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Alphabetical listing of all authors with accepted papers in the ANZMAC 2005 Conference
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N
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Name By Surname
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Track
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Nancarrow, Clive
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Consumer Behaviour
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Tweenagers Influence on Purchase Decision-Making: a Gender Role Orientation (GRO) Perspective
Julie Tinson and Clive Nancarrow
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Napoli, Julie
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Branding
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Brand Matters: an Examination of Small-To-Medium Sized Enterprises
Julie Napoli, Michael T. Ewing and Pierre Berthon
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Naseri, Mohammad B.
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Tourism Marketing
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A Study of Domestic and Overseas Holidays Taken By Australian Households
Farhat Yusuf and Mohammad B. Naseri
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Nasution, Hanny
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Personal Selling and Sales Management
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Developing an Audit for SME Salesforce Performance: Some Implications for Sales Organisation Effectiveness
Ken Grant, Richard Laney, Bill Pickett and Hanny Nasution
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Nasution, Hanny N.
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Strategic Marketing and Market Orientation
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Customer Value: Whose Perspective Matters?
Felix T. Mavondo and Hanny N. Nasution
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Nasution, Hanny N.
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Tourism Marketing
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The Impact of Service Quality on Customer Value in the Hotel Industry
Hanny N. Nasution and Felix T. Mavondo
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Nathan, Greg
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Business Interaction, Relationships and Networks
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Early-Stage Franchisor-Franchisee Relationships
Bill Merrilees, Lorelle Frazer and Greg Nathan
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Naude, Peter
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Relationship Marketing
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Triadic Relationships and the Measurement of Attribute Importance
Steve Worthington and Peter Naude
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Neale, Larry
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Sports, Arts and Heritage Marketing
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Fan Motivation and Loyalty: Extending the Sport Interest Inventory (SII) to the Australian Football League
Larry Neale and Daniel Funk
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Nelson-Field, Karen
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Advertising/ Integrated Marketing Communications
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How Well Do Radio Network Marketers Portray Their Own Audiences? A Study of the Differences in Radio Audience Demographics With Implications for Targeting Strategy.
Karen Nelson-Field, Gavin Lees, Erica Riebe and Byron Sharp
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Nelson-Field, Karen
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Marketing Education
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Reducing Attrition Rates: a Student Counselling Approach
Karen Nelson-Field and Steven Goodman
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Neumann, Marcus M.
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Electronic Marketing
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Investigating the Effects of Avatars as Virtual Representatives in Electronic Commerce
Marcus M. Neumann and Hans H. Bauer
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Neville, Benjamin Anthony
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Corporate Responsibility
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A Contingent Resource-Based View of the Corporate Social Performance and Financial Performance Relationship: the Effect of Institutional Pressures
Benjamin Anthony Neville
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Newby, Leonce Allison
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Services Marketing
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The Service Provider's Service Encounter Holistic Cyclical Model
Leonce Allison Newby and Tony Ward
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Newman, Anouche
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Business Interaction, Relationships and Networks
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Business-To-Business Interpersonal Relationships: the Role of Professional Distance
Anouche Newman, Ian Lings and Siegfried Gudergan
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Ng, Adrian
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Business Interaction, Relationships and Networks
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A Stewardship Perspective of the Marketing Exchange
Adrian Ng, Tania Bucic and Ko De Ruyter
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Ng, Eric
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Electronic Marketing
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Which B2B E-Business Model to Adopt: the Case of Taiwan Agribusiness Firms
Eric Ng and Les Brown
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Ng, Eric
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Tourism Marketing
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An Exploratory Study on Consumers' Selection of Australian Regional Travel Agencies
Eric Ng and Frances Cassidy
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Ng, Keith Y.N.
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Retailing, Distribution Channels & Supply Chain Management
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An Exploratory Study of Principal-Distributor Collaboration
Keith Y.N. Ng
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Ng, Sandy Hoi Mun
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Services Marketing
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The Antecedents and Consequences of Customer Emotions in the Consumption of Collective Mass Hedonic Services: a Conceptual Model
Sandy Hoi Mun Ng, Tracey Dagger and Rebekah Bennett
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Ng, Siew Imm
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Tourism Marketing
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The Impact of Cultural Similarity on Australians? Intention to Visit a Tourism Destination
Siew Imm Ng, Julie Anne Lee and Geoffrey N. Soutar
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Ngo, Liem Viet
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Entrepreneurship, Innovation and New Product Development
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Industry Forces, Strategic Typologies, Firm Characteristics and Brand Performance: the Balance Between External and Internal
Aron O'Cass and Liem Viet Ngo
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Ngo, Liem Viet
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Strategic Marketing and Market Orientation
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Studying the Effect of Market Orientation and Organizational Culture
Aron O'Cass, Liem Viet Ngo, Arief Budiman and Ursula Brown
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Nguyen, Doan T.
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Services Marketing
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A New Conceptualisation of Service Recovery: Contractual, Interactive and Relational Orientations.
Doan T. Nguyen and Janet R. McColl-Kennedy
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Nieman, Gideon
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Services Marketing
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Service Profit Chain Initiatives in an Entrepreneurial Franchise System
Alex Maritz and Gideon Nieman
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Niininen, Outi
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Tourism Marketing
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Describing and Measuring Emotional Responses Towards Tourist Destinations
Sameer Hosany, Yuksel Ekinci, David Gilbert and Outi Niininen
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Niininen, Outi
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Tourism Marketing
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Crisis Management for Tourism a Case Study of the Greek Passenger Shipping Industry
Maria Gatsou, Laura Gray and Outi Niininen
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Nilsson, Daniel
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Consumer Behaviour
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Social Networks and Seller Support in the Internet Bank Use
Daniel Nilsson
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Noble, Gary
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Consumer Behaviour
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Parents' Inferences About Other Parents' Motives for Food Choices for Children: a Pilot Study
Sandra C. Jones, Danielle McVie and Gary Noble
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Noble, Gary
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Social, Not-For-Profit and Political Marketing
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Motivational Factors in the Food Buying Behaviour of Parents of Pre-School Age Children: a Projective Technique Study
Gary Noble, Sandra Jones and Danielle McVie
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Noble, Gary
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Social, Not-For-Profit and Political Marketing
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Barriers in the Adoption of a Market Orientation By Locally Based Non-Profit Organisations (Npos)
Gary Noble
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Nosaka, Kaoru
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Tourism Marketing
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An Exploratory Study on the Role of Management Tone in Hotel Guest Questionnaires.
Alfred William Ogle, Kaoru Nosaka and Simone Pettigrew
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Nunan, Daniel
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Branding
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A Conceptual Model of Emotional Labour in the Service Encounter
Daniel Nunan and Simon Knox
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Nuttall, Peter
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Consumer Behaviour
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Investigating ?Community? or Peer Group Influence Among Early Adolescents
Peter Nuttall and Julie Tinson
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Nuttall, Peter
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Consumer Behaviour
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Multiple Selves and the Relevance of the Familial Context
Peter Nuttall and Julie Tinson
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Nuttavuthisit, Krittinee
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Consumer Behaviour
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A Study of Country Equity Via the Consumption Metaphor: the Case of Thai Cuisine
Krittinee Nuttavuthisit
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O
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Name By Surname
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Track
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O?Cass, Aron
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Consumer Behaviour
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Willingness to Buy Gm Food Products: the Role of Uncertainty Orientation, Consumer Risk Perceptions and Information Search in Consumers From Australia
Ursula-Sigrid Brown and Aron O'Cass
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O?Cass, Aron
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Entrepreneurship, Innovation and New Product Development
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Industry Forces, Strategic Typologies, Firm Characteristics and Brand Performance: the Balance Between External and Internal
Aron O'Cass and Liem Viet Ngo
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O?Cass, Aron
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Strategic Marketing and Market Orientation
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Studying the Effect of Market Orientation and Organizational Culture
Aron O'Cass, Liem Viet Ngo, Arief Budiman and Ursula Brown
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O?Cass, Aron
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Marketing Issues in Asia
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A Cross Cultural Examination of Consumer Behaviour & Gm Food Products: Results From Australian and South Korean Female Consumers
Ursula-Sigrid Brown and Aron O'Cass
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O'Cass, Aron
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Social, Not-For-Profit and Political Marketing
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Pro-Social Behaviour: an Exploratory Study of Individuals Who Undertake Positive Social Behaviours
Deborah Griffin and Aron O'Cass
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Ofstad, Lars
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Marketing Issues in Asia
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The Influence of Explicit and Implicit Service Promises on Asian Students? Expectations of Overseas Universities.
Sunita Prugsamatz, Robin Pentecost and Lars Ofstad
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Ogilvie, Madeleine
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Marketing Education
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Student Designed Exams and Their Impact on Self Centred Learning a Case Analysis
Madeleine Ogilvie and Arron Jackson
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Ogle, Alfred William
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Tourism Marketing
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An Exploratory Study on the Role of Management Tone in Hotel Guest Questionnaires.
