ANZMAC 2012–Papers by author surname

First Name Last Name Theme Paper Ttitle
Christopher Agyapong siaw 14 Services Marketing RETRACING VALUE-IN-USE THROUGH CO-CREATION ENCOUNTERS: WHAT DRIVES CONSUMERS? VALUE CO-CREATION ENCOUNTERS?
Skye Akbar 11 Social Issues and Sustainability Indigenous Australian Businesses Success: A Marketing Perspective
Hande Akman 14 Services Marketing What will it take for you to fix it yourself? The mediating effect of customer readiness on customer self-recovery
Katherine Anderson 17 Packaging, Pricing and Shopper Research Virtual Reality Research: The case for validation
Zac Anesbury 08 Retailing and Private Labels Supermarket Shelving: A Conceptual Paper on the Value of Shelf Position
Lawrence Ang 15 Advertising Research Avoiding Ads on Facebook Brand Pages: An Empirical Study into Brand Page Content and Homophily
Charles Areni 18 Media Research and Planning Different Usage Profiles for Listeners of Music Delivered via Interactive Television, Free-to-Air Radio, and Personal Music Collections
George J. Avlonitis 23 BIGMAC Three case studies in conducting research in emerging markets. Techniques Standardisation versus Techno –Cultural interactive Adaptation
Farha Naz Baig 19 Consumer Choice Processes Gucci or Prada anyone? Morals versus Materialism in the Purchase Intentions of Counterfeits
Paul Baines 21 Political Marketing WHAT IS NOT YET KNOWN ABOUT FEAR APPEALS IN NEGATIVE POLITICAL ADVERTISING? A FUTURE RESEARCH AGENDA.
Paul Baines 17 Packaging, Pricing and Shopper Research Towards a consumer price perception formation framework: A systematic review
Abou Bakar 10 Innovation and Entrepreneurship Values System of Small and Medium-sized Entrepreneurs: An Empirical Study
Abou Bakar 22 Business in Asia Symbolic Religious Values with Muslims: An identification Exercise
Diederich Bakker 08 Retailing and Private Labels If not location, then what? An investigation of store choice reasons.
Melissa Banelis 07 Research Methods, Metrics and Modelling A New Measure of Consideration: The Average Number of Salient Brands
Shakeil Bashir 02 Corporate Social Responsibility, Privacy and Ethics Exploring the Role of Theory of Planned Behaviour in Music Piracy
Shakeil Bashir 19 Consumer Choice Processes An Investigation of illegal downloading of music in Western Malaysia
Katharina Bauer 14 Services Marketing Service Quality Signals and Hotel Choice Decisions. A Matter of Interaction Effects and Signal Categories?
Stacey Baxter 01 Brands and Brand Management Exploring Children?s Brand Name and Brand Logo Preference: a Phonetic Symbolism Perspective
Stacey Baxter 01 Brands and Brand Management Linking the Customer Experience with Online Intermediary Brand Image and Loyalty
Russell Belk 20 Consumer Cross-Cultural Research Hospitality as an Empty Ritual Protocol
George Bell 21 Political Marketing RETURN ON INVESTMENT FOR POLITICAL MARKETING
Dag Bennett 04 Marketing Education Testosterone, Distraction and Academic Performance
Tom Benson 18 Media Research and Planning Reach Maximisation through Day-part Redistribution: An Evaluation
Christo Bisschoff 15 Advertising Research South African parents? perception of television food advertising directed at children
Jason Blakemore 15 Advertising Research The Effect of Controversial Advertising on Affect Intensity, Attitudes and Intentions: A Theoretical Framework
Liliana Bove 14 Services Marketing Stigmatised labour: An overlooked service worker?s stress
Jasha Bowe 03 International Markets and Marketing Rethinking Country Image Studies?
Dave Brown 08 Retailing and Private Labels Nothing Else: The Case of Using the Ingredients Label as Part of the Brand
Suzan Burton 05 Public Sector and Not for Profit Marketing An investigation of the impact of retail distribution on tobacco purchase and smoking
Luke Butcher 19 Consumer Choice Processes Re-investigating emotions scales: Some initial findings
Luke Butcher 19 Consumer Choice Processes Addressing consumer?s adoption of technology: model enhancements
John W. Cadogan 23 BIGMAC Stories from the Field: Conducting Research in an Emerging Market
Anthony Carr 14 Services Marketing Customer Equity Management: the Impact of Strategy Drivers and Customer Data Management on Customer Equity Outcomes
Francois A Carrillat 20 Consumer Cross-Cultural Research The sponsor-audience geographical match as a dimension of event-sponsor fit: An investigation in France and Canada
Paul Chad 05 Public Sector and Not for Profit Marketing Sharing the Cup of Knowledge: Utilising Market Orientation Within Charities.
