The (interim) 2011 ANZMAC Conference Proceedings Sorted by Track Stream.
This is a first draft and proof of concept of moving the ANZMAC conference paper archive to the ANZMAC.org. This is not the final conference proceedings page.
| Paper Track | Paper Title |
| 01. Marketing Communications | Quantifying Freeview’s Effect on TV Advertising Campaign Delivery in Australia |
| 01. Marketing Communications | Launch of Freeview in Australia: Where did the audience come from? |
| 01. Marketing Communications | A Longitudinal Analysis of Consistency in Repeated Choice |
| 01. Marketing Communications | A Multi-Industry Analysis of Service Fairness Themes from the Professional Female Viewpoint |
| 01. Marketing Communications | Relationships between Consumers and Brands in Video Games |
| 01. Marketing Communications | Dr Jeckylls of advertising communication: The rise of French responsible agencies |
| 01. Marketing Communications | Personalisation versus privacy: A conceptual paper reviewing consumer privacy concerns online & personalisation strategies in marketing communications. |
| 01. Marketing Communications | Brand Owners Recommend their Brand More When They Hear Others Recommend It |
| 01. Marketing Communications | An empirical investigation into the combined effect of sequence and multiple–media exposure on audience attitudes |
| 01. Marketing Communications | Projections of Male Attractiveness Types in Australia |
| 01. Marketing Communications | Exploring the association between social media, narcissism, empathy, the desire for fame and well-being |
| 01. Marketing Communications | Plainly Powerful Packaging – Marketing Objectives of Cigarette Pack Design |
| 01. Marketing Communications | Embedding offline product seeding referrals into the Facebook friendship network: a field study |
| 01. Marketing Communications | Communicating Sponsorships: Affiliation vs. Contribution |
| 01. Marketing Communications | Small and Large Hashtags: Parallels to Consumer Behaviour and Differing Double Jeopardy Effects in the Twittersphere. |
| 01. Marketing Communications | Exploring the Impact of Sexual Content and Sexual Self-Schema on Advertising Effectiveness of Female Consumers: A Conceptual Framework |
| 01. Marketing Communications | Mandatory residential energy efficiency rating: how are marketers likely to respond? |
| 01. Marketing Communications | Celebrity Brand Value: Using the MECCAS Model to Evaluate Celebrity Endorsement Advertising Strategy |
| 01. Marketing Communications | Like? Advertising Practitioners views of social media as an advertising research tool |
| 01. Marketing Communications | Corporate Sponsorship Activities and the Information Sources of Employees |
| 01. Marketing Communications | Appeal to All Senses in Luxury marketing: A Multi-Sensory Communication Approach |
| 01. Marketing Communications | Exploring the Likeability of Celebrity Endorsements in Advertising in Asia |
| 01. Marketing Communications | Word of Mouth as Entertainment: Discovering a new WOM Motivator |
| 01. Marketing Communications | Use of Embedded Brand Community Network for Brand Co-creation |
| 01. Marketing Communications | Visual Images in Advertising to the Gay Market |
| 01. Marketing Communications | New Advances in Brand Narration: the Surfingtelling |
| 01. Marketing Communications | Plain Packaging of Cigarettes: An Ineffective Remedy with Unintended Consequences |
| 01. Marketing Communications | Rational vs. Emotional Appeals With Communications to Landholders: A Review of Focus Group Responses |
| 01. Marketing Communications | Reconnecting with SME customers post GFC: What do banks in Australia need to do? |
| 01. Marketing Communications | To shock or inspire? Understanding which emotions drive video sharing on Facebook. |
| 01. Marketing Communications | What Stimulates Word of Mouth? Finding the Conversation-worthy Elements in a TV Program |
| 01. Marketing Communications | Word of Mouth for Movies: Examining Content and Valence |
| 01. Marketing Communications | Alcohol Between the Covers: The Portrayal of Alcohol in Online Versions of Magazines Read by Young Women |
| 01. Marketing Communications | Developing Messages to Create Community Awareness of Hypertension as a Risk Factor for Dementia |
| 01. Marketing Communications | Advertising is More Influential than Word-of-mouth? That would be Something to Talk About! |
| 01. Marketing Communications | Do Capital Markets Reward Marketing Communication Efficiency? |
| 01. Marketing Communications | Behavioural Measures: Can they predict television program growth and decline? |
| 01. Marketing Communications | Advertising for High Reach in a Fragmented Television Market: Is It Possible to Improve? |
| 01. Marketing Communications | What if the truth comes out? Exploring consumer attitudes toward misrepresented ads |
| 01. Marketing Communications | A Map of the New Television Ad Model Landscape: Viewer and Industry Evaluations |
| 01. Marketing Communications | Connecting Word-of-Mouth to Corporate Reputation |
| 02. B2B Marketing | A Model of Customer Attractiveness in Professional Business Services |
| 02. B2B Marketing | Corporate Restructuring and Customers and Suppliers |
| 02. B2B Marketing | In the Shade of the Employer – Drivers and Barriers for Participation in Professional Communities |
| 02. B2B Marketing | A Customer Value Assessment Practices in Business Markets |
| 02. B2B Marketing | B2B – Interactive Sensemaking and the In-between |
| 02. B2B Marketing | Channel Preference: B2B online and catalogue determinants |
| 02. B2B Marketing | The Role of Perceived Competencies in Influencing Buyer’s Risk and Value Perception in Business-to-Business Projects |
| 02. B2B Marketing | Customer attitudes in B2B Services: A longitudinal analysis |
| 03. Brands and Brand Management | Counterfeit Branding: A System Level Analysis of a Marketing Problem |
| 03. Brands and Brand Management | The Development of a Scale for Prototypical Brands |
| 03. Brands and Brand Management | Premium Generic Brand choice vis-à-vis generic and national brands: A scenario comparison for self use, family consumption and gift giving in a food and non-food context |
