2011 Conference Proceedings

The (interim) 2011 ANZMAC Conference Proceedings Sorted by Track Stream.

This is a first draft and proof of concept of moving the ANZMAC conference paper archive to the ANZMAC.org. This is not the final conference proceedings page.

 

Paper Track Paper Title
01. Marketing Communications Quantifying Freeview’s Effect on TV Advertising Campaign Delivery in Australia
01. Marketing Communications Launch of Freeview in Australia: Where did the audience come from?
01. Marketing Communications A Longitudinal Analysis of Consistency in Repeated Choice
01. Marketing Communications A Multi-Industry Analysis of Service Fairness Themes from the Professional Female Viewpoint
01. Marketing Communications Relationships between Consumers and Brands in Video Games
01. Marketing Communications Dr Jeckylls of advertising communication: The rise of French responsible agencies
01. Marketing Communications Personalisation versus privacy: A conceptual paper reviewing consumer privacy concerns online & personalisation strategies in marketing communications.
01. Marketing Communications Brand Owners Recommend their Brand More When They Hear Others Recommend It
01. Marketing Communications An empirical investigation into the combined effect of sequence and multiple–media exposure on audience attitudes
01. Marketing Communications Projections of Male Attractiveness Types in Australia
01. Marketing Communications Exploring the association between social media, narcissism, empathy, the desire for fame and well-being
01. Marketing Communications Plainly Powerful Packaging – Marketing Objectives of Cigarette Pack Design
01. Marketing Communications Embedding offline product seeding referrals into the Facebook friendship network: a field study
01. Marketing Communications Communicating Sponsorships: Affiliation vs. Contribution
01. Marketing Communications Small and Large Hashtags: Parallels to Consumer Behaviour and Differing Double Jeopardy Effects in the Twittersphere.
01. Marketing Communications Exploring the Impact of Sexual Content and Sexual Self-Schema on Advertising Effectiveness of Female Consumers: A Conceptual Framework
01. Marketing Communications Mandatory residential energy efficiency rating: how are marketers likely to respond?
01. Marketing Communications Celebrity Brand Value: Using the MECCAS Model to Evaluate Celebrity Endorsement Advertising Strategy
01. Marketing Communications Like? Advertising Practitioners views of social media as an advertising research tool
01. Marketing Communications Corporate Sponsorship Activities and the Information Sources of Employees
01. Marketing Communications Appeal to All Senses in Luxury marketing: A Multi-Sensory Communication Approach
01. Marketing Communications Exploring the Likeability of Celebrity Endorsements in Advertising in Asia
01. Marketing Communications Word of Mouth as Entertainment: Discovering a new WOM Motivator
01. Marketing Communications Use of Embedded Brand Community Network for Brand Co-creation
01. Marketing Communications Visual Images in Advertising to the Gay Market
01. Marketing Communications New Advances in Brand Narration: the Surfingtelling
01. Marketing Communications Plain Packaging of Cigarettes: An Ineffective Remedy with Unintended Consequences
01. Marketing Communications Rational vs. Emotional Appeals With Communications to Landholders: A Review of Focus Group Responses
01. Marketing Communications Reconnecting with SME customers post GFC: What do banks in Australia need to do?
01. Marketing Communications To shock or inspire? Understanding which emotions drive video sharing on Facebook.
01. Marketing Communications What Stimulates Word of Mouth? Finding the Conversation-worthy Elements in a TV Program
01. Marketing Communications Word of Mouth for Movies: Examining Content and Valence
01. Marketing Communications Alcohol Between the Covers: The Portrayal of Alcohol in Online Versions of Magazines Read by Young Women
01. Marketing Communications Developing Messages to Create Community Awareness of Hypertension as a Risk Factor for Dementia
01. Marketing Communications Advertising is More Influential than Word-of-mouth? That would be Something to Talk About!
01. Marketing Communications Do Capital Markets Reward Marketing Communication Efficiency?
01. Marketing Communications Behavioural Measures: Can they predict television program growth and decline?
01. Marketing Communications Advertising for High Reach in a Fragmented Television Market: Is It Possible to Improve?
01. Marketing Communications What if the truth comes out? Exploring consumer attitudes toward misrepresented ads
01. Marketing Communications A Map of the New Television Ad Model Landscape: Viewer and Industry Evaluations
01. Marketing Communications Connecting Word-of-Mouth to Corporate Reputation
02. B2B Marketing A Model of Customer Attractiveness in Professional Business Services
02. B2B Marketing Corporate Restructuring and Customers and Suppliers
02. B2B Marketing In the Shade of the Employer – Drivers and Barriers for Participation in Professional Communities
02. B2B Marketing A Customer Value Assessment Practices in Business Markets
02. B2B Marketing B2B – Interactive Sensemaking and the In-between
02. B2B Marketing Channel Preference: B2B online and catalogue determinants
02. B2B Marketing The Role of Perceived Competencies in Influencing Buyer’s Risk and Value Perception in Business-to-Business Projects
02. B2B Marketing Customer attitudes in B2B Services: A longitudinal analysis
03. Brands and Brand Management Counterfeit Branding: A System Level Analysis of a Marketing Problem
03. Brands and Brand Management The Development of a Scale for Prototypical Brands
03. Brands and Brand Management Premium Generic Brand choice vis-à-vis generic and national brands: A scenario comparison for self use, family consumption and gift giving in a food and non-food context
03. Brands and Brand Management Critical Success Factors for an Emerging Territorial Brand: The Case of Central Otago Wines
03. Brands and Brand Management Building Brand Resonance: An Exploration of Brand Presence on Social Media Sites
03. Brands and Brand Management The Positioning of Premium Private Label Brands
03. Brands and Brand Management Brand Communities of Facebook: How Do They Create value?
03. Brands and Brand Management Brand attributes: Differences in perceptions across product and service types
03. Brands and Brand Management Branding in Small Firms: Are All SMEs Similar?
03. Brands and Brand Management Brand-Made Children in New Zealand Children and Brand Attachment: Measuring the influence of social media as a brand information source: The influence of Facebook.
