Conference Proceedings errata.
- Book of Abstracts
-
HERDC Information
ANZMAC Proceedings Index XLS format
Papers as published in the ANZMAC conference proceedings, and accepted for final presentation at the ANZMAC 2011 conference. All papers accepted for publication have been refereed in line with the requirements for an E1: Conference Publication.
|
Track |
Paper |
Authors |
| 01. Marketing Communications | Corporate Sponsorship Activities and the Information Sources of Employees | A. Khan, University of Western Sydney; John Stanton, University of Western Sydney |
| 01. Marketing Communications | Psychological Contracts and Loyal Boosterism: Giving dance training institutions a lift through word of mouth promotion. | Alicia Stanway, Edith Cowan University |
| 01. Marketing Communications | A Longitudinal Analysis of Consistency in Repeated Choice | Armando Corsi, Ehrenberg-Bass Institute of Marketing Science; Cam Rungie, Ehrenberg-Bass Institute of Marketing Science. |
| 01. Marketing Communications | Advertising for High Reach in a Fragmented Television Market: Is It Possible to Improve? | Arry Tanusondjaja, University of South Australia; Erica Riebe, University of South Australia; Rachel Kennedy, University of South Australia |
| 01. Marketing Communications | Word of Mouth as Entertainment: Discovering a new WOM Motivator | Bodo Lang, The University of Auckland Business School |
| 01. Marketing Communications | Word of Mouth as Entertainment: Verification of a new WOM Motivator | Bodo Lang, The University of Auckland Business School |
| 01. Marketing Communications | KPI in Social Media Marketing: The Effects of Membership and Interaction | Boris Toma, University of Mannheim; Hans Bauer, University of Mannheim; Deniz Orbay, University of Mannheim |
| 01. Marketing Communications | A Multi-Industry Analysis of Service Fairness Themes from the Professional Female Viewpoint | C. Archer, Curtin University; Robyn Ouschan, Curtin University; Amy Croll, Curtin University |
| 01. Marketing Communications | What Stimulates Word of Mouth? Finding the Conversation-worthy Elements in a TV Program | C. Nguyen, Ehrenberg-Bass Institute- UniSA; J. Romaniuk, Ehrenberg-Bass Institute- UniSA |
| 01. Marketing Communications | Small and Large Hashtags: Parallels to Consumer Behaviour and Differing Double Jeopardy Effects in the Twittersphere. | Cullen Habel, The University of Adelaide; Jean-Eric Pelet, Université de Nantes |
| 01. Marketing Communications | An empirical investigation into the combined effect of sequence and multiple–media exposure on audience attitudes | David Fortin, University of Canterbury; Sam Grimwood, University of Canterbury; Joerg Finsterwalder, University of Canterbury |
| 01. Marketing Communications | Visual Images in Advertising to the Gay Market | Dr Al Marshall, Australian Catholic University |
| 01. Marketing Communications | Exploring the Likeability of Celebrity Endorsements in Advertising in Asia | Dr.J Krisjanous, Victoria University of Wellington; Dr.A.Gazley, Victoria University of Wellington; Prof. K. Fam, Victoria University of Wellington |
| 01. Marketing Communications | Reconnecting with SME customers post GFC: What do banks in Australia need to do? | Earl Jobling, La Trobe University; Marthin Nanere, La Trobe University |
| 01. Marketing Communications | Dr Jeckylls of advertising communication: The rise of French responsible agencies | F. Desmarais, University of Waikato Management School. |
| 01. Marketing Communications | Use of Embedded Brand Community Network for Brand Co-creation | Gauri Laud, RMIT University; Raju Mulye, RMIT University; Kaleel Rehman, RMIT University |
| 01. Marketing Communications | Like? Advertising Practitioners views of social media as an advertising research tool | Gayle Kerr, Queensland University of Technology; Sonia Dickinson, Curtin University. |
| 01. Marketing Communications | Word of Mouth for Movies: Examining Content and Valence | J. Major, Ehrenberg-Bass Institute- UniSA; J. Romaniuk, Ehrenberg-Bass Institute- UniSA; C. Nguyen, Ehrenberg-Bass Institute- UniSA |
| 01. Marketing Communications | Celebrity Brand Value: Using the MECCAS Model to Evaluate Celebrity Endorsement Advertising Strategy | Jasmina Ilicic, Macquarie University; Cynthia M. Webster, Macquarie University |
| 01. Marketing Communications | Advertising is More Influential than Word-of-mouth? That would be Something to Talk About! | Jenni Romaniuk, Ehrenberg-Bass Institute for Marketing Science,; University of South Australia, |
| 01. Marketing Communications | A Map of the New Television Ad Model Landscape: Viewer and Industry Evaluations | Jennifer A. Robinson, Murdoch University; Anika Schweda, Murdoch University; Steve Bellman, Murdoch University; Duane Varan, Murdoch University |
| 01. Marketing Communications | Personalisation versus privacy: A conceptual paper reviewing consumer privacy concerns online & personalisation strategies in marketing communications. | Jennifer Doig, Queensland University of Technology |
| 01. Marketing Communications | Exploring the Impact of Sexual Content and Sexual Self-Schema on Advertising Effectiveness of Female Consumers: A Conceptual Framework | Jessica Hernandez, University of Newcastle, Australia; Dr Jamie Carlson, University of Newcastle, Australia; Dr Philip Rosenberger, University of Newcastle, Australia |
| 01. Marketing Communications | To shock or inspire? Understanding which emotions drive video sharing on Facebook. | Karen Nelson-Field, Ehrenberg-Bass Institute, University of South Australia; Erica Riebe, Ehrenberg-Bass Institute, University of South Australia; Kellie Newstead, Ehrenberg-Bass Institute, University of South Australia |
| 01. Marketing Communications | Developing Messages to Create Community Awareness of Hypertension as a Risk Factor for Dementia | Kelly Andrews, Illawarra-Shoalhaven Local Health District; Lyn Phillipson, Centre for Health Initiatives, University of Wollongong; Sandra Jones, Centre for Health Initiatives, University of Wollongong; Danika Hall, Centre for Health Initiatives, University of Wollongong; Jan Potter, Illawarra-Shoalhaven Local Health District; Gaye Sykes, Illawarra-Shoalhaven Local Health District |
| 01. Marketing Communications | Projections of Male Attractiveness Types in Australia | Kristina Georgiou, Curtin University; Sonia Dickinson-Delaporte, Curtin University; Christopher Marchegiani, Curtin University |
| 01. Marketing Communications | Embedding offline product seeding referrals into the Facebook friendship network: a field study | Lars Groeger, MGSM, Macquarie University; Francis Buttle, MGSM, Macquarie University |
| 01. Marketing Communications | Do Capital Markets Reward Marketing Communication Efficiency? | Manfred Schwaiger, Ludwig-Maximilians-University |
| 01. Marketing Communications | Rational vs. Emotional Appeals With Communications to Landholders: A Review of Focus Group Responses | Mark Morrison, Charles Sturt University, Bathurst; Roderick McCulloch, University of the Sunshine Coast; Jenni Greig, Charles Sturt University, Bathurst; David S. Waller, University of Technology, Sydney; Mark Filmer, Charles Sturt University, Bathurst |
| 01. Marketing Communications | Connecting Word-of-Mouth to Corporate Reputation | Martin Williams, University of Technology, Sydney, Australia; Francis Buttle, MGSM, Macquarie University, Australia |
| 01. Marketing Communications | Selling Dreams or Empty Promises: Customer Perceived Values in the Trade-Off between Genuine Luxury and Counterfeit Goods | Nadine Hennigs, Leibniz University of Hannover; Klaus-Peter Wiedmann, Leibniz University of Hannover; Christiane Klarmann, Leibniz University of Hannover; Stefan Behrens, Leibniz University of Hannover |
| 01. Marketing Communications | Mandatory residential energy efficiency rating: how are marketers likely to respond? | Neville Hurst, Deakin University; Richard Reed, Deakin University; David Bednall, Deakin University |
| 01. Marketing Communications | Netnographic Analysis of User Generated Online Communities | Patrick Davis, Deakin University. |
| 01. Marketing Communications | Plain Packaging of Cigarettes: An Ineffective Remedy with Unintended Consequences | Prof. Dick Mizerski, University of Western Australia |
| 01. Marketing Communications | Communicating Sponsorships: Affiliation vs. Contribution | Reinhard Grohs, University of Innsbruck; Mario Ruggiero, University of Innsbruck |
| 01. Marketing Communications | Brand Owners Recommend their Brand More When They Hear Others Recommend It | Robert East, Kingston Business School, London And Ehrenberg-Bass Institute, UNISA |
| 01. Marketing Communications | The impact of service fairness dimensions on female customers’ evaluation of critical incidents | Robyn Ouschan, Curtin University of Technology; Catherine Archer, Curtin University of Technology; Amy M. Croll, Curtin University of Technology |
| 01. Marketing Communications | Exploring the association between social media, narcissism, empathy, the desire for fame and well-being | Sandra Gountas, Curtin University; John Gountas, Murdoch University |
| 01. Marketing Communications | Challenges of Researching Consumers in Emerging markets | Steven J. Greenland, Swinburne University of Technology |
| 01. Marketing Communications | Behavioural Measures: Can they predict television program growth and decline? | Virginia Beal, Ehrenberg-Bass Institute; Arry Tanusondjaja, Ehrenberg-Bass Institute; Magda Nenycz-Thiel, Ehrenberg-Bass Institute |
| 01. Marketing Communications | Launch of Freeview in Australia: Where did the audience come from? | Virginia Beal, Ehrenberg-Bass Institute; Nicole Hartnett, Ehrenberg-Bass Institute; Martin Collins, Ehrenberg-Bass Institute |
| 01. Marketing Communications | Quantifying Freeview’s Effect on TV Advertising Campaign Delivery in Australia | Virginia Beal, Ehrenberg-Bass Institute; Nicole Hartnett, Ehrenberg-Bass Institute; Martin Collins, Ehrenberg-Bass Institute |
| 01. Marketing Communications | New Advances in Brand Narration: the Surfingtelling | Xavier Menaud, ESG Management School, Paris; Claire Garcia, ESG Management School, Paris |
| 02. B2B Marketing | B2B – Interactive Sensemaking and the In-between | Christopher John Medlin, University of Adelaide; Jan-Åke Törnroos, Åbo Akademi University |
| 02. B2B Marketing | The Role of Perceived Competencies in Influencing Buyer’s Risk and Value Perception in Business-to-Business Projects | Dr. Laszlo Sajtos, The University of Auckland Business School; Prof. Zoltán Veres, Budapest Business School |
| 02. B2B Marketing | Channel Preference: B2B online and catalogue determinants | Fruen Purnell, Adobe Systems; James E. Richard, Victoria University of Wellington |
| 02. B2B Marketing | A Model of Customer Attractiveness in Professional Business Services | Gregory J Brush, University of Western Australia; Lin Huang, Enlight Media |
| 02. B2B Marketing | A Customer Value Assessment Practices in Business Markets | Joona Keranen, Lappeenranta University of Technology; Anne Jalkala, Lappeenranta University of Technology. |
| 02. B2B Marketing | In the Shade of the Employer – Drivers and Barriers for Participation in Professional Communities | Jukka Kajan, Aalto University School of Economics |
| 02. B2B Marketing | Customer attitudes in B2B Services: A longitudinal analysis | Paul Williams, American University of Sharjah; Sajid Khan, American University of Sharjah; Earl Naumann, American University of Sharjah |
| 02. B2B Marketing | Corporate Restructuring and Customers and Suppliers | Prof. Virpi Havila*, Uppsala University, Department Of Business Studies, Sweden.; Prof. Helén Anderson, Jönköping International Business School, Sweden; Peter Dahlin, Jönköping International Business School, Sweden.; Johan Holtström, Linköping University, Sweden.; Christina Öberg, Lund University, Sweden |
| 03. Brands and Brand Management | Performance of Loyalty Programs in Small Businesses: Evidence from Australia | B. Ramaseshan, Curtin University; Fazlul K. Rabbanee, Curtin University; Megan Johnston, Curtin University. |
| 03. Brands and Brand Management | Brand attributes: Differences in perceptions across product and service types | Carmel Herington, Macquarie Graduate School of Management; Hugh Wilkins, Griffith University |