| 03. Brands and Brand Management | Critical Success Factors for an Emerging Territorial Brand: The Case of Central Otago Wines |
| 03. Brands and Brand Management | Building Brand Resonance: An Exploration of Brand Presence on Social Media Sites |
| 03. Brands and Brand Management | The Positioning of Premium Private Label Brands |
| 03. Brands and Brand Management | Brand Communities of Facebook: How Do They Create value? |
| 03. Brands and Brand Management | Brand attributes: Differences in perceptions across product and service types |
| 03. Brands and Brand Management | Branding in Small Firms: Are All SMEs Similar? |
| 03. Brands and Brand Management | Brand-Made Children in New Zealand Children and Brand Attachment: Measuring the influence of social media as a brand information source: The influence of Facebook. |
| 03. Brands and Brand Management | Consumers Need for Uniqueness and Status: Do Australian Generation Y Men and Women Purchase Differently? |
| 03. Brands and Brand Management | A Study on Brand Negative Publicity: Performance and Value Relevance |
| 03. Brands and Brand Management | Characteristics of Cool Brands:The Development of a Scale |
| 03. Brands and Brand Management | Delving further into service branding: Exploring the synergistic roles of service brand innovation and service brand marketing capabilities in service||firms |
| 03. Brands and Brand Management | Vavilovian Mimicry in the Luxury Brand Industry: A Look at Crocodile and Lacoste |
| 03. Brands and Brand Management | Role of Brand Equity on Customer Loyalty in Business Service Context of Australia |
| 03. Brands and Brand Management | The Impact of Brand Heritage on Corporate Reputation and Related Effects on Customer Perceived Value |
| 03. Brands and Brand Management | The incidence of brand rejection in FMCG categories |
| 03. Brands and Brand Management | Exploring the Impact of Marketing Mix Variables on Brand Choice across Contrasting Age Groups in Contemporary Urban China |
| 03. Brands and Brand Management | The Four Pillars of Brand Management |
| 04. Consumer Behaviour | Consumer Response to Product-harm Crises: the Role of Product Knowledge and Message Involvement |
| 04. Consumer Behaviour | Gender Differences in Mobile Phone Preferences: The Era of Consumerism in Pakistan |
| 04. Consumer Behaviour | ‘As long as you have some of that, it cancels it out’: How advertisers use guilt to sell us quick-fixes for our unhealthy behaviour |
| 04. Consumer Behaviour | A Longitudinal Investigation of the Life Course and Lifestyles |
| 04. Consumer Behaviour | The Delicate Balance Between Real and Fake |
| 04. Consumer Behaviour | Consumers Acceptance of Innovation: A Proposed Extension to the CAT Model |
| 04. Consumer Behaviour | Exploring the Ethical Consumption Intention-Behaviour Gap: Prioritisation, Plans, Sacrifice and Shopping |
| 04. Consumer Behaviour | Flow as a Catalysis for Information Diffusion in an Online Social Network |
| 04. Consumer Behaviour | Keeping it real: applying a 360 degrees of authenticity |
| 04. Consumer Behaviour | Relationships between Quintessence and Strong Word of Mouth Behaviour |
| 04. Consumer Behaviour | Furthering the Understanding of Online Consumer Behaviour |
| 04. Consumer Behaviour | Webs of Belonging: Beyond Intercultural Dyads in Immigrant Acculturation Research |
| 04. Consumer Behaviour | Traditional Cultural Values, Political Ideologies and Luxury Consumption Desire in China: A Preliminary Study |
| 04. Consumer Behaviour | We’re Not Nuts!: The Brand Hero Worship Behaviours of a Fan Community |
| 04. Consumer Behaviour | Seminal exchanges: Exchanges that change our lives |
| 04. Consumer Behaviour | |
| 04. Consumer Behaviour | ‘Who are you and stop polluting my community’: new insights into the study of online communities of consumption |
| 04. Consumer Behaviour | Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits |
| 04. Consumer Behaviour | Consumer Acceptance of SMS Advertising – Evidence from Australian Consumers |
| 04. Consumer Behaviour | South Korean Consumers’ Attitudes towards SMS Advertising |
| 04. Consumer Behaviour | It’s too hard to be ‘green’: The theory of neutralisation |
| 04. Consumer Behaviour | Selling Dreams or Empty Promises: Customer Perceived Values in the Trade-Off between Genuine Luxury and Counterfeit Goods |
| 04. Consumer Behaviour | How Does Lifestyle Shape Ethnic Shopping Behaviour: A Study on Indonesian Chinese Consumers |
| 04. Consumer Behaviour | An Investigation of the Success of Targeting Radio Stations in New Zealand |
| 04. Consumer Behaviour | A Proposed Study on Consumer Attitudes towards Generic Prescription Medicines in Australia |
| 04. Consumer Behaviour | Evidence that Loyalty is a Natural Behaviour |
| 04. Consumer Behaviour | Consumer´s Love and Willingness to Sacrifice for a Brand |
| 04. Consumer Behaviour | Is ‘domestic’ better to buy? – Study on consumer ethnocentrism among students |
| 04. Consumer Behaviour | Exploring aspects of Brand Extensions for their impacts on Purchase Intentions in the Beverage Market: A Comparative Study |
| 04. Consumer Behaviour | Defining Consumer Imagination: A Qualitative Inquiry |
| 04. Consumer Behaviour | Malcolm Gladwell versus Twitter: Examining the Behaviours of Market Mavens in Social Media |
| 04. Consumer Behaviour | Jekyll and Hyde? Social Smokers’ Conflicted Identities |
| 04. Consumer Behaviour | Vulnerable Consumers and Retail Pharmacy Selection Process |
| 04. Consumer Behaviour | Packaging Fluency: Toward Definition and Conceptualisation |
| 04. Consumer Behaviour | A Conceptual Model of Purchase Intentions in Banking Based on Utility Theory |
| 04. Consumer Behaviour | Automatic Processes in Evaluation: Cognitively-laden versus Affectively-laden Stimuli in Implicit Attitude Change. |
| 04. Consumer Behaviour | Probing the fuzzy concept of Flow: A longitudinal semantic analysis of Flow theory across multiple eras |
| 04. Consumer Behaviour | Extending the Definition of Context Effects in Product Choice: A First Step of Moving the Behavioural Decision Theory (BDT)-Field into a New Era |
| 04. Consumer Behaviour | Intergenerational Influence on Brand Preference and||Consumption Orientations in Australia |