Jeanine (In Ngan) Chang 06 Relationship and B2B Marketing THE EFFECTS OF TRUST AND CONTROL ON LOCAL KNOWLEDGE ACQUISITION OF FOREIGN FIRMS IN CHINA
Phiangdao Chaoluck 14 Services Marketing The Distinction between Helping Behaviour, Prosocial Behaviour and Altruism
Steve Charters 09 Tourism, Events and Sports The old and the new: Wine tourism in Champagne and Central Otago
Isaac Cheah 03 International Markets and Marketing Effects of ?Owned-by? versus ?Made-in? for Willingness to Buy Australian Brands
Isaac Cheah 17 Packaging, Pricing and Shopper Research The role of Consumer Knowledge towards Country of Origin Cues of Australian Wines
Ning (Chris) Chen 01 Brands and Brand Management Conceptualising the Dimensionality of Brand Attachment: to Understand the Long-term Complex Human-Brand Relationship from an Attachment Perspective
Chien-Hung Tom Chen 14 Services Marketing Co-Creative Consumers
Shinyi Chin 01 Brands and Brand Management Product Placement Redefined
Polymeros Chrysochou 01 Brands and Brand Management Do Organic Labels Drive Repeat Purchase Loyalty? Investigating Reasons of Growth of the Danish Organic Food Market
Polymeros Chrysochou 15 Advertising Research Breaking down the stereotypes in advertising of healthy foods: Can overweight endorsers be equally effective?
Denise Conroy 11 Social Issues and Sustainability Romancing sustainability – the destination eco-wedding
David Corkindale 16 Word of Mouth The influence of eWord of Mouth on perceptions of quality as price acceptability changes, for an experience service
Ian Coughlan 08 Retailing and Private Labels Utilitarian and Hedonic based Motivations for Online Shopping
Carmen Cox 09 Tourism, Events and Sports The consumer experience of holidays booked via Daily Deal Promotions: an Online Content Analysis of Traveller Reviews
Victoria Crittenden 12 Sales, Supply Chain Management, Logistics Internal Consumption: A Misunderstood Practice in Retailing, Especiall Direct Selling
Kate Daellenbach 05 Public Sector and Not for Profit Marketing THE CONTEXT OF ARTS SPONSORSHIP DECISION-MAKING: PROPOSING A MULTI-LEVEL PERSPECTIVE
Steven D’Alessandro 14 Services Marketing Push-pull factors in switching mobile service providers
Steven D’Alessandro 07 Research Methods, Metrics and Modelling Deciding to adopt but to what? A two-stage Complex Systems model of the diffusion process
Francesca Dall’Olmo Riley 01 Brands and Brand Management Changes in Attitudes and Behaviour
Tim Daly 17 Packaging, Pricing and Shopper Research Playing the bargaining game: competing to win
Robert Davis 13 Digital e-Marketing and Social Media Does Gender Mediate Online Shopping Attitudes and Purchase Intentions?
Robert Davis 01 Brands and Brand Management Conceptualising the Brand Relationship in Social Media Consumption
John Dawes 01 Brands and Brand Management Cigarette brand loyalty and purchase patterns: an examination using US consumer panel data
Helene De Burgh-Woodman 18 Media Research and Planning Building a new brand community through digital media: The transition from print to digital platforms at Le 10 Sport.
Kenneth Deans 06 Relationship and B2B Marketing Marketing Collaboration Changes in an Export Oriented Cluster
Catherine Demangeot 16 Word of Mouth The Emergence of a Public Good through Online Social Capital Activation
Rita Di Mascio 04 Marketing Education THE EFFECT OF BRAINSTORMING INSTRUCTIONS ON STUDENT PROBLEM-SOLVING
Steve Dix 22 Business in Asia South Korean Consumers? Attitudes towards SMS Advertising
Rebecca Dolan 04 Marketing Education A Critical Reflection on the Application of Marketing Theory to an Accounting Problem
Rebecca Dolan 13 Digital e-Marketing and Social Media Engaging Friends and Influencing People: Consumer Perceptions of Brand Communication Strategies on Facebook
Sara Dolnicar 07 Research Methods, Metrics and Modelling Data-Driven Market Segmentation Studies Does the Ratio of Sample Size and Number of Variables Matter?
Steven Dunn 17 Packaging, Pricing and Shopper Research Prevalence and nature of price promotions in UK supermarkets
Steven Dunn 17 Packaging, Pricing and Shopper Research Brand price elasticities: an examination of contextual effects
Abhishek Dwivedi 07 Research Methods, Metrics and Modelling Relationship quality: Comparing a higher-order fully reflective model with a higher-order formative model
Abhishek Dwivedi 14 Services Marketing Unpacking the Value Creation Processes in Service Firms
Lynne Eagle 11 Social Issues and Sustainability Connecting Rather than Confusing: Climate Change Communication
Robert East 16 Word of Mouth The Mechanics of Innovation Diffusion
Dahlia El-Manstrly 20 Consumer Cross-Cultural Research Cross-Cultural validation of an eight-factor scale of switching costs using measurement invariance
Sean Ennis 12 Sales, Supply Chain Management, Logistics Why Customers Hate Salespeople – A Study Of Business-to-Business Sales Relationships
Stephen Fanning 20 Consumer Cross-Cultural Research Validating an old Classic: Deconstructing the Sporting Pyramid using Holt?s Typology of Consumption
Pam Feetham 19 Consumer Choice Processes Exploring the Public Reaction to Climate Geoengineering
Ahmed Ferdous 14 Services Marketing Actions and Words: The impact of Alternative IM programs on FLEs Behavioural Outcomes and Performance
Graham Ferguson 01 Brands and Brand Management Brand Prominence on Luxury Fashion Goods: The Preferences of Fashion Change Agents versus Fashion Followers
Richard Fletcher 03 International Markets and Marketing Navigating the Bottom of Pyramid business landscape: A framework for strategically engaging the BOP.
