Authors

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Alphabetical listing of all authors with accepted papers in the ANZMAC 2005 Conference

 

N

Name By Surname

Track

Paper and Authors Top

Nancarrow, Clive

Consumer Behaviour

Tweenagers Influence on Purchase Decision-Making: a Gender Role Orientation (GRO) Perspective
Julie Tinson and Clive Nancarrow

Napoli, Julie

Branding

Brand Matters: an Examination of Small-To-Medium Sized Enterprises
Julie Napoli, Michael T. Ewing and Pierre Berthon

Naseri, Mohammad B.

Tourism Marketing

A Study of Domestic and Overseas Holidays Taken By Australian Households
Farhat Yusuf and Mohammad B. Naseri

Nasution, Hanny

Personal Selling and Sales Management

Developing an Audit for SME Salesforce Performance: Some Implications for Sales Organisation Effectiveness
Ken Grant, Richard Laney, Bill Pickett and Hanny Nasution

Nasution, Hanny N.

Strategic Marketing and Market Orientation

Customer Value: Whose Perspective Matters?
Felix T. Mavondo and Hanny N. Nasution

Nasution, Hanny N.

Tourism Marketing

The Impact of Service Quality on Customer Value in the Hotel Industry
Hanny N. Nasution and Felix T. Mavondo

Nathan, Greg

Business Interaction, Relationships and Networks

Early-Stage Franchisor-Franchisee Relationships
Bill Merrilees, Lorelle Frazer and Greg Nathan

Naude, Peter

Relationship Marketing

Triadic Relationships and the Measurement of Attribute Importance
Steve Worthington and Peter Naude

Neale, Larry

Sports, Arts and Heritage Marketing

Fan Motivation and Loyalty: Extending the Sport Interest Inventory (SII) to the Australian Football League
Larry Neale and Daniel Funk

Nelson-Field, Karen

Advertising/ Integrated Marketing Communications

How Well Do Radio Network Marketers Portray Their Own Audiences? A Study of the Differences in Radio Audience Demographics With Implications for Targeting Strategy.
Karen Nelson-Field, Gavin Lees, Erica Riebe and Byron Sharp

Nelson-Field, Karen

Marketing Education

Reducing Attrition Rates: a Student Counselling Approach
Karen Nelson-Field and Steven Goodman

Neumann, Marcus M.

Electronic Marketing

Investigating the Effects of Avatars as Virtual Representatives in Electronic Commerce
Marcus M. Neumann and Hans H. Bauer

Neville, Benjamin Anthony

Corporate Responsibility

A Contingent Resource-Based View of the Corporate Social Performance and Financial Performance Relationship: the Effect of Institutional Pressures
Benjamin Anthony Neville

Newby, Leonce Allison

Services Marketing

The Service Provider's Service Encounter Holistic Cyclical Model
Leonce Allison Newby and Tony Ward

Newman, Anouche

Business Interaction, Relationships and Networks

Business-To-Business Interpersonal Relationships: the Role of Professional Distance
Anouche Newman, Ian Lings and Siegfried Gudergan

Ng, Adrian

Business Interaction, Relationships and Networks

A Stewardship Perspective of the Marketing Exchange
Adrian Ng, Tania Bucic and Ko De Ruyter

Ng, Eric

Electronic Marketing

Which B2B E-Business Model to Adopt: the Case of Taiwan Agribusiness Firms
Eric Ng and Les Brown

Ng, Eric

Tourism Marketing

An Exploratory Study on Consumers' Selection of Australian Regional Travel Agencies
Eric Ng and Frances Cassidy

Ng, Keith Y.N.

Retailing, Distribution Channels & Supply Chain Management

An Exploratory Study of Principal-Distributor Collaboration
Keith Y.N. Ng

Ng, Sandy Hoi Mun

Services Marketing

The Antecedents and Consequences of Customer Emotions in the Consumption of Collective Mass Hedonic Services: a Conceptual Model
Sandy Hoi Mun Ng, Tracey Dagger and Rebekah Bennett

Ng, Siew Imm

Tourism Marketing

The Impact of Cultural Similarity on Australians? Intention to Visit a Tourism Destination
Siew Imm Ng, Julie Anne Lee and Geoffrey N. Soutar

Ngo, Liem Viet

Entrepreneurship, Innovation and New Product Development

Industry Forces, Strategic Typologies, Firm Characteristics and Brand Performance: the Balance Between External and Internal
Aron O'Cass and Liem Viet Ngo

Ngo, Liem Viet

Strategic Marketing and Market Orientation

Studying the Effect of Market Orientation and Organizational Culture
Aron O'Cass, Liem Viet Ngo, Arief Budiman and Ursula Brown

Nguyen, Doan T.

Services Marketing

A New Conceptualisation of Service Recovery: Contractual, Interactive and Relational Orientations.
Doan T. Nguyen and Janet R. McColl-Kennedy

Nieman, Gideon

Services Marketing

Service Profit Chain Initiatives in an Entrepreneurial Franchise System
Alex Maritz and Gideon Nieman

Niininen, Outi

Tourism Marketing

Describing and Measuring Emotional Responses Towards Tourist Destinations
Sameer Hosany, Yuksel Ekinci, David Gilbert and Outi Niininen

Niininen, Outi

Tourism Marketing

Crisis Management for Tourism a Case Study of the Greek Passenger Shipping Industry
Maria Gatsou, Laura Gray and Outi Niininen

Nilsson, Daniel

Consumer Behaviour

Social Networks and Seller Support in the Internet Bank Use
Daniel Nilsson

Noble, Gary

Consumer Behaviour

Parents' Inferences About Other Parents' Motives for Food Choices for Children: a Pilot Study
Sandra C. Jones, Danielle McVie and Gary Noble

Noble, Gary

Social, Not-For-Profit and Political Marketing

Motivational Factors in the Food Buying Behaviour of Parents of Pre-School Age Children: a Projective Technique Study
Gary Noble, Sandra Jones and Danielle McVie

Noble, Gary

Social, Not-For-Profit and Political Marketing

Barriers in the Adoption of a Market Orientation By Locally Based Non-Profit Organisations (Npos)
Gary Noble

Nosaka, Kaoru

Tourism Marketing

An Exploratory Study on the Role of Management Tone in Hotel Guest Questionnaires.
Alfred William Ogle, Kaoru Nosaka and Simone Pettigrew

Nunan, Daniel

Branding

A Conceptual Model of Emotional Labour in the Service Encounter
Daniel Nunan and Simon Knox

Nuttall, Peter

Consumer Behaviour

Investigating ?Community? or Peer Group Influence Among Early Adolescents
Peter Nuttall and Julie Tinson

Nuttall, Peter

Consumer Behaviour

Multiple Selves and the Relevance of the Familial Context
Peter Nuttall and Julie Tinson

Nuttavuthisit, Krittinee

Consumer Behaviour

A Study of Country Equity Via the Consumption Metaphor: the Case of Thai Cuisine
Krittinee Nuttavuthisit

 

O

Name By Surname

Track

Paper and Authors Top

O?Cass, Aron

Consumer Behaviour

Willingness to Buy Gm Food Products: the Role of Uncertainty Orientation, Consumer Risk Perceptions and Information Search in Consumers From Australia
Ursula-Sigrid Brown and Aron O'Cass

O?Cass, Aron

Entrepreneurship, Innovation and New Product Development

Industry Forces, Strategic Typologies, Firm Characteristics and Brand Performance: the Balance Between External and Internal
Aron O'Cass and Liem Viet Ngo

O?Cass, Aron

Strategic Marketing and Market Orientation

Studying the Effect of Market Orientation and Organizational Culture
Aron O'Cass, Liem Viet Ngo, Arief Budiman and Ursula Brown

O?Cass, Aron

Marketing Issues in Asia

A Cross Cultural Examination of Consumer Behaviour & Gm Food Products: Results From Australian and South Korean Female Consumers
Ursula-Sigrid Brown and Aron O'Cass

O'Cass, Aron

Social, Not-For-Profit and Political Marketing

Pro-Social Behaviour: an Exploratory Study of Individuals Who Undertake Positive Social Behaviours
Deborah Griffin and Aron O'Cass

Ofstad, Lars

Marketing Issues in Asia

The Influence of Explicit and Implicit Service Promises on Asian Students? Expectations of Overseas Universities.
Sunita Prugsamatz, Robin Pentecost and Lars Ofstad

Ogilvie, Madeleine

Marketing Education

Student Designed Exams and Their Impact on Self Centred Learning a Case Analysis
Madeleine Ogilvie and Arron Jackson

Ogle, Alfred William

Tourism Marketing

An Exploratory Study on the Role of Management Tone in Hotel Guest Questionnaires.
Alfred William Ogle, Kaoru Nosaka and Simone Pettigrew

Ogunmokun, Gabriel

Entrepreneurship, Innovation and New Product Development

Measuring the Attitudes of Australian Food Manufacturers Towards Genetically Modified (GM) Foods a Pilot Study'
Frances Woodside, Gabriel Ogunmokun and Leslie Russell Brown

