CFP Journal of Marketing Management/AM Special Issue on Re-visiting contemporary issues in family consumption

Deadline for submissions 1 September 2013

Guest Editors: Dr Ben Kerrane, Manchester Business School, UK; Professor Shona Bettany, University of Westminster, UK; and Professor Margaret K. Hogg, Lancaster University Management School, UK.

The family is often conceptualised as the consumption and socialisation unit (Commuri & Gentry, 2000). The impact of family on consumer behaviour is pervasive, with notions of being a family ‘central to many consumption experiences and replete with challenges in contemporary society’ (Epp & Price, 2008, p. 50). Much of what we know about family consumption relies on studies conducted over several decades ago, within a particular “nuclear” family type, and within a restricted (largely parental or matriarchal) respondent base. The legacy of such studies has informed, and in some cases continues to inform, the practice of family consumer research. Yet contemporary family forms are increasingly diverse, and fluid interpersonal relationships and “non-traditional” family composition are increasingly visible in how contemporary family life is performed. Similarly, and because of such changes, the role played by certain family members (e.g. fathers, fictive kin, grandparents), often ignored or overlooked in studies of family consumption, become much more acute in the practice of everyday, contemporary, familial arrangements.

We revisit the subject of family consumption nearly a decade after the publication of the original Journal of Marketing Management special issue (Vol.22 No. 9/10). Whilst the original special issue also criticised the ‘idealistic and simplistic notions of family by actively considering different roles within the family and by identifying diverse “family” constellations’ (O’Malley & Prothero, 2006, p. 899), the depth and richness of the contemporary family tapestry provides considerable scope to further explore family consumption within twenty-first century familial arrangements. Indeed, there are still aspects of family life that have yet to be explored and represented in existing family consumer research following recent developments in the social sciences (e.g. sociology of the family; family studies). Furthermore, as family practices and composition become more complex, then traditional theoretical and methodological tools deployed by family consumption studies commensurately become inadequate to explain and understand contemporary family life (Epp & Price, 2008; Kerrane, Hogg & Bettany, 2012). As such, this special issue seeks new theoretical and empirical approaches which represent the voices of non-traditional family types and the voices of under-represented family members. Accordingly, the Guest Editors welcome submissions from across the globe which offer insight into issues surrounding the consumption of contemporary families …[Read More at the full Call for Papers]

For the full call for papers and details about how to submit visit the journal CFP webpage at:

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CFP Journal of Customer Behaviour Special Issue for Early Career Researchers

Deadline for submissions 1 May 2013

Guest Editor: Professor Stan Paliwoda, Associate Editor, Journal of Customer Behaviour, UK

The Journal of Customer Behaviour is a double blind, peer reviewed journal that is designed to bridge consumer behaviour and organisational buyer behaviour. It is concerned equally with individual, household and organisational buyer behaviour and is particularly interested in theories, concepts and insights from core social sciences as well as disciplinary subjects.

This Special Issue is devoted to Early Career Researchers, meaning those who are fairly new to academia and perhaps have only recently completed their own PhD. We are seeking previously unpublished manuscripts that are not under consideration with any other journal and which fall within the general area of customer behaviour and reflect excellence in terms of their methodology, rigour in their analysis and newness in terms of the interpretation of their findings. The Special Issue seeks to identify conceptual and empirical advances being made in the field by Early Career Researchers, and we welcome both conceptual and empirical articles (including robust case studies) …[Read More at the full Call for Papers]

For the full call for papers and details about how to submit visit the journal CFP webpage at:

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CFP Journal of Marketing Management Special Issue on New Advances in Attitude and Behavioural Decision-Making Models

Deadline for submissions 1 May 2013

Guest Editors: Dr Nina Michaelidou, Loughborough University, UK and Dr Louise Hassan, Lancaster University, UK.