Richard Fletcher 23 BIGMAC Emerging Marketing Research Techniques in Emerging Markets
Flavio Freire Souza 19 Consumer Choice Processes Brand Halo: Understanding its Implications, Shortcomings and Directions for Choice Studies
Catherine Frethey-Bentham 13 Digital e-Marketing and Social Media How are Influential Corporate Blog Lists Developed? An Investigation of Popular Social Media Ranking Sites
Nitika Garg 19 Consumer Choice Processes All Accountability is Not Equal: Moderating Role of Accountability Type on Emotion Effects on Choice-Deferral
Lauren Gellatly 05 Public Sector and Not for Profit Marketing Internal Market Orientation, Internal Marketing Practices, Persistence and the Link with Employee Performance: Empirical Evidence from Australian Academics
Philip Gendall 11 Social Issues and Sustainability Temporal Construal, Tobacco Warnings and Smoking Cessation
Philip Gendall 11 Social Issues and Sustainability Sharing the Cup of Knowledge: Will the Tobacco Industry Imbibe?
Nadia Ghafoorzada 16 Word of Mouth Research on influence of eWOM on purchasing decisions ?€? Issues and Challenges
Juergen Gnoth 06 Relationship and B2B Marketing THE ROLE OF PRIVACY IN RELATIONSHIP MARKETING
Juergen Gnoth 09 Tourism, Events and Sports Developing the Tourism Experience Model
Jose Gomes Sakakibara 05 Public Sector and Not for Profit Marketing Developing a multiple-request individual giving model
Amaleya Goneos-Malka 19 Consumer Choice Processes A MEASURE OF PROSUMPTION BEHAVIOUR IN MARKET-EXCHANGE ACTIVITY
Rahul Govind 05 Public Sector and Not for Profit Marketing Weather, Affect, and Consumption: The Moderating Role of Gender and Product Nature
Brendan Gray 03 International Markets and Marketing Feeling the effects of a competitor’s product recall: Lessons learned by Qu?bec SMEs in the food sector
Brendan Gray 11 Social Issues and Sustainability Developing Sustainable Business Models for Market-Oriented Ventures
David Gray 19 Consumer Choice Processes State of the Mobile Nation ? A Case of Distrust and Unmet Consumer Expectations
Luke Greenacre 19 Consumer Choice Processes Status and Conspicuous Consumption as Antecedents of Price Sensitivity
Luke Greenacre 19 Consumer Choice Processes Variance Effects as Preference Reversals in Choice versus Rejection
Steven Greenland 08 Retailing and Private Labels Grocery shopping channels: Lessons from an emerging market
Steven Greenland 02 Corporate Social Responsibility, Privacy and Ethics Using life quality perception to define corporate philanthropy in emerging markets
Gary Gregory 05 Public Sector and Not for Profit Marketing The Role of Donor Decision Involvement in Charity Choice
Lars Groeger 16 Word of Mouth Influencers and their circle of friends: enriching social network analysis with qualitative data
Richard Gyrd-Jones 01 Brands and Brand Management Exploring the Impact of Functional Silos in Achieving Brand Orientation
Benjamin Hamer 01 Brands and Brand Management The role of branding in the consumer?s bottled water brand preference formation
Paul Harrigan 13 Digital e-Marketing and Social Media Social CRM: practice to theory to practice
Anne-Marie Hede 09 Tourism, Events and Sports Perceptions of authenticity of the museum visitor experience: conceptualisation and progress towards scale development
Saku Hirvonen 01 Brands and Brand Management How Brand Orientation Contributes to Business Growth in SMEs?
Joanne Ho 06 Relationship and B2B Marketing Strategic Orientations in High-Tech Firms
Christopher Hodkinson 04 Marketing Education Exploring the teaching implications of ‘kiasu’ – a competitive learning strategy
Samantha Hogan 01 Brands and Brand Management A purpose-based classification of brand attributes
Linda Hollebeek 14 Services Marketing Exploring Brand Usage Engagement: Scale Development in Social Networking Context
Katharina Hutter 09 Tourism, Events and Sports Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010
Jasmina Ilicic 01 Brands and Brand Management Attitudes towards Irrelevant Celebrity Co-Branding Partners
Norizan Jaafar 05 Public Sector and Not for Profit Marketing Marketing of Sustainable Competitive Place
Claire Johnson 02 Corporate Social Responsibility, Privacy and Ethics The impact of corporate volunteering on CSR image: A consumer perspective
Sandra Jones 15 Advertising Research It?s only scary if it?s about me or my child: Different responses to emotional appeals targeting asthma awareness
Sandra Jones 05 Public Sector and Not for Profit Marketing Supply Means Supply ? what does ?supply? mean? Consumer responses to a campaign targeting secondary supply of alcohol to teenagers
Biljana Juric 01 Brands and Brand Management Luxury Brand Engagement Practices of Consumers in an Online Community
Eldrede Kahiya 03 International Markets and Marketing Sharing the secrets to export success: Qualitative Insights on the Strategic Drivers of Performance for New Zealand exporters
Adam Karg 18 Media Research and Planning A Comparison of Media and Live Dominant Sport Consumers
Eliane Karsaklian 04 Marketing Education Teaching International Marketing with Lego Bricks
Eliane Karsaklian 02 Corporate Social Responsibility, Privacy and Ethics Motivating consumers to buy ethical products: A framework of four universal motives
Eliane Karsaklian 02 Corporate Social Responsibility, Privacy and Ethics Saving the Corporate Soul: Consumers? Reactions Towards Takeovers of Ethical Brands by Larger Companies
Aila Khan 04 Marketing Education Did you hear the one about…?’: Humour and comedic devices in marketing education
Russel Kingshott 04 Marketing Education Attitudes Towards E-learning (Version 2.X): What do Students Think Now?