Olcese, Leticia

Marketing Education

Modelling International Students' Intention of Destination
Jose Maria Cubillo, Joaquin Sanchez, Julio Cervino and Leticia Olcese

Olkkonen, Rami

Retailing, Distribution Channels & Supply Chain Management

Category Captain Arrangements in the Finnish Grocery Supply Chain
Arto Lindblom and Rami Olkkonen

Olkkonen, Rami

Business Interaction, Relationships and Networks

Temporal Configurations of Relationship Fading in a Cultural-Sponsorship Relationship
Rami Olkkonen and Pekka Tuominen

O'Loughlin, Jennifer

Relationship Marketing

Donor Development: Relationship Marketing in the Charitable Sector
Jennifer O'Loughlin and Nicole Hartley

O'Neill, Grant

Relationship Marketing

Relationship Marketing, Emotional Intelligence and Performance
Troy Heffernan, Grant O'Neill, Tony Travaglione and Mark Morrison

Oppenheim, Peter

Pricing and Financial Issues in Marketing

A Strategic Approach to Target Marketing - Choosing the Preferred Generic Customer: a Model of Shareholder Value Performance
Robert Errey and Peter Oppenheim

Oppewal, Harmen

Retailing, Distribution Channels & Supply Chain Management

An Analysis of Consumer Pharmacy Shopping Trips
Harmen Oppewal and Sean Sands

Oppewal, Harmen

Retailing, Distribution Channels & Supply Chain Management

The Effect of Store Name Investments on Perceived Store Quality
Andrea Vocino and Harmen Oppewal

Oppewal, Harmen

Quantitative Research Methods

Comparing Choice Models Across Decision States: Some Preliminary Results
Mark Morrison, Paul Wang, Harmen Oppewal and David Waller

Oppewal, Harmen

Quantitative Research Methods

A Sequence Alignment Distance Measure for Preference Rank Aggregation
Anita Prinzie and Harmen Oppewal

Oppewal, Harmen

Tourism Marketing

Tourism Discretionary Spending Choice Behaviour
Geoffrey I. Crouch, Twan Huybers, Harmen Oppewal, Timothy Devinney, Sara Dolnicar and J. Jordan Louviere

Oppewal, Harmen

Tourism Marketing

New Horses for Old Courses - Questioning the Limitations of Sustainable Tourism to Supply-Driven Measures and the Nature-Based Context
Geoffrey Crouch, Timothy Devinney, Sara Dolnicar, Twan Huybers, Jordan Louviere and Harmen Oppewal

Oppewal, Harmen L

Social, Not-For-Profit and Political Marketing

Cause-Related Marketing: an Extension of the Congruity Concept
Allison C. Ringer, Harmen Oppewal and David H.B. Bednall

Ottesen, Geir

Business Interaction, Relationships and Networks

Engaging Consumers as Co-Producers: Some Unexplored Issues
Geir Ottesen, Stein Arne Raanes and Kjell Gronhaug

Ouschan, Robyn

Advertising/ Integrated Marketing Communications

Using Advertising to Enhance Oversea's Customers Memories of Consuming Wine
Matthew Winter, Robyn Ouschan and Robert Donovan

Ouschan, Robyn

Social, Not-For-Profit and Political Marketing

An Extended Model of Disconfirmation: Expectancies Relating to High Risk Drinking Experiences.
Michael Baird, Robyn Ouschan and Ian Phau

Owen, Kate

Social, Not-For-Profit and Political Marketing

How Does Product Congruency Moderate the Role of Identification in Purchase Intent?
Daniel De Souza, Kate Owen and Ian Lings

Owen, Kate

Corporate Responsibility

A Conceptual Model of Ethical Purchasing
Tamsin Angus-Leppan and Kate Owen

Ozanne, Lucie

Corporate Responsibility

A Phenomenological Exploration Into Environmental Orientation of Firms in India
Sukhbir Kaur Sandhu, Clive Smallman, Lucie Ozanne and Ross Cullen

 

P

Name By Surname

Track

Paper and Authors Top

Palakshappa, Nitha

Business Interaction, Relationships and Networks

Trust and Commitment in Collaborative Business Relationships Involving New Zealand Firms
Nitha Palakshappa and Mary Ellen Gordon

Pan, Grace

Tourism Special

The Dimensions of Customer Derived Value in the Holiday Ownership Sector
Beverley Sparks, Ken Butcher and Grace Pan

Pan, Ruqiong Joan

Consumer Behaviour

Victims of Marketing: Consumers' Lived Experiences
Charis Rita Elizabeth Brown, Susan Rewa Holmes and Ruqiong Joan Pan

Parackal, Mathew

Quantitative Research Methods

A Study Investigating the Affect of Item Order Effect on Juster Scale Forecasts
Mathew Parackal

Parackal, Mathew

Social, Not-For-Profit and Political Marketing

Engagement in the Political Process
Mathew Parackal, Chris Rudd, Phil Harris and John Williams

Parrish, Meredith

Services Marketing

Are Relationships for Everyone?
Tony Ward and Meredith Parrish

Pasanen, Mika

Electronic Marketing

Characterising the Users of Mobile Banking: a Distinct Group of Online Customers?
Tommi Laukkanen and Mika Pasanen

Patel, Amisha

Advertising/ Integrated Marketing Communications

Operationalising Strategy: an Evaluation of Strategy in Public Relations Campaigns
Robina Xavier, Kim Johnston and Amisha Patel

Patterson, Paul

Services Marketing

An Examination of Professional Services Quality as a Mediator Between Interpersonal Communication and Repurchase Intention
Les Kirchmajer and Paul Patterson

Patterson, Paul G.

Services Marketing

Choice Criteria in the Selection of an International, Professional Service Firm
Vinh Q. La, Chris W. Styles and Paul G. Patterson

Pattinson, Hugh Matthew

Qualitative Marketing Research

Mapping Marketing Decision Space: an Exploration of Emerging Cognitive Mapping Tools for Analysis of Marketing Scenarios and Decision-Making
Hugh Matthew Pattinson

Payne, Adrian Fraser

Business Interaction, Relationships and Networks

Customer Relationship Management: From Strategy to Implementation
Adrian Fraser Payne and Pennie Elizabeth Frow

Pearce, Glenn

Marketing Education Special

"Just a Short Note": Student Educational Journeys Reflecting Across a Range of Educational Drama Conventions.
Glenn Pearce and John Jackson

Pearce, Glenn

Marketing Education Special

Puppetry's Potential for Broadening Boundaries in Marketing Education
Glenn Pearce

Pecotich, Anthony

Marketing in International & Cross-Cultural Environments

Ethnocentrism, Animosity and Product Judgments in a Post-War, Transitional Economic Context of Croatia
Biljana Crnjak-Karanovic, Anthony Pecotich and Natsa Renko

Pentecost, Robin

Marketing Issues in Asia

The Influence of Explicit and Implicit Service Promises on Asian Students? Expectations of Overseas Universities
Sunita Prugsamatz, Robin Pentecost and Lars Ofstad

Perrott, Bruce

Business Interaction, Relationships and Networks

Marketing Dynamics in the Australian Private Hospital Industry
Bruce Perrott and Raechel Hughes

Pescott, Chris

Strategic Marketing and Market Orientation

Using a Strategic Stakeholder Market Orientation to Predict Sustainable Business Performance
Brian Murphy, Paul Maguiness and Chris Pescott

Peter, Raja

Quantitative Research Methods

Validity of the Measures of Constructs Used to Revise the Innovation Decision Framework
Raja Peter, Laurence Dickie and Vasanthi Peter

Peter, Vasanthi

Quantitative Research Methods

Validity of the Measures of Constructs Used to Revise the Innovation Decision Framework
Raja Peter, Laurence Dickie and Vasanthi Peter

Pettigrew, Simone

Consumer Behaviour

Consumption and the Ideal Life
Simone Pettigrew

Pettigrew, Simone

Social, Not-For-Profit and Political Marketing

The Convergence of Food
Michele Roberts and Simone Pettigrew

Pettigrew, Simone

Services Marketing

Demographic Characteristics of Western Australian Users of Electronic Banking
Catherine W. Munene, Simone Pettigrew and Katherine Mizerski

Pettigrew, Simone

Tourism Marketing

An Exploratory Study on the Role of Management Tone in Hotel Guest Questionnaires.
Alfred William Ogle, Kaoru Nosaka and Simone Pettigrew

Phau, Ian

Advertising/ Integrated Marketing Communications

Dimensionalising Nostalgic Appeals in Broadcast Advertisements: Effects of Personal Nostalgia, Historical Nostalgia and Period Oriented Music
Christopher Anthony Marchegiani and Ian Phau

Phau, Ian

Branding

An Empirical Study of Elaboration Effects, Perceived Prestige Status and Perceived Brand Personality Fit in Extension Brands
Kong Cheen Lau and Ian Phau