| 04. Consumer Behaviour | Alcohol consumption risk among New Zealand secondary students |
| 04. Consumer Behaviour | What Expats Want: An Exploration of the Interests of Expatriates Living in Vietnam and Implications for Marketing and Communication Practice |
| 04. Consumer Behaviour | Antecedents to Customer WOM: Examining the Moderating Effect of Involvement |
| 04. Consumer Behaviour | Exploring how Consumers Assess Wool Active-wear |
| 04. Consumer Behaviour | What’s it worth? Testing the Power of an Influencer, Knowledge and Involvement to Moderate Product Cue Usage |
| 04. Consumer Behaviour | Do prototypical brands still have clout in the mature marketplaces of electronics and banking? |
| 04. Consumer Behaviour | Understanding resistance to cell phone banking adoption |
| 04. Consumer Behaviour | Who do parents perceive is pressuring them to buy unhealthy (and healthy foods)? |
| 04. Consumer Behaviour | Exploring the Uses and Gratifications of Luxury Brands |
| 04. Consumer Behaviour | An exploratory study of value seeking behavior towards Internet as an online shopping channel |
| 04. Consumer Behaviour | A value centered study of intention to use Internet for online shopping |
| 04. Consumer Behaviour | The Impact of Love and Quality on Brand Satisfaction and Intentionss |
| 04. Consumer Behaviour | Is Guilt driving the Optimism Bias in Sequential Choice? Three Alternative Explanations |
| 04. Consumer Behaviour | The ‘natural monopoly’ effect in brand image data |
| 04. Consumer Behaviour | Digital Jekyll or Hyde? Marketing in the Age of the Data Doppelgänger |
| 04. Consumer Behaviour | Brand Salience for Durables: An Empirically Based Model |
| 04. Consumer Behaviour | Determinants of Food Label Use among Supermarket Shoppers: A Singaporean Perspective |
| 04. Consumer Behaviour | Switching channels? How enjoyment, dual-tasking and memory affect viewers’ time perceptions and confidence in judgements |
| 04. Consumer Behaviour | Effects of hierarchical information processing on viewers’ perceptions of time |
| 04. Consumer Behaviour | Emotional Analogies: Conceptual Thoughts and Proposed Research Agenda |
| 04. Consumer Behaviour | How Attitudes towards Superstitious Behaviour Influence Consumer Behaviour: Preliminary Evidence from China |
| 04. Consumer Behaviour | The Importance of Prior Knowledge in Understanding Consumer Purchases of Fair Trade Brands |
| 04. Consumer Behaviour | From Cyber to Cyborg: The Influence of Motivation and Personality Traits on the Merging of Consumer and Technology |
| 04. Consumer Behaviour | ‘Doing Privacy’: Exploring the Strategies Consumers Use to Achieve Privacy |
| 05. Corporate Social Responsibility and Ethics | The Concept of Corporate Social Responsibility in Small and Medium Sized Accountancy Firms |
| 05. Corporate Social Responsibility and Ethics | Corporate Social Responsibility Activities: Similarities and Differences between Small and Medium Sized Enterprises |
| 05. Corporate Social Responsibility and Ethics | Consumers’ Perception toward Corporate Social Responsibility in a Developing Country: Is it a Gender Issue? |
| 05. Corporate Social Responsibility and Ethics | Consumers Emotional Reactions After Brand Crises: The Role Of Corporate Associations |
| 05. Corporate Social Responsibility and Ethics | Four letters but not much spirit: Do Australian alcohol websites comply with the letter and the spirit of the ABAC Code? |
| 05. Corporate Social Responsibility and Ethics | The Development of a Scale to Measure Corporate Social Responsibility Branding |
| 05. Corporate Social Responsibility and Ethics | Attribution of Responsibility and Consumer Punishment Intentions for Ethically Questionable Firm Behaviours |
| 05. Corporate Social Responsibility and Ethics | Biased or Not: Decayed Anger and Attributions in Consumer Reaction to Corporate Social Scandals |
| 05. Corporate Social Responsibility and Ethics | What is considered ethical behaviour and how can it be assured in Outsourcing of Logistics Activities? |
| 05. Corporate Social Responsibility and Ethics | Investigating Chinese and Australian Students’ Awareness and Interpretation of CSR, and the Influence of Studying ‘Socially Innovative Commerce’ Over Time |
| 05. Corporate Social Responsibility and Ethics | The 2000-2010 Sales Ethics Research: Emerging Themes and Future Directions |
| 05. Corporate Social Responsibility and Ethics | The Professional Identity of Marketers and Ethical-Decision Making: A Conceptual Framework |
| 05. Corporate Social Responsibility and Ethics | Developing ethical and CSR standards in Indian corporate sector: A conceptual analysis |
| 05. Corporate Social Responsibility and Ethics | Measuring customer preference for CSR: A best-worst scaling approach |
| 05. Corporate Social Responsibility and Ethics | Failing to Engage: Parents’ Acceptance of the Promotion of Unhealthy Foods to Children |
| 05. Corporate Social Responsibility and Ethics | Saving lives or raising revenue: Analysing media coverage of the alcopops tax in light of the evidence on its effects |
| 05. Corporate Social Responsibility and Ethics | Buying Fair or Buying Local – Assessing the Impact of Some Attitudinal Variables on Ethical Purchase Behaviour |
| 05. Corporate Social Responsibility and Ethics | Ethical consumers’ wool apparel preferences |
| 06. International Marketing | Factors Affecting SMEs Decision-Makers’ Risk Perceptions in Saudi Arabia: An exploratory study |
| 06. International Marketing | Factors Affecting SMEs Decision-Makers’ Risk Perceptions in Saudi Arabia: An exploratory study |
| 06. International Marketing | The Use of Religious Symbols on Packaging to Influence Product Preference and Rating |
| 06. International Marketing | An Exploratory Dyadic Study of Customers’ Shopping Habits for Consumer Electronics in China |
| 06. International Marketing | Asian Family-Owned Transnational Firms’ Motives for Internationalising |
| 06. International Marketing | Consumer Perceptions of Products Manufactured in Less Developed Countries versus Country of Brand Origin |
| 06. International Marketing | Business Presence and Strategic Marketing Approaches in a Difficult BOP Environment |
| 06. International Marketing | The effects of absurd ads on memory and persuasion across cultures |