| 03. Brands and Brand Management | Consumers Need for Uniqueness and Status: Do Australian Generation Y Men and Women Purchase Differently? | Chelsey Latter, Curtin University; Ian Phau, Curtin University; Christopher Marchegiani, Curtin University |
| 03. Brands and Brand Management | Premium Generic Brand choice vis-à-vis generic and national brands: A scenario comparison for self use, family consumption and gift giving in a food and non-food context | Chris Baumann, Macquarie University ; Hamin, Macquarie University ; Rosalie L. Tung, Simon Fraser University; Roxan Toll, GMI Global Market Insite |
| 03. Brands and Brand Management | A Study on Brand Negative Publicity: Performance and Value Relevance | Dan Liu, University of New South Wales; Jennifer Harris, University of New South Wales; Adrian Payne, University of New South Wales |
| 03. Brands and Brand Management | The Four Pillars of Brand Management | Kamer Yuksel, University of Otago; Lisa McNeill, University of Otago; Kirsten Robertson, University of Otago; Rob Hamlin, University of Otago |
| 03. Brands and Brand Management | Brand-Made Children in New Zealand Children and Brand Attachment: Measuring the influence of social media as a brand information source: The influence of Facebook. | Kate Jones, AUT University |
| 03. Brands and Brand Management | The Impact of Brand Heritage on Corporate Reputation and Related Effects on Customer Perceived Value | Klaus-Peter Wiedmann, Leibniz University of Hannover; Nadine Hennigs, Leibniz University of Hannover; Steffen Schmidt, Leibniz University of Hannover; Thomas Wuestefeld, Leibniz University of Hannover |
| 03. Brands and Brand Management | The Mediating Role of Alliance Learning on Alliance Innovation: an Empirical Study | Liem Viet Ngo, The University of New South Wales; Tania Bucic, The University of New South Wales |
| 03. Brands and Brand Management | Brand Communities of Facebook: How Do They Create value? | Mahmud Hassan, Southern Cross University; Simon Pervan, Southern Cross University |
| 03. Brands and Brand Management | The Development of a Scale for Prototypical Brands | Michael Baird, Curtin University; Ian Phau, Curtin University |
| 03. Brands and Brand Management | Vavilovian Mimicry in the Luxury Brand Industry: A Look at Crocodile and Lacoste | Min Teah, Curtin University; Ian Phau, Curtin University |
| 03. Brands and Brand Management | The incidence of brand rejection in FMCG categories | Oanh Truong, Ehrenberg-Bass Institute.; Assoc. Prof. Jenni Romaniuk, Ehrenberg-Bass Institute.; Dr. Magda Nenycz-Thiel, Ehrenberg-Bass Institute |
| 03. Brands and Brand Management | The Positioning of Premium Private Label Brands | Pam Feetham, Massey University; Philip Gendall, Massey University |
| 03. Brands and Brand Management | Building Brand Resonance: An Exploration of Brand Presence on Social Media Sites | Rebecca Dolan, University of Adelaide Business School; Dr. Steven Goodman, University of Adelaide Business School |
| 03. Brands and Brand Management | Industrialised Nature: A Champagne Myth | Richard Mitchell, Otago Polytechnic; Steve Charters, Reims Management School |
| 03. Brands and Brand Management | Branding in Small Firms: Are All SMEs Similar? | Saku Hirvonen, University of Eastern Finland; Tommi Laukkanen, University of Eastern Finland, |
| 03. Brands and Brand Management | Consumer´s Love and Willingness to Sacrifice for a Brand | Sandra Maria Correia Loureiro, University of Aveiro |
| 03. Brands and Brand Management | Counterfeit Branding: A System Level Analysis of a Marketing Problem | Tanvir Ahmed, La Trobe University |
| 03. Brands and Brand Management | Exploring the Impact of Marketing Mix Variables on Brand Choice across Contrasting Age Groups in Contemporary Urban China | Xiao Han, University of New South Wales; Mark D. Uncles, University of New South Wales |
| 04. Consumer Behaviour | All I want for Christmas is the real thing: Re-authentication via gift-giving resistance. | ‘Ilaisaane Fifita, The University of Auckland Business School; Michael S W Lee, The University of Auckland Business School |
| 04. Consumer Behaviour | Packaging Fluency: Toward Definition and Conceptualisation | Ana Mocanu, Ehrenberg-Bass Institute for Marketing Science, University of South Australia; Polymeros Chrysochou, Ehrenberg-Bass Institute for Marketing ScienceUniversity of South Australia and MAPP, Department of Business Administration, Aarhus University.; Svetlana Bogomolova, Ehrenberg-Bass Institute for Marketing Science, University of South Australia; Larry Lockshin, Ehrenberg-Bass Institute for Marketing Science, University of South Australia |
| 04. Consumer Behaviour | Webs of Belonging: Beyond Intercultural Dyads in Immigrant Acculturation Research | Angela Cruz, The University of Auckland; Margo Buchanan-Oliver, The University of Auckland |
| 04. Consumer Behaviour | Is Guilt driving the Optimism Bias in Sequential Choice? Three Alternative Explanations | Anirban Som, Bond University |
| 04. Consumer Behaviour | The Impact of Love and Quality on Brand Satisfaction and Intentionss | Avichai Shuv-Ami, The College of Management Israel |
| 04. Consumer Behaviour | Halal food consumption: A comparative study between Arab Muslims and Non Arab Muslims consumers in Malaysia | Azura Hanim Hashim, Department of Marketing, University of Malaya; Md Nor Othman, Department of Marketing, University of Malaya |
| 04. Consumer Behaviour | Online Retailing vs. Traditional Stores in the Purchasing Decision Making Process | Barbara Gligorijevic, Queensland University of Technology |
| 04. Consumer Behaviour | What’s it worth? Testing the Power of an Influencer, Knowledge and Involvement to Moderate Product Cue Usage | Ben Luks, The University of Adelaide; Pascale Quester, The University of Adelaide; Roberta Veale, The University of Adelaide |
| 04. Consumer Behaviour | How Multi-Acculturation Impacts the Identity of Circulating Consumers | Bernardo Figueiredo, University of New South Wales; Julien Cayla, University of New South Wales |
| 04. Consumer Behaviour | How Consumers Avoid Potential Disasters: A Cross-Country, Cross-Industry Study on Consumer Reactions to Uncertainty | Björn Frank, Tokyo Institute of Technology; Gulimire Abulaiti, Tokyo Institute of Technology; Boris Herbas Torrico, Tokyo Institute of Technology; Takao Enkawa, Tokyo Institute of Technology; Shane J. Schvaneveldt, Weber State University |
| 04. Consumer Behaviour | Flow as a Catalysis for Information Diffusion in an Online Social Network | Chelsy Qionglin Gan, School of Marketing, the Australian School of Business, The University of New South Wales; Mathew Chylinski, School of Marketing, the Australian School of Business, The University of New South Wales |
| 04. Consumer Behaviour | Buyer Uncertainty as Preconceived Cognitive Dissonance | Chin Chuan Gan, Monash University; Ding Hooi Ting, Monash University |
| 04. Consumer Behaviour | Malcolm Gladwell versus Twitter: Examining the Behaviours of Market Mavens in Social Media | Chris Hodkinson, La Trobe University; Steven Mason, La Trobe University |
| 04. Consumer Behaviour | Appeal to All Senses in Luxury marketing: A Multi-Sensory Communication Approach | Christiane Klarmann, Leibniz University of Hannover; Klaus-Peter Wiedmann, Leibniz University of Hannover; Nadine Hennigs, Leibniz University of Hannover; Stefan Behrens, Leibniz University of Hannover |
| 04. Consumer Behaviour | Furthering the Understanding of Online Consumer Behaviour | D.R. Corkindale, The University of South Australia; C. Driesener, The Ehrenberg Bass Institute for Marketing Science |
| 04. Consumer Behaviour | The Delicate Balance Between Real and Fake | Dag Bennett, Ehrenberg Centre For Research In Marketing |
| 04. Consumer Behaviour | Exploring aspects of Brand Extensions for their impacts on Purchase Intentions in the Beverage Market: A Comparative Study | Damir Malic, Curtin University; Vanessa Ann Quintal, Curtin University; Ian Phau, Curtin University |
| 04. Consumer Behaviour | Intergenerational Influence on Brand Preference and||Consumption Orientations in Australia | Delane Osborne, Curtin University; Christopher Marchegiani, Curtin University |
| 04. Consumer Behaviour | How Attitudes towards Superstitious Behaviour Influence Consumer Behaviour: Preliminary Evidence from China | Di Wang, Monash University; Harmen Oppewal, Monash University; Dominic Thomas, Monash University |
| 04. Consumer Behaviour | Self-Directed Learning A Case Study Using Simulation Game and a Reflective Journal in a Marketing Strategy Capstone Course | Dr. David Gray, Macquarie University, |
| 04. Consumer Behaviour | Alcohol consumption risk among New Zealand secondary students | Emma Dresler-Hawke, Massey University; Leigh Parker, UCOL; Andrew Murphy, Massey University |
| 04. Consumer Behaviour | Gender Differences in Mobile Phone Preferences: The Era of Consumerism in Pakistan | Farah Naz Baig, Institute of Business Administration; Dr. Kamran Siddiqui, Institute of Business Administration |
| 04. Consumer Behaviour | Digital Jekyll or Hyde? Marketing in the Age of the Data Doppelgänger | Isabelle Szmigin, University of Birmingham; Alexander Reppel, Royal Holloway, University of London. |
| 04. Consumer Behaviour | Automatic Processes in Evaluation: Cognitively-laden versus Affectively-laden Stimuli in Implicit Attitude Change. | J. Muzio, University of Melbourne; Anish Nagpal, University of Melbourne; Angela Paladino, University of Melbourne |
| 04. Consumer Behaviour | Jekyll and Hyde? Social Smokers’ Conflicted Identities | Janet Hoek, University of Otago; Ninya Maubach, University of Otago; Rachel Stevenson, University of Otago; Richard Edwards, University of Otago; Philip Gendall, Massey University |
| 04. Consumer Behaviour | Vulnerable Consumers and Retail Pharmacy Selection Process | Jie Meng, The University of New South Wales |
| 04. Consumer Behaviour | ‘Doing Privacy’: Exploring the Strategies Consumers Use to Achieve Privacy | Jo En Yap, RMIT University; Liliana L. Bove, University of Melbourne; Michael B. Beverland, University of Bath |
| 04. Consumer Behaviour | Exploring how Consumers Assess Wool Active-wear | Jo Sneddon, University of Western Australia; Sara Pieruzzini, Department of Agriculture; Sharon Purchase, University of Western Australia |
| 04. Consumer Behaviour | ‘Who are you and stop polluting my community’: new insights into the study of online communities of consumption | Joel Hietanen, Aalto University School of Economics; Henry Weijo, Aalto University School of Economics; Pekka Mattila, Aalto University School of Economics; Antti Sihvonen, Aalto University School of Economics; Juho-Petteri Huhtala, Aalto University School of Economics; Andrej Botez., Aalto University School of Economics. |
| 04. Consumer Behaviour | Comparison of attitudes between games piracy and movie piracy: Internet users’ perspectives | Johan Liang, Curtin University; Ian Phau, Curtin University |
| 04. Consumer Behaviour | Is ‘domestic’ better to buy? – Study on consumer ethnocentrism among students | Józsa, László, Széchenyi István University (HU); Makkos-Káldi, Judit*, Széchenyi István University (HU); Németh, Szilárd, Széchenyi István University (HU), |
| 04. Consumer Behaviour | Brand Salience for Durables: An Empirically Based Model | Julian Vieceli, Swinburne University of Technology |
| 04. Consumer Behaviour | An exploratory study of value seeking behavior towards Internet as an online shopping channel | Khurram Sharif, Qatar University |
| 04. Consumer Behaviour | A value centered study of intention to use Internet for online shopping | Khurram Sharif, Qatar University |
| 04. Consumer Behaviour | Linking University Applicants’ Involvement, Choice Criteria and Information Search Behavior | Kristiina Herold, Lappeenranta University of Technology; Sanna Sundqvist, Lappeenranta University of Technology. |
| 04. Consumer Behaviour | Consumer Acceptance of SMS Advertising – Evidence from Australian Consumers | Kyle Jamieson, Curtin University; Professor Ian Phau, Curtin University; Dr Steve Dix, Curtin University |
| 04. Consumer Behaviour | South Korean Consumers’ Attitudes towards SMS Advertising | Kyle Jamieson, Curtin University; Professor Ian Phau, Curtin University; Dr Steve Dix, Curtin University |
| 04. Consumer Behaviour | Consumers Acceptance of Innovation: A Proposed Extension to the CAT Model | L. Butcher, Curtin University; C. Marchegiani, Curtin University |