Alfred William Ogle, Kaoru Nosaka and Simone Pettigrew
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Ogunmokun, Gabriel
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Entrepreneurship, Innovation and New Product Development
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Measuring the Attitudes of Australian Food Manufacturers Towards Genetically Modified (GM) Foods a Pilot Study'
Frances Woodside, Gabriel Ogunmokun and Leslie Russell Brown
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Olcese, Leticia
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Marketing Education
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Modelling International Students' Intention of Destination
Jose Maria Cubillo, Joaquin Sanchez, Julio Cervino and Leticia Olcese
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Olkkonen, Rami
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Retailing, Distribution Channels & Supply Chain Management
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Category Captain Arrangements in the Finnish Grocery Supply Chain
Arto Lindblom and Rami Olkkonen
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Olkkonen, Rami
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Business Interaction, Relationships and Networks
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Temporal Configurations of Relationship Fading in a Cultural-Sponsorship Relationship
Rami Olkkonen and Pekka Tuominen
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O'Loughlin, Jennifer
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Relationship Marketing
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Donor Development: Relationship Marketing in the Charitable Sector
Jennifer O'Loughlin and Nicole Hartley
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O'Neill, Grant
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Relationship Marketing
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Relationship Marketing, Emotional Intelligence and Performance
Troy Heffernan, Grant O'Neill, Tony Travaglione and Mark Morrison
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Oppenheim, Peter
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Pricing and Financial Issues in Marketing
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A Strategic Approach to Target Marketing - Choosing the Preferred Generic Customer: a Model of Shareholder Value Performance
Robert Errey and Peter Oppenheim
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Oppewal, Harmen
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Retailing, Distribution Channels & Supply Chain Management
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An Analysis of Consumer Pharmacy Shopping Trips
Harmen Oppewal and Sean Sands
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Oppewal, Harmen
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Retailing, Distribution Channels & Supply Chain Management
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The Effect of Store Name Investments on Perceived Store Quality
Andrea Vocino and Harmen Oppewal
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Oppewal, Harmen
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Quantitative Research Methods
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Comparing Choice Models Across Decision States: Some Preliminary Results
Mark Morrison, Paul Wang, Harmen Oppewal and David Waller
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Oppewal, Harmen
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Quantitative Research Methods
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A Sequence Alignment Distance Measure for Preference Rank Aggregation
Anita Prinzie and Harmen Oppewal
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Oppewal, Harmen
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Tourism Marketing
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Tourism Discretionary Spending Choice Behaviour
Geoffrey I. Crouch, Twan Huybers, Harmen Oppewal, Timothy Devinney, Sara Dolnicar and J. Jordan Louviere
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Oppewal, Harmen
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Tourism Marketing
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New Horses for Old Courses - Questioning the Limitations of Sustainable Tourism to Supply-Driven Measures and the Nature-Based Context
Geoffrey Crouch, Timothy Devinney, Sara Dolnicar, Twan Huybers, Jordan Louviere and Harmen Oppewal
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Oppewal, Harmen L
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Social, Not-For-Profit and Political Marketing
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Cause-Related Marketing: an Extension of the Congruity Concept
Allison C. Ringer, Harmen Oppewal and David H.B. Bednall
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Ottesen, Geir
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Business Interaction, Relationships and Networks
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Engaging Consumers as Co-Producers: Some Unexplored Issues
Geir Ottesen, Stein Arne Raanes and Kjell Gronhaug
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Ouschan, Robyn
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Advertising/ Integrated Marketing Communications
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Using Advertising to Enhance Oversea's Customers Memories of Consuming Wine
Matthew Winter, Robyn Ouschan and Robert Donovan
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Ouschan, Robyn
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Social, Not-For-Profit and Political Marketing
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An Extended Model of Disconfirmation: Expectancies Relating to High Risk Drinking Experiences.
Michael Baird, Robyn Ouschan and Ian Phau
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Owen, Kate
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Social, Not-For-Profit and Political Marketing
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How Does Product Congruency Moderate the Role of Identification in Purchase Intent?
Daniel De Souza, Kate Owen and Ian Lings
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Owen, Kate
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Corporate Responsibility
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A Conceptual Model of Ethical Purchasing
Tamsin Angus-Leppan and Kate Owen
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Ozanne, Lucie
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Corporate Responsibility
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A Phenomenological Exploration Into Environmental Orientation of Firms in India
Sukhbir Kaur Sandhu, Clive Smallman, Lucie Ozanne and Ross Cullen
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P
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Name By Surname
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Track
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Palakshappa, Nitha
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Business Interaction, Relationships and Networks
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Trust and Commitment in Collaborative Business Relationships Involving New Zealand Firms
Nitha Palakshappa and Mary Ellen Gordon
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Pan, Grace
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Tourism Special
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The Dimensions of Customer Derived Value in the Holiday Ownership Sector
Beverley Sparks, Ken Butcher and Grace Pan
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Pan, Ruqiong Joan
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Consumer Behaviour
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Victims of Marketing: Consumers' Lived Experiences
Charis Rita Elizabeth Brown, Susan Rewa Holmes and Ruqiong Joan Pan
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Parackal, Mathew
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Quantitative Research Methods
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A Study Investigating the Affect of Item Order Effect on Juster Scale Forecasts
Mathew Parackal
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Parackal, Mathew
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Social, Not-For-Profit and Political Marketing
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Engagement in the Political Process
Mathew Parackal, Chris Rudd, Phil Harris and John Williams
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Parrish, Meredith
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Services Marketing
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Are Relationships for Everyone?
Tony Ward and Meredith Parrish
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Pasanen, Mika
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Electronic Marketing
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Characterising the Users of Mobile Banking: a Distinct Group of Online Customers?
Tommi Laukkanen and Mika Pasanen
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Patel, Amisha
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Advertising/ Integrated Marketing Communications
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Operationalising Strategy: an Evaluation of Strategy in Public Relations Campaigns
Robina Xavier, Kim Johnston and Amisha Patel
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Patterson, Paul
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Services Marketing
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An Examination of Professional Services Quality as a Mediator Between Interpersonal Communication and Repurchase Intention
Les Kirchmajer and Paul Patterson
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Patterson, Paul G.
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Services Marketing
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Choice Criteria in the Selection of an International, Professional Service Firm
Vinh Q. La, Chris W. Styles and Paul G. Patterson
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Pattinson, Hugh Matthew
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Qualitative Marketing Research
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Mapping Marketing Decision Space: an Exploration of Emerging Cognitive Mapping Tools for Analysis of Marketing Scenarios and Decision-Making
Hugh Matthew Pattinson
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Payne, Adrian Fraser
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Business Interaction, Relationships and Networks
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Customer Relationship Management: From Strategy to Implementation
Adrian Fraser Payne and Pennie Elizabeth Frow
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Pearce, Glenn
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Marketing Education Special
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"Just a Short Note": Student Educational Journeys Reflecting Across a Range of Educational Drama Conventions.
Glenn Pearce and John Jackson
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Pearce, Glenn
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Marketing Education Special
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Puppetry's Potential for Broadening Boundaries in Marketing Education
Glenn Pearce
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Pecotich, Anthony
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Marketing in International & Cross-Cultural Environments
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Ethnocentrism, Animosity and Product Judgments in a Post-War, Transitional Economic Context of Croatia
Biljana Crnjak-Karanovic, Anthony Pecotich and Natsa Renko
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Pentecost, Robin
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Marketing Issues in Asia
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The Influence of Explicit and Implicit Service Promises on Asian Students? Expectations of Overseas Universities
Sunita Prugsamatz, Robin Pentecost and Lars Ofstad
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Perrott, Bruce
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Business Interaction, Relationships and Networks
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Marketing Dynamics in the Australian Private Hospital Industry
Bruce Perrott and Raechel Hughes
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Pescott, Chris
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Strategic Marketing and Market Orientation
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Using a Strategic Stakeholder Market Orientation to Predict Sustainable Business Performance
Brian Murphy, Paul Maguiness and Chris Pescott
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Peter, Raja
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Quantitative Research Methods
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Validity of the Measures of Constructs Used to Revise the Innovation Decision Framework
Raja Peter, Laurence Dickie and Vasanthi Peter
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Peter, Vasanthi
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Quantitative Research Methods
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Validity of the Measures of Constructs Used to Revise the Innovation Decision Framework
Raja Peter, Laurence Dickie and Vasanthi Peter
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Pettigrew, Simone
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Consumer Behaviour
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Consumption and the Ideal Life
Simone Pettigrew
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Pettigrew, Simone
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Social, Not-For-Profit and Political Marketing
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The Convergence of Food
Michele Roberts and Simone Pettigrew
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Pettigrew, Simone
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Services Marketing
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Demographic Characteristics of Western Australian Users of Electronic Banking
Catherine W. Munene, Simone Pettigrew and Katherine Mizerski
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Pettigrew, Simone
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Tourism Marketing
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An Exploratory Study on the Role of Management Tone in Hotel Guest Questionnaires.
Alfred William Ogle, Kaoru Nosaka and Simone Pettigrew
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Phau, Ian
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Advertising/ Integrated Marketing Communications
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Dimensionalising Nostalgic Appeals in Broadcast Advertisements: Effects of Personal Nostalgia, Historical Nostalgia and Period Oriented Music
Christopher Anthony Marchegiani and Ian Phau
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Phau, Ian
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Branding
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An Empirical Study of Elaboration Effects, Perceived Prestige Status and Perceived Brand Personality Fit in Extension Brands
Kong Cheen Lau and Ian Phau
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Phau, Ian
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Consumer Behaviour
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Understanding Regiocentric Consumers: Western Australian Consumers' Willingness to Purchase "Made in Wa" Products
Basem Abou Elenein and Ian Phau
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Phau, Ian
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Social, Not-For-Profit and Political Marketing
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Toward a Framework of Consumer's Willingness to Purchase Environmentally Friendly Products: a Study of Antecedents and Moderator
Isaac Cheah and Ian Phau
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Phau, Ian
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Social, Not-For-Profit and Political Marketing
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An Extended Model of Disconfirmation: Expectancies Relating to High Risk Drinking Experiences.
