| First Name |
Last Name |
Theme |
Paper Ttitle |
|
|
|
|
|
|
|
|
| Christopher |
Agyapong siaw |
14 Services Marketing |
RETRACING VALUE-IN-USE THROUGH CO-CREATION ENCOUNTERS: WHAT DRIVES CONSUMERS? VALUE CO-CREATION ENCOUNTERS? |
|
| Skye |
Akbar |
11 Social Issues and Sustainability |
Indigenous Australian Businesses Success: A Marketing Perspective |
|
| Hande |
Akman |
14 Services Marketing |
What will it take for you to fix it yourself? The mediating effect of customer readiness on customer self-recovery |
|
| Katherine |
Anderson |
17 Packaging, Pricing and Shopper Research |
Virtual Reality Research: The case for validation |
|
| Zac |
Anesbury |
08 Retailing and Private Labels |
Supermarket Shelving: A Conceptual Paper on the Value of Shelf Position |
|
| Lawrence |
Ang |
15 Advertising Research |
Avoiding Ads on Facebook Brand Pages: An Empirical Study into Brand Page Content and Homophily |
|
| Charles |
Areni |
18 Media Research and Planning |
Different Usage Profiles for Listeners of Music Delivered via Interactive Television, Free-to-Air Radio, and Personal Music Collections
|
|
| George J. |
Avlonitis |
23 BIGMAC |
Three case studies in conducting research in emerging markets. Techniques Standardisation versus Techno –Cultural interactive Adaptation |
|
| Farha Naz |
Baig |
19 Consumer Choice Processes |
Gucci or Prada anyone? Morals versus Materialism in the Purchase Intentions of Counterfeits |
|
| Paul |
Baines |
21 Political Marketing |
WHAT IS NOT YET KNOWN ABOUT FEAR APPEALS IN NEGATIVE POLITICAL ADVERTISING? A FUTURE RESEARCH AGENDA. |
|
| Paul |
Baines |
17 Packaging, Pricing and Shopper Research |
Towards a consumer price perception formation framework: A systematic review |
|
| Abou |
Bakar |
10 Innovation and Entrepreneurship |
Values System of Small and Medium-sized Entrepreneurs: An Empirical Study |
|
| Abou |
Bakar |
22 Business in Asia |
Symbolic Religious Values with Muslims: An identification Exercise |
|
| Diederich |
Bakker |
08 Retailing and Private Labels |
If not location, then what? An investigation of store choice reasons. |
|
| Melissa |
Banelis |
07 Research Methods, Metrics and Modelling |
A New Measure of Consideration: The Average Number of Salient Brands |
|
| Shakeil |
Bashir |
02 Corporate Social Responsibility, Privacy and Ethics |
Exploring the Role of Theory of Planned Behaviour in Music Piracy |
|
| Shakeil |
Bashir |
19 Consumer Choice Processes |
An Investigation of illegal downloading of music in Western Malaysia |
|
| Katharina |
Bauer |
14 Services Marketing |
Service Quality Signals and Hotel Choice Decisions. A Matter of Interaction Effects and Signal Categories? |
|
| Stacey |
Baxter |
01 Brands and Brand Management |
Exploring Children?s Brand Name and Brand Logo Preference: a Phonetic Symbolism Perspective |
|
| Stacey |
Baxter |
01 Brands and Brand Management |
Linking the Customer Experience with Online Intermediary Brand Image and Loyalty |
|
| Russell |
Belk |
20 Consumer Cross-Cultural Research |
Hospitality as an Empty Ritual Protocol |
|
| George |
Bell |
21 Political Marketing |
RETURN ON INVESTMENT FOR POLITICAL MARKETING |
|
| Dag |
Bennett |
04 Marketing Education |
Testosterone, Distraction and Academic Performance |
|
| Tom |
Benson |
18 Media Research and Planning |
Reach Maximisation through Day-part Redistribution: An Evaluation |
|
| Christo |
Bisschoff |
15 Advertising Research |
South African parents? perception of television food advertising directed at children |
|
| Jason |
Blakemore |
15 Advertising Research |
The Effect of Controversial Advertising on Affect Intensity, Attitudes and Intentions: A Theoretical Framework |
|
| Liliana |
Bove |
14 Services Marketing |
Stigmatised labour: An overlooked service worker?s stress |
|
| Jasha |
Bowe |
03 International Markets and Marketing |
Rethinking Country Image Studies? |
|
| Dave |
Brown |
08 Retailing and Private Labels |
Nothing Else: The Case of Using the Ingredients Label as Part of the Brand |
|
| Suzan |
Burton |
05 Public Sector and Not for Profit Marketing |
An investigation of the impact of retail distribution on tobacco purchase and smoking |
|
| Luke |
Butcher |
19 Consumer Choice Processes |
Re-investigating emotions scales: Some initial findings |
|
| Luke |
Butcher |
19 Consumer Choice Processes |
Addressing consumer?s adoption of technology: model enhancements |
|
| John W. |
Cadogan |
23 BIGMAC |
Stories from the Field: Conducting Research in an Emerging Market |
|
| Anthony |
Carr |
14 Services Marketing |
Customer Equity Management: the Impact of Strategy Drivers and Customer Data Management on Customer Equity Outcomes |
|
| Francois A |
Carrillat |
20 Consumer Cross-Cultural Research |
The sponsor-audience geographical match as a dimension of event-sponsor fit: An investigation in France and Canada
|
|
| Paul |
Chad |
05 Public Sector and Not for Profit Marketing |
Sharing the Cup of Knowledge: Utilising Market Orientation Within Charities. |
|
| Jeanine (In Ngan) |
Chang |
06 Relationship and B2B Marketing |
THE EFFECTS OF TRUST AND CONTROL ON LOCAL KNOWLEDGE ACQUISITION OF FOREIGN FIRMS IN CHINA |
|
| Phiangdao |
Chaoluck |
14 Services Marketing |
The Distinction between Helping Behaviour, Prosocial Behaviour and Altruism |
|
| Steve |
Charters |
09 Tourism, Events and Sports |
The old and the new: Wine tourism in Champagne and Central Otago |
|
| Isaac |
Cheah |
03 International Markets and Marketing |
Effects of ?Owned-by? versus ?Made-in? for Willingness to Buy Australian Brands |
|
| Isaac |
Cheah |