| 06. International Marketing | The Direct and Moderating Effects of Trust and Bargaining Power on Foreign Entry Mode Selection |
| 06. International Marketing | Challenges of Researching Consumers in Emerging markets |
| 06. International Marketing | Sentiment as a driver of perceived export barriers: An exploratory study |
| 06. International Marketing | The Effect of Strategic Orientations on Business Growth – A Cross-national Study |
| 06. International Marketing | Market Orientation in Service Exports: The Role of Government Policies and Competition |
| 06. International Marketing | Collaborative marketing and SME export performance: A network perspective |
| 06. International Marketing | Country of Origin Effects on Consumers’ Perceptions of Cosmetic Brands |
| 08. Marketing Education | OMG! I got a 44%, :(( |
| 08. Marketing Education | The student as ‘customer’: Relationship management in higher education |
| 08. Marketing Education | The at risk program for marketing students: how effective is intervention? |
| 08. Marketing Education | Examining academic workload data: who worked the hardest? |
| 08. Marketing Education | Self-Directed Learning A Case Study Using Simulation Game and a Reflective Journal in a Marketing Strategy Capstone Course |
| 08. Marketing Education | Using puppets in the marketing classroom to achieve ‘flow’ experience and student engagement |
| 08. Marketing Education | The Roles of Engagement: Value Co-created Community Engagement between International Students, the University and the Community |
| 08. Marketing Education | What students really think of clients |
| 08. Marketing Education | Value Creation in the Student-University Relationship in the Digital Age |
| 08. Marketing Education | Generation Y’s Antecedents to the Creative Learning Style |
| 08. Marketing Education | Towards Community Learning |
| 08. Marketing Education | Conceptualising a Model that Investigates Drivers and Inhibitors of Students’ University Choice using the Theory of Planned Behaviour |
| 08. Marketing Education | Blending Web2.0 in Marketing Courses to Engage Students at Distance – Reflections on Implementing ‘Facebook’ as a Personal Learning Environment |
| 08. Marketing Education | Personality and self- regulated learning habits: Which is Jekyll and which is Hyde? |
| 08. Marketing Education | Marketing Education and Executive Development: Communities of Practice Approach |
| 08. Marketing Education | Marketing students’ perceptions on study process and assessment: A multi-cohort study |
| 08. Marketing Education | Learning with concept maps: A study to measure change in learning in undergraduate Chinese marketing students |
| 08. Marketing Education | The Influence of Classroom Environment and Approaches to Learning in Achieving Outcomes in Marketing Education |
| 09. Marketing Metrics and Modelling | Complex Modeling in Marketing Using Component Based SEM |
| 09. Marketing Metrics and Modelling | PVRs – Jekyll or Hyde? Examining Penetration, Usage and Effects on Advertising in the Australian Market |
| 09. Marketing Metrics and Modelling | Performance Implications of Organizational Controls in Marketing: Complementary Roles of Marketing Performance Measurement and Market Orientation |
| 09. Marketing Metrics and Modelling | The Market Orientation of Chilean Wine Producers: A Comparison of MKTOR Versus MARKOR |
| 09. Marketing Metrics and Modelling | Values segments and response styles: developed versus emerging economies? |
| 10. Public Sector and Not-For-Profit Marketing | A proposed normative model for evaluation of government marketing communication campaigns |
| 10. Public Sector and Not-For-Profit Marketing | The Gift-Giver, the Sharer, the Sacrificer and the Extraordinaire: Donor Identities in Blood Donation |
| 10. Public Sector and Not-For-Profit Marketing | From Charity to Market Orientation: A Necessity for Survival. |
| 10. Public Sector and Not-For-Profit Marketing | ‘We Are Not a Charity Anymore’ – For the Benefit of Society |
| 10. Public Sector and Not-For-Profit Marketing | Conceptualising Service Dominant Logic in Not-for-Profit Marketing |
| 10. Public Sector and Not-For-Profit Marketing | Examining Not-For-Profit Sector Competition: A contributor perspective |
| 10. Public Sector and Not-For-Profit Marketing | The Underlying Structure of the Charity Donation Market in Australia |
| 10. Public Sector and Not-For-Profit Marketing | Risk Assessment in Non-profit and Business Partnerships |
| 10. Public Sector and Not-For-Profit Marketing | Bundling of Online and Offline Learning Solutions – An Explorative Qualitative Study of Customer-Perceived Value |
| 10. Public Sector and Not-For-Profit Marketing | The Silver Lining of Catastrophe – Conceptualising New Donor Acquisition Following a Natural Disaster |
| 10. Public Sector and Not-For-Profit Marketing | The Effect of Relief Appeals on Donations Following a Natural Disaster – Implications for Charity Fundraising |
| 10. Public Sector and Not-For-Profit Marketing | The Curious Case of Church Branding and its Impact on Church Participation |
| 10. Public Sector and Not-For-Profit Marketing | A Conceptual Framework on the Relationship between Nation Brand Perception and Donation Behaviour |
| 10. Public Sector and Not-For-Profit Marketing | Why Give? A Multi-Charity Study of Motivation |
| 10. Public Sector and Not-For-Profit Marketing | Informed Decision Making: A Knowledge Co-creation Model for Social Marketing in Adult Vaccination Programs |
| 10. Public Sector and Not-For-Profit Marketing | To Vote or Not to Vote is Not the Question: a Qualitative Investigation of Voter Behaviour in Australia’s Compulsory Political Voting System |
| 11. Relationship Marketing | Inclusion of Switching Behaviour into Relationship Marketing Model: A Theoretical Model |
| 11. Relationship Marketing | Examining the Interrelationships of Relationship Quality, Customer Loyalty and Cross Buying Behaviour in the Hong Kong Retail Banking Industry |
| 11. Relationship Marketing | The role of customer gratitude in making a firm’s relationship investments a success |
| 11. Relationship Marketing | “What are we? Where are we heading? – on changes in the understanding and role of advertising agencie” |