03. Brands and Brand Management Consumers Need for Uniqueness and Status: Do Australian Generation Y Men and Women Purchase Differently?
03. Brands and Brand Management A Study on Brand Negative Publicity: Performance and Value Relevance
03. Brands and Brand Management Characteristics of Cool Brands:The Development of a Scale
03. Brands and Brand Management Delving further into service branding: Exploring the synergistic roles of service brand innovation and service brand marketing capabilities in service||firms
03. Brands and Brand Management Vavilovian Mimicry in the Luxury Brand Industry: A Look at Crocodile and Lacoste
03. Brands and Brand Management Role of Brand Equity on Customer Loyalty in Business Service Context of Australia
03. Brands and Brand Management The Impact of Brand Heritage on Corporate Reputation and Related Effects on Customer Perceived Value
03. Brands and Brand Management The incidence of brand rejection in FMCG categories
03. Brands and Brand Management Exploring the Impact of Marketing Mix Variables on Brand Choice across Contrasting Age Groups in Contemporary Urban China
03. Brands and Brand Management The Four Pillars of Brand Management
04. Consumer Behaviour Consumer Response to Product-harm Crises: the Role of Product Knowledge and Message Involvement
04. Consumer Behaviour Gender Differences in Mobile Phone Preferences: The Era of Consumerism in Pakistan
04. Consumer Behaviour ‘As long as you have some of that, it cancels it out’: How advertisers use guilt to sell us quick-fixes for our unhealthy behaviour
04. Consumer Behaviour A Longitudinal Investigation of the Life Course and Lifestyles
04. Consumer Behaviour The Delicate Balance Between Real and Fake
04. Consumer Behaviour Consumers Acceptance of Innovation: A Proposed Extension to the CAT Model
04. Consumer Behaviour Exploring the Ethical Consumption Intention-Behaviour Gap: Prioritisation, Plans, Sacrifice and Shopping
04. Consumer Behaviour Flow as a Catalysis for Information Diffusion in an Online Social Network
04. Consumer Behaviour Keeping it real: applying a 360 degrees of authenticity
04. Consumer Behaviour Relationships between Quintessence and Strong Word of Mouth Behaviour
04. Consumer Behaviour Furthering the Understanding of Online Consumer Behaviour
04. Consumer Behaviour Webs of Belonging: Beyond Intercultural Dyads in Immigrant Acculturation Research
04. Consumer Behaviour Traditional Cultural Values, Political Ideologies and Luxury Consumption Desire in China: A Preliminary Study
04. Consumer Behaviour We’re Not Nuts!: The Brand Hero Worship Behaviours of a Fan Community
04. Consumer Behaviour Seminal exchanges: Exchanges that change our lives
04. Consumer Behaviour
04. Consumer Behaviour ‘Who are you and stop polluting my community’: new insights into the study of online communities of consumption
04. Consumer Behaviour Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits
04. Consumer Behaviour Consumer Acceptance of SMS Advertising – Evidence from Australian Consumers
04. Consumer Behaviour South Korean Consumers’ Attitudes towards SMS Advertising
04. Consumer Behaviour It’s too hard to be ‘green’: The theory of neutralisation
04. Consumer Behaviour Selling Dreams or Empty Promises: Customer Perceived Values in the Trade-Off between Genuine Luxury and Counterfeit Goods
04. Consumer Behaviour How Does Lifestyle Shape Ethnic Shopping Behaviour: A Study on Indonesian Chinese Consumers
04. Consumer Behaviour An Investigation of the Success of Targeting Radio Stations in New Zealand
04. Consumer Behaviour A Proposed Study on Consumer Attitudes towards Generic Prescription Medicines in Australia
04. Consumer Behaviour Evidence that Loyalty is a Natural Behaviour
04. Consumer Behaviour Consumer´s Love and Willingness to Sacrifice for a Brand
04. Consumer Behaviour Is ‘domestic’ better to buy? – Study on consumer ethnocentrism among students
04. Consumer Behaviour Exploring aspects of Brand Extensions for their impacts on Purchase Intentions in the Beverage Market: A Comparative Study
04. Consumer Behaviour Defining Consumer Imagination: A Qualitative Inquiry
04. Consumer Behaviour Malcolm Gladwell versus Twitter: Examining the Behaviours of Market Mavens in Social Media
04. Consumer Behaviour Jekyll and Hyde? Social Smokers’ Conflicted Identities
04. Consumer Behaviour Vulnerable Consumers and Retail Pharmacy Selection Process
04. Consumer Behaviour Packaging Fluency: Toward Definition and Conceptualisation
04. Consumer Behaviour A Conceptual Model of Purchase Intentions in Banking Based on Utility Theory
04. Consumer Behaviour Automatic Processes in Evaluation: Cognitively-laden versus Affectively-laden Stimuli in Implicit Attitude Change.