| 04. Consumer Behaviour | The ‘natural monopoly’ effect in brand image data | Lara Stocchi, Ehrenberg Bass Institute For Marketing Science – UniSA; Carl Driesener, Ehrenberg Bass Institute For Marketing Science – UniSA; Malcolm Wright, Massey University |
| 04. Consumer Behaviour | Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits | Lars Honsel, , University of Kassel, Germany; Martin Klaus, University of Kassel, Germany; Ralf Wagner, University of Kassel, Germany |
| 04. Consumer Behaviour | The Effect of Functional and Emotional Analogies on Perceived Relative Advantage and New Product Acceptance | Loredana Viola, Wirtschaftsuniversitat Wien; Monika Koller, Wirtschaftsuniversitat Wien; Thomas Salzberger, Wirtschaftsuniversitat Wien |
| 04. Consumer Behaviour | The Communications Landscape in Vietnam: Social Marketing Implications | Lukas Parker, RMIT University Vietnam; Linda Brennan, RMIT University |
| 04. Consumer Behaviour | How Does Lifestyle Shape Ethnic Shopping Behaviour: A Study on Indonesian Chinese Consumers | Mahestu N Krisjanti, Atma Jaya Yogyakarta University/ University of Western Australia; Fang Liu, University of Western Australia. |
| 04. Consumer Behaviour | Evidence that Loyalty is a Natural Behaviour | Marianthi Livaditis, Ehrenberg-Bass Institute, UniSA; Byron Sharp, Ehrenberg-Bass Institute, UniSA; Anne Sharp, Ehrenberg-Bass Institute, UniSA |
| 04. Consumer Behaviour | Antecedents to Customer WOM: Examining the Moderating Effect of Involvement | Mark Pritchard, Central Washington University |
| 04. Consumer Behaviour | Selling Sin; Firearm Sound Moderators and Associated Attitudes. | Martin MacCarthy, Edith Cowan University; Martin O?Neill, Auburn University; Helen Cripps, Edith Cowan University |
| 04. Consumer Behaviour | Appreciating Guns: A Marketers Perspective. | Martin MacCarthy, Edith Cowan University; Stephen Fanning, Edith Cowan University; Kathryn France, Edith Cowan University; Madeleine Ogilvie, Edith Cowan University; Marie Ryan, Notre Dame University |
| 04. Consumer Behaviour | A Longitudinal Investigation of the Life Course and Lifestyles | Martina Bauer, University of Innsbruck |
| 04. Consumer Behaviour | A Conceptual Approach for Cannibalism Between Goods | Mauro Laruccia, Universidade Braz Cubas (Brasil); Sandra Maria Correia Loureiro, University of Aveiro (Portugal); Rui Lopes, University of Aveiro (Portugal), |
| 04. Consumer Behaviour | Seeking Romance and a Once in a Life-Time Experience: Investigating Attributes that Attract Honeymooners to Destinations | Maxwell Winchester, Victoria University, Australia; Tiffany Winchester, Deakin University, Australia; Felicity Alvey, Harper Adams University College, UK |
| 04. Consumer Behaviour | An Investigation of the Success of Targeting Radio Stations in New Zealand | Maxwell Winchester, Victoria University.; Gavin Lees, Victoria University. |
| 04. Consumer Behaviour | It’s too hard to be ‘green’: The theory of neutralisation | Micael-Lee Johnstone, Victoria University of Wellington; LayPeng Tan, Macquarie University |
| 04. Consumer Behaviour | Exploring the Ethical Consumption Intention-Behaviour Gap: Prioritisation, Plans, Sacrifice and Shopping | Michal J Carrington, LaTrobe University; Benjamin A Neville, University of Melbourne; Gregory J Whitwell, Australian School of Business, University of New South Wales |
| 04. Consumer Behaviour | Relationships between Quintessence and Strong Word of Mouth Behaviour | Nathalie Collins, Edith Cowan University, Western Australia; Hanna Glaebe, Edith Cowan University, Western Australia; Jamie Murphy, Murdoch University, Western Australia |
| 04. Consumer Behaviour | Keeping it real: applying a 360 degrees of authenticity | Nathalie Collins, Edith Cowan University, Western Australia; Lynelle Watts, Edith Cowan University, Western Australia; Jamie Murphy, Murdoch University, Western Australia |
| 04. Consumer Behaviour | Extending the Definition of Context Effects in Product Choice: A First Step of Moving the Behavioural Decision Theory (BDT)-Field into a New Era | Nico Neumann, University of New South Wales; Ulf Böckenholt, Northwestern University; Ashish Sinha, University of New South Wales |
| 04. Consumer Behaviour | Understanding resistance to cell phone banking adoption | Nthabeleng Rammile, University of the Free State; Jacques Nel , University of the Free state |
| 04. Consumer Behaviour | Waiting to Give | Prof. Ellen Garbarino, University of Sydney; Prof. Robert Slonim, University of Sydney; Mr Ashley Craig, Reserve Bank of Australia |
| 04. Consumer Behaviour | Saving lives or raising revenue: Analysing media coverage of the alcopops tax in light of the evidence on its effects | Sandra C. Jones, University of Wollongong; Laura Robinson, University of Wollongong |
| 04. Consumer Behaviour | Four letters but not much spirit: Do Australian alcohol websites comply with the letter and the spirit of the ABAC Code? | Sandra C. Jones, University of Wollongong; Samantha Reis, University of Wollongong; Sondra Davoren, Cancer Council Victoria; Lance Barrie, University of Wollongong |
| 04. Consumer Behaviour | Determinants of Food Label Use among Supermarket Shoppers: A Singaporean Perspective | Santosh Vijaykumar, School of Communication and Information, May Lwin, School of Communication and Information; Jiang Chao, School of Communication and Information, Wee Kim Wee, School of Communication and Information |
| 04. Consumer Behaviour | Switching channels? How enjoyment, dual-tasking and memory affect viewers’ time perceptions and confidence in judgements | Sonia N. Vilches-Montero, Bond University, Australia, Universidad Católica de la Santísima Concepción, Chile; Mark T. Spence, |
| 04. Consumer Behaviour | Effects of hierarchical information processing on viewers’ perceptions of time | Sonia N. Vilches-Montero, Bond University, Australia, Universidad Católica de la Santísima Concepción, Chile; Mark T. Spence, Bond University, Australia |
| 04. Consumer Behaviour | Seminal exchanges: Exchanges that change our lives | Stephen Fanning, Edith Cowan University |
| 04. Consumer Behaviour | Creating value that changes lives: online communities for the disabled or chronically unwell | Steven D’Alessandro, Macquarie University |
| 04. Consumer Behaviour | Defining Consumer Imagination: A Qualitative Inquiry | Steven Mason, La Trobe University, Melbourne |
| 04. Consumer Behaviour | From Cyber to Cyborg: The Influence of Motivation and Personality Traits on the Merging of Consumer and Technology | Tifani Wiyanto, Queensland University of Technology; Edwina Luck, Queensland University of Technology; Shane Mathews, Queensland University of Technology |
| 04. Consumer Behaviour | We’re Not Nuts!: The Brand Hero Worship Behaviours of a Fan Community | Toni Eagar, Australian National University. |
| 04. Consumer Behaviour | Consumer Response to Product-harm Crises: the Role of Product Knowledge and Message Involvement | Ursula Haas-Kotzegger, WU Vienna; Ioannis Assiouras, ESC Toulouse Business School; Bodo B. Schlegelmilch, WU Vienna; George Skourtis, University of Piraeus |
| 04. Consumer Behaviour | Do prototypical brands still have clout in the mature marketplaces of electronics and banking? | Vanessa Ann Quintal, Curtin University; Ian Phau, Curtin University. |
| 04. Consumer Behaviour | Probing the fuzzy concept of Flow: A longitudinal semantic analysis of Flow theory across multiple eras | W.Neill, University of New South Wales; M.Burford, University of New South Wales; A.Sinha, University of New South Wales |
| 04. Consumer Behaviour | An Examination of the Validity of Cohort Segmentation in China | Xiao Han, University of New South Wales; Mark D. Uncles, University of New South Wales |
| 04. Consumer Behaviour | Exploring the Uses and Gratifications of Luxury Brands | Yuri Seo, The University of Auckland; Margo Buchanan-Oliver, The University of Auckland |
| 05. Corporate Social Responsibility and Ethics | Consumers’ Perception toward Corporate Social Responsibility in a Developing Country: Is it a Gender Issue? | Denni Arli, The University of New South Wales; Tania Bucic, The University of New South Wales; Jennifer Harris, The University of New South Wales; Hari Lasmono, University of Surabaya |
| 05. Corporate Social Responsibility and Ethics | Attribution of Responsibility and Consumer Punishment Intentions for Ethically Questionable Firm Behaviours | Elizabeth Dunlop, Charles Sturt University; Professor Mark Farrell, Charles Sturt University |
| 05. Corporate Social Responsibility and Ethics | Biased or Not: Decayed Anger and Attributions in Consumer Reaction to Corporate Social Scandals | Haodong Gu, The University of New South Wales; Ashish Sinha, The University of New South Wales |
| 05. Corporate Social Responsibility and Ethics | Measuring customer preference for CSR: A best-worst scaling approach | Ingrid O’Brien, University of Western Australia; Dr Wade Jarvis, University of Western Australia; Professor Geoff Soutar, University of Western Australia |
| 05. Corporate Social Responsibility and Ethics | Consumers Emotional Reactions After Brand Crises: The Role Of Corporate Associations | Ioannis Assiouras, ESC Toulouse Business School |
| 05. Corporate Social Responsibility and Ethics | Exploring the Nexus between Sustainable Entrepreneurship and Ethical Consumerism | J. N. Sneddon, The University of Western Australia; T. Mazzarol, The University of Western Australia |
| 05. Corporate Social Responsibility and Ethics | ‘As long as you have some of that, it cancels it out’: How advertisers use guilt to sell us quick-fixes for our unhealthy behaviour | Lance Barrie, University of Wollongong; Sandra C. Jones, University of Wollongong |
| 05. Corporate Social Responsibility and Ethics | Non-uniform Effects of Cognitive Dissonance on Satisfaction and Loyalty | Monika Koller, WU Vienna; Thomas Salzberger, WU Vienna |
| 05. Corporate Social Responsibility and Ethics | The 2000-2010 Sales Ethics Research: Emerging Themes and Future Directions | N. McClaren, Deakin University |
| 05. Corporate Social Responsibility and Ethics | The Professional Identity of Marketers and Ethical-Decision Making: A Conceptual Framework | N. McClaren, Deakin University; A. Vocino, Deakin University; S. Adam, Deakin University |
| 05. Corporate Social Responsibility and Ethics | The Development of a Scale to Measure Corporate Social Responsibility Branding | Nigel M. de Bussy, Curtin University; Lokweetpun Suprawan, Bangkok University |
| 05. Corporate Social Responsibility and Ethics | Who do parents perceive is pressuring them to buy unhealthy (and healthy foods)? | Sandra C. Jones, University of Wollongong; Laura Robinson, University of Wollongong; Lisa Kervin, University of Wollongong |
| 05. Corporate Social Responsibility and Ethics | Developing ethical and CSR standards in Indian corporate sector: A conceptual analysis | Sarangapani Nirvathi, University of Canberra; Ali Quazi, University of Canberra; Abu Saleh, University of Canberra |
| 05. Corporate Social Responsibility and Ethics | Failing to Engage: Parents’ Acceptance of the Promotion of Unhealthy Foods to Children | Simone Pettigrew, University of Western Australia; Michele Roberts, University of Western Australia; Kathy Chapman, Cancer Council New South Wales; Pascale Quester, University of Adelaide; Caroline Miller, Cancer Council South Australia |
| 05. Corporate Social Responsibility and Ethics | Corporate Social Responsibility Activities: Similarities and Differences between Small and Medium Sized Enterprises | Sujana Adapa, University of New England; Jennifer Rindfleish, University of New England |
| 05. Corporate Social Responsibility and Ethics | The Concept of Corporate Social Responsibility in Small and Medium Sized Accountancy Firms | Sujana Adapa, University of New England; Jennifer Rindfleish, University of New England |
| 05. Corporate Social Responsibility and Ethics | What is considered ethical behaviour and how can it be assured in Outsourcing of Logistics Activities? | Violet Lazarevic, Monash University |
| 05. Corporate Social Responsibility and Ethics | Investigating Chinese and Australian Students’ Awareness and Interpretation of CSR, and the Influence of Studying ‘Socially Innovative Commerce’ Over Time | Zhengfeng Li, University of Wollongong; Alan Pomering, University of Wollongong; Gary Noble , University of Wollongong |