Michael Baird, Robyn Ouschan and Ian Phau
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Pickering, Paul
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Business Interaction, Relationships and Networks
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Formation of Relationships in Vse Internationalisation: Chicken or Golden Egg?
Paul Pickering and Russel P. J. Kingshott
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Pickett, Bill
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Personal Selling and Sales Management
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Developing an Audit for SME Salesforce Performance: Some Implications for Sales Organisation Effectiveness
Ken Grant, Richard Laney, Bill Pickett and Hanny Nasution
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Pike, Steven
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Marketing Education
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Benchmarking Student Evaluations of a Post Graduate Unit Using Importance-Performance Analysis
Steven Pike and Ingrid Larkin
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Pires, Guilherme
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Marketing in International & Cross-Cultural Environments
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Segmentation Using Ethnicity and the Inadequacy of Conceptual Frameworks
Guilherme Pires and John Stanton
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Pires, Guilherme
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Marketing in International & Cross-Cultural Environments
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A Network Theory Approach to Ethnic Marketing
Guilherme Pires, John Stanton and Patricia Stanton
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Pires, Guilherme
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Strategic Marketing and Market Orientation
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Towards a Preliminary Model of Consumer Empowerment
Guilherme Pires, John Stanton and Patricia Stanton
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Plewa, Carolin
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Business Interaction, Relationships and Networks
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Differences in Perceived Benefits From University-Industry Relationships
Carolin Plewa
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Polonsky, Michael
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Marketing Education
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Publishing in 20 ?Leading? Marketing Journals a Preliminary Examination of Global Performance
Michael Polonsky, Romana Garma and John Mittelstaedt
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Polonsky, Michael
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Social Special
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Exploring the Opportunities for Sustainable Food Labelling- a Supply Chain Perspective
Michael Polonsky, John Cary and Suku Bhaskaran
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Polonsky, Michael Jay
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Marketing in International & Cross-Cultural Environments
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Chinese Consumers? Perceptions of Country Design, Assembly and Parts Capabilities: Does Country Considered or Consumer Acculturation Matter?
Chui Yim Wong, Michael Jay Polonsky and Romana Garma
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Polonsky, Michael Jay
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Services Marketing
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Role of Organizational Service Recovery Actions on Customer Switching Intentions in a Process Based Service Failure: Does Speed of Recovery Matters?
Mahesh Bhandari and Michael Jay Polonsky
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Polonsky, Michael Jay
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Corporate Responsibility
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Building a Corporate Socially Responsible Brand: an Investigation of Issue Complexity
Polonsky Michael Jay and Jevons Colin
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Pomering, Alan
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Corporate Responsibility
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Corporate Social Responsibility (CSR) : an Examination of Consumer Awareness, Evaluation and Purchase Action.
Alan Pomering
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Pont, Marcin
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Strategic Marketing and Market Orientation
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Operationalising the Balanced Scorecard: an Initial Analysis of Factor Structure
Marcin Pont and Robin N. Shaw
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Pope, Nigel
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Social, Not-For-Profit and Political Marketing
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An Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values
Kate Westberg and Nigel Pope
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Previte, Josephine
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Social, Not-For-Profit and Political Marketing
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Confronting the Challenges in Social Marketing Theory and Practice
Josephine Previte and Susan Dann
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Price, David
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Entrepreneurship, Innovation and New Product Development
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Interface Between Entrepreneurship Practice and Curriculum
David Price, Bill Merrilees and Scott Weaven
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Price, Laura
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Consumer Behaviour
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Motivations for Social Internet Use
Laura Price, Elaine Leong and Marie Ryan
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Price, Laura
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Electronic Marketing
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Predicting Attachment to Online Communities
Laura Price, Elaine Leong and Marie Ryan
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Prideaux, Bruce
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Tourism Marketing
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Modelling the Structure of the Korean Package Tour Industry in Australia
Bruce Prideaux, Larry Dwyerhobson, Brian King and Perry Hobson
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Prideaux, Bruce
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Tourism Marketing
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Promoting to the Drive Tourists: an Exploratory Queensland Study
Bruce Prideaux, Hoda McClymont and Frances Cassidy
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Prinzie, Anita
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Quantitative Research Methods
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A Sequence Alignment Distance Measure for Preference Rank Aggregation
Anita Prinzie and Harmen Oppewal
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Prior, Daniel
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Business Interaction, Relationships and Networks
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The Critical Mass of Networks: Implications for Marketing
Daniel Prior
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Pritchard, Mark P.
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Consumer Behaviour
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The Role of Product Importance Type on Brand and Product Level Responses
Daniel C. Funk and Mark P. Pritchard
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Proud, Bill
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Marketing Education
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Hiring Graduates: Perspectives From Advertising and Public Relations Employers
Gayle Frances Kerr and Bill Proud
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Prugsamatz, Sunita
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Marketing Issues in Asia
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The Influence of Explicit and Implicit Service Promises on Asian Students? Expectations of Overseas Universities.
Sunita Prugsamatz, Robin Pentecost and Lars Ofstad
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Purchase, Sharon
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Retailing, Distribution Channels & Supply Chain Management
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Model of E-Procurement Adoption
Sharon Purchase and Ken Dooley
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Purchase, Sharon
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Retailing, Distribution Channels & Supply Chain Management
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Supplier Selection in China: a Conjoint Analysis
Xiaoli Lin and Sharon Purchase
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Q
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Name By Surname
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Track
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Quazi, Ali
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Services Marketing
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Social Impact of Bank Closures on a Small Rural Community: the Case of Merriwa
Robert Rugimbana, Strachan Glenda, Keating Byron and Ali Quazi
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Quazi, Ali M.
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Corporate Responsibility
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A Conceptual Exploration of Antecedents and Outcomes of Socially Responsible Investment in Equity Market
Ali M. Quazi and Abul Shamsuddin
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Quester, Pascale
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Consumer Behaviour
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Exploring Consumer Fanaticism: a Fresh Perspective on the Concept of Loyalty
Emily Chung, Francis Farrelly, Michael Beverland and Pascale Quester
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Quester, Pascale
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Marketing in International & Cross-Cultural Environments
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Influence of Country of Origin Effects on Services: a Study of Airlines
Anne Hoenen, Amal Karunaratna and Pascale Quester
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Quester, Pascale G.
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Retailing, Distribution Channels & Supply Chain Management
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Consumers' Affective Responses to the Retailscape: a Spatial and Temporal Perspective
Margaret A. McOmish and Pascale G. Quester
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Quester, Pascale G.
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Services Marketing
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Perceived Risk and Servicescape: the Importance of Managing the Physical Evidence in Services Marketing
Pascale G. Quester and Margaret A. McOmish
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Quintal, Vanessa
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Tourism Marketing
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Perceptions and Attitudes Towards Risk and Uncertainty: Scale Development
Vanessa Quintal, Julie Lee and Geoff Soutar
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R
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Name By Surname
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Track
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Raanes, Stein Arne
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Business Interaction, Relationships and Networks
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Engaging Consumers as Co-Producers: Some Unexplored Issues
Geir Ottesen, Stein Arne Raanes and Kjell Gronhaug
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Raciti, Maria M.
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Relationship Marketing
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Interrelationships Between Relationship Marketing Themes
Maria M. Raciti and Tony Ward
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Radcliffe, Sue
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Advertising/ Integrated Marketing Communications
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Advocating an Interdisciplinary Approach to Recruitment
Sue Radcliffe and Sarah Todd
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Rahman, Kaleel
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Advertising/ Integrated Marketing Communications
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Embodying the Cultural Syndrome and Product Characteristics in Advertising Strategy
Kodicara Asoka Gunaratne and Kaleel Rahman
|
|
Ramsamy, Alain
|
Consumer Behaviour
|
Managing the Dream Reality Dilemma in Advertising
Virginie Villeneuve Anaudin, Stephane Manin and Alain Ramsamy
|
|
Randle, Melanie
|
Social, Not-For-Profit and Political Marketing
|
Fighting for Volunteers? Time: Competition in the International Volunteering Industry
Sara Dolnicar and Melanie Randle
|
|
Randle, Melanie
|
Social, Not-For-Profit and Political Marketing
|
Cultural Perceptions of Volunteering: Attracting Volunteers in an Increasingly Multicultural Society
Sara Dolnicar and Melanie Randle
|
|
Randle, Melanie
|
Social, Not-For-Profit and Political Marketing
|
Mimetic Marketing in Environmental Volunteering Organisations
Sara Dolnicar, Helen Irvine, Katie Lazarevski and Melanie Randle
|
|
Rao, Sally
|
Entrepreneurship, Innovation and New Product Development
|
An Investigation of Commercialisation of Acquired Innovation in Chinese Manufacturing Firms
Sally Rao
|
|
Razzaque, Mohammed Abdur
|
Marketing in International & Cross-Cultural Environments
|
America's Fight Against Terrorism: Its Impact on Muslim Consumers-An Exploratory Study
Mohammed Abdur Razzaque
|
|
Rees, Lyn
|
Social, Not-For-Profit and Political Marketing
|
Using Market Segmentation Theory to Select Target Markets for Sun Protection Campaigns
Sandra C. Jones, Lyn Rees, Anita Tang and Danika V. Hall
|
|
Refiana, Laila
|
Quantitative Research Methods
|
Measuring the State of Flow in Playing Online Games
Laila Refiana, Dick Mizerski and Jamie Murphy
|
|
Reid, Mike
|
Consumer Behaviour - Special
|
Food-Related Life Style Segments in Australia: What's the Trend?