The contributions of Martin Fishbein and Icek Ajzen remain prominent in the domain of consumer research. These authors are credited with the development of the Expectancy-Value Theory, the Theory of Reasoned Action (TRA) and the Theory of Planned Behaviour (TPB), (Ajzen, 1991; Fishbein & Ajzen, 1975). These theories are considered as cornerstones in explaining and predicting intentions and behaviour.  The TRA/TBP have been utilised by many researchers in various domains and contexts including marketing and consumer behaviour, business ethics, social psychology, sports and health sciences and information systems (e.g., Norman, 2011; Xiao, Tang, Serido & Shim, 2011; Colins & Mullan, 2011; Yoon, 2011; Pelling & White, 2009; Rise, Sheeran & Hukkelberg, 2010; Pavlou & Fygenson, 2006). In view of the significance of these theories in the domain of marketing and consumer behaviour, the SI editors welcome theoretical and empirical papers on modelling consumers’ decision making which extend and advance these theories …[Read More at the full Call for Papers]

For the full call for papers and details about how to submit visit the journal CFP webpage at:

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CFP ECMI-AMA-EMAC Invitational Symposium on Marketing and Innovation


The ECMI-AMA-EMAC Invitational Symposium on Marketing and Innovation

(Inaugural bi-annual joint Symposium of EMAC and AMA)

Special Issue of International Journal of Research in Marketing

Conference Co-Chairs and Special Issue Co-Editors

Gui Liberali (Erasmus School of Economics), Stefan Stremersch (Erasmus School of Economics and IESE Business School), Roland Rust (University of Maryland& Erasmus School of Economics), Eitan Muller (IDC and NYU)

Submission Deadline: September 10, 2013

The Erasmus Center for Marketing and Innovation (ECMI), The American Marketing Association (AMA), and the European Marketing Academy (EMAC) are proud to announce the invitational Symposium on Marketing and Innovation, from May 28 to 30, 2014, at the Erasmus School of Economics, Erasmus University Rotterdam.

This symposium is the inaugural edition of a bi-annual symposium series organized jointly by the American Marketing Association (AMA) and the European Marketing Academy (EMAC). A special issue of the International Journal of Research in Marketing (IJRM), EMAC’s flagship journal, will complement the symposium. AMA will distribute the content to its practitioner audience through diverse media. This event is positioned as absolutely first rate: it will draw a pool of hand-selected C-level practitioners and top-level academics in marketing and innovation. The plenary and concurrent sessions will feature thought leaders from both academia and industry, selected from all submissions received. We aim for 150 participants, equally distributed among practitioners and academics. The best papers and contributions can be offered for publication to IJRM, following IJRM’s normal review procedure, to appear in a special issue on Marketing and Innovation.

We invite innovative and groundbreaking contributions that address issues related to the fields of marketing and innovation, and their intersection. More specifically, we are looking for a mix of contributions in three different areas: (1) the generation of innovations, (2) the study of market feasibility for innovations, and (3) go-to-market strategies for innovations. The focus of the contributions can be: (1) conceptual, (2) methodological, or (3) interesting findings. We aim for a mix of different types of contribution, so we are very open to a very diverse submission flow: ranging from consumer behavior, to strategy, to modeling. Therefore, we are inviting scholars from such diverse fields as marketing, innovation, econometrics, operations research, consumer behavior, empirical industrial organization, and behavioral economics to submit papers with substantial implications for firms and public policy.

Submissions for the conference are due September 10, 2013. The chosen contributions will be placed on the conference agenda. Authors will be notified of acceptance of their submissions by November1st, 2013. For the conference, authors can either submit full papers or extended abstracts (4-5 pages).

Papers and/or abstracts should be sent by email (pdf file only) to .

To be considered for the special issue of IJRM, a completed version of the paper is due January 10, 2014, or preferably before (we will start to process papers when we receive them as of February 1, 2013). The IJRM review process will feature a maximum of two rounds. Papers will be published in 2015 Issue #3 of the journal. Papers are to be submitted through the IJRM submission website (EES) at , with an indication that it is a submission for the special issue (Article Type: “SI: Marketing & Innovation”). Given the limited time-window for revising papers, the editors’ aim is to make a decision in the first round; if not, definitely in the second round. It is therefore very important that submissions are as polished as possible.