04. Consumer Behaviour Probing the fuzzy concept of Flow: A longitudinal semantic analysis of Flow theory across multiple eras
04. Consumer Behaviour Extending the Definition of Context Effects in Product Choice: A First Step of Moving the Behavioural Decision Theory (BDT)-Field into a New Era
04. Consumer Behaviour Intergenerational Influence on Brand Preference and||Consumption Orientations in Australia
04. Consumer Behaviour Alcohol consumption risk among New Zealand secondary students
04. Consumer Behaviour What Expats Want: An Exploration of the Interests of Expatriates Living in Vietnam and Implications for Marketing and Communication Practice
04. Consumer Behaviour Antecedents to Customer WOM: Examining the Moderating Effect of Involvement
04. Consumer Behaviour Exploring how Consumers Assess Wool Active-wear
04. Consumer Behaviour What’s it worth? Testing the Power of an Influencer, Knowledge and Involvement to Moderate Product Cue Usage
04. Consumer Behaviour Do prototypical brands still have clout in the mature marketplaces of electronics and banking?
04. Consumer Behaviour Understanding resistance to cell phone banking adoption
04. Consumer Behaviour Who do parents perceive is pressuring them to buy unhealthy (and healthy foods)?
04. Consumer Behaviour Exploring the Uses and Gratifications of Luxury Brands
04. Consumer Behaviour An exploratory study of value seeking behavior towards Internet as an online shopping channel
04. Consumer Behaviour A value centered study of intention to use Internet for online shopping
04. Consumer Behaviour The Impact of Love and Quality on Brand Satisfaction and Intentionss
04. Consumer Behaviour Is Guilt driving the Optimism Bias in Sequential Choice? Three Alternative Explanations
04. Consumer Behaviour The ‘natural monopoly’ effect in brand image data
04. Consumer Behaviour Digital Jekyll or Hyde? Marketing in the Age of the Data Doppelgänger
04. Consumer Behaviour Brand Salience for Durables: An Empirically Based Model
04. Consumer Behaviour Determinants of Food Label Use among Supermarket Shoppers: A Singaporean Perspective
04. Consumer Behaviour Switching channels? How enjoyment, dual-tasking and memory affect viewers’ time perceptions and confidence in judgements
04. Consumer Behaviour Effects of hierarchical information processing on viewers’ perceptions of time
04. Consumer Behaviour Emotional Analogies: Conceptual Thoughts and Proposed Research Agenda
04. Consumer Behaviour How Attitudes towards Superstitious Behaviour Influence Consumer Behaviour: Preliminary Evidence from China
04. Consumer Behaviour The Importance of Prior Knowledge in Understanding Consumer Purchases of Fair Trade Brands
04. Consumer Behaviour From Cyber to Cyborg: The Influence of Motivation and Personality Traits on the Merging of Consumer and Technology
04. Consumer Behaviour ‘Doing Privacy’: Exploring the Strategies Consumers Use to Achieve Privacy
05. Corporate Social Responsibility and Ethics The Concept of Corporate Social Responsibility in Small and Medium Sized Accountancy Firms
05. Corporate Social Responsibility and Ethics Corporate Social Responsibility Activities: Similarities and Differences between Small and Medium Sized Enterprises
05. Corporate Social Responsibility and Ethics Consumers’ Perception toward Corporate Social Responsibility in a Developing Country: Is it a Gender Issue?
05. Corporate Social Responsibility and Ethics Consumers Emotional Reactions After Brand Crises: The Role Of Corporate Associations
05. Corporate Social Responsibility and Ethics Four letters but not much spirit: Do Australian alcohol websites comply with the letter and the spirit of the ABAC Code?
05. Corporate Social Responsibility and Ethics The Development of a Scale to Measure Corporate Social Responsibility Branding
05. Corporate Social Responsibility and Ethics Attribution of Responsibility and Consumer Punishment Intentions for Ethically Questionable Firm Behaviours
05. Corporate Social Responsibility and Ethics Biased or Not: Decayed Anger and Attributions in Consumer Reaction to Corporate Social Scandals
05. Corporate Social Responsibility and Ethics What is considered ethical behaviour and how can it be assured in Outsourcing of Logistics Activities?
05. Corporate Social Responsibility and Ethics Investigating Chinese and Australian Students’ Awareness and Interpretation of CSR, and the Influence of Studying ‘Socially Innovative Commerce’ Over Time
05. Corporate Social Responsibility and Ethics The 2000-2010 Sales Ethics Research: Emerging Themes and Future Directions
05. Corporate Social Responsibility and Ethics The Professional Identity of Marketers and Ethical-Decision Making: A Conceptual Framework
05. Corporate Social Responsibility and Ethics Developing ethical and CSR standards in Indian corporate sector: A conceptual analysis
05. Corporate Social Responsibility and Ethics Measuring customer preference for CSR: A best-worst scaling approach
05. Corporate Social Responsibility and Ethics Failing to Engage: Parents’ Acceptance of the Promotion of Unhealthy Foods to Children
05. Corporate Social Responsibility and Ethics Saving lives or raising revenue: Analysing media coverage of the alcopops tax in light of the evidence on its effects
05. Corporate Social Responsibility and Ethics Buying Fair or Buying Local – Assessing the Impact of Some Attitudinal Variables on Ethical Purchase Behaviour
05. Corporate Social Responsibility and Ethics Ethical consumers’ wool apparel preferences
06. International Marketing Factors Affecting SMEs Decision-Makers’ Risk Perceptions in Saudi Arabia: An exploratory study
06. International Marketing Factors Affecting SMEs Decision-Makers’ Risk Perceptions in Saudi Arabia: An exploratory study
06. International Marketing The Use of Religious Symbols on Packaging to Influence Product Preference and Rating
06. International Marketing An Exploratory Dyadic Study of Customers’ Shopping Habits for Consumer Electronics in China
06. International Marketing Asian Family-Owned Transnational Firms’ Motives for Internationalising
06. International Marketing Consumer Perceptions of Products Manufactured in Less Developed Countries versus Country of Brand Origin
06. International Marketing Business Presence and Strategic Marketing Approaches in a Difficult BOP Environment
06. International Marketing The effects of absurd ads on memory and persuasion across cultures
06. International Marketing The Direct and Moderating Effects of Trust and Bargaining Power on Foreign Entry Mode Selection
