consumer Personality-Brand Preferences Relationship
Riza Mulyanegara and Yelena Tsarenko
|
|
Munene, Catherine W.
|
Services Marketing
|
Demographic Characteristics of Western Australian Users of Electronic Banking
Catherine W. Munene, Simone Pettigrew and Katherine Mizerski
|
|
Munoz, Pablo Antonio
|
Pricing and Financial Issues in Marketing
|
Trust in E-Bank: a Cross-National Study
Pedro Pereira Cruz, Tommi Laukkanen and Pablo Antonio Munoz
|
|
Murphy, Brian
|
Strategic Marketing and Market Orientation
|
Using a Strategic Stakeholder Market Orientation to Predict Sustainable Business Performance
Brian Murphy, Paul Maguiness and Chris Pescott
|
|
Murphy, Jamie
|
Consumer Behaviour
|
From Loyalty to Switching: Exploring the Determinants in the Transition
Richard Lee and Jamie Murphy
|
|
Murphy, Jamie
|
Marketing in International & Cross-Cultural Environments
|
Consumer Ethnocentrism and Chinese Attitudes Towards Store Signs in Foreign and Local Brand Names
Fang Liu, Jamie Murphy and Jianyao Li
|
|
Murphy, Jamie
|
Quantitative Research Methods
|
Measuring the State of Flow in Playing Online Games
Laila Refiana, Dick Mizerski and Jamie Murphy
|
|
Musa, Rosidah
|
Relationship Marketing
|
A Proposed Conceptual Framework of Satisfaction-Attitudinal Loyalty-Behavioural Loyalty Chain: Exploring the Moderating Effect of Trust
Rosidah Musa
|
|
Muthaly, Siva
|
Strategic Marketing and Market Orientation
|
Strategic Flexibility and Organisational Performance: the Mediating Effects of Total Market Orientation
Ranjit Voola and Siva Muthaly
|
|
|
|
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|
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