Mike Reid, Karen Brunso and Klaus Grunert
|
|
Reid, Susan E.
|
Entrepreneurship, Innovation and New Product Development
|
The Impact of Market Vision on Early Success With Lead Users: the Case for Radically New, High-Tech Products
Susan E. Reid and Ulrike De Brentani
|
|
Renko, Natsa
|
Marketing in International & Cross-Cultural Environments
|
Ethnocentrism, Animosity and Product Judgments in a Post-War, Transitional Economic Context of Croatia
Biljana Crnjak-Karanovic, Anthony Pecotich and Natsa Renko
|
|
Rentschler, Ruth
|
Sports, Arts and Heritage Marketing
|
A Comparative Generational Analysis of a Cultural Event
Anne-Marie Hede and Ruth Rentschler
|
|
Rex, Judy
|
Tourism Marketing
|
Development of a Customised Scale to Measure Service Quality in the Luxury Cruise Liner Industry
Antonio Lobo, Railton Hill, Judy Rex and Elizabeth Levin
|
|
Rexha, Dafina
|
Advertising/ Integrated Marketing Communications
|
The Impact of the Availability and Promotion of Healthy Food in Changing Young Children?s Food Preferences
Dafina Rexha, Dick Mizerski and Katherine Mizerski
|
|
Rexha, Nexhmi Negji
|
Services Marketing
|
The Impact of Internet Banking Service Quality on Business Customer Commitment
Nexhmi Negji Rexha
|
|
Richard, James E.
|
Business Interaction, Relationships and Networks
|
Customer Relationship Management (Crm) Technology Impact on Business-To-Business Customer Relationships: Development of a Conceptual Model
James E. Richard, Sid L. Huff and Peter C. Thirkell
|
|
Riebe, Erica
|
Advertising/ Integrated Marketing Communications
|
How Well Do Radio Network Marketers Portray Their Own Audiences? A Study of the Differences in Radio Audience Demographics With Implications for Targeting Strategy.
Karen Nelson-Field, Gavin Lees, Erica Riebe and Byron Sharp
|
|
Ringer, Allison
|
Services Marketing
|
The Relationship Between Familiarity and Expectations
Bronwyn Higgs and Allison Ringer
|
|
Ringer, Allison C.
|
Social, Not-For-Profit and Political Marketing
|
Cause-Related Marketing: an Extension of the Congruity Concept
Allison C. Ringer, Harmen Oppewal and David H.B. Bednall
|
|
Riquelme, Hernan Eduardo
|
Services Marketing
|
Online Conversion Variations of Australian Financial Institutions
Hernan Eduardo Riquelme, Jorge Reyes Ruano and Booi Hon Kam
|
|
Roberts, John
|
Consumer Behaviour
|
Defining and Assessing the Effects of Attribute Incoherence
Ujwal Kayande, John Roberts, Gary Lilien and Duncan K.H. Fong
|
|
Roberts, Michele
|
Social, Not-For-Profit and Political Marketing
|
The Convergence of Food
Michele Roberts and Simone Pettigrew
|
|
Roberts, Michele
|
Corporate Responsibility
|
The Influence of Cause-Related Marketing on Purchase Behaviour
Michele Roberts and Maria M. Ryan
|
|
Robertson, Nichola L.
|
Services Marketing
|
The Measurement of Attribution of Blame in the Self-Service Technology Context
Nichola L. Robertson and Robin N. Shaw
|
|
Robinson, Linda
|
Marketing Education
|
Team Leadership and Learning in Educational Organisations
Linda Robinson and Tania Bucic
|
|
Rod, Michel
|
Business Interaction, Relationships and Networks
|
The New Zealand Agricultural Technology Industry: an Exploratory Investigation of Stakeholder Relationships
Sarena Saunders, Janet Carruthers and Michel Rod
|
|
Rod, Michel
|
Corporate Responsibility
|
How Aware Are Firms of Marketing Law and Why Do They Transgress It?
Aaron Gazley, Michel Rod and Ashish Sinha
|
|
Romaniuk, Jenni
|
Branding
|
Exploring Consumer Perceptions of Visual Distinctiveness
Elise Gaillard, Jenni Romaniuk and Anne Sharp
|
|
Romaniuk, Jennifer
|
Services Marketing
|
Why Do They Leave? Examination of the Reasons for Customer Defection in the Business Banking Industry
Svetlana Bogomolova and Jennifer Romaniuk
|
|
Rossiter, John
|
Advertising/ Integrated Marketing Communications
|
Brand Name Design: a Psycholinguistic Approach to Explain Consumers' Inference of Brand Associations From Brand Names
Tobias Langner, Franz-Rudolf Esch and John Rossiter
|
|
Rousseau, Gabriel Gideon
|
Consumer Behaviour
|
Investigating Casino Gambling Experience
Gabriel Gideon Rousseau and Danie Jl Venter
|
|
Rovira, Emilia Clara
|
Business Interaction, Relationships and Networks
|
The Relationship Between Network Experiential Knowledge and Network Coordination for Internationalising SMEs
Emilia Clara Rovira and Daniel Johan Kristofer Tolstoy
|
|
Rowland, Janette Katrina
|
Entrepreneurship, Innovation and New Product Development
|
Developing a Climate of Trust During New Product Development: a Conceptual Framework
Janette Katrina Rowland
|
|
Ruano, Jorge Reyes
|
Services Marketing
|
Online Conversion Variations of Australian Financial Institutions
Hernan Eduardo Riquelme, Jorge Reyes Ruano and Booi Hon Kam
|
|
Rubesch, Edward
|
Strategic Marketing and Market Orientation
|
Incorporating Informal Channels Into Market Entry Strategies for Emerging Markets
Edward Rubesch
|
|
Rudd, Chris
|
Social, Not-For-Profit and Political Marketing
|
Engagement in the Political Process
Mathew Parackal, Chris Rudd, Phil Harris and John Williams
|
|
Rugimbana, Robert
|
Services Marketing
|
Social Impact of Bank Closures on a Small Rural Community: the Case of Merriwa
Robert Rugimbana, Glenda Strachan, Byron Keating and Ali Quazi
|
|
Rundle-Thiele, Sharyn Robyn
|
Consumer Behaviour
|
Computer Process Tracing Method: Revealing Insights Into Consumer Decision-Making
Sharyn Robyn Rundle-Thiele, Wei Shao and Ashley Lye
|
|
Rungie, Cam
|
Quantitative Research Methods
|
Investigating Market Dynamics Using the Double Jeopardy Line
Cullen Andrew Habel, Cam Rungie and Gilles Laurent
|
|
Rungie, Cam
|
Quantitative Research Methods
|
Representing Excess Loyalty on the Double Jeopardy Line
Cullen Andrew Habel, Cam Rungie and Fang Li
|
|
Ryan, Maria M.
|
Corporate Responsibility
|
The Influence of Cause-Related Marketing on Purchase Behaviour
Michele Roberts and Maria M. Ryan
|
|
Ryan, Marie
|
Consumer Behaviour
|
Motivations for Social Internet Use
Laura Price, Elaine Leong and Marie Ryan
|
|
Ryan, Marie
|
Electronic Marketing
|
Predicting Attachment to Online Communities
Laura Price, Elaine Leong and Marie Ryan
|
|
|
|
|
S
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|
|
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Name By Surname
|
Track
|
|
|
Sajtos, Laszlo
|
Strategic Marketing and Market Orientation
|
The Multidimensional Approach to Marketing Performance Evaluation: A Study of Hungarian Companies
Laszlo Sajtos
|
|
Salo, Jari
|
Electronic Marketing
|
Permission to Use Personal Information in Mobile Marketing and the Impact of Trust: a Conceptual Framework
Sio Lai Chan, Kautonen Teemu, Karjaluoto Heikki and Jari Salo
|
|
Salo, Jari Tapani
|
Business Interaction, Relationships and Networks
|
Strategic Net of Mobile Advertising: a Study of Actors and Activities
Jari Tapani Salo, Jenni Sutinen, Johanna Tirri and Heikki Karjaluoto
|
|
Salzberger, Thomas
|
Consumer Behaviour
|
Cognitive Dissonance - Reconsidering an Important and Well-Established Phenomenon in Consumer Behaviour Research
Thomas Salzberger and Monika Koller
|
|
Sanchez, Joaquin
|
Marketing Education
|
Modelling International Students' Intention of Destination
Jose Maria Cubillo, Joaquin Sanchez, Julio Cervino and Leticia Olcese
|
|
Sandhu, Sukhbir Kaur
|
Corporate Responsibility
|
A Phenomenological Exploration Into Environmental Orientation of Firms in India
Sukhbir Kaur Sandhu, Clive Smallman, Lucie Ozanne and Ross Cullen
|
|
Sands, Sean
|
Retailing, Distribution Channels & Supply Chain Management
|
An Analysis of Consumer Pharmacy Shopping Trips
Harmen Oppewal and Sean Sands
|
|
Saunders, Sarena
|
Business Interaction, Relationships and Networks
|
The New Zealand Agricultural Technology Industry: an Exploratory Investigation of Stakeholder Relationships
Sarena Saunders, Janet Carruthers and Michel Rod
|
|
Schweda, Anika
|
Advertising/ Integrated Marketing Communications
|
Interactive Television Advertising: a Research Agenda
Steven Bellman, Anika Schweda and Duane Varan
|
|
Schweda, Anika
|
Advertising/ Integrated Marketing Communications
|
Branded Entertainment and the Rise of Explicit Program Integration
Duane Varan, Steven Bellman and Anika Schweda
|
|
Schweda, Anika
|
Consumer Behaviour
|
Country Differences in Technology Experience: the Effect of Teletext on Itv Adoption in the United Kingdom
Anika Schweda, Steven Bellman and Duane Varan
|
|
Scott, Jane
|
Advertising/ Integrated Marketing Communications
|
Measuring Media Audiences: the Need for and Audience Engrossment Scale
Jane Scott and Margaret Anne Craig-Lees
|
|
Seggie Steven H.
|
Quantitative Research Methods
|
The Use of Latent Variable Growth Curve Modeling in Conducting Longitudinal Marketing Studies: the Example of the Bass Curve.