Russel Kingshott 06 Relationship and B2B Marketing Trust and Retention in Premium Banking Services: Does Switching Costs Matter?
Michael Kleinaltenkamp 06 Relationship and B2B Marketing Does multi-stage marketing pay?
Michael Kleinaltenkamp 23 BIGMAC Advancing international marketing theory: integrating emerging market perspectives
Booying Kongarchapatara 08 Retailing and Private Labels Investigating the Effectiveness of a Loyalty Program Through the Relationships of Program Design, Implementation, and Customer Loyalty
Athanasios Kouremenos 23 BIGMAC Issues in Undertaking Research in Emerging Markets
Reinhard Kunz 18 Media Research and Planning MARKETING NEW MEDIA ? SPORT AS A CORE DRIVER FOR MOBILE TV
Elias Kyriazis 10 Innovation and Entrepreneurship Does functional manager dependence affect working relationships during NPD projects: an Australian perspective
Florian Ladstaetter 10 Innovation and Entrepreneurship Competing on different grounds: How a community based brand competes through denying market logics
Bodo Lang 01 Brands and Brand Management Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment In the Consumption of Games
Bodo Lang 07 Research Methods, Metrics and Modelling Un-masking an unwelcome visitor: respondent fatigue
Laure Lavorata 11 Social Issues and Sustainability Sustainability, Retailing and Consumers: Test of a Model
Robert Lawson 11 Social Issues and Sustainability Understanding Energy Cultures
Robert Lawson 11 Social Issues and Sustainability The Nature of Fuel Poverty in New Zealand
Alvin Lee 11 Social Issues and Sustainability A BEHAVIOURAL STUDY OF CONSUMER BOYCOTT
Michael Lee 02 Corporate Social Responsibility, Privacy and Ethics Jailbreakers, Jailbirds, and Hacktivists: When companies discourage co-creation.
Christina Lee 23 BIGMAC Modern value chain structures as drivers of global marketing – consequences for marketing research
Gavin Lees 18 Media Research and Planning Does the Duplication of Purchase Law hold true over short time frames in radio listening?
Gavin Lees 08 Retailing and Private Labels Australian Pharmaceutical Retail Consumer Profiles
Linda Lemarie 05 Public Sector and Not for Profit Marketing Reckless Driving Scenes in Movies and Anti-Speeding Advertisements: Main and Interactive Effects on Young Male Drivers
Larry Sau Kei Leung 08 Retailing and Private Labels Validating Self-Determined Motivation (SDM) Scale in the Retailing SST Context
Johan Liang 02 Corporate Social Responsibility, Privacy and Ethics Comparison perspectives between non-downloaders and downloaders in digital piracy phenomena
Peter Ling 22 Business in Asia McDonald?s apology over a pig toy: A cultural territorial clash
Heini Lipi?inen 06 Relationship and B2B Marketing Suggestions for B2B brand on surviving in the digital age
Marianthi Livaditis 19 Consumer Choice Processes Evidence of Naturally Bias Behaviour – Seating Habits at a Lecture
Larry Lockshin 17 Packaging, Pricing and Shopper Research Same old or new brands: An exploration of first time brand purchase in fast-moving consumer goods markets
Sandra Loureiro 19 Consumer Choice Processes How individual and social luxury values affect customers? attitude, behavioural control and subjective norms: insights from Brazilian luxury clothes market
David Low 15 Advertising Research Mobile Phone-based Advergames
Steven Lu 08 Retailing and Private Labels The Impact of Loyalty Programs on Customer Loyalty: An Empirical Analysis
Vinh Lu 01 Brands and Brand Management Driving Brand Citizenship Behaviour: The Mediating Role of Brand Knowledge
Benjamin Lucas 13 Digital e-Marketing and Social Media Exploring Factors Affecting Mobile Check-in Behaviour within Service Environments: A Theoretical Framework
Benjamin Lucas 13 Digital e-Marketing and Social Media Understanding e-WOM Influence using Mobile Social Location Based Services: Qualitative Evidence from Service Encounters
Gosia Ludwichowska-Alluigi 01 Brands and Brand Management Who is the culprit? Errors in self-reported category buying frequencies
Michael Lwin 19 Consumer Choice Processes Exploring a New Measure for Reactive Guilt Appeals
Emma Macdonald 18 Media Research and Planning MULTI-TOUCHPOINT CUSTOMER SEGMENTATION IN RELATIONAL CONTEXTS: USING A REAL-TIME EXPERIENCE TRACKING APPROACH
Emma Macdonald 07 Research Methods, Metrics and Modelling A STUDY OF MARKET RESEARCH INFORMATION USE BY CLIENTS OF MARKET RESEARCH PROVIDERS
Tommi Mahlam?ki 12 Sales, Supply Chain Management, Logistics Empirical evidence on the makings of a good B2B salesperson
Julian Major 15 Advertising Research The Sound of Music versus the Rock of Ages: Music in Advertising
Roger Marshall 13 Digital e-Marketing and Social Media Cash and Cards: Perceptions of Payment Mode
Roger Marshall 23 BIGMAC Who’s talking now? The marketing dilemma posed by bilingualism
Steven Mason 19 Consumer Choice Processes Revenge of the Nerds in Consumer Culture: Exploring Membership Continuation Conflicts as Antecedents of Subcultural Abandonment
Steven Mason 16 Word of Mouth MAFMAD Men (and Women) in Road Safety Advertising: Are User Created Messages Superior?