17 Packaging, Pricing and Shopper Research |
The role of Consumer Knowledge towards Country of Origin Cues of Australian Wines |
|
| Ning (Chris) |
Chen |
01 Brands and Brand Management |
Conceptualising the Dimensionality of Brand Attachment: to Understand the Long-term Complex Human-Brand Relationship from an Attachment Perspective |
|
| Chien-Hung Tom |
Chen |
14 Services Marketing |
Co-Creative Consumers |
|
| Shinyi |
Chin |
01 Brands and Brand Management |
Product Placement Redefined |
|
| Polymeros |
Chrysochou |
01 Brands and Brand Management |
Do Organic Labels Drive Repeat Purchase Loyalty? Investigating Reasons of Growth of the Danish Organic Food Market |
|
| Polymeros |
Chrysochou |
15 Advertising Research |
Breaking down the stereotypes in advertising of healthy foods: Can overweight endorsers be equally effective? |
|
| Denise |
Conroy |
11 Social Issues and Sustainability |
Romancing sustainability – the destination eco-wedding |
|
| David |
Corkindale |
16 Word of Mouth |
The influence of eWord of Mouth on perceptions of quality as price acceptability changes, for an experience service |
|
| Ian |
Coughlan |
08 Retailing and Private Labels |
Utilitarian and Hedonic based Motivations for Online Shopping |
|
| Carmen |
Cox |
09 Tourism, Events and Sports |
The consumer experience of holidays booked via Daily Deal Promotions: an Online Content Analysis of Traveller Reviews |
|
| Victoria |
Crittenden |
12 Sales, Supply Chain Management, Logistics |
Internal Consumption: A Misunderstood Practice in Retailing, Especiall Direct Selling |
|
| Kate |
Daellenbach |
05 Public Sector and Not for Profit Marketing |
THE CONTEXT OF ARTS SPONSORSHIP DECISION-MAKING: PROPOSING A MULTI-LEVEL PERSPECTIVE |
|
| Steven |
D’Alessandro |
14 Services Marketing |
Push-pull factors in switching mobile service providers |
|
| Steven |
D’Alessandro |
07 Research Methods, Metrics and Modelling |
Deciding to adopt but to what? A two-stage Complex Systems model of the diffusion process |
|
| Francesca |
Dall’Olmo Riley |
01 Brands and Brand Management |
Changes in Attitudes and Behaviour |
|
| Tim |
Daly |
17 Packaging, Pricing and Shopper Research |
Playing the bargaining game: competing to win |
|
| Robert |
Davis |
13 Digital e-Marketing and Social Media |
Does Gender Mediate Online Shopping Attitudes and Purchase Intentions? |
|
| Robert |
Davis |
01 Brands and Brand Management |
Conceptualising the Brand Relationship in Social Media Consumption |
|
| John |
Dawes |
01 Brands and Brand Management |
Cigarette brand loyalty and purchase patterns: an examination using US consumer panel data |
|
| Helene |
De Burgh-Woodman |
18 Media Research and Planning |
Building a new brand community through digital media: The transition from print to digital platforms at Le 10 Sport. |
|
| Kenneth |
Deans |
06 Relationship and B2B Marketing |
Marketing Collaboration Changes in an Export Oriented Cluster |
|
| Catherine |
Demangeot |
16 Word of Mouth |
The Emergence of a Public Good through Online Social Capital Activation |
|
| Rita |
Di Mascio |
04 Marketing Education |
THE EFFECT OF BRAINSTORMING INSTRUCTIONS ON STUDENT PROBLEM-SOLVING
|
|
| Steve |
Dix |
22 Business in Asia |
South Korean Consumers? Attitudes towards SMS Advertising |
|
| Rebecca |
Dolan |
04 Marketing Education |
A Critical Reflection on the Application of Marketing Theory to an Accounting Problem |
|
| Rebecca |
Dolan |
13 Digital e-Marketing and Social Media |
Engaging Friends and Influencing People: Consumer Perceptions of Brand Communication Strategies on Facebook
|
|
| Sara |
Dolnicar |
07 Research Methods, Metrics and Modelling |
Data-Driven Market Segmentation Studies Does the Ratio of Sample Size and Number of Variables Matter?
|
|
| Steven |
Dunn |
17 Packaging, Pricing and Shopper Research |
Prevalence and nature of price promotions in UK supermarkets |
|
| Steven |
Dunn |
17 Packaging, Pricing and Shopper Research |
Brand price elasticities: an examination of contextual effects |
|
| Abhishek |
Dwivedi |
07 Research Methods, Metrics and Modelling |
Relationship quality: Comparing a higher-order fully reflective model with a higher-order formative model |
|
| Abhishek |
Dwivedi |
14 Services Marketing |
Unpacking the Value Creation Processes in Service Firms |
|
| Lynne |
Eagle |
11 Social Issues and Sustainability |
Connecting Rather than Confusing: Climate Change Communication |
|
| Robert |
East |
16 Word of Mouth |
The Mechanics of Innovation Diffusion |
|
| Dahlia |
El-Manstrly |
20 Consumer Cross-Cultural Research |
Cross-Cultural validation of an eight-factor scale of switching costs using measurement invariance |
|
| Sean |
Ennis |
12 Sales, Supply Chain Management, Logistics |
Why Customers Hate Salespeople – A Study Of Business-to-Business Sales Relationships |
|
| Stephen |
Fanning |
20 Consumer Cross-Cultural Research |
Validating an old Classic: Deconstructing the Sporting Pyramid using Holt?s Typology of Consumption |
|
| Pam |
Feetham |
19 Consumer Choice Processes |
Exploring the Public Reaction to Climate Geoengineering |
|
| Ahmed |
Ferdous |
14 Services Marketing |
Actions and Words: The impact of Alternative IM programs on FLEs Behavioural Outcomes and Performance |
|
| Graham |
Ferguson |
01 Brands and Brand Management |
Brand Prominence on Luxury Fashion Goods: The Preferences of Fashion Change Agents versus Fashion Followers |
|
| Richard |
Fletcher |
03 International Markets and Marketing |
Navigating the Bottom of Pyramid business landscape: A framework for strategically engaging the BOP.