Phau, Ian

Consumer Behaviour

Understanding Regiocentric Consumers: Western Australian Consumers' Willingness to Purchase "Made in Wa" Products
Basem Abou Elenein and Ian Phau

Phau, Ian

Social, Not-For-Profit and Political Marketing

Toward a Framework of Consumer's Willingness to Purchase Environmentally Friendly Products: a Study of Antecedents and Moderator
Isaac Cheah and Ian Phau

Phau, Ian

Social, Not-For-Profit and Political Marketing

An Extended Model of Disconfirmation: Expectancies Relating to High Risk Drinking Experiences.
Michael Baird, Robyn Ouschan and Ian Phau

Pickering, Paul

Business Interaction, Relationships and Networks

Formation of Relationships in Vse Internationalisation: Chicken or Golden Egg?
Paul Pickering and Russel P. J. Kingshott

Pickett, Bill

Personal Selling and Sales Management

Developing an Audit for SME Salesforce Performance: Some Implications for Sales Organisation Effectiveness
Ken Grant, Richard Laney, Bill Pickett and Hanny Nasution

Pike, Steven

Marketing Education

Benchmarking Student Evaluations of a Post Graduate Unit Using Importance-Performance Analysis
Steven Pike and Ingrid Larkin

Pires, Guilherme

Marketing in International & Cross-Cultural Environments

Segmentation Using Ethnicity and the Inadequacy of Conceptual Frameworks
Guilherme Pires and John Stanton

Pires, Guilherme

Marketing in International & Cross-Cultural Environments

A Network Theory Approach to Ethnic Marketing
Guilherme Pires, John Stanton and Patricia Stanton

Pires, Guilherme

Strategic Marketing and Market Orientation

Towards a Preliminary Model of Consumer Empowerment
Guilherme Pires, John Stanton and Patricia Stanton

Plewa, Carolin

Business Interaction, Relationships and Networks

Differences in Perceived Benefits From University-Industry Relationships
Carolin Plewa

Polonsky, Michael

Marketing Education

Publishing in 20 ?Leading? Marketing Journals a Preliminary Examination of Global Performance
Michael Polonsky, Romana Garma and John Mittelstaedt

Polonsky, Michael

Social Special

Exploring the Opportunities for Sustainable Food Labelling- a Supply Chain Perspective
Michael Polonsky, John Cary and Suku Bhaskaran

Polonsky, Michael Jay

Marketing in International & Cross-Cultural Environments

Chinese Consumers? Perceptions of Country Design, Assembly and Parts Capabilities: Does Country Considered or Consumer Acculturation Matter?
Chui Yim Wong, Michael Jay Polonsky and Romana Garma

Polonsky, Michael Jay

Services Marketing

Role of Organizational Service Recovery Actions on Customer Switching Intentions in a Process Based Service Failure: Does Speed of Recovery Matters?
Mahesh Bhandari and Michael Jay Polonsky

Polonsky, Michael Jay

Corporate Responsibility

Building a Corporate Socially Responsible Brand: an Investigation of Issue Complexity
Polonsky Michael Jay and Jevons Colin

Pomering, Alan

Corporate Responsibility

Corporate Social Responsibility (CSR) : an Examination of Consumer Awareness, Evaluation and Purchase Action.
Alan Pomering

Pont, Marcin

Strategic Marketing and Market Orientation

Operationalising the Balanced Scorecard: an Initial Analysis of Factor Structure
Marcin Pont and Robin N. Shaw

Pope, Nigel

Social, Not-For-Profit and Political Marketing

An Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values
Kate Westberg and Nigel Pope

Previte, Josephine

Social, Not-For-Profit and Political Marketing

Confronting the Challenges in Social Marketing Theory and Practice
Josephine Previte and Susan Dann

Price, David

Entrepreneurship, Innovation and New Product Development

Interface Between Entrepreneurship Practice and Curriculum
David Price, Bill Merrilees and Scott Weaven

Price, Laura

Consumer Behaviour

Motivations for Social Internet Use
Laura Price, Elaine Leong and Marie Ryan

Price, Laura

Electronic Marketing

Predicting Attachment to Online Communities
Laura Price, Elaine Leong and Marie Ryan

Prideaux, Bruce

Tourism Marketing

Modelling the Structure of the Korean Package Tour Industry in Australia
Bruce Prideaux, Larry Dwyerhobson, Brian King and Perry Hobson

Prideaux, Bruce

Tourism Marketing

Promoting to the Drive Tourists: an Exploratory Queensland Study
Bruce Prideaux, Hoda McClymont and Frances Cassidy

Prinzie, Anita

Quantitative Research Methods

A Sequence Alignment Distance Measure for Preference Rank Aggregation
Anita Prinzie and Harmen Oppewal

Prior, Daniel

Business Interaction, Relationships and Networks

The Critical Mass of Networks: Implications for Marketing
Daniel Prior

Pritchard, Mark P.

Consumer Behaviour

The Role of Product Importance Type on Brand and Product Level Responses
Daniel C. Funk and Mark P. Pritchard

Proud, Bill

Marketing Education

Hiring Graduates: Perspectives From Advertising and Public Relations Employers
Gayle Frances Kerr and Bill Proud

Prugsamatz, Sunita

Marketing Issues in Asia

The Influence of Explicit and Implicit Service Promises on Asian Students? Expectations of Overseas Universities.
Sunita Prugsamatz, Robin Pentecost and Lars Ofstad

Purchase, Sharon

Retailing, Distribution Channels & Supply Chain Management

Model of E-Procurement Adoption
Sharon Purchase and Ken Dooley

Purchase, Sharon

Retailing, Distribution Channels & Supply Chain Management

Supplier Selection in China: a Conjoint Analysis
Xiaoli Lin and Sharon Purchase

 

Q

Name By Surname

Track

Paper and Authors Top

Quazi, Ali

Services Marketing

Social Impact of Bank Closures on a Small Rural Community: the Case of Merriwa
Robert Rugimbana, Strachan Glenda, Keating Byron and Ali Quazi

Quazi, Ali M.

Corporate Responsibility

A Conceptual Exploration of Antecedents and Outcomes of Socially Responsible Investment in Equity Market
Ali M. Quazi and Abul Shamsuddin

Quester, Pascale

Consumer Behaviour

Exploring Consumer Fanaticism: a Fresh Perspective on the Concept of Loyalty
Emily Chung, Francis Farrelly, Michael Beverland and Pascale Quester

Quester, Pascale

Marketing in International & Cross-Cultural Environments

Influence of Country of Origin Effects on Services: a Study of Airlines
Anne Hoenen, Amal Karunaratna and Pascale Quester

Quester, Pascale G.

Retailing, Distribution Channels & Supply Chain Management

Consumers' Affective Responses to the Retailscape: a Spatial and Temporal Perspective
Margaret A. McOmish and Pascale G. Quester

Quester, Pascale G.

Services Marketing

Perceived Risk and Servicescape: the Importance of Managing the Physical Evidence in Services Marketing
Pascale G. Quester and Margaret A. McOmish

Quintal, Vanessa

Tourism Marketing

Perceptions and Attitudes Towards Risk and Uncertainty: Scale Development
Vanessa Quintal, Julie Lee and Geoff Soutar

 

R

Name By Surname

Track

Paper and Authors Top

Raanes, Stein Arne

Business Interaction, Relationships and Networks

Engaging Consumers as Co-Producers: Some Unexplored Issues
Geir Ottesen, Stein Arne Raanes and Kjell Gronhaug

Raciti, Maria M.

Relationship Marketing

Interrelationships Between Relationship Marketing Themes
Maria M. Raciti and Tony Ward

Radcliffe, Sue

Advertising/ Integrated Marketing Communications

Advocating an Interdisciplinary Approach to Recruitment
Sue Radcliffe and Sarah Todd

Rahman, Kaleel

Advertising/ Integrated Marketing Communications

Embodying the Cultural Syndrome and Product Characteristics in Advertising Strategy
Kodicara Asoka Gunaratne and Kaleel Rahman

Ramsamy, Alain

Consumer Behaviour

Managing the Dream Reality Dilemma in Advertising
Virginie Villeneuve Anaudin, Stephane Manin and Alain Ramsamy

Randle, Melanie

Social, Not-For-Profit and Political Marketing

Fighting for Volunteers? Time: Competition in the International Volunteering Industry
Sara Dolnicar and Melanie Randle

Randle, Melanie

Social, Not-For-Profit and Political Marketing

Cultural Perceptions of Volunteering: Attracting Volunteers in an Increasingly Multicultural Society
Sara Dolnicar and Melanie Randle

Randle, Melanie

Social, Not-For-Profit and Political Marketing

Mimetic Marketing in Environmental Volunteering Organisations
Sara Dolnicar, Helen Irvine, Katie Lazarevski and Melanie Randle

Rao, Sally

Entrepreneurship, Innovation and New Product Development

An Investigation of Commercialisation of Acquired Innovation in Chinese Manufacturing Firms
Sally Rao

Razzaque, Mohammed Abdur

Marketing in International & Cross-Cultural Environments

America's Fight Against Terrorism: Its Impact on Muslim Consumers-An Exploratory Study
Mohammed Abdur Razzaque

Rees, Lyn

Social, Not-For-Profit and Political Marketing

Using Market Segmentation Theory to Select Target Markets for Sun Protection Campaigns
Sandra C. Jones, Lyn Rees, Anita Tang and Danika V. Hall

Refiana, Laila

Quantitative Research Methods

Measuring the State of Flow in Playing Online Games
Laila Refiana, Dick Mizerski and Jamie Murphy

Reid, Mike

Consumer Behaviour - Special

Food-Related Life Style Segments in Australia: What's the Trend?
Mike Reid, Karen Brunso and Klaus Grunert

Reid, Susan E.