Steven H. Seggie and Roger J. Calantone
|
|
Seggie, Steven Head
|
Marketing in International & Cross-Cultural Environments
|
Towards the Concept of Global Network Equity
Steven Head Seggie, Chris Styles and S. Tamer Cavusgil
|
|
Seymour, Richard G.
|
Sports, Arts and Heritage Marketing
|
Expert and Public Judgments in the Visual Arts
Richard G. Seymour, Cynthia M. Webster
|
|
Shamsuddin, Abul
|
Corporate Responsibility
|
A Conceptual Exploration of Antecedents and Outcomes of Socially Responsible Investment in Equity Market
Ali M. Quazi and Abul Shamsuddin
|
|
Shanka, Tekle
|
Corporate Responsibility
|
Socially Responsible Consumer Behaviour - Higher Education Students' Perceptions
Tekle Shanka and Gabriel Gopalan
|
|
Shannon, Randall M.
|
Consumer Behaviour
|
Time Pressured Grocery Shopping, a Cross-Cultural Study
Randall M. Shannon
|
|
Shao, Wei
|
Consumer Behaviour
|
Computer Process Tracing Method: Revealing Insights Into Consumer Decision-Making
Sharyn Robyn Rundle-Thiele, Wei Shao and Ashley Lye
|
|
Sharp, Anne
|
Branding
|
Exploring Consumer Perceptions of Visual Distinctiveness
Elise Gaillard, Jenni Romaniuk and Anne Sharp
|
|
Sharp, Byron
|
Advertising/ Integrated Marketing Communications
|
How Well Do Radio Network Marketers Portray Their Own Audiences? A Study of the Differences in Radio Audience Demographics With Implications for Targeting Strategy.
Karen Nelson-Field, Gavin Lees, Erica Riebe and Byron Sharp
|
|
Shaw, Robin N.
|
Services Marketing
|
Service Failure and Recovery in the Presence of Service Guarantees
Lisa J. McQuilken and Robin N. Shaw
|
|
Shaw, Robin N.
|
Services Marketing
|
The Measurement of Attribution of Blame in the Self-Service Technology Context
Nichola L. Robertson and Robin N. Shaw
|
|
Shaw, Robin N.
|
Strategic Marketing and Market Orientation
|
Marketing Planning and Business Performance: an Empirical Study of Large Australian Organisations
Mehdi Taghian and Robin N. Shaw
|
|
Shaw, Robin N.
|
Strategic Marketing and Market Orientation
|
Operationalising the Balanced Scorecard: an Initial Analysis of Factor Structure
Marcin Pont and Robin N. Shaw
|
|
Shaw, Robin N.
|
Sports, Arts and Heritage Marketing
|
The Relationship Between AFL Season-Ticket Holder Satisfaction and Sponsor-Related Behaviour
Heath McDonald, Robin N. Shaw
|
|
Shelleg, Assaf
|
Advertising/ Integrated Marketing Communications
|
Enigma Variations; Discoursing Music and Advertising
Avichai Shuv-Ami and Assaf Shelleg
|
|
Shuv-Ami, Avichai
|
Advertising/ Integrated Marketing Communications
|
Enigma Variations; Discoursing Music and Advertising
Avichai Shuv-Ami and Assaf Shelleg
|
|
Siciliano, Frank
|
Social, Not-For-Profit and Political Marketing
|
The Impact of Retail Distribution on Tobacco Consumption: Research Agenda
Suzan Burton, Lindie Clark, Greg Elliott and Frank Siciliano
|
|
Sinha, Ashish
|
Quantitative Research Methods
|
Estimating the Distinctiveness of National Imagery
Janet Hoek, Ashish Sinha and Philip Gendall
|
|
Sinha, Ashish
|
Corporate Responsibility
|
How Aware Are Firms of Marketing Law and Why Do They Transgress It?
Aaron Gazley, Michel Rod and Ashish Sinha
|
|
Sinnappan, Suku
|
Strategic Marketing and Market Orientation
|
The Role of On-Line Profiling, Service Quality, Satisfaction and Loyalty in Developing an E-Crm Capability: Propositions and Considerations
Jamie Carlson, Ranjit Voola and Suku Sinnappan
|
|
Sit, Jason
|
Retailing, Distribution Channels & Supply Chain Management
|
Understanding Satisfaction Formation of Mall Entertainment Seekers: a Conceptual Model
Jason Sit and Bill Merrilees
|
|
Sit, Jason
|
Retailing, Distribution Channels & Supply Chain Management
|
Understanding the Experiential Consumption of Special Event Entertainment (SEE) at Shopping Centres: an Exploratory Study
Jason Sit and Bill Merrilees
|
|
Smallman, Clive
|
Corporate Responsibility
|
A Phenomenological Exploration Into Environmental Orientation of Firms in India
Sukhbir Kaur Sandhu, Clive Smallman, Lucie Ozanne and Ross Cullen
|
|
Smith, Gareth
|
Marketing in International & Cross-Cultural Environments
|
The Impact of Brand Extensions on Brand Personality in Differing Country Markets: a Uk - Australia Comparison
Gareth Smith, Richard Speed and Ian Grime
|
|
Soutar, Geoff
|
Tourism Marketing
|
Perceptions and Attitudes Towards Risk and Uncertainty: Scale Development
Vanessa Quintal, Julie Lee and Geoff Soutar
|
|
Soutar, Geoffrey
|
Tourism Marketing
|
Customer Value and Tourist Satisfaction: a Multi-Dimensional Perspective
Paul Williams and Geoffrey Soutar
|
|
Soutar, Geoffrey N.
|
Consumer Behaviour
|
The Differences Between Positive and Negative Word-Of-Mouth - Emotion as a Differentiator?
Jillian C. Sweeney, Geoffrey N. Soutar and Tim Mazzarol
|
|
Soutar, Geoffrey N.
|
Tourism Marketing
|
The Impact of Cultural Similarity on Australians? Intention to Visit a Tourism Destination
Siew Imm Ng, Julie Anne Lee and Geoffrey N. Soutar
|
|
Sparks, Beverley
|
Tourism - Special
|
The Dimensions of Customer Derived Value in the Holiday Ownership Sector
Beverley Sparks, Ken Butcher and Grace Pan
|
|
Speed, Richard
|
Marketing in International & Cross-Cultural Environments
|
The Impact of Brand Extensions on Brand Personality in Differing Country Markets: a Uk - Australia Comparison
Gareth Smith, Richard Speed and Ian Grime
|
|
Spence, Mark T.
|
Consumer Behaviour
|
The Joint Effect of Relevant/Irrelevant Information and Expertise on the Formation of Market Segments: Do Experts Group in Fewer, Tighter Clusters?
Mark T. Spence and Laurie Ann Stevens
|
|
Spence, Mark T.
|
Consumer Behaviour
|
The Importance of Agency Appraisals in Eliciting Consumption Related Emotions
Lisa Watson and Mark T. Spence
|
|
Spinks, Wendy
|
Services Marketing
|
Baby Boomers and Beyond: Consumer Satisfaction With High Involvement Services
Wendy Spinks and Meredith Lawley
|
|
Standing, Craig
|
Electronic Marketing
|
Consumer Perspectives on Mobile Advertising and Marketing
Craig Standing, Steve Benson and Heikki Karjaluoto
|
|
Stanton, John
|
Marketing in International & Cross-Cultural Environments
|
Segmentation Using Ethnicity and the Inadequacy of Conceptual Frameworks
Guilherme Pires and John Stanton
|
|
Stanton, John
|
Marketing in International & Cross-Cultural Environments
|
A Network Theory Approach to Ethnic Marketing
Guilherme Pires, John Stanton and Patricia Stanton
|
|
Stanton, John
|
Strategic Marketing and Market Orientation
|
Towards a Preliminary Model of Consumer Empowerment
Guilherme Pires, John Stanton and Patricia Stanton
|
|
Stanton, Patricia
|
Marketing in International & Cross-Cultural Environments
|
A Network Theory Approach to Ethnic Marketing
Guilherme Pires, John Stanton and Patricia Stanton
|
|
Stanton, Patricia
|
Strategic Marketing and Market Orientation
|
Towards a Preliminary Model of Consumer Empowerment
Guilherme Pires, John Stanton and Patricia Stanton
|
|
Stavros, Constantino
|
Sports, Arts and Heritage Marketing
|
The Adoption of Relationship Marketing in Australian Professional Sport
Constantino Stavros
|
|
Stead, Martine
|
Social, Not-For-Profit and Political Marketing
|
Reducing Prison Numbers: Does Social Marketing Hold the Key?