|
|
| Richard |
Fletcher |
23 BIGMAC |
Emerging Marketing Research Techniques in Emerging Markets |
|
| Flavio |
Freire Souza |
19 Consumer Choice Processes |
Brand Halo: Understanding its Implications, Shortcomings and Directions for Choice Studies |
|
| Catherine |
Frethey-Bentham |
13 Digital e-Marketing and Social Media |
How are Influential Corporate Blog Lists Developed? An Investigation of Popular Social Media Ranking Sites |
|
| Nitika |
Garg |
19 Consumer Choice Processes |
All Accountability is Not Equal: Moderating Role of Accountability Type on Emotion Effects on Choice-Deferral |
|
| Lauren |
Gellatly |
05 Public Sector and Not for Profit Marketing |
Internal Market Orientation, Internal Marketing Practices, Persistence and the Link with Employee Performance: Empirical Evidence from Australian Academics |
|
| Philip |
Gendall |
11 Social Issues and Sustainability |
Temporal Construal, Tobacco Warnings and Smoking Cessation |
|
| Philip |
Gendall |
11 Social Issues and Sustainability |
Sharing the Cup of Knowledge: Will the Tobacco Industry Imbibe? |
|
| Nadia |
Ghafoorzada |
16 Word of Mouth |
Research on influence of eWOM on purchasing decisions ?€? Issues and Challenges |
|
| Juergen |
Gnoth |
06 Relationship and B2B Marketing |
THE ROLE OF PRIVACY IN RELATIONSHIP MARKETING |
|
| Juergen |
Gnoth |
09 Tourism, Events and Sports |
Developing the Tourism Experience Model |
|
| Jose |
Gomes Sakakibara |
05 Public Sector and Not for Profit Marketing |
Developing a multiple-request individual giving model |
|
| Amaleya |
Goneos-Malka |
19 Consumer Choice Processes |
A MEASURE OF PROSUMPTION BEHAVIOUR IN MARKET-EXCHANGE ACTIVITY |
|
| Rahul |
Govind |
05 Public Sector and Not for Profit Marketing |
Weather, Affect, and Consumption: The Moderating Role of Gender and Product Nature |
|
| Brendan |
Gray |
03 International Markets and Marketing |
Feeling the effects of a competitor’s product recall: Lessons learned by Qu?bec SMEs in the food sector |
|
| Brendan |
Gray |
11 Social Issues and Sustainability |
Developing Sustainable Business Models for Market-Oriented Ventures |
|
| David |
Gray |
19 Consumer Choice Processes |
State of the Mobile Nation ? A Case of Distrust and Unmet Consumer Expectations |
|
| Luke |
Greenacre |
19 Consumer Choice Processes |
Status and Conspicuous Consumption as Antecedents of Price Sensitivity |
|
| Luke |
Greenacre |
19 Consumer Choice Processes |
Variance Effects as Preference Reversals in Choice versus Rejection |
|
| Steven |
Greenland |
08 Retailing and Private Labels |
Grocery shopping channels: Lessons from an emerging market |
|
| Steven |
Greenland |
02 Corporate Social Responsibility, Privacy and Ethics |
Using life quality perception to define corporate philanthropy in emerging markets |
|
| Gary |
Gregory |
05 Public Sector and Not for Profit Marketing |
The Role of Donor Decision Involvement in Charity Choice |
|
| Lars |
Groeger |
16 Word of Mouth |
Influencers and their circle of friends: enriching social network analysis with qualitative data
|
|
| Richard |
Gyrd-Jones |
01 Brands and Brand Management |
Exploring the Impact of Functional Silos in Achieving Brand Orientation |
|
| Benjamin |
Hamer |
01 Brands and Brand Management |
The role of branding in the consumer?s bottled water brand preference formation |
|
| Paul |
Harrigan |
13 Digital e-Marketing and Social Media |
Social CRM: practice to theory to practice |
|
| Anne-Marie |
Hede |
09 Tourism, Events and Sports |
Perceptions of authenticity of the museum visitor experience: conceptualisation and progress towards scale development
|
|
| Saku |
Hirvonen |
01 Brands and Brand Management |
How Brand Orientation Contributes to Business Growth in SMEs? |
|
| Joanne |
Ho |
06 Relationship and B2B Marketing |
Strategic Orientations in High-Tech Firms |
|
| Christopher |
Hodkinson |
04 Marketing Education |
Exploring the teaching implications of ‘kiasu’ – a competitive learning strategy |
|
| Samantha |
Hogan |
01 Brands and Brand Management |
A purpose-based classification of brand attributes |
|
| Linda |
Hollebeek |
14 Services Marketing |
Exploring Brand Usage Engagement: Scale Development in Social Networking Context |
|
| Katharina |
Hutter |
09 Tourism, Events and Sports |
Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010
|
|
| Jasmina |
Ilicic |
01 Brands and Brand Management |
Attitudes towards Irrelevant Celebrity Co-Branding Partners |
|
| Norizan |
Jaafar |
05 Public Sector and Not for Profit Marketing |
Marketing of Sustainable Competitive Place |
|
| Claire |
Johnson |
02 Corporate Social Responsibility, Privacy and Ethics |
The impact of corporate volunteering on CSR image: A consumer perspective |
|
| Sandra |
Jones |
15 Advertising Research |
It?s only scary if it?s about me or my child: Different responses to emotional appeals targeting asthma awareness |
|
| Sandra |
Jones |
05 Public Sector and Not for Profit Marketing |
Supply Means Supply ? what does ?supply? mean? Consumer responses to a campaign targeting secondary supply of alcohol to teenagers |
|
| Biljana |
Juric |
01 Brands and Brand Management |
Luxury Brand Engagement Practices of Consumers in an Online Community |
|
| Eldrede |
Kahiya |
03 International Markets and Marketing |
Sharing the secrets to export success: Qualitative Insights on the Strategic Drivers of Performance for New Zealand exporters |
|
| Adam |
Karg |
18 Media Research and Planning |
A Comparison of Media and Live Dominant Sport Consumers |
|
| Eliane |
Karsaklian |
04 Marketing Education |
Teaching International Marketing with Lego Bricks |
|
| Eliane |
Karsaklian |
02 Corporate Social Responsibility, Privacy and Ethics |
Motivating consumers to buy ethical products: A framework of four universal motives
|
|
| Eliane |
Karsaklian |
02 Corporate Social Responsibility, Privacy and Ethics |
Saving the Corporate Soul: Consumers? Reactions Towards Takeovers of Ethical Brands by Larger Companies |
|
| Aila |
Khan |
04 Marketing Education |
Did you hear the one about…?’: Humour and comedic devices in marketing education |
|
| Russel |
Kingshott |
04 Marketing Education |
Attitudes Towards E-learning (Version 2.X): What do Students Think Now? |
|
| Russel |
Kingshott |
06 Relationship and B2B Marketing |
Trust and Retention in Premium Banking Services: Does Switching Costs Matter?