06. International Marketing Challenges of Researching Consumers in Emerging markets
06. International Marketing Sentiment as a driver of perceived export barriers: An exploratory study
06. International Marketing The Effect of Strategic Orientations on Business Growth – A Cross-national Study
06. International Marketing Market Orientation in Service Exports: The Role of Government Policies and Competition
06. International Marketing Collaborative marketing and SME export performance: A network perspective
06. International Marketing Country of Origin Effects on Consumers’ Perceptions of Cosmetic Brands
08. Marketing Education OMG! I got a 44%, :((
08. Marketing Education The student as ‘customer’: Relationship management in higher education
08. Marketing Education The at risk program for marketing students: how effective is intervention?
08. Marketing Education Examining academic workload data: who worked the hardest?
08. Marketing Education Self-Directed Learning A Case Study Using Simulation Game and a Reflective Journal in a Marketing Strategy Capstone Course
08. Marketing Education Using puppets in the marketing classroom to achieve ‘flow’ experience and student engagement
08. Marketing Education The Roles of Engagement: Value Co-created Community Engagement between International Students, the University and the Community
08. Marketing Education What students really think of clients
08. Marketing Education Value Creation in the Student-University Relationship in the Digital Age
08. Marketing Education Generation Y’s Antecedents to the Creative Learning Style
08. Marketing Education Towards Community Learning
08. Marketing Education Conceptualising a Model that Investigates Drivers and Inhibitors of Students’ University Choice using the Theory of Planned Behaviour
08. Marketing Education Blending Web2.0 in Marketing Courses to Engage Students at Distance – Reflections on Implementing ‘Facebook’ as a Personal Learning Environment
08. Marketing Education Personality and self- regulated learning habits: Which is Jekyll and which is Hyde?
08. Marketing Education Marketing Education and Executive Development: Communities of Practice Approach
08. Marketing Education Marketing students’ perceptions on study process and assessment: A multi-cohort study
08. Marketing Education Learning with concept maps: A study to measure change in learning in undergraduate Chinese marketing students
08. Marketing Education The Influence of Classroom Environment and Approaches to Learning in Achieving Outcomes in Marketing Education
09. Marketing Metrics and Modelling Complex Modeling in Marketing Using Component Based SEM
09. Marketing Metrics and Modelling PVRs – Jekyll or Hyde? Examining Penetration, Usage and Effects on Advertising in the Australian Market
09. Marketing Metrics and Modelling Performance Implications of Organizational Controls in Marketing: Complementary Roles of Marketing Performance Measurement and Market Orientation
09. Marketing Metrics and Modelling The Market Orientation of Chilean Wine Producers: A Comparison of MKTOR Versus MARKOR
09. Marketing Metrics and Modelling Values segments and response styles: developed versus emerging economies?
10. Public Sector and Not-For-Profit Marketing A proposed normative model for evaluation of government marketing communication campaigns
10. Public Sector and Not-For-Profit Marketing The Gift-Giver, the Sharer, the Sacrificer and the Extraordinaire: Donor Identities in Blood Donation
10. Public Sector and Not-For-Profit Marketing From Charity to Market Orientation: A Necessity for Survival.
10. Public Sector and Not-For-Profit Marketing ‘We Are Not a Charity Anymore’ – For the Benefit of Society
10. Public Sector and Not-For-Profit Marketing Conceptualising Service Dominant Logic in Not-for-Profit Marketing
10. Public Sector and Not-For-Profit Marketing Examining Not-For-Profit Sector Competition: A contributor perspective
10. Public Sector and Not-For-Profit Marketing The Underlying Structure of the Charity Donation Market in Australia
10. Public Sector and Not-For-Profit Marketing Risk Assessment in Non-profit and Business Partnerships
10. Public Sector and Not-For-Profit Marketing Bundling of Online and Offline Learning Solutions – An Explorative Qualitative Study of Customer-Perceived Value
10. Public Sector and Not-For-Profit Marketing The Silver Lining of Catastrophe – Conceptualising New Donor Acquisition Following a Natural Disaster
10. Public Sector and Not-For-Profit Marketing The Effect of Relief Appeals on Donations Following a Natural Disaster – Implications for Charity Fundraising
10. Public Sector and Not-For-Profit Marketing The Curious Case of Church Branding and its Impact on Church Participation
10. Public Sector and Not-For-Profit Marketing A Conceptual Framework on the Relationship between Nation Brand Perception and Donation Behaviour
10. Public Sector and Not-For-Profit Marketing Why Give? A Multi-Charity Study of Motivation
10. Public Sector and Not-For-Profit Marketing Informed Decision Making: A Knowledge Co-creation Model for Social Marketing in Adult Vaccination Programs
10. Public Sector and Not-For-Profit Marketing To Vote or Not to Vote is Not the Question: a Qualitative Investigation of Voter Behaviour in Australia’s Compulsory Political Voting System
11. Relationship Marketing Inclusion of Switching Behaviour into Relationship Marketing Model: A Theoretical Model
11. Relationship Marketing Examining the Interrelationships of Relationship Quality, Customer Loyalty and Cross Buying Behaviour in the Hong Kong Retail Banking Industry
11. Relationship Marketing The role of customer gratitude in making a firm’s relationship investments a success
11. Relationship Marketing “What are we? Where are we heading? – on changes in the understanding and role of advertising agencie”
11. Relationship Marketing Conceptualising Social CRM in SMEs
11. Relationship Marketing What Drives Customers’ Patronage in the Long-Run: Comparing the Effects of Customer satisfaction and Customer-Company Identification Across Time||
11. Relationship Marketing The Perceived Benefits of a Frequent Flyer Program: Scale Development
11. Relationship Marketing Softening the Blow of Environmental Regulations upon the Building Industry: An Interaction Relationship Marketing Approach