Martine Stead and Gerard Hastings
|
|
Steel, Marion
|
Qualitative Marketing Research
|
Process Mapping Techniques to Investigate the Implementation of Customer Relationship Programs
Marion Steel, Chris Dubelaar, Mark Gabbott and Michael Ewing
|
|
Steffen, Mathias
|
Sports, Arts and Heritage Marketing
|
Correct Sponsor Memorisation: Drivers and Moderators
Reinhard Grohs and Mathias Steffen
|
|
Stevens, Laurie Ann
|
Consumer Behaviour
|
The Joint Effect of Relevant/Irrelevant Information and Expertise on the Formation of Market Segments: Do Experts Group in Fewer, Tighter Clusters?
Mark T. Spence and Laurie Ann Stevens
|
|
Stokes, Robyn
|
Advertising/ Integrated Marketing Communications
|
A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships
Pi-Hsuan Monica Chien, T. Bettina Cornwell and Robyn Stokes
|
|
Stokes, Robyn
|
Services Marketing
|
All That Jazz! Festival-Specific Predictors of Service Quality, Satisfaction and Repurchase Intention
Aaron Tkaczynski and Robyn Stokes
|
|
Stokes, Robyn Letitia
|
Business Interaction, Relationships and Networks
|
Measuring Event Sponsorship Effects in a Government-To-Business (G2b) Relationship Domain
Robyn Letitia Stokes
|
|
Strach, Pavel
|
Business Interaction, Relationships and Networks
|
Bringing Up Japanese Subsidiaries: Exploring the Parental Relationship
Pavel Strach, Tony Garrett and Malcolm Cone
|
|
Strachan, Glenda
|
Services Marketing
|
Social Impact of Bank Closures on a Small Rural Community: the Case of Merriwa
Robert Rugimbana, Strachan Glenda, Keating Byron and Ali Quazi
|
|
Stuart, Helen
|
Consumer Behaviour
|
Booming Singles: the Growing Older Single Baby Boomer Market
Helen Stuart
|
|
Styles, Chris
|
Marketing in International & Cross-Cultural Environments
|
Towards the Concept of Global Network Equity
Steven Head Seggie, Chris Styles and S. Tamer Cavusgil
|
|
Styles, Chris W.
|
Services Marketing
|
Choice Criteria in the Selection of an International, Professional Service Firm
Vinh Q. La, Chris W. Styles and Paul G. Patterson
|
|
Sullivan Mort, Gillian
|
Marketing in International & Cross-Cultural Environments
|
Networking Capability and 'Born Global' Exporters
Gillian Sullivan Mort, Jay Weerawardena and Ang Choon Meng
|
|
Sullivan Mort, Gillian
|
Services Marketing
|
Understanding Service Quality From the Islamic Customer Perspective
Gita Gayatri, Gillian Sullivan Mort, Margee Hume and Chris Chan
|
|
Summers, Jane
|
Sports, Arts and Heritage Marketing
|
Consumer Complaint Behaviour in Sport Consumption: a Theoretical Model
Michael Volkov, Jane Summers and Melissa Johnson Morgan
|
|
Sutinen, Jenni
|
Business Interaction, Relationships and Networks
|
Strategic Net of Mobile Advertising: a Study of Actors and Activities
Jari Tapani Salo, Jenni Sutinen, Johanna Tirri and Heikki Karjaluoto
|
|
Sweeney, Arthur
|
Branding
|
An Exploratory Study of Consumer Expertise and Perceived Fit in Brand Extensions
Abhishek Dwivedi and Arthur Sweeney
|
|
Sweeney, Arthur Daniel
|
Marketing Education
|
Group Learning in Marketing: an Exploratory Qualitative Study of Its Usefulness
Arthur Daniel Sweeney and Scott Keith Weaven
|
|
Sweeney, Jillian C.
|
Consumer Behaviour
|
The Differences Between Positive and Negative Word-Of-Mouth - Emotion as a Differentiator?
Jillian C. Sweeney, Geoffrey N. Soutar and Tim Mazzarol
|
|
Sweeney, Jillian C.
|
Services Marketing
|
Shifts in Service Quality Attributes Over the Customer-Provider Relationship
Tracey S. Dagger and Jillian C. Sweeney
|
|
|
|
|
T
|
|
|
|
Name By Surname
|
Track
|
|
|
Taghian, Mehdi
|
Strategic Marketing and Market Orientation
|
Marketing Planning and Business Performance: an Empirical Study of Large Australian Organisations
Mehdi Taghian and Robin N. Shaw
|
|
Tambyah, Siok Kuan
|
Consumer Behaviour
|
Consumer Responses to Recommend-A-Friend Programs
Patricia Chew, Siok Kuan Tambyah and Jochen Wirtz
|
|
Tan, Lay Peng
|
Qualitative Marketing Research
|
The Role, Meaning and Importance of Context in the Study of Marketing Behaviour
Lay Peng Tan and Ian F. Wilkinson
|
|
Tan, Lay Peng
|
Retailing, Distribution Channels & Supply Chain Management
|
Category Potential, National Brand Competition and Private Label Share in the Australian Grocery Industry
Lay Peng Tan and Jack Cadeaux
|
|
Tang, Anita
|
Social, Not-For-Profit and Political Marketing
|
Using Market Segmentation Theory to Select Target Markets for Sun Protection Campaigns
Sandra C. Jones, Lyn Rees, Anita Tang and Danika V. Hall
|
|
Tang, Esther
|
Branding
|
The Moderating Effect of Product Hedonism on Brand Name Translation: an Experimental Research
Esther Tang, Clement Chow and Siu-Fong Isabel Fu
|
|
Tang, Yiming
|
Consumer Behaviour
|
Profile of Users and Nonusers of Green Power Electricity: a Pilot Study
Yiming Tang and Milind Medhekar
|
|
Tang, Yiming
|
Marketing in International & Cross-Cultural Environments
|
Housing Reform and Marketing Implications: Evidence From Residential Property Development Companies in Guangzhou
Yiming Tang and Stones Tse
|
|
Tang, Yiming
|
Marketing Issues in Asia
|
Marketing Strategy and Business Performance: the Case of Small Firms in China
Yiming Tang, Paul Wang and Yuli Zhang
|
|
Tang, Yiming
|
Strategic Marketing and Market Orientation
|
The Impact of Market Orientation on New Venture Performance in China
Kwok On Walter Chan and Yiming Tang
|
|
Teemu, Kautonen
|
Electronic Marketing
|
Permission to Use Personal Information in Mobile Marketing and the Impact of Trust: a Conceptual Framework
Sio Lai Chan, Kautonen Teemu, Karjaluoto Heikki and Jari Salo
|
|
Terawatanavong, Civilai
|
Business Interaction, Relationships and Networks
|
Organisational Members' Commitment to Professional Associations
Civilai Terawatanavong and Cynthia Marie Webster
|
|
Terblanche, Nic
|
Relationship Marketing
|
A Study of Two Customer Retention Measures: the American Customer Satisfaction Index and the Conversion Model
Nic Terblanche and Jannie Hofmeyr
|
|
Thirkell, Peter C.