|
|
| Michael |
Kleinaltenkamp |
06 Relationship and B2B Marketing |
Does multi-stage marketing pay? |
|
| Michael |
Kleinaltenkamp |
23 BIGMAC |
Advancing international marketing theory: integrating emerging market perspectives |
|
| Booying |
Kongarchapatara |
08 Retailing and Private Labels |
Investigating the Effectiveness of a Loyalty Program Through the Relationships of Program Design, Implementation, and Customer Loyalty
|
|
| Athanasios
|
Kouremenos |
23 BIGMAC |
Issues in Undertaking Research in Emerging Markets |
|
| Reinhard |
Kunz |
18 Media Research and Planning |
MARKETING NEW MEDIA ? SPORT AS A CORE DRIVER FOR MOBILE TV |
|
| Elias |
Kyriazis |
10 Innovation and Entrepreneurship |
Does functional manager dependence affect working relationships during NPD projects: an Australian perspective |
|
| Florian |
Ladstaetter |
10 Innovation and Entrepreneurship |
Competing on different grounds: How a community based brand competes through denying market logics |
|
| Bodo |
Lang |
01 Brands and Brand Management |
Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment In the Consumption of Games
|
|
| Bodo |
Lang |
07 Research Methods, Metrics and Modelling |
Un-masking an unwelcome visitor: respondent fatigue |
|
| Laure |
Lavorata |
11 Social Issues and Sustainability |
Sustainability, Retailing and Consumers: Test of a Model |
|
| Robert |
Lawson |
11 Social Issues and Sustainability |
Understanding Energy Cultures |
|
| Robert |
Lawson |
11 Social Issues and Sustainability |
The Nature of Fuel Poverty in New Zealand |
|
| Alvin |
Lee |
11 Social Issues and Sustainability |
A BEHAVIOURAL STUDY OF CONSUMER BOYCOTT |
|
| Michael |
Lee |
02 Corporate Social Responsibility, Privacy and Ethics |
Jailbreakers, Jailbirds, and Hacktivists: When companies discourage co-creation. |
|
| Christina |
Lee |
23 BIGMAC |
Modern value chain structures as drivers of global marketing – consequences for marketing research |
|
| Gavin |
Lees |
18 Media Research and Planning |
Does the Duplication of Purchase Law hold true over short time frames in radio listening? |
|
| Gavin |
Lees |
08 Retailing and Private Labels |
Australian Pharmaceutical Retail Consumer Profiles |
|
| Linda |
Lemarie |
05 Public Sector and Not for Profit Marketing |
Reckless Driving Scenes in Movies and Anti-Speeding Advertisements: Main and Interactive Effects on Young Male Drivers |
|
| Larry Sau Kei |
Leung |
08 Retailing and Private Labels |
Validating Self-Determined Motivation (SDM) Scale in the Retailing SST Context |
|
| Johan |
Liang |
02 Corporate Social Responsibility, Privacy and Ethics |
Comparison perspectives between non-downloaders and downloaders in digital piracy phenomena |
|
| Peter |
Ling |
22 Business in Asia |
McDonald?s apology over a pig toy: A cultural territorial clash |
|
| Heini |
Lipi?inen |
06 Relationship and B2B Marketing |
Suggestions for B2B brand on surviving in the digital age |
|
| Marianthi |
Livaditis |
19 Consumer Choice Processes |
Evidence of Naturally Bias Behaviour – Seating Habits at a Lecture |
|
| Larry |
Lockshin |
17 Packaging, Pricing and Shopper Research |
Same old or new brands: An exploration of first time brand purchase in fast-moving consumer goods markets
|
|
| Sandra |
Loureiro |
19 Consumer Choice Processes |
How individual and social luxury values affect customers? attitude, behavioural control and subjective norms: insights from Brazilian luxury clothes market |
|
| David |
Low |
15 Advertising Research |
Mobile Phone-based Advergames |
|
| Steven |
Lu |
08 Retailing and Private Labels |
The Impact of Loyalty Programs on Customer Loyalty: An Empirical Analysis |
|
| Vinh |
Lu |
01 Brands and Brand Management |
Driving Brand Citizenship Behaviour: The Mediating Role of Brand Knowledge |
|
| Benjamin |
Lucas |
13 Digital e-Marketing and Social Media |
Exploring Factors Affecting Mobile Check-in Behaviour within Service Environments: A Theoretical Framework |
|
| Benjamin |
Lucas |
13 Digital e-Marketing and Social Media |
Understanding e-WOM Influence using Mobile Social Location Based Services: Qualitative Evidence from Service Encounters |
|
| Gosia |
Ludwichowska-Alluigi
|
01 Brands and Brand Management |
Who is the culprit? Errors in self-reported category buying frequencies |
|
| Michael |
Lwin |
19 Consumer Choice Processes |
Exploring a New Measure for Reactive Guilt Appeals |
|
| Emma |
Macdonald |
18 Media Research and Planning |
MULTI-TOUCHPOINT CUSTOMER SEGMENTATION IN RELATIONAL CONTEXTS: USING A REAL-TIME EXPERIENCE TRACKING APPROACH |
|
| Emma |
Macdonald |
07 Research Methods, Metrics and Modelling |
A STUDY OF MARKET RESEARCH INFORMATION USE BY CLIENTS OF MARKET RESEARCH PROVIDERS |
|
| Tommi |
Mahlam?ki |
12 Sales, Supply Chain Management, Logistics |
Empirical evidence on the makings of a good B2B salesperson |
|
| Julian |
Major |
15 Advertising Research |
The Sound of Music versus the Rock of Ages: Music in Advertising |
|
| Roger |
Marshall |
13 Digital e-Marketing and Social Media |
Cash and Cards: Perceptions of Payment Mode |
|
| Roger |
Marshall |
23 BIGMAC |
Who’s talking now? The marketing dilemma posed by bilingualism |
|
| Steven |
Mason |
19 Consumer Choice Processes |
Revenge of the Nerds in Consumer Culture: Exploring Membership Continuation Conflicts as Antecedents of Subcultural Abandonment |
|
| Steven |
Mason |
16 Word of Mouth |