11. Relationship Marketing Does the softer side of the client-advertising agency relationship matter?
11. Relationship Marketing Clients’ expectations of their advertising agencies: creativity and relationship management
11. Relationship Marketing Development and Validation of Customer Advocacy Scale
11. Relationship Marketing Antecedents and Outcomes of the Participation in Brand Communities: A Portuguese Perspective
11. Relationship Marketing Exploring Relationship Marketing in the Political Process
11. Relationship Marketing Word-of-Mouth is More than Recommendations
11. Relationship Marketing Conceptualising levels of customer relational outcomes within social media
11. Relationship Marketing Enhancing customer relations using customized printing
11. Relationship Marketing A Conceptual Model of Purchase Intentions in Banking Based on Utility Theory
11. Relationship Marketing Collaborative Business Models – Adding an Interaction Perspective to Business Models
11. Relationship Marketing Co-Creation: A Typology and Conceptual Framework
11. Relationship Marketing Developing staff commitment through relational paradigm: a study of Indian call centres
11. Relationship Marketing Performance of Loyalty Programs in Small Businesses: Evidence from Australia
11. Relationship Marketing Non-uniform Effects of Cognitive Dissonance on Satisfaction and Loyalty
11. Relationship Marketing Testing firm-employee relationship strength (FERS) as a formative model
12. Research Methods Dual Shopping Mall Intercept Surveys as a Research Method to Investigate Malaysian Consumers Store Choice Preferences
12. Research Methods Exploring Children’s Understanding of, and Attitudes towards Marketing-related Research
12. Research Methods Loyalty vs spontaneity: disentangling the effect of brand equity vs priming on the choice of real life brands
12. Research Methods 28 Boxes: A Content Classification Framework for Twitter
12. Research Methods Testing Non-response Bias in Survey Data: An Updated Approach
12. Research Methods The Visual Component: Use of Images to enhance Multimodal Research
12. Research Methods Does quality win? A Simulation Study on Technological Path Dependence in Two-sided Markets with an Application to Platform Competition in the Smartphone Industry
12. Research Methods Labeled experimental choice design for estimating attribute and availability cross effects with N attributes and specific brand attribute levels.
12. Research Methods The Impact of Survey Length, Interactivity and Participant Involvement on Intentions and Satisfaction Across Multiple Panels
12. Research Methods The strange case of online surveys: response issues and respondent characteristics
12. Research Methods Social Network Analysis from a Qualitative Perspective
12. Research Methods Foregrouding the Complexity of the Employee-Brand Experience through a Multi-Modal Narrative Approach
12. Research Methods Applying Co-word Analysis for Exploratory Studies: a Demonstration using Web-based Data on the Authenticity Construct
12. Research Methods Assessing the Acquiescence Bias of Online Research Data
12. Research Methods Understanding the behaviour of the target market: What do adolescents think about when asked questions about their behaviour in the sun?
13. Retailing and Pricing Taking chances with the pitfalls of price discounts: the case of probabilistic price discounts
13. Retailing and Pricing An Analysis of Rebate Redemption Promotions
13. Retailing and Pricing Exploring Mail-in and Online Rebate Redemptions
13. Retailing and Pricing Network and Switching Cost Effects in Frequency Reward Programs
13. Retailing and Pricing Consumers’ satisfaction with grocery stores – comparing supermarkets and convenience stores
13. Retailing and Pricing Retail Concentration Effects on Consumer Welfare: Consumer Satisfaction with Local Mixes of Grocery Stores
13. Retailing and Pricing The effects of cognitive lock-in and online shopping experience on website selection behaviour
13. Retailing and Pricing Differences in shopping mall patrons: An Indian context
13. Retailing and Pricing The Impact of Tariff Choices – How Consumers Overuse Services
13. Retailing and Pricing A Changing Game: Understanding Multichannel Shopper Segments
13. Retailing and Pricing Flow and Impulse Buying in the Traditional Retail Context: A Structural Equation Modeling Approach
13. Retailing and Pricing Effects of Loyalty and Consumers’ Self-Consciousness on Price Perception
14. Selling and Sales Strategy An Investigation of HOw Salespeople Built Trust During the Economic Downturn
14. Selling and Sales Strategy The moderating role of selling experience on the relationship between job satisfaction, adaptive selling behaviors, customer orientation, and salesperson’s performance.