Entrepreneurship, Innovation and New Product Development

The Impact of Market Vision on Early Success With Lead Users: the Case for Radically New, High-Tech Products
Susan E. Reid and Ulrike De Brentani

Renko, Natsa

Marketing in International & Cross-Cultural Environments

Ethnocentrism, Animosity and Product Judgments in a Post-War, Transitional Economic Context of Croatia
Biljana Crnjak-Karanovic, Anthony Pecotich and Natsa Renko

Rentschler, Ruth

Sports, Arts and Heritage Marketing

A Comparative Generational Analysis of a Cultural Event
Anne-Marie Hede and Ruth Rentschler

Rex, Judy

Tourism Marketing

Development of a Customised Scale to Measure Service Quality in the Luxury Cruise Liner Industry
Antonio Lobo, Railton Hill, Judy Rex and Elizabeth Levin

Rexha, Dafina

Advertising/ Integrated Marketing Communications

The Impact of the Availability and Promotion of Healthy Food in Changing Young Children?s Food Preferences
Dafina Rexha, Dick Mizerski and Katherine Mizerski

Rexha, Nexhmi Negji

Services Marketing

The Impact of Internet Banking Service Quality on Business Customer Commitment
Nexhmi Negji Rexha

Richard, James E.

Business Interaction, Relationships and Networks

Customer Relationship Management (Crm) Technology Impact on Business-To-Business Customer Relationships: Development of a Conceptual Model
James E. Richard, Sid L. Huff and Peter C. Thirkell

Riebe, Erica

Advertising/ Integrated Marketing Communications

How Well Do Radio Network Marketers Portray Their Own Audiences? A Study of the Differences in Radio Audience Demographics With Implications for Targeting Strategy.
Karen Nelson-Field, Gavin Lees, Erica Riebe and Byron Sharp

Ringer, Allison

Services Marketing

The Relationship Between Familiarity and Expectations
Bronwyn Higgs and Allison Ringer

Ringer, Allison C.

Social, Not-For-Profit and Political Marketing

Cause-Related Marketing: an Extension of the Congruity Concept
Allison C. Ringer, Harmen Oppewal and David H.B. Bednall

Riquelme, Hernan Eduardo

Services Marketing

Online Conversion Variations of Australian Financial Institutions
Hernan Eduardo Riquelme, Jorge Reyes Ruano and Booi Hon Kam

Roberts, John

Consumer Behaviour

Defining and Assessing the Effects of Attribute Incoherence
Ujwal Kayande, John Roberts, Gary Lilien and Duncan K.H. Fong

Roberts, Michele

Social, Not-For-Profit and Political Marketing

The Convergence of Food
Michele Roberts and Simone Pettigrew

Roberts, Michele

Corporate Responsibility

The Influence of Cause-Related Marketing on Purchase Behaviour
Michele Roberts and Maria M. Ryan

Robertson, Nichola L.

Services Marketing

The Measurement of Attribution of Blame in the Self-Service Technology Context
Nichola L. Robertson and Robin N. Shaw

Robinson, Linda

Marketing Education

Team Leadership and Learning in Educational Organisations
Linda Robinson and Tania Bucic

Rod, Michel

Business Interaction, Relationships and Networks

The New Zealand Agricultural Technology Industry: an Exploratory Investigation of Stakeholder Relationships
Sarena Saunders, Janet Carruthers and Michel Rod

Rod, Michel

Corporate Responsibility

How Aware Are Firms of Marketing Law and Why Do They Transgress It?
Aaron Gazley, Michel Rod and Ashish Sinha

Romaniuk, Jenni

Branding

Exploring Consumer Perceptions of Visual Distinctiveness
Elise Gaillard, Jenni Romaniuk and Anne Sharp

Romaniuk, Jennifer

Services Marketing

Why Do They Leave? Examination of the Reasons for Customer Defection in the Business Banking Industry
Svetlana Bogomolova and Jennifer Romaniuk

Rossiter, John

Advertising/ Integrated Marketing Communications

Brand Name Design: a Psycholinguistic Approach to Explain Consumers' Inference of Brand Associations From Brand Names
Tobias Langner, Franz-Rudolf Esch and John Rossiter

Rousseau, Gabriel Gideon

Consumer Behaviour

Investigating Casino Gambling Experience
Gabriel Gideon Rousseau and Danie Jl Venter

Rovira, Emilia Clara

Business Interaction, Relationships and Networks

The Relationship Between Network Experiential Knowledge and Network Coordination for Internationalising SMEs
Emilia Clara Rovira and Daniel Johan Kristofer Tolstoy

Rowland, Janette Katrina

Entrepreneurship, Innovation and New Product Development

Developing a Climate of Trust During New Product Development: a Conceptual Framework
Janette Katrina Rowland

Ruano, Jorge Reyes

Services Marketing

Online Conversion Variations of Australian Financial Institutions
Hernan Eduardo Riquelme, Jorge Reyes Ruano and Booi Hon Kam

Rubesch, Edward

Strategic Marketing and Market Orientation

Incorporating Informal Channels Into Market Entry Strategies for Emerging Markets
Edward Rubesch

Rudd, Chris

Social, Not-For-Profit and Political Marketing

Engagement in the Political Process
Mathew Parackal, Chris Rudd, Phil Harris and John Williams

Rugimbana, Robert

Services Marketing

Social Impact of Bank Closures on a Small Rural Community: the Case of Merriwa
Robert Rugimbana, Glenda Strachan, Byron Keating and Ali Quazi

Rundle-Thiele, Sharyn Robyn

Consumer Behaviour

Computer Process Tracing Method: Revealing Insights Into Consumer Decision-Making
Sharyn Robyn Rundle-Thiele, Wei Shao and Ashley Lye

Rungie, Cam

Quantitative Research Methods

Investigating Market Dynamics Using the Double Jeopardy Line
Cullen Andrew Habel, Cam Rungie and Gilles Laurent

Rungie, Cam

Quantitative Research Methods

Representing Excess Loyalty on the Double Jeopardy Line
Cullen Andrew Habel, Cam Rungie and Fang Li

Ryan, Maria M.

Corporate Responsibility

The Influence of Cause-Related Marketing on Purchase Behaviour
Michele Roberts and Maria M. Ryan

Ryan, Marie

Consumer Behaviour

Motivations for Social Internet Use
Laura Price, Elaine Leong and Marie Ryan

Ryan, Marie

Electronic Marketing

Predicting Attachment to Online Communities
Laura Price, Elaine Leong and Marie Ryan

 

S

Name By Surname

Track

Paper and Authors Top

Sajtos, Laszlo

Strategic Marketing and Market Orientation

The Multidimensional Approach to Marketing Performance Evaluation: A Study of Hungarian Companies
Laszlo Sajtos

Salo, Jari

Electronic Marketing

Permission to Use Personal Information in Mobile Marketing and the Impact of Trust: a Conceptual Framework
Sio Lai Chan, Kautonen Teemu, Karjaluoto Heikki and Jari Salo

Salo, Jari Tapani

Business Interaction, Relationships and Networks

Strategic Net of Mobile Advertising: a Study of Actors and Activities
Jari Tapani Salo, Jenni Sutinen, Johanna Tirri and Heikki Karjaluoto

Salzberger, Thomas

Consumer Behaviour

Cognitive Dissonance - Reconsidering an Important and Well-Established Phenomenon in Consumer Behaviour Research
Thomas Salzberger and Monika Koller

Sanchez, Joaquin

Marketing Education

Modelling International Students' Intention of Destination
Jose Maria Cubillo, Joaquin Sanchez, Julio Cervino and Leticia Olcese

Sandhu, Sukhbir Kaur

Corporate Responsibility

A Phenomenological Exploration Into Environmental Orientation of Firms in India
Sukhbir Kaur Sandhu, Clive Smallman, Lucie Ozanne and Ross Cullen

Sands, Sean

Retailing, Distribution Channels & Supply Chain Management

An Analysis of Consumer Pharmacy Shopping Trips
Harmen Oppewal and Sean Sands

Saunders, Sarena

Business Interaction, Relationships and Networks

The New Zealand Agricultural Technology Industry: an Exploratory Investigation of Stakeholder Relationships
Sarena Saunders, Janet Carruthers and Michel Rod

Schweda, Anika

Advertising/ Integrated Marketing Communications

Interactive Television Advertising: a Research Agenda
Steven Bellman, Anika Schweda and Duane Varan

Schweda, Anika

Advertising/ Integrated Marketing Communications

Branded Entertainment and the Rise of Explicit Program Integration
Duane Varan, Steven Bellman and Anika Schweda

Schweda, Anika

Consumer Behaviour

Country Differences in Technology Experience: the Effect of Teletext on Itv Adoption in the United Kingdom
Anika Schweda, Steven Bellman and Duane Varan

Scott, Jane

Advertising/ Integrated Marketing Communications

Measuring Media Audiences: the Need for and Audience Engrossment Scale
Jane Scott and Margaret Anne Craig-Lees

Seggie Steven H.