MAFMAD Men (and Women) in Road Safety Advertising: Are User Created Messages Superior? |
|
| Graham |
Massey |
12 Sales, Supply Chain Management, Logistics |
The Effectiveness of Communication between Marketing Managers and Sales Managers during NPD Projects |
|
| Christine |
Mathies |
14 Services Marketing |
Service models of Frontline Service Employees: Does service context matter? |
|
| Christopher |
Matthews |
01 Brands and Brand Management |
TRANSFERABILITY AND CREATION OF ASSOCIATIONS: THE IMPORTANCE OF PRODUCT BUNDLING ON BRAND IMAGE
|
|
| Frauke |
Mattison Thompson |
03 International Markets and Marketing |
Credit Cards in China ? a study of the Young Affluent Chinese |
|
| Ninya |
Maubach |
11 Social Issues and Sustainability |
Smoker Stigmatisation: An Unintended Consequence of Smoking Denormalisation? |
|
| Ninya |
Maubach |
11 Social Issues and Sustainability |
I want the best for my baby?: Social marketing and the paradox of smoking during pregnancy
|
|
| Marc |
Mazodier |
09 Tourism, Events and Sports |
Determinants and consequences of sponsorship fit: the case of a community sporting club |
|
| Rod |
McColl |
12 Sales, Supply Chain Management, Logistics |
HOW FACIAL ATTRACTIVENESS IMPACTS WEB-VIDEO SALES EXPERIENCES |
|
| Danielle |
McIntosh |
16 Word of Mouth |
Investigating the Influences of Country of Origin and Word of Mouth through Social Media on Consumer Expectations of Service Quality
|
|
| Martin |
Mei?ner |
07 Research Methods, Metrics and Modelling |
Measuring Brand Concept Maps in Computer-Aided Interviews |
|
| Thomas |
Mejtoft |
06 Relationship and B2B Marketing |
Relationships for survival ? Changes in the media industry |
|
| Anne |
Michaelis |
19 Consumer Choice Processes |
Hedonic Consumption: An Empirical Investigation of Intrinsic and Extrinsic Product Cues
|
|
| Toni |
Mikkola |
06 Relationship and B2B Marketing |
THE USE AND PERCEIVED IMPORTANCE OF MARKETING COMMUNICATION CHANNELS IN CONTEMPORARY INDUSTRIAL MARKETS |
|
| Abas |
Mirzaei |
01 Brands and Brand Management |
Monitoring Change in Brand Equity over the Long Term: A Conditional Autoregressive Latent Trajectory Analysis |
|
| Dick |
Mizerski |
13 Digital e-Marketing and Social Media |
Boomerang Effects of Gambling Warnings Exposed to Non-problem Gamblers |
|
| Ana |
Mocanu |
17 Packaging, Pricing and Shopper Research |
Objective measurement of prototypicality in packaging design |
|
| Nurul Fifie |
Mohamad Ngasri |
22 Business in Asia |
The influence of entrepreneurial orientation on organisational adaptation for internationalising emerging market SMEs. |
|
| Bowen |
Moody |
19 Consumer Choice Processes |
Emotional brand associations and their effects on product choice |
|
| Nazlida |
Muhamad |
19 Consumer Choice Processes |
Modern Religious Verdicts on Consumption: Who Bothers and Who Does Not? |
|
| Samantha |
Murdy |
09 Tourism, Events and Sports |
The development of a model to measure destination brand performance across travel contexts |
|
| Andrew |
Murphy |
08 Retailing and Private Labels |
Securely Online? E-tail Trust and Credit Card Security Protocols |
|
| Marthin |
Nanere |
22 Business in Asia |
The Typology of Service Failures and Recovery Strategies in Service Industries: The Indonesian Experiences |
|
| Tahmid |
Nayeem |
19 Consumer Choice Processes |
Australian consumers? automobile decision-making styles and an application of consumer styles inventory (CSI). |
|
| Tahmid |
Nayeem |
20 Consumer Cross-Cultural Research |
The role of cultural background in low involvement purchase decisions |
|
| Jacques |
Nel |
13 Digital e-Marketing and Social Media |
The formation of behavioural Intention to Like a brand?s Facebook fan page |
|
| Deon |
Nel |
13 Digital e-Marketing and Social Media |
Social Media Faces of McLaren Vale Wineries |
|
| Magda |
Nenycz-Thiel |
08 Retailing and Private Labels |
Cross category-buying behavior ? expectations and reality |
|
| Liem |
Ngo |
14 Services Marketing |
Enhancing Customer Perceived Value via Customer Empowerment and Customer-Brand Identification |
|
| Ben |
Nitschke |
15 Advertising Research |
A typology of elements used in contextually congruent television advertising. |
|
| Anna-Carin |
Nordvall |
19 Consumer Choice Processes |
Purchase Promotion: The positive consequence of cognitive dissonance |
|
| Gavin |
Northey |
13 Digital e-Marketing and Social Media |
Touching the Void ? satisfying the consumer need for touch through auditory stimuli |
|
| Hyeyoung |
Oh |
01 Brands and Brand Management |
Does A Bundle Promotion Necessarily Damage the Value of Its Components? An Interactive Effect of Components?? Brands and Product Categories |
|
| Ilkka |
Ojansivu |
06 Relationship and B2B Marketing |
Understanding the Antecedents of Becoming an Integrated Solutions Supplier
|
|
| Delane |
Osborne |
19 Consumer Choice Processes |
Conformity Motivation as a Disruptor of Intergenerational Influence within Australia |
|
| Robyn |
Ouschan |
09 Tourism, Events and Sports |
The impact of recreational sports team support and commitment to the team on players? quality of life. |
|
| Leo |
Paas |
15 Advertising Research |
EXTREMELY THIN MODELS IN PRINT ADS: THE DARK SIDES |
|
| Leo |
Paas |
07 Research Methods, Metrics and Modelling |
LATENT MARKOV MODELS FOR ASSESSING LONG-TERM EFFECTS OF DIRECT MAIL STRATEGIES |
|
| Bill |
Page |
08 Retailing and Private Labels |