| 06. International Marketing | The Use of Religious Symbols on Packaging to Influence Product Preference and Rating | Abou Bakar, The Islamia University of Bahawalpur & University of South Australia; Dr Richard Lee, University of South Australia; Dr Cam Rungie, University of South Australia |
| 06. International Marketing | The Direct and Moderating Effects of Trust and Bargaining Power on Foreign Entry Mode Selection | Andrew Gilmore, La Trobe University |
| 06. International Marketing | Collaborative marketing and SME export performance: A network perspective | Ben Manning, University of the Sunshine Coast; Joanne Freeman, University of the Sunshine Coast |
| 06. International Marketing | Asian Family-Owned Transnational Firms’ Motives for Internationalising | Dave Crick, Victoria University; Shiv Chaudhry, Birmingham City University |
| 06. International Marketing | Sentiment as a driver of perceived export barriers: An exploratory study | Eldrede Kahiya, Lincoln University; David Dean, Lincoln University; Jeff Heyl, Lincoln University |
| 06. International Marketing | Country of Origin Effects on Consumers’ Perceptions of Cosmetic Brands | Gurvinder Shergill, Massey University, New Zealand; Jung-Hsin Kuo, Eulogiums Co., Ltd, Taiwan |
| 06. International Marketing | The effects of absurd ads on memory and persuasion across cultures | Katja Gelbrich, Catholic University Eichstätt-Ingolstadt; Daniel Gäthke, Catholic University Eichstätt-Ingolstadt; Stanford A. Westjohn, University of Toledo. |
| 06. International Marketing | An Exploratory Dyadic Study of Customers’ Shopping Habits for Consumer Electronics in China | Ravi Bhat, UNITEC Institute of Technology; Sanjaya S. Gaur, Auckland University of Technology; JiYu Ou (Martin), AIS St Helens |
| 06. International Marketing | The effectiveness of positive and negative emotional story based appeals in advertisements promoting organ donations | Robyn Ouschan, Curtin University of Technology; Graham Ferguson, Curtin University of Technology; Laura Circosta, Curtin University of Technology |
| 06. International Marketing | Plainly Powerful Packaging – Marketing Objectives of Cigarette Pack Design | Steven J. Greenland, Swinburne University of Technology |
| 06. International Marketing | Business Presence and Strategic Marketing Approaches in a Difficult BOP Environment | Tendai Chikweche, University of Western Sydney; Richard Fletcher, University of Western Sydney; John Stanton, University of Western Sydney |
| 06. International Marketing | The Effect of Strategic Orientations on Business Growth – A Cross-national Study | Tommi Laukkanen, University of Eastern Finland; Gábor Nagy, Corvinus University of Budapest; Saku Hirvonen, University of Eastern Finland; Helen Reijonen, University of Eastern Finland; Mika Pasanen, North Karelia University of Applied Sciences |
| 06. International Marketing | Market Orientation in Service Exports: The Role of Government Policies and Competition | Vinh Nhat Lu, The Australian National University; Pascale Quester, The University of Adelaide; Christopher Medlin, The University of Adelaide |
| 06. International Marketing | Factors Affecting SMEs Decision-Makers’ Risk Perceptions in Saudi Arabia: An exploratory study | Yousif Alrashidi, Griffith University; A/Prof Debra Grace, Griffith University; A/Prof Scott Weaven, Griffith University |
| 08. Marketing Education | Using puppets in the marketing classroom to achieve ‘flow’ experience and student engagement | A.Khan, University of Western Sydney; Glenn Pearce, University of Western Sydney |
| 08. Marketing Education | Examining academic workload data: who worked the hardest? | Angela Dobele, RMIT University; Sharyn Rundle-Thiele, Griffith University.; Foula Kopanidis, RMIT University |
| 08. Marketing Education | The at risk program for marketing students: how effective is intervention? | Angela R. Dobele, School of Economics, Finance and Marketing, RMIT University; Foula Kopanidis, School of Economics, Finance and Marketing, RMIT University; Michael Gangemi, School of Economics, Finance and Marketing, RMIT University; Stuart Thomas, School of Economics, Finance and Marketing, RMIT University |
| 08. Marketing Education | Generation Y’s Antecedents to the Creative Learning Style | Ann Mitsis, Swinburne University of Technology; Patrick Foley, Victoria University, |
| 08. Marketing Education | Value Creation in the Student-University Relationship in the Digital Age | Claire Loh, Curtin University; David H. Wong, Curtin University; Russel P. J. Kingshott, Curtin University |
| 08. Marketing Education | OMG! I got a 44%, :(( | Dag Bennett, Ehrenberg Centre For Research In Marketing |
| 08. Marketing Education | The Role of Convenience Orientation and Perceived Inconvenience in Explaining Seafood Consumption in Australia | Dawn Birch, University of the Sunshine Coast; Meredith Lawley, University of the Sunshine Coast |
| 08. Marketing Education | Customer Switching in Retail Banking – The Need for a Change in Thinking | Dr. David Gray, Macquarie University, |
| 08. Marketing Education | Personality and self- regulated learning habits: Which is Jekyll and which is Hyde? | Felicity Small, Charles Sturt University; David Dowell, Aberystwyth University |
| 08. Marketing Education | Towards Community Learning | Jamie Murphy, Murdoch University |
| 08. Marketing Education | A Delightful Experience? The Role of Delight In Loyalty Formation | Jana LH. Bowden, Macquarie University; Tracey S. Dagger, Monash University |
| 08. Marketing Education | The Influence of Classroom Environment and Approaches to Learning in Achieving Outcomes in Marketing Education | Kenneth B. Yap, University of Western Australia; David Wong, Curtin University; Janine Wong, Curtin University; Brad Turner, Curtin University |
| 08. Marketing Education | Blending Web2.0 in Marketing Courses to Engage Students at Distance – Reflections on Implementing ‘Facebook’ as a Personal Learning Environment | Kylie Radel, Central Queensland University |
| 08. Marketing Education | Marketing Education and Executive Development: Communities of Practice Approach | Menuka Jayaratne , La Trobe University; Gillian Sullivan-Mort, La Trobe University |
| 08. Marketing Education | What students really think of clients | Peter Ling, RMIT University |
| 08. Marketing Education | Marketing students’ perceptions on study process and assessment: A multi-cohort study | Tania von der Heidt, Southern Cross University; P. Ponirin, Tadulako University |
| 08. Marketing Education | Modelling the complexity of e-loyalty: The role of e-value, e-trust, e-satisfaction, ande-commitment | Tania von der Heidt, Southern Cross University; Ponirin Ponirin, Southern Cross University |
| 08. Marketing Education | Conceptualising a Model that Investigates Drivers and Inhibitors of Students’ University Choice using the Theory of Planned Behaviour | Vanessa Ann Quintal, Curtin University |
| 09. Marketing Metrics and Modelling | Values segments and response styles: developed versus emerging economies? | Hester van Herk, VU University Amsterdam, the Netherlands |
| 09. Marketing Metrics and Modelling | Performance Implications of Organizational Controls in Marketing: Complementary Roles of Marketing Performance Measurement and Market Orientation | Johanna Frösén, Aalto University School of Economics; Matti Jaakkola, Aalto University School of Economics; Jukka Luoma, Aalto University School of Economics; Henrikki Tikkanen, Aalto University School of Economics |
| 09. Marketing Metrics and Modelling | The Market Orientation of Chilean Wine Producers: A Comparison of MKTOR Versus MARKOR | José I. Rojas-Méndez, Carleton University; Michel Rod, Carleton University |
| 09. Marketing Metrics and Modelling | Complex Modeling in Marketing Using Component Based SEM | Shahriar Akter, University of New South Wales; Umme Hani, University of Western Sydney |
| 09. Marketing Metrics and Modelling | PVRs – Jekyll or Hyde? Examining Penetration, Usage and Effects on Advertising in the Australian Market | Virginia Beal, Ehrenberg-Bass Institute; Arry Tanusondjaja, Ehrenberg-Bass Institute; Svetlana Bogomolova, Ehrenberg-Bass Institute |
| 10. Public Sector and Not-For-Profit Marketing | Risk Assessment in Non-profit and Business Partnerships | Christina Holweg, WU-Vienna University of Economics and Business; Eva Lienbacher, WU-Vienna University of Economics and Business; Peter Schnedlitz, WU-Vienna University of Economics and Business |
| 10. Public Sector and Not-For-Profit Marketing | A proposed normative model for evaluation of government marketing communication campaigns | George Bell, Australian National University |
| 10. Public Sector and Not-For-Profit Marketing | Informed Decision Making: A Knowledge Co-creation Model for Social Marketing in Adult Vaccination Programs | Gillian Sullivan Mort, La Trobe University; Clare D?Souza, La Trobe University; Suzanne Zyngier, La Trobe University; Priscilla Robinson, La Trobe University |
| 10. Public Sector and Not-For-Profit Marketing | Why Give? A Multi-Charity Study of Motivation | Jennifer O’Loughlin Banks, CQ University; Maria Raciti, University of the Sunshine Coast; David Gadenne, University of the Sunshine Coast |
| 10. Public Sector and Not-For-Profit Marketing | A Conceptual Framework on the Relationship between Nation Brand Perception and Donation Behaviour | Jessica Helmi, Deakin University; Riza Casidy Mulyanegara, Swinburne University of Technology |
| 10. Public Sector and Not-For-Profit Marketing | The Gift-Giver, the Sharer, the Sacrificer and the Extraordinaire: Donor Identities in Blood Donation | Jing Lei, The University of Melbourne; Anish Nagpal, The University of Melbourne; Ben Neville, The University of Melbourne; Liliana L. Bove, The University of Melbourne; Danielle Chmielewski-Raimondo, The University of Melbourne |
| 10. Public Sector and Not-For-Profit Marketing | Examining Not-For-Profit Sector Competition: A contributor perspective | Margaret Faulkner, Ehrenberg-Bass Institute, University of South Australia; Jenni Romaniuk, Ehrenberg-Bass Institute, University of South Australia; Elizabeth Hemphill, Ehrenberg-Bass Institute, University of South Australia |
| 10. Public Sector and Not-For-Profit Marketing | The Underlying Structure of the Charity Donation Market in Australia | Margaret Faulkner, Ehrenberg-Bass Institute, University of South Australia; Jenni Romaniuk, Ehrenberg-Bass Institute, University of South Australia; Ryan Miller, University of New South Wales |
| 10. Public Sector and Not-For-Profit Marketing | Relationships between Consumers and Brands in Video Games | Neil Gautam, Unitec Institute of Technology; Robert Davis, Unitec Institute of Technology |
| 10. Public Sector and Not-For-Profit Marketing | From Charity to Market Orientation: A Necessity for Survival. | P. Chad, University of Wollongong |
| 10. Public Sector and Not-For-Profit Marketing | ‘We Are Not a Charity Anymore’ – For the Benefit of Society | P. Chad, University of Wollongong; E. Kyriazis, University of Wollongong; J. Motion, University of New South Wales. |
| 10. Public Sector and Not-For-Profit Marketing | Switching Costs and Social Bonds in a Blended Bank Service Environment | Patria Laksamana, ABFI Institute Perbanas, Indonesia; David H. Wong, Curtin University, Australia; Russel P. J. Kingshott, Curtin University, Australia; Fatimah Muchtar, University of Indonesia, Indonesia |
| 10. Public Sector and Not-For-Profit Marketing | The Curious Case of Church Branding and its Impact on Church Participation | Riza Casidy Mulyanegara, Swinburne University of Technology |
| 10. Public Sector and Not-For-Profit Marketing | The Silver Lining of Catastrophe – Conceptualising New Donor Acquisition Following a Natural Disaster | Ryan Miller, University of New South Wales; Gary Gregory, University of New South Wales. |
| 10. Public Sector and Not-For-Profit Marketing | The Effect of Relief Appeals on Donations Following a Natural Disaster – Implications for Charity Fundraising | Ryan Miller, University of New South Wales; Gary Gregory, University of New South Wales. |
| 10. Public Sector and Not-For-Profit Marketing | Bundling of Online and Offline Learning Solutions – An Explorative Qualitative Study of Customer-Perceived Value | Saara Könkkölä, Aalto University; Jari Salo, Aalto University; Helinä Niiranen, Aalto University |