| 11. Relationship Marketing | Conceptualising Social CRM in SMEs |
| 11. Relationship Marketing | What Drives Customers’ Patronage in the Long-Run: Comparing the Effects of Customer satisfaction and Customer-Company Identification Across Time|| |
| 11. Relationship Marketing | The Perceived Benefits of a Frequent Flyer Program: Scale Development |
| 11. Relationship Marketing | Softening the Blow of Environmental Regulations upon the Building Industry: An Interaction Relationship Marketing Approach |
| 11. Relationship Marketing | Does the softer side of the client-advertising agency relationship matter? |
| 11. Relationship Marketing | Clients’ expectations of their advertising agencies: creativity and relationship management |
| 11. Relationship Marketing | Development and Validation of Customer Advocacy Scale |
| 11. Relationship Marketing | Antecedents and Outcomes of the Participation in Brand Communities: A Portuguese Perspective |
| 11. Relationship Marketing | Exploring Relationship Marketing in the Political Process |
| 11. Relationship Marketing | Word-of-Mouth is More than Recommendations |
| 11. Relationship Marketing | Conceptualising levels of customer relational outcomes within social media |
| 11. Relationship Marketing | Enhancing customer relations using customized printing |
| 11. Relationship Marketing | A Conceptual Model of Purchase Intentions in Banking Based on Utility Theory |
| 11. Relationship Marketing | Collaborative Business Models – Adding an Interaction Perspective to Business Models |
| 11. Relationship Marketing | Co-Creation: A Typology and Conceptual Framework |
| 11. Relationship Marketing | Developing staff commitment through relational paradigm: a study of Indian call centres |
| 11. Relationship Marketing | Performance of Loyalty Programs in Small Businesses: Evidence from Australia |
| 11. Relationship Marketing | Non-uniform Effects of Cognitive Dissonance on Satisfaction and Loyalty |
| 11. Relationship Marketing | Testing firm-employee relationship strength (FERS) as a formative model |
| 12. Research Methods | Dual Shopping Mall Intercept Surveys as a Research Method to Investigate Malaysian Consumers Store Choice Preferences |
| 12. Research Methods | Exploring Children’s Understanding of, and Attitudes towards Marketing-related Research |
| 12. Research Methods | Loyalty vs spontaneity: disentangling the effect of brand equity vs priming on the choice of real life brands |
| 12. Research Methods | 28 Boxes: A Content Classification Framework for Twitter |
| 12. Research Methods | Testing Non-response Bias in Survey Data: An Updated Approach |
| 12. Research Methods | The Visual Component: Use of Images to enhance Multimodal Research |
| 12. Research Methods | Does quality win? A Simulation Study on Technological Path Dependence in Two-sided Markets with an Application to Platform Competition in the Smartphone Industry |
| 12. Research Methods | Labeled experimental choice design for estimating attribute and availability cross effects with N attributes and specific brand attribute levels. |
| 12. Research Methods | The Impact of Survey Length, Interactivity and Participant Involvement on Intentions and Satisfaction Across Multiple Panels |
| 12. Research Methods | The strange case of online surveys: response issues and respondent characteristics |
| 12. Research Methods | Social Network Analysis from a Qualitative Perspective |
| 12. Research Methods | Foregrouding the Complexity of the Employee-Brand Experience through a Multi-Modal Narrative Approach |
| 12. Research Methods | Applying Co-word Analysis for Exploratory Studies: a Demonstration using Web-based Data on the Authenticity Construct |
| 12. Research Methods | Assessing the Acquiescence Bias of Online Research Data |
| 12. Research Methods | Understanding the behaviour of the target market: What do adolescents think about when asked questions about their behaviour in the sun? |
| 13. Retailing and Pricing | Taking chances with the pitfalls of price discounts: the case of probabilistic price discounts |
| 13. Retailing and Pricing | An Analysis of Rebate Redemption Promotions |
| 13. Retailing and Pricing | Exploring Mail-in and Online Rebate Redemptions |
| 13. Retailing and Pricing | Network and Switching Cost Effects in Frequency Reward Programs |
| 13. Retailing and Pricing | Consumers’ satisfaction with grocery stores – comparing supermarkets and convenience stores |
| 13. Retailing and Pricing | Retail Concentration Effects on Consumer Welfare: Consumer Satisfaction with Local Mixes of Grocery Stores |
| 13. Retailing and Pricing | The effects of cognitive lock-in and online shopping experience on website selection behaviour |
| 13. Retailing and Pricing | Differences in shopping mall patrons: An Indian context |
| 13. Retailing and Pricing | The Impact of Tariff Choices – How Consumers Overuse Services |
| 13. Retailing and Pricing | A Changing Game: Understanding Multichannel Shopper Segments |
| 13. Retailing and Pricing | Flow and Impulse Buying in the Traditional Retail Context: A Structural Equation Modeling Approach |
| 13. Retailing and Pricing | Effects of Loyalty and Consumers’ Self-Consciousness on Price Perception |
| 14. Selling and Sales Strategy | An Investigation of HOw Salespeople Built Trust During the Economic Downturn |
| 14. Selling and Sales Strategy | The moderating role of selling experience on the relationship between job satisfaction, adaptive selling behaviors, customer orientation, and salesperson’s performance. |
| 15. Services Marketing | Modeling the Effects of Quality in a Transformative Health Service |
| 15. Services Marketing | A Delightful Experience? The Role of Delight In Loyalty Formation |
| 15. Services Marketing | Servicescape Symbolism |
| 15. Services Marketing | Conceptualising Service Culture |
| 15. Services Marketing | Misbehaving Customers – Are We Creating Frankenstein’s Monster in Service Research? |
| 15. Services Marketing | A Multi-dimensional Approach to Customer Service Interactions |
| 15. Services Marketing | Service System Innovation: Integrating Experiential and Process-Based Approaches to Service and Value |