15. Services Marketing Modeling the Effects of Quality in a Transformative Health Service
15. Services Marketing A Delightful Experience? The Role of Delight In Loyalty Formation
15. Services Marketing Servicescape Symbolism
15. Services Marketing Conceptualising Service Culture
15. Services Marketing Misbehaving Customers – Are We Creating Frankenstein’s Monster in Service Research?
15. Services Marketing A Multi-dimensional Approach to Customer Service Interactions
15. Services Marketing Service System Innovation: Integrating Experiential and Process-Based Approaches to Service and Value
15. Services Marketing Stay healthy and happy: An exploratory study of a fitness center in Port Stephen, Australia
15. Services Marketing How co-creation processes create value: An exploration in an industrial maintenance context using repertory grid technique
15. Services Marketing How national culture determines mobile banking non-adoption?
15. Services Marketing An Examination of Service Quality Dimensionality and Positive Word-Of-Mouth Intentions in a Chinese Telecommunication Context
15. Services Marketing Testing a Model of Key Antecedents of Customer-Oriented Deviance (COD)
15. Services Marketing Determinants and Outcomes of Using Self-Checkout Systems in Supermarket customers: An Exploratory Study in Australia||
15. Services Marketing The Effect of Atmosphere on Emotions and Online Shopping Intention: Age Differentiation
15. Services Marketing Antecedents of Service Climate in Emerging Markets
15. Services Marketing Power Drives Consumer Perception and Behaviour Following Service Failures: A Conceptual Review
15. Services Marketing The More Compensation the Better? The Nonlinear Relationship Between Compensation Level and Post-Complaint Satisfaction
15. Services Marketing The Impact of Internal Branding: The Moderating Role of Brand Leadership
15. Services Marketing The Impact of Employee Affect on Customer Affect in Service Recovery: Two Competing Theoretical Models
15. Services Marketing A Content Analysis of Perth Hospital Patient Comment Cards: The implications of patient usage and utility
15. Services Marketing The impact of service fairness dimensions on female customers’ evaluation of critical incidents
15. Services Marketing Future Business Planning for Technology-Intensive Services – The Use of Networked Business Model
15. Services Marketing Modelling Customer Cognitive Appraisals to Rage Emotions Following a Service Failure: A Longitudinal Assessment
15. Services Marketing Drivers of Continuous Use of Mobile Wellness Service
15. Services Marketing Organizational Internal Market Orientation (IMO): Developing an Integrative Framework
15. Services Marketing Service Quality, Segmentation and Casino Player Retention
15. Services Marketing Applying the Service Profit Chain to the Casino Premium Player Sector
15. Services Marketing Do as I Say: Customer Determinants of Adherence to a Weight Loss Regime
15. Services Marketing International Students’ Personal Values, Educational Motives and University Choice Criteria
15. Services Marketing When does price partitioning lead to complaining and negative word of mouth? A comparison of airline fees for core flight services versus entertainment services
15. Services Marketing Switching Costs and Social Bonds in a Blended Bank Service Environment
16. Strategic Marketing The Power Of Marketing, R&D And Finance: Performance Effects And The Complementary Role Of Innovativeness
16. Strategic Marketing An Organizational Capability Model of Market Segmentation
16. Strategic Marketing The Brand Orientation-Performance Relationship and Industrial Contingencies – Some Empirical Evidence of Moderating Effects
16. Strategic Marketing The Role of Ambidexterity in Hypercompetitive Markets
16. Strategic Marketing Market Orientation and Marketing Competency From The Perspective of Asian Tropical Fruit Industry
16. Strategic Marketing Implementing Firm Dynamic Capabilities Through the Concept Design Process: A Conceptual Model for Creating Sustainable Competitive Advantage
16. Strategic Marketing Marketing Investments of Growth Firms
16. Strategic Marketing Similar Customer Segments in the Customer Value–Loyalty Intentions–Link? A Cross-Industry Comparison
17. Food and Beverage Marketing With or Without You: Consumer Acceptance of Two National Brand Portfolio Extension Options
17. Food and Beverage Marketing Old World vs. New World: A Consumer Typology Based on Most Preferred Wine Countries
17. Food and Beverage Marketing Industrialised Nature: A Champagne Myth
17. Food and Beverage Marketing Resolving Power Conflict in the Value Chain
17. Food and Beverage Marketing The Effect of Carbon Labels on Purchase Intent of Environmentally Friendly Food
17. Food and Beverage Marketing The Effect of Country of Origin Labelling of Fresh Produce on Consumers’ Purchase Decisions
17. Food and Beverage Marketing Effects of Price & Alcohol Content on Purchase Behaviour: An Analysis of Australian and New Zealand Youth Drinking
17. Food and Beverage Marketing The Role of Convenience Orientation and Perceived Inconvenience in Explaining Seafood Consumption in Australia
17. Food and Beverage Marketing Wine Product Bundling: Who Are The Consumers? An Exploratory Study.
17. Food and Beverage Marketing Communicating in the clutter: The role of marketing communications for organic food buyers
17. Food and Beverage Marketing Differences in Awareness of Fair Trade and Organic Labelling among Coffee Consumers in Australia and Japan
17. Food and Beverage Marketing Consumer Understanding of Nutrition Labels in Singapore
18. Supply Chain Management, Logistics and e-Business Adoption Factors of RFID in a Voluntary Environment: An Empirical Investigation from Australian Livestock Industry
18. Supply Chain Management, Logistics and e-Business The Extent to which Downstream Buyers are able to Fulfil Flower Farmers Needs in Da Lat – Viet Nam
18. Supply Chain Management, Logistics and e-Business Becoming Customer of Choice in the Healthcare Supply Chain
18. Supply Chain Management, Logistics and e-Business Coordinating Competing Supply Chains with Different Pricing Schemes
18. Supply Chain Management, Logistics and e-Business Incorporating Reverse Supply Chain in the Poultry Process of Bangladesh
18. Supply Chain Management, Logistics and e-Business Supply Chain Relationships as Barriers to Collaborative Innovation
19. Social Marketing Positioning of HIV/ AIDS Prevention Products and Services in a Developing Country
19. Social Marketing Current Behaviours and Attitudes Towards Texting While Driving in Australia
19. Social Marketing Donating blood: What I say is not what I do. A tale of two meta-analyses
19. Social Marketing Creating value that changes lives: online communities for the disabled or chronically unwell
19. Social Marketing Service Dominant Logic and Social Marketing: Exploring the Opportunity to Enhance Social Marketing with Service Dominant Logic
19. Social Marketing The effectiveness of positive and negative emotional story based appeals in advertisements promoting organ donations