We allow authors to submit to and present at the symposium, without a commitment to publish their work in IJRM. We allow authors to submit their work to the IJRM special issue, without presenting it at the symposium, however the lead article in the IJRM special issue will be a paper that has been presented at the symposium. The author team of the best paper, as assessed by a jury, that will both be published in IJRM and presented at the symposium will win a contribution of US$5,000 to their future research.

Please direct inquiries about the symposium or paper submission to:

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CFP Journal of Fashion Marketing and Management Special Issue

JFMM Special issue on luxury fashion branding,

The deadline for submission is the 31 March 2013.

There has been a paradigm shift in the luxury fashion and branding industry over the past decade. Advances in information communication technology and the rapidly changing global economy have significantly changed consumer perceptions and their consumption behaviours, making it an increasingly volatile and competitive industry.

This climate has encouraged the development of new retail, merchandising and brand management strategies; as firms fight to maintain their market position. Brand collaborations, brand mimicry and flanker brands are a few examples of the myriad of fresh and innovative branding strategies employed by firms. Sustainability in luxury fashion and branding is also gathering momentum, with firms paying greater attention to their environmental impact.

Social concerns have also begun to surface, portraying the darker side of luxury fashion and branding. A prime example is young consumers resorting to prostitution to feed their compulsive addiction to luxury fashion brand purchases. On the legal side, there is also the ongoing debate regarding intellectual property rights and global patent issues that surround the counterfeiting and piracy epidemic.

This call for papers for the ‘‘Luxury fashion branding’’ special issue invites academics and practitioners to submit papers that explore the changes and developments within the industry. The topics include (but are not limited to):

  • Consumer behaviour and psychological perspectives of luxury fashion brands
  • Service expectations and customer relationship management in luxury brand industries
  • Cross-cultural issues in luxury fashion branding
  • Product design and innovation management in the luxury fashion business
  • Technology integration and application in luxury fashion brands
  • Pricing issues in the global marketing environment
  • Retail, distribution and merchandising process of luxury fashion brands
  • Sales force issues in the global luxury fashion business
  • Marketing communications in luxury fashion branding
  • Corporate social responsibility issues in the marketing of luxury fashion brands
  • Social, legal and ethical perspectives in luxury fashion branding (e.g. counterfeiting and piracy)
  • Sustainable luxury and other ‘‘green’’ issues in the luxury fashion industry.


Submissions are welcome at any time between now to March 2013. Papers will be accepted through the online Manuscript Central System ( Please follow the instructions attached when submitting papers, as they will be sent out electronically for review.

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CFP Macromarketing Conference

Submissions of papers should be sent no later than Thursday, January 31, 2013.

38th Annual Macromarketing Conference on “Macromarketing in the Age of Neoliberalism: What is to be done?”, Schulich School of Business, York University, Toronto, Canada, June 4- 7, 2013

Macromarketers study the cultural, social and political logic of markets and market systems, among other things. So, what then is the role and purpose of macromarketing in times of perpetual economic emergency, recognized even by respected cheerleaders of liberal market capitalism such as the Wall Street Journal and the Harvard Business Review as a crisis of capitalism? As we live in and study a system that produces increasing economic inequality, environmental degradation, new forms of apartheid, the celebration of Apple and the cruelty of Foxconn, new ethical obligations arise; an ethics that perhaps begins with recognizing that slave labor, trafficking of humans and human organs, the incarceration of millions, mass pauperization, and the violence drug and oil wars are not deplorable aberrations of the global capitalist system but are, in fact, constituent of its totality. Yet, the imperative or obligation of such an ethics is not at all clear. If we consider it our duty to study the linkages between the practices of individuals and organizations as actors in markets on the one hand and market processes as an overall coordination mechanism on the other, all we can say is that simply doing our duty as students of marketing systems may no longer do; we must also figure out the substance of our duty.

