Track 20 - Tourism Marketing
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A Regeneration Option: Tourism in Wirksworth, Derbyshire, United Kingdom
Peter Wiltshier (University of Derby)
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Airlines? Promotion of Places through the Travel Experience: An Exploratory Study of Two National Airlines
Andrea Insch (University of Otago)
Magdalena Florek (The Poznan University of Economics)
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Conceptualizing Body and Mind Motivation in Sun and Sand Tourism Consumption
Nina Prebensen, Kare Hansen, (Norwegian College of Fishery Science, University of Tromso, Norway)
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Corporate Brand Identity and Image Congruence in the Leisure Services Sector: A Stakeholder Perspective
Joanna Minkiewicz, Felix Mavondo (Monash University)
Kerrie Bridson (Deakin University)
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Customer Value of Second Home Ownership: Insights from a Mature Market (Switzerland)
Robert Weinert, Christian Laesser, Pietro Beritelli (University of St. Gallen)
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Don?t Rain on my Parade: Barriers to Ecological Tourism
Nicole Hartley (University of Technology, Sydney)
Paul Harrison (Deakin University)
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Ecotourists: Do They Really Care More About Environmental Sustainability?
H.E. Perkins, D. Grace (Griffith University)
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Getting them off the Boat: An Exploratory Study into Cruise Ship Passenger and Crew Motivations to Disembark
James Henry, Maree Thyne (University of Otago)
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Importance of Wine Festival Characteristics in Determining First-time and Repeat Visitors? Festival Experience
Ruth Taylor, Tekle Shanka (Curtin University of Technology)
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Measuring Perceptions of Service Quality within the Visitor Attractions Sector
David Lynch (Centre for Regional Innovation and Competitiveness (CRIC), University of Ballarat)
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Measuring Tourism Competitiveness: Research, Theory and the WEF Index
Geoffrey I. Crouch (La Trobe University)
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Mega Sports Events and Host Country Image: The Case of the 2006 FIFA World Cup
Magdalena Florek (The Poznan University of Economics)
Tim Breitbarth, Francsico Conejo (University of Otago)
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Moving Towards Integrated Urban Marketing: A Vision of Sustainability & Creative Strategic Collaboration
Ute Jamrozy (Alliant International University)
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Riding the Thai Elephant and the Search for ?Authenticity?
Cathi McMullen (Charles Sturt University)
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Schwartz Values Clusters and Tourists? Activities
Julie A Lee, Geoffrey N Soutar, Timothy M Daly, James B Kelley (University of Western Australia)
Jordan Louviere (University of Technology, Sydney)
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Social Network Power and the Social Nature of the Destination Branding Process
Giuseppe Marzano (The University of Queensland)
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Study Abroad - Opportunities for Cultural Awareness
Tekle Shanka (Curtin University of Technology)
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The Winery as an Experiential Stimulation: Differences between Passage and Proximity Tourism
Francois Durrieu (Bordeaux Business School)
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Tourism Destination Marketing - Organisation through Networks
David Ermen, Jürgen Gnoth (University of Otago)
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Values Relevant to Japanese Tourism Behaviour in New Zealand
Leah Watkins (Univeristy of Otago)
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