Quantitative Research Methods

The Use of Latent Variable Growth Curve Modeling in Conducting Longitudinal Marketing Studies: the Example of the Bass Curve.
Steven H. Seggie and Roger J. Calantone

Seggie, Steven Head

Marketing in International & Cross-Cultural Environments

Towards the Concept of Global Network Equity
Steven Head Seggie, Chris Styles and S. Tamer Cavusgil

Seymour, Richard G.

Sports, Arts and Heritage Marketing

Expert and Public Judgments in the Visual Arts
Richard G. Seymour, Cynthia M. Webster

Shamsuddin, Abul

Corporate Responsibility

A Conceptual Exploration of Antecedents and Outcomes of Socially Responsible Investment in Equity Market
Ali M. Quazi and Abul Shamsuddin

Shanka, Tekle

Corporate Responsibility

Socially Responsible Consumer Behaviour - Higher Education Students' Perceptions
Tekle Shanka and Gabriel Gopalan

Shannon, Randall M.

Consumer Behaviour

Time Pressured Grocery Shopping, a Cross-Cultural Study
Randall M. Shannon

Shao, Wei

Consumer Behaviour

Computer Process Tracing Method: Revealing Insights Into Consumer Decision-Making
Sharyn Robyn Rundle-Thiele, Wei Shao and Ashley Lye

Sharp, Anne

Branding

Exploring Consumer Perceptions of Visual Distinctiveness
Elise Gaillard, Jenni Romaniuk and Anne Sharp

Sharp, Byron

Advertising/ Integrated Marketing Communications

How Well Do Radio Network Marketers Portray Their Own Audiences? A Study of the Differences in Radio Audience Demographics With Implications for Targeting Strategy.
Karen Nelson-Field, Gavin Lees, Erica Riebe and Byron Sharp

Shaw, Robin N.

Services Marketing

Service Failure and Recovery in the Presence of Service Guarantees
Lisa J. McQuilken and Robin N. Shaw

Shaw, Robin N.

Services Marketing

The Measurement of Attribution of Blame in the Self-Service Technology Context
Nichola L. Robertson and Robin N. Shaw

Shaw, Robin N.

Strategic Marketing and Market Orientation

Marketing Planning and Business Performance: an Empirical Study of Large Australian Organisations
Mehdi Taghian and Robin N. Shaw

Shaw, Robin N.

Strategic Marketing and Market Orientation

Operationalising the Balanced Scorecard: an Initial Analysis of Factor Structure
Marcin Pont and Robin N. Shaw

Shaw, Robin N.

Sports, Arts and Heritage Marketing

The Relationship Between AFL Season-Ticket Holder Satisfaction and Sponsor-Related Behaviour
Heath McDonald, Robin N. Shaw

Shelleg, Assaf

Advertising/ Integrated Marketing Communications

Enigma Variations; Discoursing Music and Advertising
Avichai Shuv-Ami and Assaf Shelleg

Shuv-Ami, Avichai

Advertising/ Integrated Marketing Communications

Enigma Variations; Discoursing Music and Advertising
Avichai Shuv-Ami and Assaf Shelleg

Siciliano, Frank

Social, Not-For-Profit and Political Marketing

The Impact of Retail Distribution on Tobacco Consumption: Research Agenda
Suzan Burton, Lindie Clark, Greg Elliott and Frank Siciliano

Sinha, Ashish

Quantitative Research Methods

Estimating the Distinctiveness of National Imagery
Janet Hoek, Ashish Sinha and Philip Gendall

Sinha, Ashish

Corporate Responsibility

How Aware Are Firms of Marketing Law and Why Do They Transgress It?
Aaron Gazley, Michel Rod and Ashish Sinha

Sinnappan, Suku

Strategic Marketing and Market Orientation

The Role of On-Line Profiling, Service Quality, Satisfaction and Loyalty in Developing an E-Crm Capability: Propositions and Considerations
Jamie Carlson, Ranjit Voola and Suku Sinnappan

Sit, Jason

Retailing, Distribution Channels & Supply Chain Management

Understanding Satisfaction Formation of Mall Entertainment Seekers: a Conceptual Model
Jason Sit and Bill Merrilees

Sit, Jason

Retailing, Distribution Channels & Supply Chain Management

Understanding the Experiential Consumption of Special Event Entertainment (SEE) at Shopping Centres: an Exploratory Study
Jason Sit and Bill Merrilees

Smallman, Clive

Corporate Responsibility

A Phenomenological Exploration Into Environmental Orientation of Firms in India
Sukhbir Kaur Sandhu, Clive Smallman, Lucie Ozanne and Ross Cullen

Smith, Gareth

Marketing in International & Cross-Cultural Environments

The Impact of Brand Extensions on Brand Personality in Differing Country Markets: a Uk - Australia Comparison
Gareth Smith, Richard Speed and Ian Grime

Soutar, Geoff

Tourism Marketing

Perceptions and Attitudes Towards Risk and Uncertainty: Scale Development
Vanessa Quintal, Julie Lee and Geoff Soutar

Soutar, Geoffrey

Tourism Marketing

Customer Value and Tourist Satisfaction: a Multi-Dimensional Perspective
Paul Williams and Geoffrey Soutar

Soutar, Geoffrey N.

Consumer Behaviour

The Differences Between Positive and Negative Word-Of-Mouth - Emotion as a Differentiator?
Jillian C. Sweeney, Geoffrey N. Soutar and Tim Mazzarol

Soutar, Geoffrey N.

Tourism Marketing

The Impact of Cultural Similarity on Australians? Intention to Visit a Tourism Destination
Siew Imm Ng, Julie Anne Lee and Geoffrey N. Soutar

Sparks, Beverley

Tourism - Special

The Dimensions of Customer Derived Value in the Holiday Ownership Sector
Beverley Sparks, Ken Butcher and Grace Pan

Speed, Richard

Marketing in International & Cross-Cultural Environments

The Impact of Brand Extensions on Brand Personality in Differing Country Markets: a Uk - Australia Comparison
Gareth Smith, Richard Speed and Ian Grime

Spence, Mark T.

Consumer Behaviour

The Joint Effect of Relevant/Irrelevant Information and Expertise on the Formation of Market Segments: Do Experts Group in Fewer, Tighter Clusters?
Mark T. Spence and Laurie Ann Stevens

Spence, Mark T.

Consumer Behaviour

The Importance of Agency Appraisals in Eliciting Consumption Related Emotions
Lisa Watson and Mark T. Spence

Spinks, Wendy

Services Marketing

Baby Boomers and Beyond: Consumer Satisfaction With High Involvement Services
Wendy Spinks and Meredith Lawley

Standing, Craig

Electronic Marketing

Consumer Perspectives on Mobile Advertising and Marketing
Craig Standing, Steve Benson and Heikki Karjaluoto

Stanton, John

Marketing in International & Cross-Cultural Environments

Segmentation Using Ethnicity and the Inadequacy of Conceptual Frameworks
Guilherme Pires and John Stanton

Stanton, John

Marketing in International & Cross-Cultural Environments

A Network Theory Approach to Ethnic Marketing
Guilherme Pires, John Stanton and Patricia Stanton

Stanton, John

Strategic Marketing and Market Orientation

Towards a Preliminary Model of Consumer Empowerment
Guilherme Pires, John Stanton and Patricia Stanton

Stanton, Patricia

Marketing in International & Cross-Cultural Environments

A Network Theory Approach to Ethnic Marketing
Guilherme Pires, John Stanton and Patricia Stanton

Stanton, Patricia

Strategic Marketing and Market Orientation

Towards a Preliminary Model of Consumer Empowerment
Guilherme Pires, John Stanton and Patricia Stanton

Stavros, Constantino

Sports, Arts and Heritage Marketing

The Adoption of Relationship Marketing in Australian Professional Sport
Constantino Stavros