The conference will therefore focus on the following fields (see detailed track information below):

  • Servants, servitude and the philosophy of service
  • Humanistic Marketing
  • The Violence of Marketing Systems
  • Market Logic(s) and the (Re)production of Precariousness
  • Marketing and psychoanalysis
  • Markets and individualization, insecuritization and depoliticization
  • Marketing Arts culture
  • Marketing systems and corporate dealings (business-to-business markets)
  • The History of Markets and Macromarketing
  • The nature of relationships in market processes
  • Exploring the Performativity of Marketing: theories, practices and devices
  • Market making and marketing in emergent economies / developing countries
  • Markets, ethics, and CSR
  • Marketing systems in the market for political influence
  • Sustainable business models
  • Beyond that papers in all established macromarketing fields of study (e.g., Globalization, Innovation, Consumption Culture, Quality of Life, Poverty, and so on) are invited and can be sent directly to Detlev Zwick at .

For more information, see the macromarketing website

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CFP International Review of Nonprofit and Public Sector Marketing–Special Issue on Social Marketing

The closing date for submissions is May 15, 2013 for publication in spring 2014.

International Review of Nonprofit & Public Sector Marketing

Guest Editor: Sameer Deshpande, Associate Professor, Marketing, University of Lethbridge, Canada

Starting in mid 1960s in India, social marketing has been practiced by the government and nonprofit sector to effectively address critical social problems challenging societies all over the world. In 1971, Kotler & Zaltman introduced the academic world to this sub-discipline of marketing. Gradually, academic and non-academic literature started to emerge. Today, one finds several research studies, books, journal articles, conferences, centers of excellence, and policy reports exclusively devoted to social marketing. However, there exist large gaps in the theoretical and practical understanding. One of the biggest gaps relate to perceptions regarding what is and what is not social marketing which results in when to use and not use social marketing to achieve social change objectives. Poor understanding hampers rich development of theoretical models since emphasis still remains on producing effective message strategy rather than using comprehensive marketing framework. Several core marketing concepts such as audience orientation, competitive analysis, branding and positioning never get adequate attention. Similar focus is found in practice as well. What gets labeled as social marketing is in fact just a communication campaign. There is an urgent need to bring marketing into social marketing. This special issue attempts to address these gaps.

The special issue encourages submission of papers highlighting theoretical and empirical aspects of social marketing focusing on (but not limited to):.

  • Appropriateness and effectiveness of social marketing to influence good behaviours vis-a-vis other social change techniques
  • Marketing social marketing to the government, nonprofit, and corporate sectors
  • Innovative theoretical models applicable to social marketing. Going beyond usual social- psychological models such as Theory of Planned Behaviour and Health Belief Model
  • Appropriateness of Western theoretical models to explain non-Western behaviours
  • Interaction between behavioural economics and social marketing
  • Theorizing ideas from the world of sociology and anthropology in social marketing
  • Stakeholder management and social marketing
  • Application of theoretical models in unusual contexts such as preventing domestic violence, influencing recycling, promoting racial and ethnic harmony, and anti-litter and spitting campaigns. Going beyond the usual public health applications
  • Role of competition in social marketing. Understanding and overcoming the less desirable choice
  • Product management in social marketing. Importance of tangibilizing good behaviours
  • Branding social marketing
  • Role of positioning in social marketing
  • Role of ROI in social marketing
  • Sustaining behaviour change
  • Corporate social marketing

Author guidelines are available on this website:

If you have questions regarding relevance and submission of your work to this special issue, please email the guest editor at

ReferencesKotler, P., & Zaltman, G. (1971). Social Marketing: An Approach to Planned Social Change.Journal of Marketing, 35(3): 3-12.