| 15. Services Marketing | Stay healthy and happy: An exploratory study of a fitness center in Port Stephen, Australia |
| 15. Services Marketing | How co-creation processes create value: An exploration in an industrial maintenance context using repertory grid technique |
| 15. Services Marketing | How national culture determines mobile banking non-adoption? |
| 15. Services Marketing | An Examination of Service Quality Dimensionality and Positive Word-Of-Mouth Intentions in a Chinese Telecommunication Context |
| 15. Services Marketing | Testing a Model of Key Antecedents of Customer-Oriented Deviance (COD) |
| 15. Services Marketing | Determinants and Outcomes of Using Self-Checkout Systems in Supermarket customers: An Exploratory Study in Australia|| |
| 15. Services Marketing | The Effect of Atmosphere on Emotions and Online Shopping Intention: Age Differentiation |
| 15. Services Marketing | Antecedents of Service Climate in Emerging Markets |
| 15. Services Marketing | Power Drives Consumer Perception and Behaviour Following Service Failures: A Conceptual Review |
| 15. Services Marketing | The More Compensation the Better? The Nonlinear Relationship Between Compensation Level and Post-Complaint Satisfaction |
| 15. Services Marketing | The Impact of Internal Branding: The Moderating Role of Brand Leadership |
| 15. Services Marketing | The Impact of Employee Affect on Customer Affect in Service Recovery: Two Competing Theoretical Models |
| 15. Services Marketing | A Content Analysis of Perth Hospital Patient Comment Cards: The implications of patient usage and utility |
| 15. Services Marketing | The impact of service fairness dimensions on female customers’ evaluation of critical incidents |
| 15. Services Marketing | Future Business Planning for Technology-Intensive Services – The Use of Networked Business Model |
| 15. Services Marketing | Modelling Customer Cognitive Appraisals to Rage Emotions Following a Service Failure: A Longitudinal Assessment |
| 15. Services Marketing | Drivers of Continuous Use of Mobile Wellness Service |
| 15. Services Marketing | Organizational Internal Market Orientation (IMO): Developing an Integrative Framework |
| 15. Services Marketing | Service Quality, Segmentation and Casino Player Retention |
| 15. Services Marketing | Applying the Service Profit Chain to the Casino Premium Player Sector |
| 15. Services Marketing | Do as I Say: Customer Determinants of Adherence to a Weight Loss Regime |
| 15. Services Marketing | International Students’ Personal Values, Educational Motives and University Choice Criteria |
| 15. Services Marketing | When does price partitioning lead to complaining and negative word of mouth? A comparison of airline fees for core flight services versus entertainment services |
| 15. Services Marketing | Switching Costs and Social Bonds in a Blended Bank Service Environment |
| 16. Strategic Marketing | The Power Of Marketing, R&D And Finance: Performance Effects And The Complementary Role Of Innovativeness |
| 16. Strategic Marketing | An Organizational Capability Model of Market Segmentation |
| 16. Strategic Marketing | The Brand Orientation-Performance Relationship and Industrial Contingencies – Some Empirical Evidence of Moderating Effects |
| 16. Strategic Marketing | The Role of Ambidexterity in Hypercompetitive Markets |
| 16. Strategic Marketing | Market Orientation and Marketing Competency From The Perspective of Asian Tropical Fruit Industry |
| 16. Strategic Marketing | Implementing Firm Dynamic Capabilities Through the Concept Design Process: A Conceptual Model for Creating Sustainable Competitive Advantage |
| 16. Strategic Marketing | Marketing Investments of Growth Firms |
| 16. Strategic Marketing | Similar Customer Segments in the Customer Value–Loyalty Intentions–Link? A Cross-Industry Comparison |
| 17. Food and Beverage Marketing | With or Without You: Consumer Acceptance of Two National Brand Portfolio Extension Options |
| 17. Food and Beverage Marketing | Old World vs. New World: A Consumer Typology Based on Most Preferred Wine Countries |
| 17. Food and Beverage Marketing | Industrialised Nature: A Champagne Myth |
| 17. Food and Beverage Marketing | Resolving Power Conflict in the Value Chain |
| 17. Food and Beverage Marketing | The Effect of Carbon Labels on Purchase Intent of Environmentally Friendly Food |
| 17. Food and Beverage Marketing | The Effect of Country of Origin Labelling of Fresh Produce on Consumers’ Purchase Decisions |
| 17. Food and Beverage Marketing | Effects of Price & Alcohol Content on Purchase Behaviour: An Analysis of Australian and New Zealand Youth Drinking |
| 17. Food and Beverage Marketing | The Role of Convenience Orientation and Perceived Inconvenience in Explaining Seafood Consumption in Australia |
| 17. Food and Beverage Marketing | Wine Product Bundling: Who Are The Consumers? An Exploratory Study. |
| 17. Food and Beverage Marketing | Communicating in the clutter: The role of marketing communications for organic food buyers |
| 17. Food and Beverage Marketing | Differences in Awareness of Fair Trade and Organic Labelling among Coffee Consumers in Australia and Japan |
| 17. Food and Beverage Marketing | Consumer Understanding of Nutrition Labels in Singapore |
| 18. Supply Chain Management, Logistics and e-Business | Adoption Factors of RFID in a Voluntary Environment: An Empirical Investigation from Australian Livestock Industry |
| 18. Supply Chain Management, Logistics and e-Business | The Extent to which Downstream Buyers are able to Fulfil Flower Farmers Needs in Da Lat – Viet Nam |
| 18. Supply Chain Management, Logistics and e-Business | Becoming Customer of Choice in the Healthcare Supply Chain |
| 18. Supply Chain Management, Logistics and e-Business | Coordinating Competing Supply Chains with Different Pricing Schemes |
| 18. Supply Chain Management, Logistics and e-Business | Incorporating Reverse Supply Chain in the Poultry Process of Bangladesh |
| 18. Supply Chain Management, Logistics and e-Business | Supply Chain Relationships as Barriers to Collaborative Innovation |
| 19. Social Marketing | Positioning of HIV/ AIDS Prevention Products and Services in a Developing Country |
| 19. Social Marketing | Current Behaviours and Attitudes Towards Texting While Driving in Australia |