| 11. Relationship Marketing | Softening the Blow of Environmental Regulations upon the Building Industry: An Interaction Relationship Marketing Approach | Angie Silva, Curtin University; Russel P J Kingshott, Curtin University |
| 11. Relationship Marketing | Role of Brand Equity on Customer Loyalty in Business Service Context of Australia | B. Ramaseshan, Curtin University; Fazlul K. Rabbanee, Curtin University; Laine Tan Hsin Hui, Curtin University |
| 11. Relationship Marketing | Exploring Relationship Marketing in the Political Process | Dedar Mahmud, Macquarie University; David Gray, Macquarie University |
| 11. Relationship Marketing | Does the softer side of the client-advertising agency relationship matter? | Elizabeth Carmela Levin, Swinburne University of Technology; Antonio Lobo, Swinburne University of Technology |
| 11. Relationship Marketing | Clients’ expectations of their advertising agencies: creativity and relationship management | Elizabeth Carmela Levin, Swinburne University of Technology; Antonio Lobo, Swinburne University of Technology, |
| 11. Relationship Marketing | Development and Validation of Customer Advocacy Scale | Fang Liu, The University of Western Australia; Jill Sweeney, The University of Western Australia |
| 11. Relationship Marketing | A Conceptual Model of Purchase Intentions in Banking Based on Utility Theory | Fatimah Muchtar, University of Indonesia; Russel P. J. Kingshott, Curtin University; David H. Wong, Curtin University; Patria Laksamana, ABFI Institute Perbanas |
| 11. Relationship Marketing | Inclusion of Switching Behaviour into Relationship Marketing Model: A Theoretical Model | Husam Alnaimi, Griffith University; Richard Jones, Griffith University; Helen Perkins, Griffith University |
| 11. Relationship Marketing | Examining the Interrelationships of Relationship Quality, Customer Loyalty and Cross Buying Behaviour in the Hong Kong Retail Banking Industry | Jamie Carlson, University of Newcastle.; Brian Tung, University of Newcastle. |
| 11. Relationship Marketing | Towards a Measure of the Dynamic Capability of a Firm | Jan Mattsson, CBIT, Roskilde University, Denmark; Lars Fuglsang, CBIT, Roskilde University, Denmark |
| 11. Relationship Marketing | What Drives Customers’ Patronage in the Long-Run: Comparing the Effects of Customer satisfaction and Customer-Company Identification Across Time|| | Jan Wieseke, University of Bochum; Benjamin Quaiser, University of Bochum; Till Haumann, University of Bochum; Mario Rese, ESMT Berlin & University of Bochum |
| 11. Relationship Marketing | Collaborative Business Models – Adding an Interaction Perspective to Business Models | K.B. Munksgaard, University of Southern Denmark/University of Western Sydney |
| 11. Relationship Marketing | The Perceived Benefits of a Frequent Flyer Program: Scale Development | Nic S Terblanche, Stellenbosch University, South Africa; Russel P J Kingshott, Curtin University, Australia |
| 11. Relationship Marketing | Conceptualising Social CRM in SMEs | P. Harrigan, University of Southampton. |
| 11. Relationship Marketing | Co-Creation: A Typology and Conceptual Framework | Pennie Frow, University of Sydney; Adrian Payne, University of New South Wales; Kaj Storbacka, Hanken School of Economics |
| 11. Relationship Marketing | “What are we? Where are we heading? – on changes in the understanding and role of advertising agencie” | Per V. Freytag, University of Southern Denmark; Ann H. Clarke, University of Southern Denmark |
| 11. Relationship Marketing | The Effect of Atmosphere on Emotions and Online Shopping Intention: Age Differentiation | Sandra Maria Correia Loureiro, University of Aveiro (Portugal); Lara Ribeiro, University of Aveiro (Portugal) |
| 11. Relationship Marketing | Developing staff commitment through relational paradigm: a study of Indian call centres | Sarangapani Nivarthi, University of Canberra; Ali Quazi, University of Canberra; M Abu Saleh, University of Canberra |
| 11. Relationship Marketing | The role of customer gratitude in making a firm’s relationship investments a success | Syed Fazal, Queensland University of Technology; Assoc Prof Ian N. Lings, Queensland University of Technology; Dr Larry Neale, Queensland University of Technology |
| 11. Relationship Marketing | Enhancing customer relations using customized printing | Thomas Mejtoft, Digital Media Lab, TFE, Umeå University |
| 11. Relationship Marketing | Buying Fair or Buying Local – Assessing the Impact of Some Attitudinal Variables on Ethical Purchase Behaviour | Thomas Salzberger, WU Wien; Wolfgang Ziniel, WU Wien. |
| 11. Relationship Marketing | Conceptualising levels of customer relational outcomes within social media | Wayne Read, Deakin University; Nichola Robertson, Deakin University; Lisa McQuilken, Deakin University |
| 11. Relationship Marketing | Testing firm-employee relationship strength (FERS) as a formative model | Zubair Ali Shahid, The University of Adelaide |
| 12. Research Methods | The Impact of Survey Length, Interactivity and Participant Involvement on Intentions and Satisfaction Across Multiple Panels | Andrea Vocino, Deakin University; Michael J. Polonsky, Deakin University, |
| 12. Research Methods | Social Network Analysis from a Qualitative Perspective | Daniel Schepis, University of Western Australia |
| 12. Research Methods | The Marketing Mix Matrix | Dr Stephen Dann, Australian National University |
| 12. Research Methods | Loyalty vs spontaneity: disentangling the effect of brand equity vs priming on the choice of real life brands | Franziska Wentzel, Ehrenberg Centre For Research In Marketing; Svetlana Bogomolova, Ehrenberg Centre For Research In Marketing; Yonca Limon, Christian-Albrechts-University of Kiel |
| 12. Research Methods | Integrating the academic experience: An inter-disciplinary approach to the authentic marketing research experience | Gary Marchioro, Edith Cowan University; Maria M. Ryan, Notre Dame University; Tim Perkins, Edith Cowan University |
| 12. Research Methods | The strange case of online surveys: response issues and respondent characteristics | Jannie Mia Adamsen, Griffith University; Christina Mehnert, Potentiate; Sharyn Rundle-Thiele, Griffith University |
| 12. Research Methods | Understanding the behaviour of the target market: What do adolescents think about when asked questions about their behaviour in the sun? | Melinda Williams, University of Wollongong; Sandra. C. Jones, University of Wollongong; Peter Caputi, University of Wollongong; Don Iverson, University of Wollongong |
| 12. Research Methods | How co-creation processes create value: An exploration in an industrial maintenance context using repertory grid technique | Michael Kleinaltenkamp, Freie Universität Berlin; Emma Macdonald, Cranfield University; Hugh Wilson, Cranfield University |
| 12. Research Methods | The Visual Component: Use of Images to enhance Multimodal Research | Michelle Hunting , University of Auckland; Dr. Denise Conroy, University of Auckland. |
| 12. Research Methods | Assessing the Acquiescence Bias of Online Research Data | Paul Wang, University of Technology, Sydney; Con Menictas, University of Technology, Sydney; Brian Fine, University of Technology, Sydney |
| 12. Research Methods | Dual Shopping Mall Intercept Surveys as a Research Method to Investigate Malaysian Consumers Store Choice Preferences | Peter Batt, Curtin University; Norshamliza Chamhuri, Curtin University |
| 12. Research Methods | Applying Co-word Analysis for Exploratory Studies: a Demonstration using Web-based Data on the Authenticity Construct | Richard G. Starr, Jr, The University of Auckland; Karen V. Fernandez, The University of Auckland |
| 12. Research Methods | Foregrouding the Complexity of the Employee-Brand Experience through a Multi-Modal Narrative Approach | Sandra D. Smith, University of Auckland Business School; Margo Buchanan-Oliver, University of Auckland Business School |
| 12. Research Methods | Testing Non-response Bias in Survey Data: An Updated Approach | Songting Dong, Australian National University; Ujwal Kayande, Australian National University |
| 12. Research Methods | Exploring Children’s Understanding of, and Attitudes towards Marketing-related Research | Stacey Baxter, University of Newcastle |
| 12. Research Methods | Labeled experimental choice design for estimating attribute and availability cross effects with N attributes and specific brand attribute levels. | Thong Nguyen Tien, Southern Denmark University |
| 13. Retailing and Pricing | The effects of cognitive lock-in and online shopping experience on website selection behaviour | Aneeshta Gunness, Monash University; Harmen Oppewal, Monash University |
| 13. Retailing and Pricing | Consumers’ satisfaction with grocery stores – comparing supermarkets and convenience stores | Elin Nilsson, Umeå School of Business, Umeå University |
| 13. Retailing and Pricing | Retail Concentration Effects on Consumer Welfare: Consumer Satisfaction with Local Mixes of Grocery Stores | Harmen Oppewal, Monash University; Ian Clarke, University of Newcastle; Malcolm Kirkup, University of Exeter |
| 13. Retailing and Pricing | Taking chances with the pitfalls of price discounts: the case of probabilistic price discounts | Jan Wieseke, University of Bochum; Sascha Alavi, University of Bochum |
| 13. Retailing and Pricing | Flow and Impulse Buying in the Traditional Retail Context: A Structural Equation Modeling Approach | Natalie Brici, La Trobe University; Gillian Sullivan Mort, La Trobe University |
| 13. Retailing and Pricing | Effects of Loyalty and Consumers’ Self-Consciousness on Price Perception | Rajneesh Suri, Drexel University, USA; Sylvia J. Long-Tolbert, knowmoremarketing.net; Chiranjeev S. Kohli, California State Fullerton |
| 13. Retailing and Pricing | A Changing Game: Understanding Multichannel Shopper Segments | Sean Sands, Australian Centre for Retail Studies, Monash University; Carla Ferraro, Australian Centre for Retail Studies, Monash University; Jason Pallant, Australian Centre for Retail Studies, Monash University; Alexis Mavrommatis, EADA Business School, Barcelona |
| 13. Retailing and Pricing | An Analysis of Rebate Redemption Promotions | Shane Currie, University of Western Australia; Dick Mizerski, University of Western Australia |
| 13. Retailing and Pricing | Exploring Mail-in and Online Rebate Redemptions | Shane Currie, University of Western Australia; Jamie Murphy, Murdoch University |
| 13. Retailing and Pricing | Network and Switching Cost Effects in Frequency Reward Programs | Steven Lu, The University of Sydney; Mengze Shi, The University of Toronto |
| 13. Retailing and Pricing | The Impact of Tariff Choices – How Consumers Overuse Services | Thomas Robbert, University of Kaiserslautern; Stefan Roth, University of Kaiserslautern; Nora Naegele, RWTH Aachen University |
| 13. Retailing and Pricing | Differences in shopping mall patrons: An Indian context | Vipul Pare, Ehrenberg Bass Institute for Marketing Science. University of South Australia; Geoffrey Atkinson, Ehrenberg Bass Institute for Marketing Science. University of South Australia; Thanh Tung Ha, Ehrenberg Bass Institute for Marketing Science. University of South Australia |
| 14. Selling and Sales Strategy | An Investigation of HOw Salespeople Built Trust During the Economic Downturn | Michael Marck, University of Strathclyde; Sean Ennis, University of Strathclyde; Terry Syme, University of Strathclyde |
| 14. Selling and Sales Strategy | The moderating role of selling experience on the relationship between job satisfaction, adaptive selling behaviors, customer orientation, and salesperson’s performance. | Ramendra Singh, Indian Institute of Management, Calcutta |
| 15. Services Marketing | A Content Analysis of Perth Hospital Patient Comment Cards: The implications of patient usage and utility | A. Ogle, Australian School of Management; E. Lindbloom, Ramsay Health Care |
| 15. Services Marketing | Organizational Internal Market Orientation (IMO): Developing an Integrative Framework | Ahmed Shahriar Ferdous, Deakin University; Michael Polonsky, Deakin University |
| 15. Services Marketing | Alcohol Between the Covers: The Portrayal of Alcohol in Online Versions of Magazines Read by Young Women | C.Archer, Curtin University; Robyn Ouschan, Curtin University |