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CFP Conference Social Business is Good Business

An International Conference to be held at Anadolu University, Turkey 30 – 31 May 2013

The purpose of the conference, sponsored by Anadolu University in collaboration with the journal Social Business, is to bring together academics, policy makers and practitioners to explore these different interpretations with a view to achieving their shared objective of improving human welfare and the quality of life. Informed by Keynote addresses on the nature of social business, transformational marketing, sustainability, and capitalism and the market economy, the conference seeks to attract contributions that will explain and clarify the many different approaches being taken and proposed, as well as documenting implementation and outcomes through case studies and other empirical evidence. Accordingly, the Conference aims to show case current thinking and research with a view to developing a research agenda for the future. All papers will be required to show how they contribute to the overall aim of social business ?the elimination of poverty and enhancement of human welfare ? and may be either conceptually based, where the researcher(s) identify an issue and seek to clarify it through the implementation of a study designed specifically for the purpose, or Action?based research that describes and diagnoses problems or issues associated with the major themes cited earlier, the actions taken to address them and the resulting outcomes.

Call for papers here: icon Social Business Conference 2013 Call For Papers (175.09 kB)

Conference website is at:

Submission Guidelines (you can download a PDF of these here: icon Social Business Conference 2013 Submission Guidelines (135.12 kB)

The Conference Committee invites submission of competitive and working papers for the 2013 Conference.  All papers must be submitted by email to before the deadline of midnight GMT on 1 December 2012

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CFP Special issue call for papers from Journal of Social Marketing

The deadline for submissions is 31st January 2013

Now that social marketing as a discipline has reached adulthood (Andreasen, 2003), we might expect the next phase in its development will bring new ideas and fresh thinking. Yet, reviewing the extant literature reveals a predominance of traditional models such as application of the 4Ps marketing mix (Gordon et al. 2012), or over-reliance on behavioural theories such as the Health Belief Model or the Theory of Planned Behaviour that have their limitations. This is despite calls for social marketing to ‘fly solo’ and develop theory, concepts and models of its own, rather than frequently borrowing directly from mainstream marketing (Peattie and Peattie, 2003).

However, The Journal of Social Marketing (JSOCM) has provided an outlet for contemporary ideas in the field, including critical thinking (Farrell and Gordon, 2012), transformative social marketing (Lefebvre, 2012), use of dialogic theory (Waters et al. 2011), and moving upstream (Wymer, 2011). This special issue seeks to enhance this tradition by encouraging submissions that introduce new ideas, fresh thinking, or investigate under researched dimensions of social marketing.

Special Issue Scope:

Manuscript submissions examining (but not restricted to) the following topics are encouraged:

  • Use of alternative theories and models in social marketing
  • Innovative research methods in social marketing
  • Social marketing in new contexts
  • Critical social marketing
  • Critical and reflexive discourse in social marketing
  • Rethinking the social marketing mix
  • Upstream social marketing
  • Social marketing pedagogy

This special issue of the Journal of Social Marketing will feature 5 published papers which introduce new ideas and fresh thinking into the field.

Early expressions of interest and enquiries can be directed to the special issue Guest Editor, Dr Ross Gordon, who can be contacted at .

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CFP Conference 2013 Australian & New Zealand Disaster Management Conference

Call for Abstracts Close: February 1, 2013

The 2013 Australian & New Zealand Disaster Management Conference

The organising committee would like to invite you to submit an abstract for the conference being held in Brisbane from the 29th to the 31st May 2013 at the Mercure Hotel.

A forum to examine the issues surrounding natural and man-made hazards.
The Conference is a joint initiative of three ‘not-for-profit’ organisations – the Australian Institute of Emergency Services, the Australian & New Zealand Mental Health Organisation Inc and the Association for Sustainability in Business Inc.
The program will focus on Prevention, Preparedness, Response & Recoveryand will include keynote addresses, concurrent sessions and workshops covering human and social issues, economic and environmental challenges, infrastructure, community and communication topics.

You will find a list of conference themes on the website

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