Graham Massey 12 Sales, Supply Chain Management, Logistics The Effectiveness of Communication between Marketing Managers and Sales Managers during NPD Projects
Christine Mathies 14 Services Marketing Service models of Frontline Service Employees: Does service context matter?
Christopher Matthews 01 Brands and Brand Management TRANSFERABILITY AND CREATION OF ASSOCIATIONS: THE IMPORTANCE OF PRODUCT BUNDLING ON BRAND IMAGE
Frauke Mattison Thompson 03 International Markets and Marketing Credit Cards in China ? a study of the Young Affluent Chinese
Ninya Maubach 11 Social Issues and Sustainability Smoker Stigmatisation: An Unintended Consequence of Smoking Denormalisation?
Ninya Maubach 11 Social Issues and Sustainability I want the best for my baby?: Social marketing and the paradox of smoking during pregnancy
Marc Mazodier 09 Tourism, Events and Sports Determinants and consequences of sponsorship fit: the case of a community sporting club
Rod McColl 12 Sales, Supply Chain Management, Logistics HOW FACIAL ATTRACTIVENESS IMPACTS WEB-VIDEO SALES EXPERIENCES
Danielle McIntosh 16 Word of Mouth Investigating the Influences of Country of Origin and Word of Mouth through Social Media on Consumer Expectations of Service Quality
Martin Mei?ner 07 Research Methods, Metrics and Modelling Measuring Brand Concept Maps in Computer-Aided Interviews
Thomas Mejtoft 06 Relationship and B2B Marketing Relationships for survival ? Changes in the media industry
Anne Michaelis 19 Consumer Choice Processes Hedonic Consumption: An Empirical Investigation of Intrinsic and Extrinsic Product Cues
Toni Mikkola 06 Relationship and B2B Marketing THE USE AND PERCEIVED IMPORTANCE OF MARKETING COMMUNICATION CHANNELS IN CONTEMPORARY INDUSTRIAL MARKETS
Abas Mirzaei 01 Brands and Brand Management Monitoring Change in Brand Equity over the Long Term: A Conditional Autoregressive Latent Trajectory Analysis
Dick Mizerski 13 Digital e-Marketing and Social Media Boomerang Effects of Gambling Warnings Exposed to Non-problem Gamblers
Ana Mocanu 17 Packaging, Pricing and Shopper Research Objective measurement of prototypicality in packaging design
Nurul Fifie Mohamad Ngasri 22 Business in Asia The influence of entrepreneurial orientation on organisational adaptation for internationalising emerging market SMEs.
Bowen Moody 19 Consumer Choice Processes Emotional brand associations and their effects on product choice
Nazlida Muhamad 19 Consumer Choice Processes Modern Religious Verdicts on Consumption: Who Bothers and Who Does Not?
Samantha Murdy 09 Tourism, Events and Sports The development of a model to measure destination brand performance across travel contexts
Andrew Murphy 08 Retailing and Private Labels Securely Online? E-tail Trust and Credit Card Security Protocols
Marthin Nanere 22 Business in Asia The Typology of Service Failures and Recovery Strategies in Service Industries: The Indonesian Experiences
Tahmid Nayeem 19 Consumer Choice Processes Australian consumers? automobile decision-making styles and an application of consumer styles inventory (CSI).
Tahmid Nayeem 20 Consumer Cross-Cultural Research The role of cultural background in low involvement purchase decisions
Jacques Nel 13 Digital e-Marketing and Social Media The formation of behavioural Intention to Like a brand?s Facebook fan page
Deon Nel 13 Digital e-Marketing and Social Media Social Media Faces of McLaren Vale Wineries
Magda Nenycz-Thiel 08 Retailing and Private Labels Cross category-buying behavior ? expectations and reality
Liem Ngo 14 Services Marketing Enhancing Customer Perceived Value via Customer Empowerment and Customer-Brand Identification
Ben Nitschke 15 Advertising Research A typology of elements used in contextually congruent television advertising.
Anna-Carin Nordvall 19 Consumer Choice Processes Purchase Promotion: The positive consequence of cognitive dissonance
Gavin Northey 13 Digital e-Marketing and Social Media Touching the Void ? satisfying the consumer need for touch through auditory stimuli
Hyeyoung Oh 01 Brands and Brand Management Does A Bundle Promotion Necessarily Damage the Value of Its Components? An Interactive Effect of Components?? Brands and Product Categories
Ilkka Ojansivu 06 Relationship and B2B Marketing Understanding the Antecedents of Becoming an Integrated Solutions Supplier
Delane Osborne 19 Consumer Choice Processes Conformity Motivation as a Disruptor of Intergenerational Influence within Australia
Robyn Ouschan 09 Tourism, Events and Sports The impact of recreational sports team support and commitment to the team on players? quality of life.