19. Social Marketing Waiting to Give
19. Social Marketing Measuring Up: The Social Marketer and Media Gaze on the Fat Body
19. Social Marketing Effects of Nutrition Information Formats on Lower-Confidence Consumers
19. Social Marketing Defending the Absurd? Interpretations of Smokers and Smoking
19. Social Marketing Ecologically Conscious Consumer Behaviour: A Study on Vietnamese and Indonesian Consumers
19. Social Marketing Alcohol: Are we bridging the knowledge gaps?
19. Social Marketing To be Nice or Ugly?: A Conceptual Framework for Service Provider Behaviour in Non-Commercial Services.
19. Social Marketing Moving beyond the Individual: Using Group theories to Conceptual examine Risky Drinking
19. Social Marketing A Social Marketing Study of the Influence of Fathers on Children’s Dietary Habits
19. Social Marketing Acceptability of Government-sponsored Social Marketing Activities in Australian and Japanese students
19. Social Marketing Improved Evaluation of Behaviour Change Programs in Schools
19. Social Marketing The Communications Landscape in Vietnam: Social Marketing Implications
19. Social Marketing Increasing Breastfeeding Loyalty Using More Than One P
19. Social Marketing Implementation and Evaluation of a Community-Based Social Marketing Campaign to Create Awareness of Hypertension as a Risk Factor for Dementia
19. Social Marketing Engaging teens to change attitudes towards drinking: A social marketing pilot study
19. Social Marketing MumBubConnect: M-technology support in a social marketing program for breastfeeding mothers
19. Social Marketing Addressing Barriers to Help-Seeking Behaviour through M-Mental Health Services: A Social Marketing Perspective
19. Social Marketing Healthcare Consumerism: Increasing use of Condoms through Social Marketing in Fiji
19. Social Marketing An Empirical Investigation of the Strategic Use of CSR in Top 200 Indian Corporations
19. Social Marketing ‘They still do it but at least they think about it’: Engaging young people in alcohol research through webcast production
19. Social Marketing Barriers to Being Green
19. Social Marketing Reciprocal Consumer Socialisation: Implications for Social Marketing and Sustainable Consumption
19. Social Marketing Self Determination Theory and Word of Mouth
19. Social Marketing An Evaluation of Community Communicators’ Programmes in London
19. Social Marketing Rethinking the Social Marketing Brand: A Personal Reflection on Dublin 2011
19. Social Marketing Value creation in social marketing for the continued use of wellness services
19. Social Marketing To green or not to green: An exploratory study on Perth hotel environmental positioning strategy
20. Incorporating Sustainability in Management and Marketing Towards an understanding of residents’ pro-environmental behaviour
20. Incorporating Sustainability in Management and Marketing An exploration into how affordable and sustainable housing features are communicated in the real estate market
20. Incorporating Sustainability in Management and Marketing Visions of romance and status: seeking new horizons of conscious consumption
20. Incorporating Sustainability in Management and Marketing How Do Sustainability Labels Influence Consumers’ Choices?
20. Incorporating Sustainability in Management and Marketing Social Responsibility and Competitive Advantage: An Emerging Country B2B Case study
20. Incorporating Sustainability in Management and Marketing Predicting Consumers’ Pro-Environmental Behaviour:
20. Incorporating Sustainability in Management and Marketing Products with Carbon Footprint Compliant Features may Attract Higher Prices
20. Incorporating Sustainability in Management and Marketing Investigating sustainable behavioural intentions using a modified version of the Theory of Planned Behaviour
20. Incorporating Sustainability in Management and Marketing The Purchase of Voluntary Carbon Offsets by Australian Consumers: Exploring the Attitude-Behaviour Gap
20. Incorporating Sustainability in Management and Marketing Environmental Sustainability: An empirical study on private and publicly owned companies
20. Incorporating Sustainability in Management and Marketing Moral Stages of Marketing Practice
20. Incorporating Sustainability in Management and Marketing Business Model Design for Sustainable Society: Therapy for the Consumerist Mindset
20. Incorporating Sustainability in Management and Marketing Environmental Marketing Strategy and Business Performance: A Replication
21. Tourism, Events, Sports and Recreation Marketing Michoacán, an Innovative Tourism Milieu
21. Tourism, Events, Sports and Recreation Marketing Consumer Co-creation of Product Quality: Examining Home Field Advantage in State-of-Origin Rugby
21. Tourism, Events, Sports and Recreation Marketing Segmenting Exercise Participants by Participation Motivation using Cluster Analysis
21. Tourism, Events, Sports and Recreation Marketing The Role of Brand Destination Experience in Determining Revisit Intention
21. Tourism, Events, Sports and Recreation Marketing Too Old to Cut the Mustard, Anymore? Internet Usage by Older-aged Tourism Operators
21. Tourism, Events, Sports and Recreation Marketing Associative Network Theory: Rationalising Tourist Destination Image effects on cross-category Country of Origin product attribute evaluations.||
21. Tourism, Events, Sports and Recreation Marketing Tourism as a correlate of non-tour product image: In search of a theory unifying COI and TDI studies.