| 19. Social Marketing | Donating blood: What I say is not what I do. A tale of two meta-analyses |
| 19. Social Marketing | Creating value that changes lives: online communities for the disabled or chronically unwell |
| 19. Social Marketing | Service Dominant Logic and Social Marketing: Exploring the Opportunity to Enhance Social Marketing with Service Dominant Logic |
| 19. Social Marketing | The effectiveness of positive and negative emotional story based appeals in advertisements promoting organ donations |
| 19. Social Marketing | Waiting to Give |
| 19. Social Marketing | Measuring Up: The Social Marketer and Media Gaze on the Fat Body |
| 19. Social Marketing | Effects of Nutrition Information Formats on Lower-Confidence Consumers |
| 19. Social Marketing | Defending the Absurd? Interpretations of Smokers and Smoking |
| 19. Social Marketing | Ecologically Conscious Consumer Behaviour: A Study on Vietnamese and Indonesian Consumers |
| 19. Social Marketing | Alcohol: Are we bridging the knowledge gaps? |
| 19. Social Marketing | To be Nice or Ugly?: A Conceptual Framework for Service Provider Behaviour in Non-Commercial Services. |
| 19. Social Marketing | Moving beyond the Individual: Using Group theories to Conceptual examine Risky Drinking |
| 19. Social Marketing | A Social Marketing Study of the Influence of Fathers on Children’s Dietary Habits |
| 19. Social Marketing | Acceptability of Government-sponsored Social Marketing Activities in Australian and Japanese students |
| 19. Social Marketing | Improved Evaluation of Behaviour Change Programs in Schools |
| 19. Social Marketing | The Communications Landscape in Vietnam: Social Marketing Implications |
| 19. Social Marketing | Increasing Breastfeeding Loyalty Using More Than One P |
| 19. Social Marketing | Implementation and Evaluation of a Community-Based Social Marketing Campaign to Create Awareness of Hypertension as a Risk Factor for Dementia |
| 19. Social Marketing | Engaging teens to change attitudes towards drinking: A social marketing pilot study |
| 19. Social Marketing | MumBubConnect: M-technology support in a social marketing program for breastfeeding mothers |
| 19. Social Marketing | Addressing Barriers to Help-Seeking Behaviour through M-Mental Health Services: A Social Marketing Perspective |
| 19. Social Marketing | Healthcare Consumerism: Increasing use of Condoms through Social Marketing in Fiji |
| 19. Social Marketing | An Empirical Investigation of the Strategic Use of CSR in Top 200 Indian Corporations |
| 19. Social Marketing | ‘They still do it but at least they think about it’: Engaging young people in alcohol research through webcast production |
| 19. Social Marketing | Barriers to Being Green |
| 19. Social Marketing | Reciprocal Consumer Socialisation: Implications for Social Marketing and Sustainable Consumption |
| 19. Social Marketing | Self Determination Theory and Word of Mouth |
| 19. Social Marketing | An Evaluation of Community Communicators’ Programmes in London |
| 19. Social Marketing | Rethinking the Social Marketing Brand: A Personal Reflection on Dublin 2011 |
| 19. Social Marketing | Value creation in social marketing for the continued use of wellness services |
| 19. Social Marketing | To green or not to green: An exploratory study on Perth hotel environmental positioning strategy |
| 20. Incorporating Sustainability in Management and Marketing | Towards an understanding of residents’ pro-environmental behaviour |
| 20. Incorporating Sustainability in Management and Marketing | An exploration into how affordable and sustainable housing features are communicated in the real estate market |
| 20. Incorporating Sustainability in Management and Marketing | Visions of romance and status: seeking new horizons of conscious consumption |
| 20. Incorporating Sustainability in Management and Marketing | How Do Sustainability Labels Influence Consumers’ Choices? |
| 20. Incorporating Sustainability in Management and Marketing | Social Responsibility and Competitive Advantage: An Emerging Country B2B Case study |
| 20. Incorporating Sustainability in Management and Marketing | Predicting Consumers’ Pro-Environmental Behaviour: |
| 20. Incorporating Sustainability in Management and Marketing | Products with Carbon Footprint Compliant Features may Attract Higher Prices |
| 20. Incorporating Sustainability in Management and Marketing | Investigating sustainable behavioural intentions using a modified version of the Theory of Planned Behaviour |
| 20. Incorporating Sustainability in Management and Marketing | The Purchase of Voluntary Carbon Offsets by Australian Consumers: Exploring the Attitude-Behaviour Gap |
| 20. Incorporating Sustainability in Management and Marketing | Environmental Sustainability: An empirical study on private and publicly owned companies |
| 20. Incorporating Sustainability in Management and Marketing | Moral Stages of Marketing Practice |
| 20. Incorporating Sustainability in Management and Marketing | Business Model Design for Sustainable Society: Therapy for the Consumerist Mindset |
| 20. Incorporating Sustainability in Management and Marketing | Environmental Marketing Strategy and Business Performance: A Replication |
| 21. Tourism, Events, Sports and Recreation Marketing | Michoacán, an Innovative Tourism Milieu |
| 21. Tourism, Events, Sports and Recreation Marketing | Consumer Co-creation of Product Quality: Examining Home Field Advantage in State-of-Origin Rugby |
| 21. Tourism, Events, Sports and Recreation Marketing | Segmenting Exercise Participants by Participation Motivation using Cluster Analysis |
| 21. Tourism, Events, Sports and Recreation Marketing | The Role of Brand Destination Experience in Determining Revisit Intention |
| 21. Tourism, Events, Sports and Recreation Marketing | Too Old to Cut the Mustard, Anymore? Internet Usage by Older-aged Tourism Operators |
| 21. Tourism, Events, Sports and Recreation Marketing | Associative Network Theory: Rationalising Tourist Destination Image effects on cross-category Country of Origin product attribute evaluations.|| |
| 21. Tourism, Events, Sports and Recreation Marketing | Tourism as a correlate of non-tour product image: In search of a theory unifying COI and TDI studies. |