Stead, Martine

Social, Not-For-Profit and Political Marketing

Reducing Prison Numbers: Does Social Marketing Hold the Key?
Martine Stead and Gerard Hastings

Steel, Marion

Qualitative Marketing Research

Process Mapping Techniques to Investigate the Implementation of Customer Relationship Programs
Marion Steel, Chris Dubelaar, Mark Gabbott and Michael Ewing

Steffen, Mathias

Sports, Arts and Heritage Marketing

Correct Sponsor Memorisation: Drivers and Moderators
Reinhard Grohs and Mathias Steffen

Stevens, Laurie Ann

Consumer Behaviour

The Joint Effect of Relevant/Irrelevant Information and Expertise on the Formation of Market Segments: Do Experts Group in Fewer, Tighter Clusters?
Mark T. Spence and Laurie Ann Stevens

Stokes, Robyn

Advertising/ Integrated Marketing Communications

A Theoretical Framework for Analysis of Image Transfer in Multiple Sponsorships
Pi-Hsuan Monica Chien, T. Bettina Cornwell and Robyn Stokes

Stokes, Robyn

Services Marketing

All That Jazz! Festival-Specific Predictors of Service Quality, Satisfaction and Repurchase Intention
Aaron Tkaczynski and Robyn Stokes

Stokes, Robyn Letitia

Business Interaction, Relationships and Networks

Measuring Event Sponsorship Effects in a Government-To-Business (G2b) Relationship Domain
Robyn Letitia Stokes

Strach, Pavel

Business Interaction, Relationships and Networks

Bringing Up Japanese Subsidiaries: Exploring the Parental Relationship
Pavel Strach, Tony Garrett and Malcolm Cone

Strachan, Glenda

Services Marketing

Social Impact of Bank Closures on a Small Rural Community: the Case of Merriwa
Robert Rugimbana, Strachan Glenda, Keating Byron and Ali Quazi

Stuart, Helen

Consumer Behaviour

Booming Singles: the Growing Older Single Baby Boomer Market
Helen Stuart

Styles, Chris

Marketing in International & Cross-Cultural Environments

Towards the Concept of Global Network Equity
Steven Head Seggie, Chris Styles and S. Tamer Cavusgil

Styles, Chris W.

Services Marketing

Choice Criteria in the Selection of an International, Professional Service Firm
Vinh Q. La, Chris W. Styles and Paul G. Patterson

Sullivan Mort, Gillian

Marketing in International & Cross-Cultural Environments

Networking Capability and 'Born Global' Exporters
Gillian Sullivan Mort, Jay Weerawardena and Ang Choon Meng

Sullivan Mort, Gillian

Services Marketing

Understanding Service Quality From the Islamic Customer Perspective
Gita Gayatri, Gillian Sullivan Mort, Margee Hume and Chris Chan

Summers, Jane

Sports, Arts and Heritage Marketing

Consumer Complaint Behaviour in Sport Consumption: a Theoretical Model
Michael Volkov, Jane Summers and Melissa Johnson Morgan

Sutinen, Jenni

Business Interaction, Relationships and Networks

Strategic Net of Mobile Advertising: a Study of Actors and Activities
Jari Tapani Salo, Jenni Sutinen, Johanna Tirri and Heikki Karjaluoto

Sweeney, Arthur

Branding

An Exploratory Study of Consumer Expertise and Perceived Fit in Brand Extensions
Abhishek Dwivedi and Arthur Sweeney

Sweeney, Arthur Daniel

Marketing Education

Group Learning in Marketing: an Exploratory Qualitative Study of Its Usefulness
Arthur Daniel Sweeney and Scott Keith Weaven

Sweeney, Jillian C.

Consumer Behaviour

The Differences Between Positive and Negative Word-Of-Mouth - Emotion as a Differentiator?
Jillian C. Sweeney, Geoffrey N. Soutar and Tim Mazzarol

Sweeney, Jillian C.

Services Marketing

Shifts in Service Quality Attributes Over the Customer-Provider Relationship
Tracey S. Dagger and Jillian C. Sweeney

 

T

Name By Surname

Track

Paper and Authors Top

Taghian, Mehdi

Strategic Marketing and Market Orientation

Marketing Planning and Business Performance: an Empirical Study of Large Australian Organisations
Mehdi Taghian and Robin N. Shaw

Tambyah, Siok Kuan

Consumer Behaviour

Consumer Responses to Recommend-A-Friend Programs
Patricia Chew, Siok Kuan Tambyah and Jochen Wirtz

Tan, Lay Peng

Qualitative Marketing Research

The Role, Meaning and Importance of Context in the Study of Marketing Behaviour
Lay Peng Tan and Ian F. Wilkinson

Tan, Lay Peng

Retailing, Distribution Channels & Supply Chain Management

Category Potential, National Brand Competition and Private Label Share in the Australian Grocery Industry
Lay Peng Tan and Jack Cadeaux

Tang, Anita

Social, Not-For-Profit and Political Marketing

Using Market Segmentation Theory to Select Target Markets for Sun Protection Campaigns
Sandra C. Jones, Lyn Rees, Anita Tang and Danika V. Hall

Tang, Esther

Branding

The Moderating Effect of Product Hedonism on Brand Name Translation: an Experimental Research
Esther Tang, Clement Chow and Siu-Fong Isabel Fu

Tang, Yiming

Consumer Behaviour

Profile of Users and Nonusers of Green Power Electricity: a Pilot Study
Yiming Tang and Milind Medhekar

Tang, Yiming

Marketing in International & Cross-Cultural Environments

Housing Reform and Marketing Implications: Evidence From Residential Property Development Companies in Guangzhou
Yiming Tang and Stones Tse

Tang, Yiming

Marketing Issues in Asia

Marketing Strategy and Business Performance: the Case of Small Firms in China
Yiming Tang, Paul Wang and Yuli Zhang

Tang, Yiming

Strategic Marketing and Market Orientation

The Impact of Market Orientation on New Venture Performance in China
Kwok On Walter Chan and Yiming Tang

Teemu, Kautonen

Electronic Marketing

Permission to Use Personal Information in Mobile Marketing and the Impact of Trust: a Conceptual Framework
Sio Lai Chan, Kautonen Teemu, Karjaluoto Heikki and Jari Salo

Terawatanavong, Civilai

Business Interaction, Relationships and Networks

Organisational Members' Commitment to Professional Associations
Civilai Terawatanavong and Cynthia Marie Webster

Terblanche, Nic

Relationship Marketing

A Study of Two Customer Retention Measures: the American Customer Satisfaction Index and the Conversion Model
Nic Terblanche and Jannie Hofmeyr

Thirkell, Peter C.

Business Interaction, Relationships and Networks

Customer Relationship Management (Crm) Technology Impact on Business-To-Business Customer Relationships: Development of a Conceptual Model
James E. Richard, Sid L. Huff and Peter C. Thirkell

Tideswell, Carmen

Relationship Marketing

Loyalty Behaviour and Relationship Commitment Towards Hotel Services
Carmen Tideswell

Ting, Sherman

Electronic Marketing

Factors Influencing Paradoxes of Technology Adoption and Consumption
Sherman Ting, Chris Dubelaar and Linda Dawson

Tinson, Julie

Consumer Behaviour

Investigating ?Community? or Peer Group Influence Among Early Adolescents
Peter Nuttall and Julie Tinson

Tinson, Julie

Consumer Behaviour

Multiple Selves and the Relevance of the Familial Context
Peter Nuttall and Julie Tinson

Tinson, Julie

Consumer Behaviour

Tweenagers Influence on Purchase Decision-Making: a Gender Role Orientation (GRO) Perspective
Julie Tinson and Clive Nancarrow

Tirri, Johanna

Business Interaction, Relationships and Networks

Strategic Net of Mobile Advertising: a Study of Actors and Activities
Jari Tapani Salo, Jenni Sutinen, Johanna Tirri and Heikki Karjaluoto

Tkaczynski, Aaron

Services Marketing

All That Jazz! Festival-Specific Predictors of Service Quality, Satisfaction and Repurchase Intention
Aaron Tkaczynski and Robyn Stokes

Todd, Sarah

Advertising/ Integrated Marketing Communications

Advocating an Interdisciplinary Approach to Recruitment
Sue Radcliffe and Sarah Todd

Toleman, David

Electronic Marketing

E-Talking: Viral Marketing to Spread Brand Messages
Angela R. Dobele, Michael Beverland and David Toleman

Tolstoy, Daniel Johan Kristofer

Business Interaction, Relationships and Networks

The Relationship Between Network Experiential Knowledge and Network Coordination for Internationalising SMEs
Emilia Clara Rovira and Daniel Johan Kristofer Tolstoy

Travaglione, Tony

Relationship Marketing

Relationship Marketing, Emotional Intelligence and Performance
Troy Heffernan, Grant O'Neill, Tony Travaglione and Mark Morrison

Tsarenko, Yelena

Branding

A Conceptual Model of Consumer Personality-Brand Preferences Relationship
Riza Mulyanegara and Yelena Tsarenko