21. Tourism, Events, Sports and Recreation Marketing Towards a theory of sports fan ‘loyalty’
21. Tourism, Events, Sports and Recreation Marketing Abuse of Sports Officials and Spectator Enjoyment: A New Zealand Perspective
21. Tourism, Events, Sports and Recreation Marketing Netnographic Analysis of User Generated Online Communities
21. Tourism, Events, Sports and Recreation Marketing Internet User Profiles In The Mature Tourism Market Segment In South Africa: An Exploratory Study
21. Tourism, Events, Sports and Recreation Marketing An Investigation of Online Football Tribes: A Case Study
21. Tourism, Events, Sports and Recreation Marketing When Bad Things Happened to Good Company: The Impact of Superstitious Belief on Patronage Intention
21. Tourism, Events, Sports and Recreation Marketing Does Size Matter? Exploring Experiences of Large Recreational Vehicle Users
21. Tourism, Events, Sports and Recreation Marketing An investigation of Visitors Loyalty using Formative and Reflective Measurements
21. Tourism, Events, Sports and Recreation Marketing Amazing destination: Amazing international travel behaviour
21. Tourism, Events, Sports and Recreation Marketing Credibility of Online Reviews and Initial Online Trust in Hotel Services; The Roles of Similarity and Review Quality
21. Tourism, Events, Sports and Recreation Marketing Who is interested in heritage? A profile of heavy heritage ‘consumers’.
21. Tourism, Events, Sports and Recreation Marketing The evaluation of destination image across travel contexts
21. Tourism, Events, Sports and Recreation Marketing Effectiveness of Reactive Guilt Appeals in Service Advertisements
21. Tourism, Events, Sports and Recreation Marketing Conceptualising Films and their Impact on Visitation to Locations
21. Tourism, Events, Sports and Recreation Marketing Motion Pictures: Integrating Word-of-Mouth into the Network of Success Determinants
21. Tourism, Events, Sports and Recreation Marketing The Influence of Ecolabeling on Consumer Evaluation of Ecotours
21. Tourism, Events, Sports and Recreation Marketing Testing the Winescape Scale in Western Australia’s Wine Country
21. Tourism, Events, Sports and Recreation Marketing Family holiday decision making: the knowledge and influence of adolescent children and parents
21. Tourism, Events, Sports and Recreation Marketing Seeking Romance and a Once in a Life-Time Experience: Investigating Attributes that Attract Honeymooners to Destinations
21. Tourism, Events, Sports and Recreation Marketing Predicting Exercise Behaviour among Urban Malaysians
22. Innovation Entrepreneurship The Marketing Mix Matrix
22. Innovation Entrepreneurship ‘Internet-enabled international entrepreneurship. A conceptual exploration of the link between a firm’s resource base, dynamic capabilities and international market performance’
22. Innovation Entrepreneurship Exploring the Drivers of Entrepreneurship in Indian Migrants to New Zealand. An enquiry into the personal, labour market and economic factors prompting||entrepreneurial behaviours
22. Innovation Entrepreneurship Salesforce Integration in New Product Development – A Key Driver of New Product Success?
22. Innovation Entrepreneurship The impact of the sources of learning in product innovation outcomes: an emerging industry perspective
22. Innovation Entrepreneurship Entrepreneurship and Innovation on Stage: Building a Preliminary Conceptual Framework for Determining Creativity in the Performing Arts
22. Innovation Entrepreneurship Does managerial signalling behaviour affect conflict during NPD projects: an exploratory study
22. Innovation Entrepreneurship A Conceptual Approach for Cannibalism Between Goods
22. Innovation Entrepreneurship The Effects Non-Coercive Influence Tactic Use in Marketing Manager/Sales Manager Working Relationships during NPD
22. Innovation Entrepreneurship Towards a Measure of the Dynamic Capability of a Firm
22. Innovation Entrepreneurship Open Sustainability: Supporting Citizen Co-creation for Sustainability
22. Innovation Entrepreneurship The Mediating Role of Alliance Learning on Alliance Innovation: an Empirical Study
22. Innovation Entrepreneurship Exploring the Nexus between Sustainable Entrepreneurship and Ethical Consumerism
22. Innovation Entrepreneurship The Effect of Functional and Emotional Analogies on Perceived Relative Advantage and New Product Acceptance
22. Innovation Entrepreneurship Understanding More about Enhanced and Unique Product Attributes.
23. EMarketing Comparison of attitudes between games piracy and movie piracy: Internet users’ perspectives
23. EMarketing The E-Novation Project: From Web 2.0 to Social Media Marketing
23. EMarketing Social Identity and Motivation for Creative Crowdsourcing and Their Influence on Value Creation for the Firm
23. EMarketing Online Social Network Stress: The Downside of Social Media and its Implications for Contemporary Marketing
23. EMarketing Virtual community participation and sales performance – An investigation into an online poker affiliate
23. EMarketing Shop a Click Away: an Exploratory Assessment of Western Australian (WA) Online Shoppers
23. EMarketing Get out of MySpace: Exploring Perceptions of Intrusiveness in Social Media Advertising
23. EMarketing KPI in Social Media Marketing: The Effects of Membership and Interaction
23. EMarketing The Means to Justify the End: How Narrative Transportation Affects Fairness of Anti-Harassment Measures in Social Media
23. EMarketing Modelling the complexity of e-loyalty: The role of e-value, e-trust, e-satisfaction, ande-commitment
23. EMarketing An Investigation of Online Word-of-Mouth Communication in China- In-Depth Interviews
23. EMarketing Community Marketing in Facebook: Does it Increase Customer Value?
 
 
 
 
 
 

This is a first draft and proof of concept of moving the ANZMAC conference paper archive to the ANZMAC.org. This is not the final conference proceedings page

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