CFP – Conference – European Social Marketing Conference 2013

Abstract Submissions Deadline – Wednesday 1 August 2012.

Join colleagues from across Europe at the first ever European Social Marketing Conference [] in Lisbon, 27-28 November, 2012.

Call for Papers
The European Social Marketing Conference planning committee of the European Social Marketing Association now invites abstract submissions to be considered for oral and poster presentation at the conference.

Submission details:

Abstracts should demonstrate the application of social marketing in promoting social good in any European country. They may describe policy change, field case studies, technical innovation, innovative research, teaching approaches or theoretical advancements. Of particular interest are submissions related to:  important current social issues and promoting the application of social marketing.

Preference will be given to those submissions that clearly demonstrate the application of social marketing principles and to submissions that address one or more of the topic areas that are being emphasised at the conference:

  • Coordination and collaboration in the delivery of social programmes
  • Ensuring and measuring efficiency and best value
  • Promoting learning and application of social marketing
  • Enhancing citizen engagement with social programme development

Notification of acceptance will be made no later Monday 13 August 2012.

See more details on the conference website

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Event: ANPHA Seminar Series

One for the social marketers… the Australian National Preventive Health Agencies seminar series featuring leading world behaviour change and social marketing expert Professor Jeff French to be held at the National Health and Medical Research Centre office on 17 July 2012.

Professor Jeff French will be presenting on the themes of:

  • Nudges, Shoves, Hugs and Smacks, an introduction to the concepts and to the cost value matrix model and how it can be used in social marketing programme planning
  • From easy choices to desired and demanded healthy choices: the role of social marketing – The power and application of social marketing, and why it needs to be an integral part of social programmes

WHEN: Tuesday 17 July 2012, 10.00am – 11.30am
WHERE: Marshall & Warren Room, National Health and Medical Research Council
Level 1, 16 Cnr Marcus Clarke & Gordon Streets, Canberra

RSVP: by Tuesday 9 July 2012

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