Leo Paas 15 Advertising Research EXTREMELY THIN MODELS IN PRINT ADS: THE DARK SIDES
Leo Paas 07 Research Methods, Metrics and Modelling LATENT MARKOV MODELS FOR ASSESSING LONG-TERM EFFECTS OF DIRECT MAIL STRATEGIES
Bill Page 08 Retailing and Private Labels Uncovering shopper behavior in an Australian supermarket
Ravi Pappu 05 Public Sector and Not for Profit Marketing Corporate Sponsorship Effects on Nonprofit Brand Credibility and Perceived Quality
Vipul Pare 17 Packaging, Pricing and Shopper Research The Relationship Between Household Life Cycle and Purchasing Price
Lukas Parker 03 International Markets and Marketing Decision Making Dynamics within the Vietnamese Family Unit
Adrian Payne 06 Relationship and B2B Marketing CO-CREATION BUSINESS MODELS AND AN EXEMPLAR ENTERPRISE
Elfriede Penz 03 International Markets and Marketing Consumer and vendor perceptions of sport goods counterfeits in three counterfeit hubs
Alicia Perkins 09 Tourism, Events and Sports Popular Music Concerts: Exploring Motives, Product Involvement and Fan Identification
Lyn Phillipson 05 Public Sector and Not for Profit Marketing Engaging psychology students in clinical placements in dementia care
Michael Polonsky 05 Public Sector and Not for Profit Marketing Impediments to Blood Donation Intentions Amongst African Refugees in Australia
Alan Pomering 02 Corporate Social Responsibility, Privacy and Ethics Controversial corporate communications in a controversial industry: The neutralisation of regulatory change in the Australian electronic gaming industry
Liam Pomfret 02 Corporate Social Responsibility, Privacy and Ethics If I didn’t want people to know, I wouldn’t put it on Facebook: How privacy is changing in the age of social networking.
Catherine Prentice 14 Services Marketing The influence of occupational commitment on emotional labour
Sharon Purchase 10 Innovation and Entrepreneurship Dynamics in Innovative Networks: Exploring Trajectories
Ali Quazi 06 Relationship and B2B Marketing An Analysis of Life Cycle Perspectives of Relationship Marketing
Ali Quazi 02 Corporate Social Responsibility, Privacy and Ethics Corporate Social Responsibility and Human Rights: A Conceptual Framework
Ali Quazi 12 Sales, Supply Chain Management, Logistics Market orientation and performance in logistics service provider firms
GuanCheng Quek 04 Marketing Education Learning creative thinking skills through progressive self-discovery
Vanessa Quintal 09 Tourism, Events and Sports Using the Dual Mediation Model (DMM) to test movies for their Impacts on Visitation to Movie Locations
Vanessa Quintal 09 Tourism, Events and Sports Factors influencing decisions to visit private parks: The case of Araluen Botanic Park WA
Fazlul Rabbanee 06 Relationship and B2B Marketing DOES SATISFACTION MEDIATE THE RELATIONSHIP BETWEEN RELATIONSHIP EQUITY AND CUSTOMER LOYALTY?
Sowmya Raja 11 Social Issues and Sustainability Creating a Green Image: Marketing Efforts and Customer Sentiments
Sarah Rasmi 09 Tourism, Events and Sports Does acculturation apply to tourism?
Thomas Robbert 17 Packaging, Pricing and Shopper Research Because it is Already Paid ? Experimental Evidence on the Sunk-Cost Effect
Kirsten Robertson 11 Social Issues and Sustainability Students’ knowledge of standard drinks in popular alcoholic beverages and accuracy in calculating their own standard drink consumption
Susan Rose 17 Packaging, Pricing and Shopper Research A Conceptual Model of the Predictors of Online Shopping Addiction.
Stefan Roth 11 Social Issues and Sustainability Consumer Sustainability Orientation – Development of a Measurement Scale
Gabriel Rousseau 19 Consumer Choice Processes THE RELATIONSHIPS AMONG MALL SHOPPING ANTICIPATION, EXPERIENCES AND PATRONAGE OF MATURE CONSUMERS
Sharyn Rundle Thiele 19 Consumer Choice Processes The impact of information disclosure on consumer stated choice preferences: A repeated Best Worst study’
Alexander Rusetski 03 International Markets and Marketing Use of Country of Brand Origin, Brand Westernness and Brand Globalness in Positioning of Global Luxury Brands
Jari Salo 13 Digital e-Marketing and Social Media Digital natives’ purchasing behaviour in social virtual worlds: Insight from Habbo Hotel
Josefino San Diego 14 Services Marketing Attributes Associated with Customer Satisfaction in Fine Dining Restaurants and their ‘Zones of Tolerance’
Diana Schindler 16 Word of Mouth Analyzing Online Consumer Reviews ? Some Remarks on Consistency
John Scriven 17 Packaging, Pricing and Shopper Research How Consumers Respond to Price Deals
Zubair Ali Shahid 22 Business in Asia Examination of Networks (Business and Social) in Non-linear Internationalisation of Mature Born-Global Firms from Asian Emerging Economies
Zubair Ali Shahid 05 Public Sector and Not for Profit Marketing The Role of Competitive Strategies in Not For Profit Shared Ownership Housing
Rahil Shams 10 Innovation and Entrepreneurship Predictive Validity of Firm Innovativeness Scales: Empirical Evidence
Elyse Shane 17 Packaging, Pricing and Shopper Research Objective Factors Affecting the Price of Exported Australian Wines: A literature review and conceptual framework.
