CFP Journal of Marketing Management/AM Special Issue on Re-visiting contemporary issues in family consumption

Deadline for submissions 1 September 2013

Guest Editors: Dr Ben Kerrane, Manchester Business School, UK; Professor Shona Bettany, University of Westminster, UK; and Professor Margaret K. Hogg, Lancaster University Management School, UK.

The family is often conceptualised as the consumption and socialisation unit (Commuri & Gentry, 2000). The impact of family on consumer behaviour is pervasive, with notions of being a family ‘central to many consumption experiences and replete with challenges in contemporary society’ (Epp & Price, 2008, p. 50). Much of what we know about family consumption relies on studies conducted over several decades ago, within a particular “nuclear” family type, and within a restricted (largely parental or matriarchal) respondent base. The legacy of such studies has informed, and in some cases continues to inform, the practice of family consumer research. Yet contemporary family forms are increasingly diverse, and fluid interpersonal relationships and “non-traditional” family composition are increasingly visible in how contemporary family life is performed. Similarly, and because of such changes, the role played by certain family members (e.g. fathers, fictive kin, grandparents), often ignored or overlooked in studies of family consumption, become much more acute in the practice of everyday, contemporary, familial arrangements.

We revisit the subject of family consumption nearly a decade after the publication of the original Journal of Marketing Management special issue (Vol.22 No. 9/10). Whilst the original special issue also criticised the ‘idealistic and simplistic notions of family by actively considering different roles within the family and by identifying diverse “family” constellations’ (O’Malley & Prothero, 2006, p. 899), the depth and richness of the contemporary family tapestry provides considerable scope to further explore family consumption within twenty-first century familial arrangements. Indeed, there are still aspects of family life that have yet to be explored and represented in existing family consumer research following recent developments in the social sciences (e.g. sociology of the family; family studies). Furthermore, as family practices and composition become more complex, then traditional theoretical and methodological tools deployed by family consumption studies commensurately become inadequate to explain and understand contemporary family life (Epp & Price, 2008; Kerrane, Hogg & Bettany, 2012). As such, this special issue seeks new theoretical and empirical approaches which represent the voices of non-traditional family types and the voices of under-represented family members. Accordingly, the Guest Editors welcome submissions from across the globe which offer insight into issues surrounding the consumption of contemporary families …[Read More at the full Call for Papers]

For the full call for papers and details about how to submit visit the journal CFP webpage at:

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CFP Journal of Marketing Management Special Issue on New Advances in Attitude and Behavioural Decision-Making Models

Deadline for submissions 1 May 2013

Guest Editors: Dr Nina Michaelidou, Loughborough University, UK and Dr Louise Hassan, Lancaster University, UK.

The contributions of Martin Fishbein and Icek Ajzen remain prominent in the domain of consumer research. These authors are credited with the development of the Expectancy-Value Theory, the Theory of Reasoned Action (TRA) and the Theory of Planned Behaviour (TPB), (Ajzen, 1991; Fishbein & Ajzen, 1975). These theories are considered as cornerstones in explaining and predicting intentions and behaviour.  The TRA/TBP have been utilised by many researchers in various domains and contexts including marketing and consumer behaviour, business ethics, social psychology, sports and health sciences and information systems (e.g., Norman, 2011; Xiao, Tang, Serido & Shim, 2011; Colins & Mullan, 2011; Yoon, 2011; Pelling & White, 2009; Rise, Sheeran & Hukkelberg, 2010; Pavlou & Fygenson, 2006). In view of the significance of these theories in the domain of marketing and consumer behaviour, the SI editors welcome theoretical and empirical papers on modelling consumers’ decision making which extend and advance these theories …[Read More at the full Call for Papers]

For the full call for papers and details about how to submit visit the journal CFP webpage at:

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CFP Journal Of Marketing Management / Academy Of Marketing Special Issue – Virtual Worlds

Closing date for submissions is 1 September 2012, for publication in October 2013.

Virtual Worlds: Researching A New Marketing Landscape

Guest Editors:  Prof Michael Saren, Leicester University, UK;  Dr Tracy Harwood, De Montfort University, UK;  Dr Janet Ward, Leicester University, UK;  Prof Alladi Venkatesh, University of California, Irvine, USA

The publication of this Special Issue in 2013 will coincide with the 10th anniversary of the launch of the second generation virtual worlds such as Second Life. It is also over 15 years since Hoffman and Novak (1996) and Venkatesh (1998) first conceptualised ‘hypermedia environments’ and the ‘cybermarketspace’ respectively, and their implications for marketing. Although virtual worlds have sometimes been dismissed as a sort of ‘ephemeral fashion’ (Cagnina & Poian, 2009), being associated with addiction (Hussain & Griffiths, 2008), cyber terrorism (Adrian, 2009) and gold?mining in China (Heeks, 2008), today these are seen by many as potentially transformational technologies with new platforms emerging such as BlueMars, OpenSim and Kitely (Wasko, Teigland, Leidner, & Jarvenpaa, 2011).

Virtual worlds are challenging marketers to reflect on existing academic theories (Ward & Saren, 2011), research methodologies (Kozinets & Kedizor, 2009), business practice (Barnes & Mattsson, 2011) and learning and teaching practice (Ward 2010). Therefore it is timely for this special edition of JMM to consider virtual worlds’ unique role within marketing, their fit into marketing strategy and their convergence with mobile technologies and social media. Papers are invited from all research traditions on any aspect of virtual worlds empirical and theoretical/conceptual development research.

To download the full Call for Papers from the journal website please use the following link:

The closing date for submissions is 1 September 2012, for publication in October 2013.

The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with an international reputation for publishing influential and original contributions.  Guidelines for authors and information about JMM can be found at the journal website at

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