Uncovering shopper behavior in an Australian supermarket |
|
| Ravi |
Pappu |
05 Public Sector and Not for Profit Marketing |
Corporate Sponsorship Effects on Nonprofit Brand Credibility and Perceived Quality |
|
| Vipul |
Pare |
17 Packaging, Pricing and Shopper Research |
The Relationship Between Household Life Cycle and Purchasing Price |
|
| Lukas |
Parker |
03 International Markets and Marketing |
Decision Making Dynamics within the Vietnamese Family Unit |
|
| Adrian |
Payne |
06 Relationship and B2B Marketing |
CO-CREATION BUSINESS MODELS AND AN EXEMPLAR ENTERPRISE |
|
| Elfriede |
Penz |
03 International Markets and Marketing |
Consumer and vendor perceptions of sport goods counterfeits in three counterfeit hubs |
|
| Alicia |
Perkins |
09 Tourism, Events and Sports |
Popular Music Concerts: Exploring Motives, Product Involvement and Fan Identification |
|
| Lyn |
Phillipson |
05 Public Sector and Not for Profit Marketing |
Engaging psychology students in clinical placements in dementia care |
|
| Michael |
Polonsky |
05 Public Sector and Not for Profit Marketing |
Impediments to Blood Donation Intentions Amongst African Refugees in Australia |
|
| Alan |
Pomering |
02 Corporate Social Responsibility, Privacy and Ethics |
Controversial corporate communications in a controversial industry: The neutralisation of regulatory change in the Australian electronic gaming industry |
|
| Liam |
Pomfret |
02 Corporate Social Responsibility, Privacy and Ethics |
If I didn’t want people to know, I wouldn’t put it on Facebook: How privacy is changing in the age of social networking. |
|
| Catherine |
Prentice |
14 Services Marketing |
The influence of occupational commitment on emotional labour |
|
| Sharon |
Purchase |
10 Innovation and Entrepreneurship |
Dynamics in Innovative Networks: Exploring Trajectories |
|
| Ali |
Quazi |
06 Relationship and B2B Marketing |
An Analysis of Life Cycle Perspectives of Relationship Marketing |
|
| Ali |
Quazi |
02 Corporate Social Responsibility, Privacy and Ethics |
Corporate Social Responsibility and Human Rights: A Conceptual Framework |
|
| Ali |
Quazi |
12 Sales, Supply Chain Management, Logistics |
Market orientation and performance in logistics service provider firms |
|
| GuanCheng |
Quek |
04 Marketing Education |
Learning creative thinking skills through progressive self-discovery |
|
| Vanessa |
Quintal |
09 Tourism, Events and Sports |
Using the Dual Mediation Model (DMM) to test movies for their Impacts on Visitation to Movie Locations |
|
| Vanessa |
Quintal |
09 Tourism, Events and Sports |
Factors influencing decisions to visit private parks: The case of Araluen Botanic Park WA |
|
| Fazlul |
Rabbanee |
06 Relationship and B2B Marketing |
DOES SATISFACTION MEDIATE THE RELATIONSHIP BETWEEN RELATIONSHIP EQUITY AND CUSTOMER LOYALTY? |
|
| Sowmya |
Raja |
11 Social Issues and Sustainability |
Creating a Green Image: Marketing Efforts and Customer Sentiments |
|
| Sarah |
Rasmi |
09 Tourism, Events and Sports |
Does acculturation apply to tourism? |
|
| Thomas |
Robbert |
17 Packaging, Pricing and Shopper Research |
Because it is Already Paid ? Experimental Evidence on the Sunk-Cost Effect |
|
| Kirsten |
Robertson |
11 Social Issues and Sustainability |
Students’ knowledge of standard drinks in popular alcoholic beverages and accuracy in calculating their own standard drink consumption |
|
| Susan |
Rose |
17 Packaging, Pricing and Shopper Research |
A Conceptual Model of the Predictors of Online Shopping Addiction. |
|
| Stefan |
Roth |
11 Social Issues and Sustainability |
Consumer Sustainability Orientation – Development of a Measurement Scale |
|
| Gabriel |
Rousseau |
19 Consumer Choice Processes |
THE RELATIONSHIPS AMONG MALL SHOPPING ANTICIPATION, EXPERIENCES AND PATRONAGE OF MATURE CONSUMERS |
|
| Sharyn |
Rundle Thiele |
19 Consumer Choice Processes |
The impact of information disclosure on consumer stated choice preferences: A repeated Best Worst study’ |
|
| Alexander |
Rusetski |
03 International Markets and Marketing |
Use of Country of Brand Origin, Brand Westernness and Brand Globalness in Positioning of Global Luxury Brands |
|
| Jari |
Salo |
13 Digital e-Marketing and Social Media |
Digital natives’ purchasing behaviour in social virtual worlds: Insight from Habbo Hotel |
|
| Josefino |
San Diego |
14 Services Marketing |
Attributes Associated with Customer Satisfaction in Fine Dining Restaurants and their ‘Zones of Tolerance’ |
|
| Diana |
Schindler |
16 Word of Mouth |
Analyzing Online Consumer Reviews ? Some Remarks on Consistency |
|
| John |
Scriven |
17 Packaging, Pricing and Shopper Research |
How Consumers Respond to Price Deals |
|
| Zubair Ali |
Shahid |
22 Business in Asia |
Examination of Networks (Business and Social) in Non-linear Internationalisation of Mature Born-Global Firms from Asian Emerging Economies |
|
| Zubair Ali |
Shahid |
05 Public Sector and Not for Profit Marketing |
The Role of Competitive Strategies in Not For Profit Shared Ownership Housing |
|
| Rahil |
Shams |
10 Innovation and Entrepreneurship |
Predictive Validity of Firm Innovativeness Scales: Empirical Evidence |
|
| Elyse |
Shane |
17 Packaging, Pricing and Shopper Research |
Objective Factors Affecting the Price of Exported Australian Wines: A literature review and conceptual framework. |
|
| Tekle |
Shanka |
09 Tourism, Events and Sports |