Tsarenko, Yelena

Services Marketing

Emotions as a Form of Customer Resource
Wai-Hoe Mok, Mark Gabbott and Yelena Tsarenko

Tse, Stones

Marketing in International & Cross-Cultural Environments

Housing Reform and Marketing Implications: Evidence From Residential Property Development Companies in Guangzhou
Yiming Tang and Stones Tse

Tuominen, Pekka

Business Interaction, Relationships and Networks

Temporal Configurations of Relationship Fading in a Cultural-Sponsorship Relationship
Rami Olkkonen and Pekka Tuominen

Turner, Paul

Tourism Marketing

Event-Related Destination Marketing: a Case of Athens 2004
Anne-Marie Hede and Paul Turner

Tustin, Jeremy

Corporate Responsibility

Smoking Behaviour and Perceptions of Cigarette Descriptors
Rachel Kennedy, Janet Hoek and Jeremy Tustin

 

U

Name By Surname

Track

Paper and Authors Top

Uncles, Mark

Branding

Employer Branding - the Case for a Multidisciplinary Process Related Empirical Investigation
Lara Moroko and Mark Uncles

Uncles, Mark

Quantitative Research Methods

Forecasting Area Market Demand: the Case for Meso-Level Forecasting With Marketing and Urbanization Variables
Hongwei Lu, Lihua Zhao, Mark Uncles and Gary Gregory

Uncles, Mark

Marketing Issues in Asia

Country-Of-Origin Effects in China: an Investigation of Urban Chinese Consumers
Simon Kwok, Mark Uncles and Yimin Huang

Uncles, Mark D.

Relationship Marketing

An Investigation of the Savvy New Consumer in Australia
Emma K. Macdonald and Mark D. Uncles

 

V

Name By Surname

Track

Paper and Authors Top

Valenzuela, Fredy

Relationship Marketing

Trust and Commitment as Mediator Variables in the Relationship Between Satisfaction and Hotel Guest Loyalty
Fredy Valenzuela and Arturo Vasquez-Parraga

Van Dessel, Maria

Qualitative Marketing Research

The ZMET Technique: a New Paradigm for Improving Marketing and Marketing Research
Maria Van Dessel

Van Zanten, Robert

Retailing, Distribution Channels & Supply Chain Management

Enablers and Inhibitors of Internet Wine Purchase
Robert Van Zanten

Varan, Duane

Advertising/ Integrated Marketing Communications

Interactive Television Advertising: a Research Agenda
Steven Bellman, Anika Schweda and Duane Varan

Varan, Duane

Advertising/ Integrated Marketing Communications

Branded Entertainment and the Rise of Explicit Program Integration
Duane Varan, Steven Bellman and Anika Schweda

Varan, Duane

Consumer Behaviour

Country Differences in Technology Experience: the Effect of Teletext on Itv Adoption in the United Kingdom
Anika Schweda, Steven Bellman and Duane Varan

Varey, Richard

Social, Not-For-Profit and Political Marketing

Marketplace Wisdom and Consumer Experience: Redefining Sustainability
Djavlonbek Kadirov and Richard Varey

Varey, Richard John

Corporate Responsibility

Adam Smith's Moral Philosophy for the Free Market and Commercial Relationships
Richard John Varey

Vasquez-Parraga, Arturo

Relationship Marketing

Trust and Commitment as Mediator Variables in the Relationship Between Satisfaction and Hotel Guest Loyalty
Fredy Valenzuela and Arturo Vasquez-Parraga

Venter, Danie Jl

Consumer Behaviour

Investigating Casino Gambling Experience
Gabriel Gideon Rousseau and Danie Jl Venter

Vincent, Nathan

Consumer Behaviour

Emotions and Response Actions in Consumer Complaint Behaviour
Nathan Vincent and Cynthia Marie Webster

Vocino, Andrea

Retailing, Distribution Channels & Supply Chain Management

The Effect of Store Name Investments on Perceived Store Quality
Andrea, Vocino and Harmen Oppewal

Volkov, Michael

Marketing Education

Employer (Dis)Satisfaction With Australian Marketing Graduates: the Development of a Research Framework
Hoda McClymont, Michael Volkov, Michael Gardiner, Nura Behjat and Noel Geogehan

Volkov, Michael

Marketing Education

Students' Perceptions of Compulsory Asynchronous Online Discussion
Dawn Birch and Michael Volkov

Volkov, Michael

Sports, Arts and Heritage Marketing

Consumer Complaint Behaviour in Sport Consumption: a Theoretical Model
Michael Volkov, Jane Summers and Melissa Johnson Morgan

Voola, Ranjit

Strategic Marketing and Market Orientation

The Role of on-Line Profiling, Service Quality, Satisfaction and Loyalty in Developing an E-Crm Capability: Propositions and Considerations
Jamie Carlson, Ranjit Voola and Suku Sinnappan

Voola, Ranjit

Strategic Marketing and Market Orientation

Strategic Flexibility and Organisational Performance: the Mediating Effects of Total Market Orientation
Ranjit Voola and Siva Muthaly

Voola, Ranjit

Strategic Marketing and Market Orientation

Sensemaking, Wisdom and Decision Making in Marketing Strategy
Kym Cowley and Ranjit Voola

 

W

Name By Surname

Track

Paper and Authors Top

Wallace, Margaret

Electronic Marketing

Online Investor Relations in Australia- an Analysis of the Asx 100 Websites
Petra Bouvain and Margaret Wallace

Waller, David

Quantitative Research Methods

Comparing Choice Models Across Decision States: Some Preliminary Results
Mark Morrison, Paul Wang, Harmen Oppewal and David Waller

Wan, Jin

Marketing Education

Broadening the Boundaries of Academic Publication Priorities: an Exploratory Study Into the Sources of Information Used By Senior Management Practitioners for Decision-Making Purposes and Their Implication for Academic Publication Priorities.
Richard W. Buchanan and Jin Wan

Wang, Paul

Quantitative Research Methods

Comparing Choice Models Across Decision States: Some Preliminary Results
Mark Morrison, Paul Wang, Harmen Oppewal and David Waller

Wang, Paul

Marketing Issues in Asia

Marketing Strategy and Business Performance: the Case of Small Firms in China
Yiming Tang, Paul Wang and Yuli Zhang

Ward, Steve Peter

Strategic Marketing and Market Orientation

The Role of the Environment in Moderating Marketing Strategy
Steve Peter Ward and Alecksandra Lewendowska

Ward, Steve Peter

Strategic Marketing and Market Orientation

The Marketing Concept Neccessary But Not Sufficient: the Effectiveness of Strategy in Business Environment Types
Steve Peter Ward and Alecksandra Lewendowska

Ward, Tony

Consumer Behaviour

Dependable Customer Indicator
Tony Ward

Ward, Tony

Relationship Marketing

Interrelationships Between Relationship Marketing Themes
Maria M. Raciti and Tony Ward

Ward, Tony

Electronic Marketing

The Influence of Internet Banking and Teller Service Quality on Customer Retention: a Comparison Study
Mohammad Ahmad Al-Hawari and Tony Ward

Ward, Tony

Services Marketing

The Service Provider's Service Encounter Holistic Cyclical Model
Leonce Allison Newby and Tony Ward

Ward, Tony

Services Marketing

Are Relationships for Everyone?
Tony Ward and Meredith Parrish

Watson, Lisa

Consumer Behaviour

The Importance of Agency Appraisals in Eliciting Consumption Related Emotions
Lisa Watson and Mark T. Spence

Weaven, Scott Keith

Entrepreneurship, Innovation and New Product Development

Women in Franchising
Scott Keith Weaven

Weaven, Scott Keith

Entrepreneurship, Innovation and New Product Development

Interface Between Entrepreneurship Practice and Curriculum
David Price, Bill Merrilees and Scott Weaven

Weaven, Scott Keith

Marketing Education

Group Learning in Marketing: an Exploratory Qualitative Study of Its Usefulness
Arthur Daniel Sweeney and Scott Keith Weaven

Webster, Cynthia M.