Tekle Shanka 09 Tourism, Events and Sports Motivationsto Visit Events / Festivals
Khurram Sharif 11 Social Issues and Sustainability Materialism and Status Signaling: A Perspective from a Fast Developing Super Rich Economy
Ervin Sim 13 Digital e-Marketing and Social Media Politely Obtrusive: Combining Interruption and Repetition to Influence Brand Attitude in Social Media.
Therese Sjostrom 01 Brands and Brand Management Light vs. Regular brands: Do they follow the same patterns?
Sarah Ashleigh Sloan 14 Services Marketing Incorporating Facebook into the e-servicescape
Felicity Small 04 Marketing Education Grouping complainers: An investigation of Complaint Behaviours Using Segmentation Analysis of Service Dimensions
Samantha Smith 11 Social Issues and Sustainability ?Turn the TV, laptop, iPad and iPod off!? – the role of parents in restricting a power hungry generation
Sandra Smith 01 Brands and Brand Management Constructing the Boundaries of the Organisational Brand: an Employee Narrative Perspective
Jing Theng So 06 Relationship and B2B Marketing What is the Value of a Loyalty Program to Customers?
Anirban Som 19 Consumer Choice Processes The Opposing Effects of Goal Commitment and Goal Progress on Self-Regulation
Geoff Soutar 11 Social Issues and Sustainability Measuring Subjective Behaviour in Social Marketing: the case of Household Energy Consumption
Preeda Srinaruewan 02 Corporate Social Responsibility, Privacy and Ethics Consumer Reactions to Corporate Social Responsibility (CSR)in Thailand
John Stanton 20 Consumer Cross-Cultural Research An Exploratory Study of Consumer Complaining Behaviour (CCB) in Saudi Arabia
Philip Stern 05 Public Sector and Not for Profit Marketing Do Charities comprise a Dirichlet Market?
Lara Stocchi 19 Consumer Choice Processes ON THE STOCHASTIC NATURE OF MEMORY: INSIGHTS FROM NEUROPSYCHOLOGY RELEVANT TO BRAND EQUITY
Lara Stocchi 01 Brands and Brand Management A Duplication of Purchase Analysis for the Italian Chocolate and Confectionary Market
Kaj Storbacka 06 Relationship and B2B Marketing Creating a market view for firms moving towards solution business
Helen Stuart 05 Public Sector and Not for Profit Marketing Corporate Branding and Rebranding of Religious Charity Organisations
Parves Sultan 04 Marketing Education Culture?s Consequences in the assessment of Higher Education Service Quality: The Case of CQU Australia
Jill Sweeney 19 Consumer Choice Processes A conceptual model of way-finding on the Web
Jill Sweeney 11 Social Issues and Sustainability Enhancing Long Term Energy Saving Behaviour: An Online Experiment
Marietta Szabo 08 Retailing and Private Labels How manufacturers and retailers decide about price promotions
Lina Tan 02 Corporate Social Responsibility, Privacy and Ethics The Effects of Stakeholders’ Expectations in their Evaluation of Corporate Social Responsibility News
Arry Tanusondjaja 08 Retailing and Private Labels Is Bigger Always Better? Exploring the relationship between the number of brand offerings in a portfolio and its overall brand penetration
Liudmila Tarabashkina 11 Social Issues and Sustainability The Role of Advertising Literacy and Nutritional Knowledge on Children?s Consumption of Less Healthy Foods: A Conceptual Framework
Min Teah 01 Brands and Brand Management Influence of Consumers? Need for Uniqueness on Attitudes towards Counterfeiting of Luxury Brands
Park (Paramaporn) Thaichon 14 Services Marketing INVESTIGATING THE DETERMINANTS OF CUSTOMER RETENTION AND BRAND LOYALTY OF INTERNET SERVICE PROVIDERS IN THAILAND ? DEVELOPMENT OF A CONCEPTUAL MODEL
Edwin Theron 05 Public Sector and Not for Profit Marketing Trust in public police services in a developing country – is it possible?
Maud Tixier 09 Tourism, Events and Sports CAN UPSCALE SKIING RESORTS BE SOCIALLY RESPONSIBLE?
Fandy Tjiptono 22 Business in Asia Brand Longevity in a Developing Country: Cigarettes in Indonesia
Giang Trinh 08 Retailing and Private Labels Do changes in sales promotion affect long-term market share?
Giang Trinh 07 Research Methods, Metrics and Modelling A stochastic model of consideration set
Viet Dung Trinh 07 Research Methods, Metrics and Modelling A New Set Of Measurements For The Materialism Scale
Jakob Trischler 14 Services Marketing Service design as collaborative activity. What is the role of the customer?
Jakob Trischler 14 Services Marketing What impacts do different service design approaches have on the creation of services? The identification of team- and customer-related factors.