|
Business Interaction, Relationships and Networks
|
Customer Relationship Management (Crm) Technology Impact on Business-To-Business Customer Relationships: Development of a Conceptual Model
James E. Richard, Sid L. Huff and Peter C. Thirkell
|
|
Tideswell, Carmen
|
Relationship Marketing
|
Loyalty Behaviour and Relationship Commitment Towards Hotel Services
Carmen Tideswell
|
|
Ting, Sherman
|
Electronic Marketing
|
Factors Influencing Paradoxes of Technology Adoption and Consumption
Sherman Ting, Chris Dubelaar and Linda Dawson
|
|
Tinson, Julie
|
Consumer Behaviour
|
Investigating ?Community? or Peer Group Influence Among Early Adolescents
Peter Nuttall and Julie Tinson
|
|
Tinson, Julie
|
Consumer Behaviour
|
Multiple Selves and the Relevance of the Familial Context
Peter Nuttall and Julie Tinson
|
|
Tinson, Julie
|
Consumer Behaviour
|
Tweenagers Influence on Purchase Decision-Making: a Gender Role Orientation (GRO) Perspective
Julie Tinson and Clive Nancarrow
|
|
Tirri, Johanna
|
Business Interaction, Relationships and Networks
|
Strategic Net of Mobile Advertising: a Study of Actors and Activities
Jari Tapani Salo, Jenni Sutinen, Johanna Tirri and Heikki Karjaluoto
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Tkaczynski, Aaron
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Services Marketing
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All That Jazz! Festival-Specific Predictors of Service Quality, Satisfaction and Repurchase Intention
Aaron Tkaczynski and Robyn Stokes
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Todd, Sarah
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Advertising/ Integrated Marketing Communications
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Advocating an Interdisciplinary Approach to Recruitment
Sue Radcliffe and Sarah Todd
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Toleman, David
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Electronic Marketing
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E-Talking: Viral Marketing to Spread Brand Messages
Angela R. Dobele, Michael Beverland and David Toleman
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Tolstoy, Daniel Johan Kristofer
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Business Interaction, Relationships and Networks
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The Relationship Between Network Experiential Knowledge and Network Coordination for Internationalising SMEs
Emilia Clara Rovira and Daniel Johan Kristofer Tolstoy
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Travaglione, Tony
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Relationship Marketing
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Relationship Marketing, Emotional Intelligence and Performance
Troy Heffernan, Grant O'Neill, Tony Travaglione and Mark Morrison
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Tsarenko, Yelena
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Branding
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A Conceptual Model of Consumer Personality-Brand Preferences Relationship
Riza Mulyanegara and Yelena Tsarenko
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Tsarenko, Yelena
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Services Marketing
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Emotions as a Form of Customer Resource
Wai-Hoe Mok, Mark Gabbott and Yelena Tsarenko
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Tse, Stones
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Marketing in International & Cross-Cultural Environments
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Housing Reform and Marketing Implications: Evidence From Residential Property Development Companies in Guangzhou
Yiming Tang and Stones Tse
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Tuominen, Pekka
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Business Interaction, Relationships and Networks
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Temporal Configurations of Relationship Fading in a Cultural-Sponsorship Relationship
Rami Olkkonen and Pekka Tuominen
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Turner, Paul
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Tourism Marketing
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Event-Related Destination Marketing: a Case of Athens 2004
Anne-Marie Hede and Paul Turner
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Tustin, Jeremy
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Corporate Responsibility
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Smoking Behaviour and Perceptions of Cigarette Descriptors
Rachel Kennedy, Janet Hoek and Jeremy Tustin
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U
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Name By Surname
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Track
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Uncles, Mark
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Branding
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Employer Branding - the Case for a Multidisciplinary Process Related Empirical Investigation
Lara Moroko and Mark Uncles
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Uncles, Mark
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Quantitative Research Methods
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Forecasting Area Market Demand: the Case for Meso-Level Forecasting With Marketing and Urbanization Variables
Hongwei Lu, Lihua Zhao, Mark Uncles and Gary Gregory
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Uncles, Mark
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Marketing Issues in Asia
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Country-Of-Origin Effects in China: an Investigation of Urban Chinese Consumers
Simon Kwok, Mark Uncles and Yimin Huang
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Uncles, Mark D.
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Relationship Marketing
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An Investigation of the Savvy New Consumer in Australia
Emma K. Macdonald and Mark D. Uncles
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V
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Name By Surname
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Track
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Valenzuela, Fredy
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Relationship Marketing
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Trust and Commitment as Mediator Variables in the Relationship Between Satisfaction and Hotel Guest Loyalty
Fredy Valenzuela and Arturo Vasquez-Parraga
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Van Dessel, Maria
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Qualitative Marketing Research
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The ZMET Technique: a New Paradigm for Improving Marketing and Marketing Research
Maria Van Dessel
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Van Zanten, Robert
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Retailing, Distribution Channels & Supply Chain Management
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Enablers and Inhibitors of Internet Wine Purchase
Robert Van Zanten
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Varan, Duane
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Advertising/ Integrated Marketing Communications
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Interactive Television Advertising: a Research Agenda
Steven Bellman, Anika Schweda and Duane Varan
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Varan, Duane
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Advertising/ Integrated Marketing Communications
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Branded Entertainment and the Rise of Explicit Program Integration
Duane Varan, Steven Bellman and Anika Schweda
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Varan, Duane
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Consumer Behaviour
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Country Differences in Technology Experience: the Effect of Teletext on Itv Adoption in the United Kingdom
Anika Schweda, Steven Bellman and Duane Varan
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Varey, Richard
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Social, Not-For-Profit and Political Marketing
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Marketplace Wisdom and Consumer Experience: Redefining Sustainability
Djavlonbek Kadirov and Richard Varey
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Varey, Richard John
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Corporate Responsibility
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Adam Smith's Moral Philosophy for the Free Market and Commercial Relationships
Richard John Varey
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Vasquez-Parraga, Arturo
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Relationship Marketing
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Trust and Commitment as Mediator Variables in the Relationship Between Satisfaction and Hotel Guest Loyalty
Fredy Valenzuela and Arturo Vasquez-Parraga
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Venter, Danie Jl
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Consumer Behaviour
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Investigating Casino Gambling Experience
Gabriel Gideon Rousseau and Danie Jl Venter
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Vincent, Nathan
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Consumer Behaviour
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Emotions and Response Actions in Consumer Complaint Behaviour
Nathan Vincent and Cynthia Marie Webster
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Vocino, Andrea
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Retailing, Distribution Channels & Supply Chain Management
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The Effect of Store Name Investments on Perceived Store Quality
Andrea, Vocino and Harmen Oppewal
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Volkov, Michael
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Marketing Education
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Employer (Dis)Satisfaction With Australian Marketing Graduates: the Development of a Research Framework
Hoda McClymont, Michael Volkov, Michael Gardiner, Nura Behjat and Noel Geogehan
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Volkov, Michael
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Marketing Education
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Students' Perceptions of Compulsory Asynchronous Online Discussion
Dawn Birch and Michael Volkov
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Volkov, Michael
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Sports, Arts and Heritage Marketing
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Consumer Complaint Behaviour in Sport Consumption: a Theoretical Model
Michael Volkov, Jane Summers and Melissa Johnson Morgan
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Voola, Ranjit
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Strategic Marketing and Market Orientation
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The Role of on-Line Profiling, Service Quality, Satisfaction and Loyalty in Developing an E-Crm Capability: Propositions and Considerations
Jamie Carlson, Ranjit Voola and Suku Sinnappan
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Voola, Ranjit
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Strategic Marketing and Market Orientation
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Strategic Flexibility and Organisational Performance: the Mediating Effects of Total Market Orientation
Ranjit Voola and Siva Muthaly
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Voola, Ranjit
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Strategic Marketing and Market Orientation
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Sensemaking, Wisdom and Decision Making in Marketing Strategy
Kym Cowley and Ranjit Voola
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W
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Name By Surname
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Track
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Wallace, Margaret
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Electronic Marketing
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Online Investor Relations in Australia- an Analysis of the Asx 100 Websites
Petra Bouvain and Margaret Wallace
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Waller, David
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Quantitative Research Methods
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Comparing Choice Models Across Decision States: Some Preliminary Results
Mark Morrison, Paul Wang, Harmen Oppewal and David Waller
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Wan, Jin
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Marketing Education
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Broadening the Boundaries of Academic Publication Priorities: an Exploratory Study Into the Sources of Information Used By Senior Management Practitioners for Decision-Making Purposes and Their Implication for Academic Publication Priorities.
Richard W. Buchanan and Jin Wan
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Wang, Paul
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Quantitative Research Methods
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Comparing Choice Models Across Decision States: Some Preliminary Results
Mark Morrison, Paul Wang, Harmen Oppewal and David Waller
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Wang, Paul
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Marketing Issues in Asia
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Marketing Strategy and Business Performance: the Case of Small Firms in China
Yiming Tang, Paul Wang and Yuli Zhang
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Ward, Steve Peter
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Strategic Marketing and Market Orientation
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The Role of the Environment in Moderating Marketing Strategy
Steve Peter Ward and Alecksandra Lewendowska
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Ward, Steve Peter
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Strategic Marketing and Market Orientation
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The Marketing Concept Neccessary But Not Sufficient: the Effectiveness of Strategy in Business Environment Types
Steve Peter Ward and Alecksandra Lewendowska
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Ward, Tony
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Consumer Behaviour
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Dependable Customer Indicator
Tony Ward
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Ward, Tony
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Relationship Marketing
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Interrelationships Between Relationship Marketing Themes
Maria M. Raciti and Tony Ward
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Ward, Tony
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Electronic Marketing
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The Influence of Internet Banking and Teller Service Quality on Customer Retention: a Comparison Study
Mohammad Ahmad Al-Hawari and Tony Ward
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Ward, Tony
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Services Marketing
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The Service Provider's Service Encounter Holistic Cyclical Model
Leonce Allison Newby and Tony Ward
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Ward, Tony
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Services Marketing
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Are Relationships for Everyone?
Tony Ward and Meredith Parrish
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Watson, Lisa
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Consumer Behaviour
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The Importance of Agency Appraisals in Eliciting Consumption Related Emotions
Lisa Watson and Mark T. Spence
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Weaven, Scott Keith
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Entrepreneurship, Innovation and New Product Development
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Women in Franchising
Scott Keith Weaven
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Weaven, Scott Keith
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Entrepreneurship, Innovation and New Product Development
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Interface Between Entrepreneurship Practice and Curriculum
David Price, Bill Merrilees and Scott Weaven
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Weaven, Scott Keith
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Marketing Education
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Group Learning in Marketing: an Exploratory Qualitative Study of Its Usefulness
Arthur Daniel Sweeney and Scott Keith Weaven
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Webster, Cynthia M.