Sports, Arts and Heritage Marketing

Expert and Public Judgments in the Visual Arts
Richard G. Seymour, Cynthia M. Webster

Webster, Cynthia Marie

Consumer Behaviour

Emotions and Response Actions in Consumer Complaint Behaviour
Nathan Vincent and Cynthia Marie Webster

Webster, Cynthia Marie

Business Interaction, Relationships and Networks

Organisational Members' Commitment to Professional Associations
Civilai Terawatanavong and Cynthia Marie Webster

Webster, Cynthia Marie

Strategic Marketing and Market Orientation

Market Orientation and Innovation for Strategic Integration of Exchange Relationships: the Case of Argyle Diamonds
Cynthia Marie Webster and Samir Gupta

Weerawardena, Jay

Marketing in International & Cross-Cultural Environments

Networking Capability and 'Born Global' Exporters
Gillian Sullivan Mort, Jay Weerawardena and Ang Choon Meng

Weerawardena, Jay

Entrepreneurship Special

Predicting the Course of Small Business Internationalisation: an Entrepreneurial Marketing Perspective
Kodicara Asoka Gunaratne and Jay Weerawardena

Westberg, Kate

Social, Not-For-Profit and Political Marketing

An Examination of Cause-Related Marketing in the Context of Brand Attitude, Purchase Intention, Perceived Fit and Personal Values
Kate Westberg and Nigel Pope

Weston, Rae

Retailing, Distribution Channels & Supply Chain Management

Accounting for the Success of a Community Retail Banking Model: Bendigo Bank
Rae Weston

White, Christopher James

Services Marketing

Towards an Understanding of the Relationship Between Mood, Emotions, Service Quality and Customer Loyalty Intentions.
Christopher James White

White, Lesley

Services Marketing

A Conceptual Model of the Antecedents of Behavioural Loyalty of Dissatisfied Business Services Customers
Venkata Yanamandram and Lesley White

Whitelock, Jeryl

Marketing in International & Cross-Cultural Environments

International Advertising Standardisation: the Mercosur Case
Fernando Fastoso and Jeryl Whitelock

Whitelock, Jeryl

Marketing Issues in Asia

Local Market Knowledge Acquisition and Fast Market Entry Through International Joint Venture: Moderating Effects of Parent Control
Jeryl Whitelock and Hui Yang

Wickham, Mark Daniel

Business Interaction, Relationships and Networks

Organising Imc Functions in the Business-To-Business Environment: the Case of the Tasmanian Light Shipbuilding Cluster.
Mark Daniel Wickham and Linda Ellen Hall

Wiley, James B.

Quantitative Research Methods

Reflections on Formative Measures:Conceptualisation and Implication for Use
James B. Wiley

Wilkinson, Ian F.

Qualitative Marketing Research

The Role, Meaning and Importance of Context in the Study of Marketing Behaviour
Lay Peng Tan and Ian F. Wilkinson

Wilkinson, Ian Frederick

Strategic Marketing and Market Orientation

When Do Managers Think Their Firm Is Market Oriented?
Ian Frederick Wilkinson

Wilkinson, John William

Personal Selling and Sales Management

Leadership Support Provided By Sales Managers
John William Wilkinson

Wilkinson, John William

Personal Selling and Sales Management

Differences in Rater Perceptions About Leadership Style and Salesperson Performance
John William Wilkinson

Williams, Andrea Lee

Tourism Marketing

Bundling for Tourism Events - What Motivates the Market?
Ian Andrew Coghlan and Andrea Lee Williams

Williams, Jasmine Elizabeth M

Consumer Behaviour

What Influences Ethical and Socially Responsible Consumers' Purchase Intentions?
Jasmine Elizabeth M Williams, Juliet Emma Memery and Phil Megicks

Williams, John

Social, Not-For-Profit and Political Marketing

Engagement in the Political Process
Mathew Parackal, Chris Rudd, Phil Harris and John Williams

Williams, Paul

Tourism Marketing

Customer Value and Tourist Satisfaction: a Multi-Dimensional Perspective
Paul Williams and Geoffrey Soutar

Winter, Matthew

Advertising/ Integrated Marketing Communications

Using Advertising to Enhance Oversea's Customers Memories of Consuming Wine
Matthew Winter, Robyn Ouschan and Robert Donovan

Winzar, Hume

Branding

Deriving a Shortlist of Brand Names: a Comparison of Measures Based on Censored Preference Data
Ben Lowe and Hume Winzar

Winzar, Hume F.

Marketing in International & Cross-Cultural Environments

The Ecological Fallacy: How to Spot One and Tips on How to Use One to Your Advantage
Hume F. Winzar

Wirtz, Jochen

Consumer Behaviour

Consumer Responses to Recommend-A-Friend Programs
Patricia Chew, Siok Kuan Tambyah and Jochen Wirtz

Wong, Amy

Services Marketing

The Effects of Store and Customer Characteristics on Value and Loyalty
Amy Wong and Alison Dean

Wong, Amy

Relationship Marketing Special

The Impact of Relational Benefits on Customer Trust and Commitment
Liliana Bove and Amy Wong

Wong, Chui Yim

Marketing in International & Cross-Cultural Environments

Chinese Consumers? Perceptions of Country Design, Assembly and Parts Capabilities: Does Country Considered or Consumer Acculturation Matter?
Chui Yim Wong, Michael Jay Polonsky and Romana Garma

Wong, Ho-Yin

Consumer Behaviour

Giving and Receiving Brands as Valentine?s Day Gifts
Peter David Clarke, Carmel Herington, Ho-Yin Wong and Rahim Hussain

Wood, Zoe

Sports, Arts and Heritage Marketing

Knowledge, Brand Use and Sponsorship Attribution
Janet Hoek, Zoe Wood and Philip Gendall

Woodside, Frances

Entrepreneurship, Innovation and New Product Development

Measuring the Attitudes of Australian Food Manufacturers Towards Genetically Modified (GM) Foods a Pilot Study
Frances Woodside, Gabriel Ogunmokun and Leslie Russell Brown

Worthington, Steve

Relationship Marketing

Triadic Relationships and the Measurement of Attribute Importance
Steve Worthington and Peter Naude

Wright, Malcolm

Services Marketing

Brand Switching and Consumers? Consideration Sets in Financial Services
Gavin Lees, Ron Garland and Malcolm Wright

Wright, Malcolm

Services Marketing

Brand Switching in New Zealand Retail Banking
Gavin Lees, Ron Garland and Malcolm Wright

Wright, Owen

Branding

Brand Piracy By Franchisees
Lorelle Frazer, Bill Merrilees and Owen Wright

Wright, Owen

Branding

McCafe: Sub-Brand, Para-Sub-Brand or Co-Brand?
Owen Wright, Lorelle Frazer and Bill Merrilees

 

X

Name By Surname

Track

Paper and Authors Top

Xavier, Robina

Advertising/ Integrated Marketing Communications

Operationalising Strategy: an Evaluation of Strategy in Public Relations Campaigns
Robina Xavier, Kim Johnston and Amisha Patel

Xu, Ying

Entrepreneurship, Innovation and New Product Development

Sustainable Product Development and Business Performance - a Life Cycle Approach
Ying Xu and Pamela D. Morrison

 

Y

Name By Surname

Track

Paper and Authors Top

Yabsley, Kim

Marketing Education

Evolutions of an Online Generation: Education, Industry and Imc
Edwina Luck and Kim Yabsley

Yakimova, Raisa

Strategic Marketing and Market Orientation

Implementing a Customer Orientation in an Industrial Context
Raisa Yakimova

Yanamandram, Venkata

Services Marketing

A Conceptual Model of the Antecedents of Behavioural Loyalty of Dissatisfied Business Services Customers
Venkata Yanamandram and Lesley White

Yang, Hui

Marketing Issues in Asia

Local Market Knowledge Acquisition and Fast Market Entry Through International Joint Venture: Moderating Effects of Parent Control
Jeryl Whitelock and Hui Yang

Yang, Zhilin

Advertising/ Integrated Marketing Communications

Retail Sales Campaigns: a Comparison of Promotion Objectives and Activities Between NZ and Hungary
Kim Shyan Fam, Shun Cheong Fok, Zhilin Yang and Laszlo Jozsa

Young, Louise

Qualitative Marketing Research

Study of Contrasts Reflections on Teaching, Learning and Training in the Realm of Qualitative Research Methods
Louise Young and Lynne Freeman

Yusuf, Farhat

Tourism Marketing

A Study of Domestic and Overseas Holidays Taken By Australian Households
Farhat Yusuf and Mohammad B. Naseri

 

Z

Name By Surname

Track

Paper and Authors Top

Zawiyah, Wan Ed

Consumer Behaviour

Consumer Purchase Intention at Traditional Restaurant and Fast Food Restaurant
Wan Zawiyah Wan Halim and Abu Bakar Hamed

Zhang, Yuli

Marketing Issues in Asia

Marketing Strategy and Business Performance: the Case of Small Firms in China
Yiming Tang, Paul Wang and Yuli Zhang

Zhao, Lihua

Quantitative Research Methods

Forecasting Area Market Demand: the Case for Meso-Level Forecasting With Marketing and Urbanization Variables
Hongwei Lu, Lihua Zhao, Mark Uncles and Gary Gregory

Zhou, Nan

Marketing Issues in Asia

Power Usage in Marketing Channels Given the Conditions of Power Advantage Versus Power Disadvantage
Guijun Zhuang, Neil C. Herndon and Nan Zhou

Zhuang, Guijun

Marketing Issues in Asia

Power Usage in Marketing Channels Given the Conditions of Power Advantage Versus Power Disadvantage
Guijun Zhuang, Neil C. Herndon and Nan Zhou

     
     


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