| 21. Tourism, Events, Sports and Recreation Marketing | Towards a theory of sports fan ‘loyalty’ |
| 21. Tourism, Events, Sports and Recreation Marketing | Abuse of Sports Officials and Spectator Enjoyment: A New Zealand Perspective |
| 21. Tourism, Events, Sports and Recreation Marketing | Netnographic Analysis of User Generated Online Communities |
| 21. Tourism, Events, Sports and Recreation Marketing | Internet User Profiles In The Mature Tourism Market Segment In South Africa: An Exploratory Study |
| 21. Tourism, Events, Sports and Recreation Marketing | An Investigation of Online Football Tribes: A Case Study |
| 21. Tourism, Events, Sports and Recreation Marketing | When Bad Things Happened to Good Company: The Impact of Superstitious Belief on Patronage Intention |
| 21. Tourism, Events, Sports and Recreation Marketing | Does Size Matter? Exploring Experiences of Large Recreational Vehicle Users |
| 21. Tourism, Events, Sports and Recreation Marketing | An investigation of Visitors Loyalty using Formative and Reflective Measurements |
| 21. Tourism, Events, Sports and Recreation Marketing | Amazing destination: Amazing international travel behaviour |
| 21. Tourism, Events, Sports and Recreation Marketing | Credibility of Online Reviews and Initial Online Trust in Hotel Services; The Roles of Similarity and Review Quality |
| 21. Tourism, Events, Sports and Recreation Marketing | Who is interested in heritage? A profile of heavy heritage ‘consumers’. |
| 21. Tourism, Events, Sports and Recreation Marketing | The evaluation of destination image across travel contexts |
| 21. Tourism, Events, Sports and Recreation Marketing | Effectiveness of Reactive Guilt Appeals in Service Advertisements |
| 21. Tourism, Events, Sports and Recreation Marketing | Conceptualising Films and their Impact on Visitation to Locations |
| 21. Tourism, Events, Sports and Recreation Marketing | Motion Pictures: Integrating Word-of-Mouth into the Network of Success Determinants |
| 21. Tourism, Events, Sports and Recreation Marketing | The Influence of Ecolabeling on Consumer Evaluation of Ecotours |
| 21. Tourism, Events, Sports and Recreation Marketing | Testing the Winescape Scale in Western Australia’s Wine Country |
| 21. Tourism, Events, Sports and Recreation Marketing | Family holiday decision making: the knowledge and influence of adolescent children and parents |
| 21. Tourism, Events, Sports and Recreation Marketing | Seeking Romance and a Once in a Life-Time Experience: Investigating Attributes that Attract Honeymooners to Destinations |
| 21. Tourism, Events, Sports and Recreation Marketing | Predicting Exercise Behaviour among Urban Malaysians |
| 22. Innovation Entrepreneurship | The Marketing Mix Matrix |
| 22. Innovation Entrepreneurship | ‘Internet-enabled international entrepreneurship. A conceptual exploration of the link between a firm’s resource base, dynamic capabilities and international market performance’ |
| 22. Innovation Entrepreneurship | Exploring the Drivers of Entrepreneurship in Indian Migrants to New Zealand. An enquiry into the personal, labour market and economic factors prompting||entrepreneurial behaviours |
| 22. Innovation Entrepreneurship | Salesforce Integration in New Product Development – A Key Driver of New Product Success? |
| 22. Innovation Entrepreneurship | The impact of the sources of learning in product innovation outcomes: an emerging industry perspective |
| 22. Innovation Entrepreneurship | Entrepreneurship and Innovation on Stage: Building a Preliminary Conceptual Framework for Determining Creativity in the Performing Arts |
| 22. Innovation Entrepreneurship | Does managerial signalling behaviour affect conflict during NPD projects: an exploratory study |
| 22. Innovation Entrepreneurship | A Conceptual Approach for Cannibalism Between Goods |
| 22. Innovation Entrepreneurship | The Effects Non-Coercive Influence Tactic Use in Marketing Manager/Sales Manager Working Relationships during NPD |
| 22. Innovation Entrepreneurship | Towards a Measure of the Dynamic Capability of a Firm |
| 22. Innovation Entrepreneurship | Open Sustainability: Supporting Citizen Co-creation for Sustainability |
| 22. Innovation Entrepreneurship | The Mediating Role of Alliance Learning on Alliance Innovation: an Empirical Study |
| 22. Innovation Entrepreneurship | Exploring the Nexus between Sustainable Entrepreneurship and Ethical Consumerism |
| 22. Innovation Entrepreneurship | The Effect of Functional and Emotional Analogies on Perceived Relative Advantage and New Product Acceptance |
| 22. Innovation Entrepreneurship | Understanding More about Enhanced and Unique Product Attributes. |
| 23. EMarketing | Comparison of attitudes between games piracy and movie piracy: Internet users’ perspectives |
| 23. EMarketing | The E-Novation Project: From Web 2.0 to Social Media Marketing |
| 23. EMarketing | Social Identity and Motivation for Creative Crowdsourcing and Their Influence on Value Creation for the Firm |
| 23. EMarketing | Online Social Network Stress: The Downside of Social Media and its Implications for Contemporary Marketing |
| 23. EMarketing | Virtual community participation and sales performance – An investigation into an online poker affiliate |
| 23. EMarketing | Shop a Click Away: an Exploratory Assessment of Western Australian (WA) Online Shoppers |
| 23. EMarketing | Get out of MySpace: Exploring Perceptions of Intrusiveness in Social Media Advertising |
| 23. EMarketing | KPI in Social Media Marketing: The Effects of Membership and Interaction |
| 23. EMarketing | The Means to Justify the End: How Narrative Transportation Affects Fairness of Anti-Harassment Measures in Social Media |
| 23. EMarketing | Modelling the complexity of e-loyalty: The role of e-value, e-trust, e-satisfaction, ande-commitment |
| 23. EMarketing | An Investigation of Online Word-of-Mouth Communication in China- In-Depth Interviews |
| 23. EMarketing | Community Marketing in Facebook: Does it Increase Customer Value? |
This is a first draft and proof of concept of moving the ANZMAC conference paper archive to the ANZMAC.org. This is not the final conference proceedings page