| 15. Services Marketing | Applying the Service Profit Chain to the Casino Premium Player Sector | Catherine Prentice, Swinburne University |
| 15. Services Marketing | Service Quality, Segmentation and Casino Player Retention | Catherine Prentice, Swinburne University |
| 15. Services Marketing | Testing a Model of Key Antecedents of Customer-Oriented Deviance (COD) | Cheryl Leo, Griffith University; Rebekah Russell-Bennett, Queensland University of Technology |
| 15. Services Marketing | Servicescape Symbolism | Cindy Y. Chou, Queensland University of Technology; Ian N. Lings, Queensland University of Technology; Ursula Bougoure, Queensland University of Technology |
| 15. Services Marketing | To Vote or Not to Vote is Not the Question: a Qualitative Investigation of Voter Behaviour in Australia’s Compulsory Political Voting System | David H. Wong, Curtin University, Australia; Kenneth Yap, University of Western Australia, Australia; Bradley Turner, Curtin University, Australia; Janine Wong, University of Western Australia, Australia |
| 15. Services Marketing | Service System Innovation: Integrating Experiential and Process-Based Approaches to Service and Value | Dr. Anu Helkkula, Aalto University School of Science, Finland; Dr. Antti Peltokorpi, Aalto University School of Science, Finland |
| 15. Services Marketing | The Impact of Employee Affect on Customer Affect in Service Recovery: Two Competing Theoretical Models | Gergely Nyilasy, University of Melbourne; Zsofia Kenesei, Corvinus University Budapest; Krisztina Kolos, Corvinus University Budapest |
| 15. Services Marketing | Power Drives Consumer Perception and Behaviour Following Service Failures: A Conceptual Review | Harryadin Mahardika, Monash University; Agung Yoga Sembada, Monash University; Yelena Tsarenko, Monash University; Dewi Tojib, Monash University; Mohammad Hussain, Monash University |
| 15. Services Marketing | Antecedents of Service Climate in Emerging Markets | Hung Trong Hoang, The University of Adelaide; Sally Rao Hill, The University of Adelaide; Vinh Nhat Lu, The Australian National University; Susan Freeman, The University of Adelaide |
| 15. Services Marketing | The student as ‘customer’: Relationship management in higher education | Jana LH. Bowden, Macquarie University |
| 15. Services Marketing | Modelling Customer Cognitive Appraisals to Rage Emotions Following a Service Failure: A Longitudinal Assessment | Jiraporn Surachartkumtonkun, University of New South Wales; Prof. Paul Patterson, University of New South Wales; Prof. Janet McColl-Kennedy, University of Queensland |
| 15. Services Marketing | Stay healthy and happy: An exploratory study of a fitness center in Port Stephen, Australia | K. Limsiritong, Siam University; U. Kattiyapornpong, University of Wollongong |
| 15. Services Marketing | The More Compensation the Better? The Nonlinear Relationship Between Compensation Level and Post-Complaint Satisfaction | Katja Gelbrich, Catholic University Eichstätt-Ingolstadt; Jana Müller, Catholic University Eichstätt-Ingolstadt; Yany Grégoire, HEC Montréal; Holger Roschk, Catholic University Eichstätt-Ingolstadt |
| 15. Services Marketing | Do as I Say: Customer Determinants of Adherence to a Weight Loss Regime | Lan Snell, Charles Sturt University; Lesley White, Charles Sturt University |
| 15. Services Marketing | Determinants and Outcomes of Using Self-Checkout Systems in Supermarket customers: An Exploratory Study in Australia|| | Larry S.K. Leung, Department of Marketing, Monash University; Margaret J. Matanda, Department of Marketing, Monash University |
| 15. Services Marketing | The Impact of Internal Branding: The Moderating Role of Brand Leadership | Long Nguyen, The University of Adelaide; Sally Rao Hill, The University of Adelaide; Vinh Nhat Lu, The Australian National University |
| 15. Services Marketing | Misbehaving Customers – Are We Creating Frankenstein’s Monster in Service Research? | Markus Fellesson, Karlstad University; Annika Åberg, Karlstad University; Nicklas Salomonson. University of Borås, |
| 15. Services Marketing | Drivers of Continuous Use of Mobile Wellness Service | Minna Pihlström, CERS, Hanken School of Economics; Johanna Immonen, Aalto University School of Science |
| 15. Services Marketing | A Multi-dimensional Approach to Customer Service Interactions | Nicole Hartley, The University of Queensland; Charles Areni, The University of Sydney; Paul Harrison, Deakin University |
| 15. Services Marketing | An Examination of Service Quality Dimensionality and Positive Word-Of-Mouth Intentions in a Chinese Telecommunication Context | Ren Ye, Diysmart Education Consulting Company; Desmond Lam, University of Macau; Alvin Lee, Deakin University |
| 15. Services Marketing | International Students’ Personal Values, Educational Motives and University Choice Criteria | Riikka Evolahti, Lappeenranta University of Technology; Kristiina Herold, Lappeenranta University of Technology; Sanna Sundqvist, Lappeenranta University of Technology |
| 15. Services Marketing | Conceptualising Service Culture | Robert Davis, Department of Management and Marketing, Unitec; Neil Gautam, Department of Management and Marketing, Unitec; Ravi Bhat, Department of Management and Marketing, Unitec |
| 15. Services Marketing | Characteristics of Cool Brands:The Development of a Scale | Sandra Maria Correia Loureiro, University of Aveiro (Portugal); Rui Lopes, University of Aveiro (Portugal) |
| 15. Services Marketing | Modeling the Effects of Quality in a Transformative Health Service | Shahriar Akter, University of New South Wales |
| 15. Services Marketing | When does price partitioning lead to complaining and negative word of mouth? A comparison of airline fees for core flight services versus entertainment services | Sven Tuzovic, Pacific Lutheran University; Merl Simpson, Pacific Lutheran University; Volker Kuppelwieser, University of Wuppertal; de Joerg Finsterwalder, University of Canterbury |
| 15. Services Marketing | Future Business Planning for Technology-Intensive Services – The Use of Networked Business Model | Teea Palo, University of Oulu |
| 15. Services Marketing | Does quality win? A Simulation Study on Technological Path Dependence in Two-sided Markets with an Application to Platform Competition in the Smartphone Industry | Tobias Georg Meyer, Freie Universität Berlin; Michael Kleinaltenkamp, Freie Universität Berlin |
| 15. Services Marketing | How national culture determines mobile banking non-adoption? | Tommi Laukkanen, University of Eastern Finland; Szandra Párdányi, University of Eastern Finland; Pedro Cruz, ISG – Instituto Superior de Gestão |
| 16. Strategic Marketing | An Organizational Capability Model of Market Segmentation | Adina Poenaru, ESCP Europe Business School; Paul Baines, Cranfield School of Management |
| 16. Strategic Marketing | Similar Customer Segments in the Customer Value–Loyalty Intentions–Link? A Cross-Industry Comparison | Alexander Zauner, WU Vienna; Arne Floh, WU Vienna; Monika Koller, WU Vienna; Thomas Rusch, WU Vienna |
| 16. Strategic Marketing | The Role of Ambidexterity in Hypercompetitive Markets | Alexandra Kriz, The University of Sydney; Ranjit Voola, The University of Sydney; Ulku Yuksel, The University of Sydney |
| 16. Strategic Marketing | Marketing Investments of Growth Firms | Miikka Tölö, Aalto University School of Economics; Jaakko Aspara, Aalto University School of Economics |
| 16. Strategic Marketing | Implementing Firm Dynamic Capabilities Through the Concept Design Process: A Conceptual Model for Creating Sustainable Competitive Advantage | Nicky Nedergaard, Copenhagen Business School, Denmark; Richard Jones, Griffith University, Australia and Copenhagen Business School, Denmark |
| 16. Strategic Marketing | Market Orientation and Marketing Competency From The Perspective of Asian Tropical Fruit Industry | Norjaya M. Yasin, UKM-Graduate School of Business, The National University of Malaysia |
| 16. Strategic Marketing | The Brand Orientation-Performance Relationship and Industrial Contingencies – Some Empirical Evidence of Moderating Effects | Saku Hirvonen, University of Eastern Finland; Tommi Laukkanen, University of Eastern Finland; Helen Reijonen, University of Eastern Finland |
| 16. Strategic Marketing | The Power Of Marketing, R&D And Finance: Performance Effects And The Complementary Role Of Innovativeness | Seigyoung Auh, Thunderbird School of Global Management; Omar Merlo, Imperial College London; Bryan A. Lukas, University of Melbourne |
| 16. Strategic Marketing | The Consistency of Partitions across Time | Zachary Anesbury, Ehrenberg-Bass Institute; Rachel Kennedy, Ehrenberg-Bass Institute; Melissa Banelis, Ehrenberg-Bass Institute |
| 17. Food and Beverage Marketing | Effects of Price & Alcohol Content on Purchase Behaviour: An Analysis of Australian and New Zealand Youth Drinking | Andrew Parsons, Auckland University of Technology; Nicola Stevenson, Auckland University of Technology; Ann-Marie Kennedy, Auckland University of Technology; Denisa Hebblethwaite, Unitec |
| 17. Food and Beverage Marketing | Wine Product Bundling: Who Are The Consumers? An Exploratory Study. | Christopher Matthews, University of Adelaide; Simon Somogyi, University of Queensland; Rob Van Zanten, University of Adelaide |
| 17. Food and Beverage Marketing | With or Without You: Consumer Acceptance of Two National Brand Portfolio Extension Options | D. Bakker, Hanze University Groningen; M. Nenycz-Thiel, Ehrenberg-Bass Institute |
| 17. Food and Beverage Marketing | The Roles of Engagement: Value Co-created Community Engagement between International Students, the University and the Community | David Fleischman, University of the Sunshine Coast; Meredith Lawley, University of the Sunshine Coast; Maria Raciti, University of the Sunshine Coast |
| 17. Food and Beverage Marketing | The Effect of Country of Origin Labelling of Fresh Produce on Consumers’ Purchase Decisions | Judith Holdershaw, Massey University; Philip Gendall, Massey University; Paula Case, Massey University |
| 17. Food and Beverage Marketing | Resolving Power Conflict in the Value Chain | Lisa S. McNeill, Otago University, Dunedin; Kim-Shyan Fam, Victoria University, Wellington |
| 17. Food and Beverage Marketing | Communicating in the clutter: The role of marketing communications for organic food buyers | Parves Sultan, University of Canberra; David Pearson, University of Canberra |
| 17. Food and Beverage Marketing | Differences in Awareness of Fair Trade and Organic Labelling among Coffee Consumers in Australia and Japan | Rino Tamaki, Curtin University; Peter J. Batt, Curtin University |
| 17. Food and Beverage Marketing | Consumer Understanding of Nutrition Labels in Singapore | Santosh Vijaykumar, Wee Kim Wee School of Communication and Information; Cyndy Sook Sum Au, Nanyang Technological University. |
| 17. Food and Beverage Marketing | Old World vs. New World: A Consumer Typology Based on Most Preferred Wine Countries | Stefan Behrens, Leibniz University of Hannover; Klaus-Peter Wiedmann, Leibniz University of Hannover; Nadine Hennigs, Leibniz University of Hannover; Christiane Klarmann, Leibniz University of Hannover |
| 17. Food and Beverage Marketing | Critical Success Factors for an Emerging Territorial Brand: The Case of Central Otago Wines | Steve Charters, Reims Management School; Richard Mitchell, School of Hospitality, Otago Polytechnic, Dunedin, New Zealand |
| 17. Food and Beverage Marketing | The Effect of Carbon Labels on Purchase Intent of Environmentally Friendly Food | Tim Suggate, Victoria University of Wellington; Aaron Gazley, Victoria University of Wellington |
| 18. Supply Chain Management, Logistics and e-Business | The Extent to which Downstream Buyers are able to Fulfil Flower Farmers Needs in Da Lat – Viet Nam | Bich Nhu Le, Curtin University; Peter J Batt, Curtin University |
| 18. Supply Chain Management, Logistics and e-Business | Adoption Factors of RFID in a Voluntary Environment: An Empirical Investigation from Australian Livestock Industry | MD Enayet Hossain, Curtin University; Mohammad Quaddas, Curtin University; Tekle Shanka., Curtin University. |
| 18. Supply Chain Management, Logistics and e-Business | Supply Chain Relationships as Barriers to Collaborative Innovation | Mika Skippari, Aalto University; Mikko Laukkanen, Aalto University; Jari Salo, Aalto University |