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Sports, Arts and Heritage Marketing
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Expert and Public Judgments in the Visual Arts
Richard G. Seymour, Cynthia M. Webster
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Webster, Cynthia Marie
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Consumer Behaviour
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Emotions and Response Actions in Consumer Complaint Behaviour
Nathan Vincent and Cynthia Marie Webster
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Webster, Cynthia Marie
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Business Interaction, Relationships and Networks
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Organisational Members' Commitment to Professional Associations
Civilai Terawatanavong and Cynthia Marie Webster
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Webster, Cynthia Marie
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Strategic Marketing and Market Orientation
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Market Orientation and Innovation for Strategic Integration of Exchange Relationships: the Case of Argyle Diamonds
Cynthia Marie Webster and Samir Gupta
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Weerawardena, Jay
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Marketing in International & Cross-Cultural Environments
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Networking Capability and 'Born Global' Exporters
Gillian Sullivan Mort, Jay Weerawardena and Ang Choon Meng
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Weerawardena, Jay
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Entrepreneurship Special
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Predicting the Course of Small Business Internationalisation: an Entrepreneurial Marketing Perspective
Kodicara Asoka Gunaratne and Jay Weerawardena
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Westberg, Kate
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Social, Not-For-Profit and Political Marketing
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An Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values
Kate Westberg and Nigel Pope
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Weston, Rae
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Retailing, Distribution Channels & Supply Chain Management
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Accounting for the Success of a Community Retail Banking Model: Bendigo Bank
Rae Weston
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White, Christopher James
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Services Marketing
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Towards an Understanding of the Relationship Between Mood, Emotions, Service Quality and Customer Loyalty Intentions.
Christopher James White
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White, Lesley
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Services Marketing
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A Conceptual Model of the Antecedents of Behavioural Loyalty of Dissatisfied Business Services Customers
Venkata Yanamandram and Lesley White
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Whitelock, Jeryl
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Marketing in International & Cross-Cultural Environments
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International Advertising Standardisation: the Mercosur Case
Fernando Fastoso and Jeryl Whitelock
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Whitelock, Jeryl
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Marketing Issues in Asia
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Local Market Knowledge Acquisition and Fast Market Entry Through International Joint Venture: Moderating Effects of Parent Control
Jeryl Whitelock and Hui Yang
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Wickham, Mark Daniel
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Business Interaction, Relationships and Networks
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Organising Imc Functions in the Business-To-Business Environment: the Case of the Tasmanian Light Shipbuilding Cluster.
Mark Daniel Wickham and Linda Ellen Hall
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Wiley, James B.
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Quantitative Research Methods
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Reflections on Formative Measures:Conceptualisation and Implication for Use
James B. Wiley
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Wilkinson, Ian F.
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Qualitative Marketing Research
|
The Role, Meaning and Importance of Context in the Study of Marketing Behaviour
Lay Peng Tan and Ian F. Wilkinson
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Wilkinson, Ian Frederick
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Strategic Marketing and Market Orientation
|
When Do Managers Think Their Firm Is Market Oriented?
Ian Frederick Wilkinson
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Wilkinson, John William
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Personal Selling and Sales Management
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Leadership Support Provided By Sales Managers
John William Wilkinson
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Wilkinson, John William
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Personal Selling and Sales Management
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Differences in Rater Perceptions About Leadership Style and Salesperson Performance
John William Wilkinson
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Williams, Andrea Lee
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Tourism Marketing
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Bundling for Tourism Events - What Motivates the Market?
Ian Andrew Coghlan and Andrea Lee Williams
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|
Williams, Jasmine Elizabeth M
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Consumer Behaviour
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What Influences Ethical and Socially Responsible Consumers' Purchase Intentions?
Jasmine Elizabeth M Williams, Juliet Emma Memery and Phil Megicks
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Williams, John
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Social, Not-For-Profit and Political Marketing
|
Engagement in the Political Process
Mathew Parackal, Chris Rudd, Phil Harris and John Williams
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Williams, Paul
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Tourism Marketing
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Customer Value and Tourist Satisfaction: a Multi-Dimensional Perspective
Paul Williams and Geoffrey Soutar
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Winter, Matthew
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Advertising/ Integrated Marketing Communications
|
Using Advertising to Enhance Oversea's Customers Memories of Consuming Wine
Matthew Winter, Robyn Ouschan and Robert Donovan
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Winzar, Hume
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Branding
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Deriving a Shortlist of Brand Names: a Comparison of Measures Based on Censored Preference Data
Ben Lowe and Hume Winzar
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Winzar, Hume F.
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Marketing in International & Cross-Cultural Environments
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The Ecological Fallacy: How to Spot One and Tips on How to Use One to Your Advantage
Hume F. Winzar
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Wirtz, Jochen
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Consumer Behaviour
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Consumer Responses to Recommend-A-Friend Programs
Patricia Chew, Siok Kuan Tambyah and Jochen Wirtz
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Wong, Amy
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Services Marketing
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The Effects of Store and Customer Characteristics on Value and Loyalty
Amy Wong and Alison Dean
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Wong, Amy
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Relationship Marketing Special
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The Impact of Relational Benefits on Customer Trust and Commitment
Liliana Bove and Amy Wong
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Wong, Chui Yim
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Marketing in International & Cross-Cultural Environments
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Chinese Consumers? Perceptions of Country Design, Assembly and Parts Capabilities: Does Country Considered or Consumer Acculturation Matter?
Chui Yim Wong, Michael Jay Polonsky and Romana Garma
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Wong, Ho-Yin
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Consumer Behaviour
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Giving and Receiving Brands as Valentine?s Day Gifts
Peter David Clarke, Carmel Herington, Ho-Yin Wong and Rahim Hussain
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Wood, Zoe
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Sports, Arts and Heritage Marketing
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Knowledge, Brand Use and Sponsorship Attribution
Janet Hoek, Zoe Wood and Philip Gendall
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|
Woodside, Frances
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Entrepreneurship, Innovation and New Product Development
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Measuring the Attitudes of Australian Food Manufacturers Towards Genetically Modified (GM) Foods a Pilot Study
Frances Woodside, Gabriel Ogunmokun and Leslie Russell Brown
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Worthington, Steve
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Relationship Marketing
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Triadic Relationships and the Measurement of Attribute Importance
Steve Worthington and Peter Naude
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Wright, Malcolm
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Services Marketing
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Brand Switching and Consumers? Consideration Sets in Financial Services
Gavin Lees, Ron Garland and Malcolm Wright
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Wright, Malcolm
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Services Marketing
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Brand Switching in New Zealand Retail Banking
Gavin Lees, Ron Garland and Malcolm Wright
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Wright, Owen
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Branding
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Brand Piracy By Franchisees
Lorelle Frazer, Bill Merrilees and Owen Wright
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Wright, Owen
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Branding
|
McCafe: Sub-Brand, Para-Sub-Brand or Co-Brand?
Owen Wright, Lorelle Frazer and Bill Merrilees
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X
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|
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Name By Surname
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Track
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Xavier, Robina
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Advertising/ Integrated Marketing Communications
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Operationalising Strategy: an Evaluation of Strategy in Public Relations Campaigns
Robina Xavier, Kim Johnston and Amisha Patel
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Xu, Ying
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Entrepreneurship, Innovation and New Product Development
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Sustainable Product Development and Business Performance - a Life Cycle Approach
Ying Xu and Pamela D. Morrison
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|
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Y
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|
|
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Name By Surname
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Track
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|
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Yabsley, Kim
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Marketing Education
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Evolutions of an Online Generation: Education, Industry and Imc
Edwina Luck and Kim Yabsley
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|
Yakimova, Raisa
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Strategic Marketing and Market Orientation
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Implementing a Customer Orientation in an Industrial Context
Raisa Yakimova
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|
Yanamandram, Venkata
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Services Marketing
|
A Conceptual Model of the Antecedents of Behavioural Loyalty of Dissatisfied Business Services Customers
Venkata Yanamandram and Lesley White
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|
Yang, Hui
|
Marketing Issues in Asia
|
Local Market Knowledge Acquisition and Fast Market Entry Through International Joint Venture: Moderating Effects of Parent Control
Jeryl Whitelock and Hui Yang
|
|
Yang, Zhilin
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Advertising/ Integrated Marketing Communications
|
Retail Sales Campaigns: a Comparison of Promotion Objectives and Activities Between NZ and Hungary
Kim Shyan Fam, Shun Cheong Fok, Zhilin Yang and Laszlo Jozsa
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|
Young, Louise
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Qualitative Marketing Research
|
Study of Contrasts Reflections on Teaching, Learning and Training in the Realm of Qualitative Research Methods
Louise Young and Lynne Freeman
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|
Yusuf, Farhat
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Tourism Marketing
|
A Study of Domestic and Overseas Holidays Taken By Australian Households
Farhat Yusuf and Mohammad B. Naseri
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|
|
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Z
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|
|
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Name By Surname
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Track
|
|
|
Zawiyah, Wan Ed
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Consumer Behaviour
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Consumer Purchase Intention at Traditional Restaurant and Fast Food Restaurant
Wan Zawiyah Wan Halim and Abu Bakar Hamed
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|
Zhang, Yuli
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Marketing Issues in Asia
|
Marketing Strategy and Business Performance: the Case of Small Firms in China
Yiming Tang, Paul Wang and Yuli Zhang
|
|
Zhao, Lihua
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Quantitative Research Methods
|
Forecasting Area Market Demand: the Case for Meso-Level Forecasting With Marketing and Urbanization Variables
Hongwei Lu, Lihua Zhao, Mark Uncles and Gary Gregory
|
|
Zhou, Nan
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Marketing Issues in Asia
|
Power Usage in Marketing Channels Given the Conditions of Power Advantage Versus Power Disadvantage
Guijun Zhuang, Neil C. Herndon and Nan Zhou
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|
Zhuang, Guijun
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Marketing Issues in Asia
|
Power Usage in Marketing Channels Given the Conditions of Power Advantage Versus Power Disadvantage
Guijun Zhuang, Neil C. Herndon and Nan Zhou
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