Motivationsto Visit Events / Festivals |
|
| Khurram |
Sharif |
11 Social Issues and Sustainability |
Materialism and Status Signaling: A Perspective from a Fast Developing Super Rich Economy |
|
| Ervin |
Sim |
13 Digital e-Marketing and Social Media |
Politely Obtrusive: Combining Interruption and Repetition to Influence Brand Attitude in Social Media. |
|
| Therese |
Sjostrom |
01 Brands and Brand Management |
Light vs. Regular brands: Do they follow the same patterns? |
|
| Sarah Ashleigh |
Sloan |
14 Services Marketing |
Incorporating Facebook into the e-servicescape |
|
| Felicity |
Small |
04 Marketing Education |
Grouping complainers: An investigation of Complaint Behaviours Using Segmentation Analysis of Service Dimensions |
|
| Samantha |
Smith |
11 Social Issues and Sustainability |
?Turn the TV, laptop, iPad and iPod off!? – the role of parents in restricting a power hungry generation
|
|
| Sandra |
Smith |
01 Brands and Brand Management |
Constructing the Boundaries of the Organisational Brand: an Employee Narrative Perspective |
|
| Jing Theng |
So |
06 Relationship and B2B Marketing |
What is the Value of a Loyalty Program to Customers? |
|
| Anirban |
Som |
19 Consumer Choice Processes |
The Opposing Effects of Goal Commitment and Goal Progress on Self-Regulation |
|
| Geoff |
Soutar |
11 Social Issues and Sustainability |
Measuring Subjective Behaviour in Social Marketing: the case of Household Energy Consumption |
|
| Preeda |
Srinaruewan |
02 Corporate Social Responsibility, Privacy and Ethics |
Consumer Reactions to Corporate Social Responsibility (CSR)in Thailand |
|
| John |
Stanton |
20 Consumer Cross-Cultural Research |
An Exploratory Study of Consumer Complaining Behaviour (CCB) in Saudi Arabia |
|
| Philip |
Stern |
05 Public Sector and Not for Profit Marketing |
Do Charities comprise a Dirichlet Market? |
|
| Lara |
Stocchi |
19 Consumer Choice Processes |
ON THE STOCHASTIC NATURE OF MEMORY: INSIGHTS FROM NEUROPSYCHOLOGY RELEVANT TO BRAND EQUITY |
|
| Lara |
Stocchi |
01 Brands and Brand Management |
A Duplication of Purchase Analysis for the Italian Chocolate and Confectionary Market |
|
| Kaj |
Storbacka |
06 Relationship and B2B Marketing |
Creating a market view for firms moving towards solution business |
|
| Helen |
Stuart |
05 Public Sector and Not for Profit Marketing |
Corporate Branding and Rebranding of Religious Charity Organisations |
|
| Parves |
Sultan |
04 Marketing Education |
Culture?s Consequences in the assessment of Higher Education Service Quality: The Case of CQU Australia |
|
| Jill |
Sweeney |
19 Consumer Choice Processes |
A conceptual model of way-finding on the Web |
|
| Jill |
Sweeney |
11 Social Issues and Sustainability |
Enhancing Long Term Energy Saving Behaviour: An Online Experiment |
|
| Marietta |
Szabo |
08 Retailing and Private Labels |
How manufacturers and retailers decide about price promotions |
|
| Lina |
Tan |
02 Corporate Social Responsibility, Privacy and Ethics |
The Effects of Stakeholders’ Expectations in their Evaluation of Corporate Social Responsibility News |
|
| Arry |
Tanusondjaja |
08 Retailing and Private Labels |
Is Bigger Always Better? Exploring the relationship between the number of brand offerings in a portfolio and its overall brand penetration |
|
| Liudmila |
Tarabashkina |
11 Social Issues and Sustainability |
The Role of Advertising Literacy and Nutritional Knowledge on Children?s Consumption of Less Healthy Foods: A Conceptual Framework
|
|
| Min |
Teah |
01 Brands and Brand Management |
Influence of Consumers? Need for Uniqueness on Attitudes towards Counterfeiting of Luxury Brands |
|
| Park (Paramaporn) |
Thaichon |
14 Services Marketing |
INVESTIGATING THE DETERMINANTS OF CUSTOMER RETENTION AND BRAND LOYALTY OF INTERNET SERVICE PROVIDERS IN THAILAND ? DEVELOPMENT OF A CONCEPTUAL MODEL |
| Edwin |
Theron |
05 Public Sector and Not for Profit Marketing |
Trust in public police services in a developing country – is it possible? |
|
| Maud |
Tixier |
09 Tourism, Events and Sports |
CAN UPSCALE SKIING RESORTS BE SOCIALLY RESPONSIBLE? |
|
| Fandy |
Tjiptono |
22 Business in Asia |
Brand Longevity in a Developing Country: Cigarettes in Indonesia |
|
| Giang |
Trinh |
08 Retailing and Private Labels |
Do changes in sales promotion affect long-term market share? |
|
| Giang |
Trinh |
07 Research Methods, Metrics and Modelling |
A stochastic model of consideration set |
|
| Viet Dung |
Trinh |
07 Research Methods, Metrics and Modelling |
A New Set Of Measurements For The Materialism Scale |
|
| Jakob |
Trischler |
14 Services Marketing |
Service design as collaborative activity. What is the role of the customer? |
|
| Jakob |
Trischler |
14 Services Marketing |
What impacts do different service design approaches have on the creation of services? The identification of team- and customer-related factors. |
|
| Quang Do |
Truong |
22 Business in Asia |
Acquiring Generative Marketing Knowledge to Drive Innovation A study of international joint ventures in Vietnam. |
|
| Oanh |
Truong |
03 International Markets and Marketing |
An examination of consumer profiles across brands in emerging markets |
|
| Sokhha |
Tuy |
14 Services Marketing |
Relationships versus Recovery: An examination of two pathways to Forgiveness |
|
| Mark |
Uncles |
23 BIGMAC |
Experiences in Collecting Panel data in China |
|
| Pamela |