| 18. Supply Chain Management, Logistics and e-Business | Incorporating Reverse Supply Chain in the Poultry Process of Bangladesh | Mohammad Shamsuddoha, Curtin University |
| 18. Supply Chain Management, Logistics and e-Business | Becoming Customer of Choice in the Healthcare Supply Chain | Sharon Purchase, University of Western Australia; Bella Butler, Curtin University; Paul Alexander, Curtin University |
| 18. Supply Chain Management, Logistics and e-Business | Coordinating Competing Supply Chains with Different Pricing Schemes | Stefan Roth, University of Kaiserslautern |
| 19. Social Marketing | Healthcare Consumerism: Increasing use of Condoms through Social Marketing in Fiji | Aarti Sewak, University of the South Pacific; Gurmeet Singh, University of the South Pacific |
| 19. Social Marketing | To green or not to green: An exploratory study on Perth hotel environmental positioning strategy | Alfred Ogle, Australian School of Management; Steffen Zorn, Curtin University. |
| 19. Social Marketing | Engaging teens to change attitudes towards drinking: A social marketing pilot study | Assoc. Prof. Sharyn Rundle-Thiele, Griffith University; Assoc. Prof. Rebekah Russell-Bennett, Queensland University of Technology; Dr. Cheryl Leo, Griffith University |
| 19. Social Marketing | Improved Evaluation of Behaviour Change Programs in Schools | Bill Page, Ehrenberg-Bass Institute For Marketing Science |
| 19. Social Marketing | To be Nice or Ugly?: A Conceptual Framework for Service Provider Behaviour in Non-Commercial Services. | Cheryl Leo, Griffith University |
| 19. Social Marketing | Kids, Toys and Fast Food: An Unhealthy Mix? | Claire Lambert, Edith Cowan University; Richard Mizerski, University of Western Australia |
| 19. Social Marketing | Measuring Up: The Social Marketer and Media Gaze on the Fat Body | Dr Lauren Gurrieri, Griffith University; Dr Josephine Previte, University of Queensland |
| 19. Social Marketing | 28 Boxes: A Content Classification Framework for Twitter | Dr Stephen Dann, Australian National University |
| 19. Social Marketing | Openhanded or Tightfisted: The Influence of Gestures on Generosity | Ellen Garbarino, The University of Sydney.; En Li, Central Queensland University. |
| 19. Social Marketing | Traditional Cultural Values, Political Ideologies and Luxury Consumption Desire in China: A Preliminary Study | Gong Sun, Macquarie University; Steven D’Alessandro, Macquarie University; Hume Winzar, Macquarie University |
| 19. Social Marketing | ‘They still do it but at least they think about it’: Engaging young people in alcohol research through webcast production | Isabelle Szmigin, University of Birmingham; Hazel Westwood, University of Birmingham |
| 19. Social Marketing | Increasing Breastfeeding Loyalty Using More Than One P | J. Parkinson, Queensland University of Technology |
| 19. Social Marketing | Positioning of HIV/ AIDS Prevention Products and Services in a Developing Country | Jack Cadeaux, University of New South Wales; Denni Arli, University of New South Wales |
| 19. Social Marketing | How Do Sustainability Labels Influence Consumers’ Choices? | Janet Hoek, University of Otago; Leah Watkins, University of Otago; Duncan Hedderley, The New Zealand Institute for Plant and Food Research Limited. |
| 19. Social Marketing | What Expats Want: An Exploration of the Interests of Expatriates Living in Vietnam and Implications for Marketing and Communication Practice | Jodie-Lee Trembath, RMIT University Vietnam; Lukas Parker, RMIT University Vietnam |
| 19. Social Marketing | A Social Marketing Study of the Influence of Fathers on Children’s Dietary Habits | Julie Norton, The University of the Sunshine Coast |
| 19. Social Marketing | Acceptability of Government-sponsored Social Marketing Activities in Australian and Japanese students | Kaoru Nosaka, Edith Cowan University; Katherine Mizerski, Edith Cowan University |
| 19. Social Marketing | Current Behaviours and Attitudes Towards Texting While Driving in Australia | Keiran Beasley, Griffith University; Jannie Adamsen, Griffith University |
| 19. Social Marketing | Barriers to Being Green | LayPeng Tan, Macquarie University; Micael-Lee Johnstone, Victoria University of Wellington |
| 19. Social Marketing | Addressing Barriers to Help-Seeking Behaviour through M-Mental Health Services: A Social Marketing Perspective | Lisa Schuster, Queensland University of Technology; Judy Drennan, Queensland University of Technology |
| 19. Social Marketing | Implementation and Evaluation of a Community-Based Social Marketing Campaign to Create Awareness of Hypertension as a Risk Factor for Dementia | Lyn Phillipson, Centre for Health Initiatives, University of Wollongong; Sandra C. Jones, Centre for Health Initiatives, University of Wollongong; Danika Hall, Centre for Health Initiatives, University of Wollongong; Katherine Eagleton, Centre for Health Initiatives, University of Wollongong; Kelly Andrews, Illawarra-Shoalhaven Local Health District |
| 19. Social Marketing | Ecologically Conscious Consumer Behaviour: A Study on Vietnamese and Indonesian Consumers | Mahestu N Krisjanti, Atma Jaya Yogyakarta University/ University of Western Australia; Thang Pham, University of Western Australia. |
| 19. Social Marketing | Rethinking the Social Marketing Brand: A Personal Reflection on Dublin 2011 | Matthew Wood, University of Brighton. |
| 19. Social Marketing | An Evaluation of Community Communicators’ Programmes in London | Matthew Wood, University of Brighton. |
| 19. Social Marketing | Consumer Perceptions of Products Manufactured in Less Developed Countries versus Country of Brand Origin | Ms Kelly Selmes, Curtin University; Dr Graham Ferguson, Curtin University; Dr Stephen Dix, Curtin University |
| 19. Social Marketing | Value creation in social marketing for the continued use of wellness services | Nadia Zainuddin, University of Wollongong |
| 19. Social Marketing | Self Determination Theory and Word of Mouth | Professor Jillian C. Sweeney, University of Western Australia; Associate Professor Dave Webb, University of Western Australia; Professor Geoffrey N. Soutar, University of Western Australia; Professor Tim W. Mazzarol, University of Western Australia |
| 19. Social Marketing | Effects of Nutrition Information Formats on Lower-Confidence Consumers | Rachael McLean, University of Otago; Janet Hoek, University of Otago; Duncan Hedderley, The New Zealand Institute for Plant and Food Research Limited |
| 19. Social Marketing | An Empirical Investigation of the Strategic Use of CSR in Top 200 Indian Corporations | Ramendra Singh, Indian Institute of Management, Calcutta; Sharad Agarwal, Indian Institute of Management, Indore |
| 19. Social Marketing | MumBubConnect: M-technology support in a social marketing program for breastfeeding mothers | Rebekah Russell-Bennett, Queensland University of Technology; Danielle Gallegos, Queensland University of Technology; Josephine Previte, University of Queensland. |
| 19. Social Marketing | Moving beyond the Individual: Using Group theories to Conceptual examine Risky Drinking | Ryan McAndrew, Queensland University of Technology; Rebekah Russell-Bennett, Queensland University of Technology; Sharyn Rundle-Thiele, Griffith University |
| 19. Social Marketing | Alcohol: Are we bridging the knowledge gaps? | Sharyn Rundle-Thiele, Griffith University; Dariusz Siemieniako, Bia?ystok University of Technology; Krzysztof Kubacki, Griffith University; |
| 19. Social Marketing | Donating blood: What I say is not what I do. A tale of two meta-analyses | Tim Bednall, The Australian Red Cross Blood Service; Liliana Bove, The University of Melbourne; Andrea McInnes, The Australian Red Cross Blood Service; Alison Cheetham, The University of Melbourne |
| 19. Social Marketing | Reciprocal Consumer Socialisation: Implications for Social Marketing and Sustainable Consumption | Torgeir Watne, Victoria University; Linda Brennan, RMIT University |
| 20. Incorporating Sustainability in Management and Marketing | Social Responsibility and Competitive Advantage: An Emerging Country B2B Case study | Charindra Keerthipala, No Affiliation; Alexandra Kriz, University of Sydney; Ranjit Voola, University of Sydney |
| 20. Incorporating Sustainability in Management and Marketing | Environmental Sustainability: An empirical study on private and publicly owned companies | Clare D’Souza, La Trobe University; Mehdi Taghian, Deakin University; Siva Muthaly, RMIT; Gillian Sullivan Mort, La Trobe University |
| 20. Incorporating Sustainability in Management and Marketing | Visions of romance and status: seeking new horizons of conscious consumption | D.M. Conroy, The University of Auckland; R. Wolfgramm , The University of Auckland |
| 20. Incorporating Sustainability in Management and Marketing | Moral Stages of Marketing Practice | Djavlonbek Kadirov, Eastern Institute of Technology; Richard Varey, University of Waikato |
| 20. Incorporating Sustainability in Management and Marketing | Environmental Marketing Strategy and Business Performance: A Replication | Dr. Ying Xu, Macquarie University; Prof. Pamela Morrison, Australian National University |
| 20. Incorporating Sustainability in Management and Marketing | Predicting Consumers’ Pro-Environmental Behaviour: | Harryadin Mahardika, Monash University; Dominic Thomas, Monash University; Michael Thomas Ewing, Monash University |
| 20. Incorporating Sustainability in Management and Marketing | An exploration into how affordable and sustainable housing features are communicated in the real estate market | Jan Brace-Govan, Monash University; Itir Binay, Monash University; Harmen Oppewal, Monash University |
| 20. Incorporating Sustainability in Management and Marketing | Defending the Absurd? Interpretations of Smokers and Smoking | Judith McCool, University of Auckland; Janet Hoek, University of Otago; Richard Edwards, University of Otago |
| 20. Incorporating Sustainability in Management and Marketing | Investigating sustainable behavioural intentions using a modified version of the Theory of Planned Behaviour | Judy Rex, Swinburne University; Tony Lobo, Swinburne University |
| 20. Incorporating Sustainability in Management and Marketing | Products with Carbon Footprint Compliant Features may Attract Higher Prices | Mario J Miranda, Victoria University; Laszlo Konya, La Trobe University |
| 20. Incorporating Sustainability in Management and Marketing | Business Model Design for Sustainable Society: Therapy for the Consumerist Mindset | Richard J Varey, The Waikato Management School; Kaj Storbacka, University of Auckland Business School |
| 20. Incorporating Sustainability in Management and Marketing | The Purchase of Voluntary Carbon Offsets by Australian Consumers: Exploring the Attitude-Behaviour Gap | Sarah Sloan, Griffith University; Jannie Mia Adamsen, Griffith University |
| 20. Incorporating Sustainability in Management and Marketing | Towards an understanding of residents’ pro-environmental behaviour | Wayne Binney, Deakin University; Michelle Hall, Victoria University |
| 21. Tourism, Events, Sports and Recreation Marketing | Does Size Matter? Exploring Experiences of Large Recreational Vehicle Users | Anne Hardy, University of Tasmania; Dallas Hanson, University of Tasmania |
| 21. Tourism, Events, Sports and Recreation Marketing | Testing the Winescape Scale in Western Australia’s Wine Country | Ben Thomas, Curtin University; Vanessa Ann Quintal, Curtin University; Ian Phau, Curtin University |
| 21. Tourism, Events, Sports and Recreation Marketing | The Influence of Ecolabeling on Consumer Evaluation of Ecotours | Candace Bartels, University of the Sunshine Coast; Dr. Wendy Spinks, University of the Sunshine Coast |
| 21. Tourism, Events, Sports and Recreation Marketing | When Bad Things Happened to Good Company: The Impact of Superstitious Belief on Patronage Intention | Candy P. S. Fong, University of Macau; Robert S. Wyer, Jr, Chinese University of Hong Kong |
| 21. Tourism, Events, Sports and Recreation Marketing | Consumer Co-creation of Product Quality: Examining Home Field Advantage in State-of-Origin Rugby | Charles Areni, The University of Sydney |
| 21. Tourism, Events, Sports and Recreation Marketing | Towards a theory of sports fan ‘loyalty’ | David Fouvy, RMIT University; Linda Brennan, RMIT University; Erica Brady, Monash University |