Quang Do Truong 22 Business in Asia Acquiring Generative Marketing Knowledge to Drive Innovation A study of international joint ventures in Vietnam.
Oanh Truong 03 International Markets and Marketing An examination of consumer profiles across brands in emerging markets
Sokhha Tuy 14 Services Marketing Relationships versus Recovery: An examination of two pathways to Forgiveness
Mark Uncles 23 BIGMAC Experiences in Collecting Panel data in China
Pamela Unsworth 10 Innovation and Entrepreneurship Capabilities and Roles in Innovation Business Networks
Fredy Roberto Valenzuela 09 Tourism, Events and Sports EXPLORING THE DETERMINANTS OF MEMORABLE TOURISM EXPERIENCES
Rajeev Verma 22 Business in Asia Impact of service co-creational strategies on competitive advantage of firms
Julian Vieceli 09 Tourism, Events and Sports Fan Loyalty: Investigating the Emotional and Cognitive Responses of AFL Fans and Fanatics
Peter Vitartas 11 Social Issues and Sustainability Sports Gambling Advertising and use of Promotional Techniques during Game Broadcasts and Sports Entertainment Shows
Michael Vogelpoel 11 Social Issues and Sustainability Understanding natural resource management amongst land managers for improved social marketing programs
Tania Von Der Heidt 04 Marketing Education How to enhance learning-centredness in curriculum: An illustration for first-year Marketing Principles
Tania Von Der Heidt 04 Marketing Education A study of consumer responses to transgressions in a producer-retailer brand partnership
Catharina Von Koskull 07 Research Methods, Metrics and Modelling New Forms of Participant Observation in Service Development Research
Ranjit Voola 11 Social Issues and Sustainability Understanding how marketing can really help the poor: Viewing Bottom of the Pyramid with Sen?s Capability Lens
Ranjit Voola 04 Marketing Education Facilitating experiential learning through a collaborative faculty learning community: The case of the University of Sydney Business School and the Sydney Medical School
Jeff Jianfeng Wang 22 Business in Asia Consumer Vulnerability and Marketplace Inclusion: A Case of Chinese Rural Migrants
Shasha Wang 20 Consumer Cross-Cultural Research Do Advertising Tactics Matter? A Study on Indonesian Young Adults? Awareness of Advertising Intentions
Paul Wang 09 Tourism, Events and Sports Assessing the Linkages between Motivation and Intention to Volunteer
Ella Ward 08 Retailing and Private Labels Does the move to self-serve checkouts mean the end of impulse buying? What should retails and manufactures do?
Torgeir Watne 04 Marketing Education External Information Search: Students and Australian Universities
Torgeir Watne 03 International Markets and Marketing Young adults? environmental attitudes and purchase intention in Vietnam
Torgeir Watne 11 Social Issues and Sustainability The use of the NEP scale as a measure of environmental attitudes
Torgeir Watne 19 Consumer Choice Processes Agents of change: An investigation of how craft breweries educate their consumers
Janet Webster 08 Retailing and Private Labels Second-hand Clothing Market in New Zealand ? An Exploratory Study of Retailer Perspectives
Meagan Wheeler 11 Social Issues and Sustainability Enabling Consumer Carbon Consumption Choice Through Product Labelling
Dean Wilkie 10 Innovation and Entrepreneurship The Double-Edged Sword of Being the Second Entrant
John Wilkinson 12 Sales, Supply Chain Management, Logistics Adoption of social media marketing by salespeople: A pilot study exploring roles of social influence and personal innovativeness in Australia and the United States
John Wilkinson 12 Sales, Supply Chain Management, Logistics The influence of private labels on cooperation between manufacturers and retailers of fast moving consumer goods in Germany: Exploratory research findings
Martin Williams 15 Advertising Research Art Appropriation in an Australian Advertising Landscape: A proposal for a qualitative research case study.
Maxwell Winchester 18 Media Research and Planning An Investigation of the Success of Targeting Newspapers in Victoria, Australia
Maxwell Winchester 14 Services Marketing Profiling consumers of Australia?s Top Ten Banks
Tiffany Winchester 21 Political Marketing Youth Voting Decision-Making: Investigating the Impact of Usage from a Consumer Behaviour Perspective
Chelsea Wise 07 Research Methods, Metrics and Modelling Using Neuroscience to Identify Confusion and Improve Decision Making
Julia Wolny 13 Digital e-Marketing and Social Media The impact of content, form and context of 2D online apparel presentation on gender-specific responses
Mohammad Yousuf 05 Public Sector and Not for Profit Marketing A Study of Logo Form, Tone and Attribute Preferences Across Stakeholder Groups by an Employment Agency Sourcing Jobs for People with Disabilities.
Mingzhou Yu 15 Advertising Research Persuasion Knowledge and Consumers’ Attitudes towards Benefit-Based Advertising
Zahirah Zainol 01 Brands and Brand Management Conceptualizing ?Country of Ingredient Authenticity? of Luxury Brands
Andrew Qiang Zhu 13 Digital e-Marketing and Social Media ‘Following Back’ in Social Media – Reciprocity as a Norm?
Steffen Zorn 02 Corporate Social Responsibility, Privacy and Ethics Exploring Popular Children Websites ? Only Fun and Games?
Nives Zubcevic 15 Advertising Research The ?eyes? have it: how males and females look at models in advertising ? an eye-tracker study
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