Unsworth |
10 Innovation and Entrepreneurship |
Capabilities and Roles in Innovation Business Networks |
|
| Fredy Roberto |
Valenzuela |
09 Tourism, Events and Sports |
EXPLORING THE DETERMINANTS OF MEMORABLE TOURISM EXPERIENCES |
|
| Rajeev |
Verma |
22 Business in Asia |
Impact of service co-creational strategies on competitive advantage of firms |
|
| Julian |
Vieceli |
09 Tourism, Events and Sports |
Fan Loyalty: Investigating the Emotional and Cognitive Responses of AFL Fans and Fanatics |
|
| Peter |
Vitartas |
11 Social Issues and Sustainability |
Sports Gambling Advertising and use of Promotional Techniques during Game Broadcasts and Sports Entertainment Shows |
|
| Michael |
Vogelpoel |
11 Social Issues and Sustainability |
Understanding natural resource management amongst land managers for improved social marketing programs |
|
| Tania |
Von Der Heidt |
04 Marketing Education |
How to enhance learning-centredness in curriculum: An illustration for first-year Marketing Principles |
|
| Tania |
Von Der Heidt |
04 Marketing Education |
A study of consumer responses to transgressions in a producer-retailer brand partnership |
|
| Catharina |
Von Koskull |
07 Research Methods, Metrics and Modelling |
New Forms of Participant Observation in Service Development Research |
|
| Ranjit |
Voola |
11 Social Issues and Sustainability |
Understanding how marketing can really help the poor: Viewing Bottom of the Pyramid with Sen?s Capability Lens
|
|
| Ranjit |
Voola |
04 Marketing Education |
Facilitating experiential learning through a collaborative faculty learning community: The case of the University of Sydney Business School and the Sydney Medical School |
|
| Jeff Jianfeng |
Wang |
22 Business in Asia |
Consumer Vulnerability and Marketplace Inclusion: A Case of Chinese Rural Migrants |
|
| Shasha |
Wang |
20 Consumer Cross-Cultural Research |
Do Advertising Tactics Matter? A Study on Indonesian Young Adults? Awareness of Advertising Intentions |
|
| Paul |
Wang |
09 Tourism, Events and Sports |
Assessing the Linkages between Motivation and Intention to Volunteer |
|
| Ella |
Ward |
08 Retailing and Private Labels |
Does the move to self-serve checkouts mean the end of impulse buying? What should retails and manufactures do? |
|
| Torgeir |
Watne |
04 Marketing Education |
External Information Search: Students and Australian Universities |
|
| Torgeir |
Watne |
03 International Markets and Marketing |
Young adults? environmental attitudes and purchase intention in Vietnam |
|
| Torgeir |
Watne |
11 Social Issues and Sustainability |
The use of the NEP scale as a measure of environmental attitudes |
|
| Torgeir |
Watne |
19 Consumer Choice Processes |
Agents of change: An investigation of how craft breweries educate their consumers |
|
| Janet |
Webster |
08 Retailing and Private Labels |
Second-hand Clothing Market in New Zealand ? An Exploratory Study of Retailer Perspectives |
|
| Meagan |
Wheeler |
11 Social Issues and Sustainability |
Enabling Consumer Carbon Consumption Choice Through Product Labelling |
|
| Dean |
Wilkie |
10 Innovation and Entrepreneurship |
The Double-Edged Sword of Being the Second Entrant |
|
| John |
Wilkinson |
12 Sales, Supply Chain Management, Logistics |
Adoption of social media marketing by salespeople: A pilot study exploring roles of social influence and personal innovativeness in Australia and the United States |
|
| John |
Wilkinson |
12 Sales, Supply Chain Management, Logistics |
The influence of private labels on cooperation between manufacturers and retailers of fast moving consumer goods in Germany: Exploratory research findings |
|
| Martin |
Williams |
15 Advertising Research |
Art Appropriation in an Australian Advertising Landscape: A proposal for a qualitative research case study.
|
|
| Maxwell |
Winchester |
18 Media Research and Planning |
An Investigation of the Success of Targeting Newspapers in Victoria, Australia |
|
| Maxwell |
Winchester |
14 Services Marketing |
Profiling consumers of Australia?s Top Ten Banks |
|
| Tiffany |
Winchester |
21 Political Marketing |
Youth Voting Decision-Making: Investigating the Impact of Usage from a Consumer Behaviour Perspective |
|
| Chelsea |
Wise |
07 Research Methods, Metrics and Modelling |
Using Neuroscience to Identify Confusion and Improve Decision Making |
|
| Julia |
Wolny |
13 Digital e-Marketing and Social Media |
The impact of content, form and context of 2D online apparel presentation on gender-specific responses |
|
| Mohammad |
Yousuf |
05 Public Sector and Not for Profit Marketing |
A Study of Logo Form, Tone and Attribute Preferences Across Stakeholder Groups by an Employment Agency Sourcing Jobs for People with Disabilities. |
|
| Mingzhou |
Yu |
15 Advertising Research |
Persuasion Knowledge and Consumers’ Attitudes towards Benefit-Based Advertising |
|
| Zahirah |
Zainol |
01 Brands and Brand Management |
Conceptualizing ?Country of Ingredient Authenticity? of Luxury Brands |
|
| Andrew Qiang |
Zhu |
13 Digital e-Marketing and Social Media |
‘Following Back’ in Social Media – Reciprocity as a Norm? |
|
| Steffen |
Zorn |
02 Corporate Social Responsibility, Privacy and Ethics |
Exploring Popular Children Websites ? Only Fun and Games? |
|
| Nives |
Zubcevic |
15 Advertising Research |
The ?eyes? have it: how males and females look at models in advertising ? an eye-tracker study |
|