| 21. Tourism, Events, Sports and Recreation Marketing | Family holiday decision making: the knowledge and influence of adolescent children and parents | Dr. Torgeir Watne, Victoria University; Tiffany Winchester, Deakin University |
| 21. Tourism, Events, Sports and Recreation Marketing | Conceptualising Films and their Impact on Visitation to Locations | Elizabeth Roff, Curtin University; Vanessa Ann Quintal, Curtin University |
| 21. Tourism, Events, Sports and Recreation Marketing | Who is interested in heritage? A profile of heavy heritage ‘consumers’. | Heath McDonald, Swinburne University; Civilai Leckie, Swinburne University |
| 21. Tourism, Events, Sports and Recreation Marketing | Motion Pictures: Integrating Word-of-Mouth into the Network of Success Determinants | Holger Roschk, Catholic University Eichstaett-Ingolstadt; Sebastian Große, Freelancing Consultant. |
| 21. Tourism, Events, Sports and Recreation Marketing | Abuse of Sports Officials and Spectator Enjoyment: A New Zealand Perspective | Jan Charbonneau, Massey University; Ron Garland, University of Waikato |
| 21. Tourism, Events, Sports and Recreation Marketing | Tourism as a correlate of non-tour product image: In search of a theory unifying COI and TDI studies. | Jasha Bowe, University of South Australia |
| 21. Tourism, Events, Sports and Recreation Marketing | Associative Network Theory: Rationalising Tourist Destination Image effects on cross-category Country of Origin product attribute evaluations.|| | Jasha Bowe, University of South Australia; Prof. Larry Lockshin, University of South Australia; Dr. Richard Lee, University of South Australia; Dr. Cam Rungie, University of South Australia |
| 21. Tourism, Events, Sports and Recreation Marketing | Conceptualising Service Dominant Logic in Not-for-Profit Marketing | M. Lim, Unitec Institute of Technology; R. Davis, Unitec Institute of Technology. |
| 21. Tourism, Events, Sports and Recreation Marketing | The Importance of Prior Knowledge in Understanding Consumer Purchases of Fair Trade Brands | Maxwell Winchester, Victoria University; Magda Nencyz Thiel, Ehrenberg-Bass Institute for Marketing Science, University of South Australia; Rachael Arding, Harper Adams University College; Gavin Lees, Victoria University |
| 21. Tourism, Events, Sports and Recreation Marketing | Too Old to Cut the Mustard, Anymore? Internet Usage by Older-aged Tourism Operators | Michael Beacom, La Trobe University, Bendigo, Victoria |
| 21. Tourism, Events, Sports and Recreation Marketing | Effectiveness of Reactive Guilt Appeals in Service Advertisements | Michael Lwin, Curtin University; Ian Phau, Curtin University |
| 21. Tourism, Events, Sports and Recreation Marketing | An investigation of Visitors Loyalty using Formative and Reflective Measurements | Mohammad Hossain, Graduate School of Business, Curtin University; Mohammad Quaddus, Graduate School of Business, Curtin University |
| 21. Tourism, Events, Sports and Recreation Marketing | Segmenting Exercise Participants by Participation Motivation using Cluster Analysis | Paul Morrissey, Waterford Institute of Technology; Paul R. Baines, Cranfield School of Management |
| 21. Tourism, Events, Sports and Recreation Marketing | Michoacán, an Innovative Tourism Milieu | Ricardo Aguado Ornelas, Universidad Michoacana de San Nicolás de Hidalgo; Jamie Murphy., Murdoch Business School |
| 21. Tourism, Events, Sports and Recreation Marketing | Internet User Profiles In The Mature Tourism Market Segment In South Africa: An Exploratory Study | Roger Elliott, Department of Business Management, University of Fort Hare; Sérgio Barradas Correia, Department of Management, Rhodes University, South Africa |
| 21. Tourism, Events, Sports and Recreation Marketing | The evaluation of destination image across travel contexts | Samantha Murdy, Queensland University of Technology; Steven Pike, Queensland University of Technology; Ian Lings, Queensland University of Technology |
| 21. Tourism, Events, Sports and Recreation Marketing | An Investigation of Online Football Tribes: A Case Study | Sean Ennis, University of Strathclyde; Michael Marck, University of Strathclyde; Stephen Forbes, University of Strathclyde, |
| 21. Tourism, Events, Sports and Recreation Marketing | Credibility of Online Reviews and Initial Online Trust in Hotel Services; The Roles of Similarity and Review Quality | Sony Kusumasondjaja, Airlangga University. |
| 21. Tourism, Events, Sports and Recreation Marketing | The Role of Brand Destination Experience in Determining Revisit Intention | Stuart J. Barnes, University of East Anglia; Jan Mattsson, Roskilde University |
| 21. Tourism, Events, Sports and Recreation Marketing | Amazing destination: Amazing international travel behaviour | U. Kattiyapornpong, University of Wollongong; K. Miller, University of Technology Sydney |
| 21. Tourism, Events, Sports and Recreation Marketing | Predicting Exercise Behaviour among Urban Malaysians | Yap Sheau Fen, Monash University; Md Nor Othman, University of Malaya; Liew Kok Hong, HELP College of Arts & Technology |
| 22. Innovation Entrepreneurship | Exploring the Drivers of Entrepreneurship in Indian Migrants to New Zealand. An enquiry into the personal, labour market and economic factors prompting||entrepreneurial behaviours | A.W. Emerson, Unitec Institute of Technology; K. A. Gunaratne, Unitec Institute of Technology ; D. Hebblethwaite, Unitec Institute of Technology; A.Paulose, Unitec Institute of Technology |
| 22. Innovation Entrepreneurship | Delving further into service branding: Exploring the synergistic roles of service brand innovation and service brand marketing capabilities in service||firms | Aron O’Cass, The University of Tasmania; Liem Ngo, University of New South Wales |
| 22. Innovation Entrepreneurship | ‘Internet-enabled international entrepreneurship. A conceptual exploration of the link between a firm’s resource base, dynamic capabilities and international market performance’ | Charmaine Glavas, Queensland University of Technology; Dr Shane Mathews, Queensland University of Technology |
| 22. Innovation Entrepreneurship | Understanding More about Enhanced and Unique Product Attributes. | Dean C.H. Wilkie, University of New South Wales; Lester W. Johnson, Melbourne Business School; Lesley White, Charles Sturt University |
| 22. Innovation Entrepreneurship | Service Dominant Logic and Social Marketing: Exploring the Opportunity to Enhance Social Marketing with Service Dominant Logic | Dr Stephen Dann, Australian National University; Susan Dann, Australian Catholic University |
| 22. Innovation Entrepreneurship | Does managerial signalling behaviour affect conflict during NPD projects: an exploratory study | Elias Kyriazis, University of Wollongong; Les Johnson, Melbourne Business School; Paul Couchman, Deakin University |
| 22. Innovation Entrepreneurship | The Effects Non-Coercive Influence Tactic Use in Marketing Manager/Sales Manager Working Relationships during NPD | Graham Massey, University of Technology, Sydney. |
| 22. Innovation Entrepreneurship | Ethical consumers’ wool apparel preferences | J. N. Sneddon, The University of Western Australia |
| 22. Innovation Entrepreneurship | The impact of the sources of learning in product innovation outcomes: an emerging industry perspective | Juho-Petteri Huhtala, Aalto University School of Economics; Antti Sihvonen, Aalto University School of Economics; Joel Hietanen, Aalto University School of Economics; Henri Weijo, Aalto University School of Economics; Henrikki Tikkanen, Aalto University School of Economics; Jari Salo, Aalto University School of Economics; Pekka Mattila, Aalto University School of Economics |
| 22. Innovation Entrepreneurship | Emotional Analogies: Conceptual Thoughts and Proposed Research Agenda | Loredana Viola, Wirtschaftsuniversitat Wien; Monika Koller, Wirtschaftsuniversitat Wien; Alicja Sikora, |
| 22. Innovation Entrepreneurship | Word-of-Mouth is More than Recommendations | Magnus Söderlund, Stockholm School of Economics; Jan Mattsson, Roskilde University |
| 22. Innovation Entrepreneurship | Entrepreneurship and Innovation on Stage: Building a Preliminary Conceptual Framework for Determining Creativity in the Performing Arts | Pandora Kay, Deakin University; Marc Jones, Deakin University |
| 22. Innovation Entrepreneurship | Salesforce Integration in New Product Development – A Key Driver of New Product Success? | Prof Sabine Kuester, Department of Marketing, University of Mannheim, Germany; Prof Andreas Hildesheim, MIB, Department of Marketing, University of Mannheim, Germany |
| 22. Innovation Entrepreneurship | Antecedents and Outcomes of the Participation in Brand Communities: A Portuguese Perspective | Sandra Maria Correia Loureiro, University of Aveiro (Portugal); Ana Regina Pires, University of Aveiro (Portugal) |
| 22. Innovation Entrepreneurship | Open Sustainability: Supporting Citizen Co-creation for Sustainability | Thomas Mejtoft, Digital Media Lab, TFE, Umeå University; Håkan Gulliksson, TFE, Umeå University |
| 23. EMarketing | Community Marketing in Facebook: Does it Increase Customer Value? | Alexander Zauner, WU Vienna; Matthias Fink, WU Vienna; Daniela Maresch, WU Vienna; Ewald Aschauer, WU Vienna |
| 23. EMarketing | Online Social Network Stress: The Downside of Social Media and its Implications for Contemporary Marketing | Andreas Plank, University of Innsbruck |
| 23. EMarketing | Social Identity and Motivation for Creative Crowdsourcing and Their Influence on Value Creation for the Firm | Bhuminan Piyathasanan, School of Marketing, The University of New South Wales, Australia; Prof. Paul Patterson, School of Marketing, The University of New South Wales, Australia; Prof. Ko De Ruyter, School of Marketing, The University of New South Wales, Australia, School of Business and Economics, Maastricht University, Netherlands; Dr. Christine Mathies, School of Marketing, The University of New South Wales, Australia |
| 23. EMarketing | What if the truth comes out? Exploring consumer attitudes toward misrepresented ads | Colin Campbell, Monash University; Leyland Pitt, Simon Fraser University, Vancouver.; Boris Toma, University of Mannheim, Germany |
| 23. EMarketing | Get out of MySpace: Exploring Perceptions of Intrusiveness in Social Media Advertising | Ervin Sim, Adelaide University; Cullen Habel, Adelaide University |
| 23. EMarketing | Virtual community participation and sales performance – An investigation into an online poker affiliate | Essy Pöyry, Aalto University School of Economics, Finland; Hedon Blakaj, Aalto University School of Economics, Finland; Jerry Lindholm, Aalto University School of Economics, Finland; Petri Parvinen, Aalto University School of Economics, Finland |
| 23. EMarketing | The E-Novation Project: From Web 2.0 to Social Media Marketing | Hugh M. Pattinson, University of Western Sydney |
| 23. EMarketing | A Proposed Study on Consumer Attitudes towards Generic Prescription Medicines in Australia | Johan Liang, Curtin University; Ian Phau, Curtin University |
| 23. EMarketing | An Investigation of Online Word-of-Mouth Communication in China- In-Depth Interviews | Lin Yang, Victoria University of Wellington; Kim-Shyan Fam, Victoria University of Wellington; James E. Richard, Victoria University of Wellington |
| 23. EMarketing | Learning with concept maps: A study to measure change in learning in undergraduate Chinese marketing students | Tania von der Heidt, Southern Cross University |
| 23. EMarketing | Shop a Click Away: an Exploratory Assessment of Western Australian (WA) Online Shoppers | Tekle Shanka, Curtin University; Finley Himawan, Curtin University |
| 23. EMarketing | The Means to Justify the End: How Narrative Transportation Affects Fairness of Anti-Harassment Measures in Social Media | Tom van Laer, ESCP Europe, Paris, France; Ko de Ruyter, Maastricht University, the Netherlands; Martin Wetzels, Maastricht University, the Netherlands |
- Title 1 of 1 – Australia New Zealand Marketing Academy Conference 2011
- Subtitle: Proceedings
- ISBN: 978-0-646-56330-5
- Format: Website
- Publication Date: 12/2011
- Recommended Retail Price: $0.00
- Number Of Pages: 4000
- Height By Width: 297 x 210
- Illustrations Included: Black and White
- Contributor: Martin MacCarthy
- Contributor Role: Editor
- Subject: Business and Economics